Fastighetssverige
Fastighetssverige (Magasinet Fastighetssverige AB) is a private Swedish B2B media company, founded 2004 in Göteborg, that publishes daily Nordic real estate news via fastighetssverige.se, a free newsletter to ~25,000 readers, a paid +Plus subscription, the Branschguiden directory, four annual industry events, and the English-language sister platform Nordicpropertynews.com.
- Company typePrivate
- Founded2004
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fastighetssverige does
Magasinet Fastighetssverige AB, operating as Fastighetssverige, is a private Swedish B2B media company founded in 2004 and headquartered at Trädgårdsgatan 1 in Göteborg. It publishes a daily Swedish-language news platform covering the Nordic commercial and residential real estate markets, complemented by a free weekday and Saturday newsletter reaching approximately 25,000 subscribers, a premium subscription tier (Fastighetssverige +Plus) priced at 510 kr per month billed annually, and an industry directory (Branschguiden) that categorizes Swedish real estate participants by segment. The company's revenue model combines recurring subscription fees (individual and enterprise multi-user plans), digital and newsletter advertising, directory listings, and paid event sponsorships tied to four annual seminars: Lokalmarknadsdagen in Göteborg, Fastighetskvinnan in Stockholm, Stora Hållbarhetsdagen Göteborg, and Stora Byggdagen in Stockholm. An English-language sister publication, Nordicpropertynews.com, serves approximately 25,000 international subscribers with Nordic property market coverage.
The underlying platform is a web-based digital media stack built on a content management system for daily publishing, the ConnectID subscription/paywall authentication system, and email newsletter distribution infrastructure, with social channels on X, LinkedIn, and Facebook for content distribution. The company also offers native-content advertising placements within its news feed and daily newsletter, packaged alongside event sponsorship opportunities, targeting real estate investors, developers, brokers, and professional service providers across the Nordics. Editorial coverage includes property transactions, regulatory changes, sustainability, career moves, and exclusive interviews, supported by an archive exceeding 1,075 pages of historical content.
Fastighetssverige firmographics
Firmographics- Name
- Fastighetssverige
- Legal name
- Magasinet Fastighetssverige AB
- Website
- https://fastighetssverige.se
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fastighetssverige (Magasinet Fastighetssverige AB) is a private Swedish B2B media company, founded 2004 in Göteborg, that publishes daily Nordic real estate news via fastighetssverige.se, a free newsletter to ~25,000 readers, a paid +Plus subscription, the Branschguiden directory, four annual industry events, and the English-language sister platform Nordicpropertynews.com.
- Ownership category
- akta.pro rank
Fastighetssverige industry classification
Industry- Product category
- Commercial Real Estate News Media
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
- akta.pro secondary industry
- Newsletter & Email Digest Aggregators (MPACAKAG)
Keywords
Where Fastighetssverige is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Fastighetssverige business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue (Fastighetssverige +Plus): Annual subscription model providing unlimited access to premium content including exclusive analyses, market reports, recruitment news, columns, transactions, interviews with industry leaders, and early access to breaking news. Single-user subscription at 510 kr/month billed annually (6,120 kr/year). Volume discounts available for multiple users at enterprises.
- Digital Advertising: Banner advertising placements across the website and newsletter. Options include native articles displayed in the news feed and daily newsletter. The platform emphasizes its high proportion of readers in decision-making positions as the key value proposition for advertisers.
- Event Sponsorships and Partnerships: Annual seminars and events (Lokalmarknadsdagen, Fastighetskvinnan, Stora Hållbarhetsdagen, Stora Byggdagen) offer partnership and sponsorship opportunities for companies seeking visibility among Nordic real estate professionals.
- Branschguiden Directory: Company directory listing services for real estate industry participants, providing enhanced visibility for listed companies in the Swedish real estate sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual annual subscription with full access to premium content |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Fastighetssverige product offering
Product offeringCore offering
Fastighetssverige publishes a daily digital news platform covering the Swedish and Nordic commercial real estate market, complemented by a premium subscription tier (Fastighetssverige +Plus), a free daily newsletter reaching approximately 25,000 readers, an industry company directory (Branschguiden), and a portfolio of annual industry seminars. A sister English-language platform, Nordicpropertynews.com, serves international readers with Nordic property market coverage.
Product overview
Fastighetssverige is a unified digital media platform combining a comprehensive real estate news portal (fastighetssverige.se) with a premium subscription tier (Fastighetssverige +Plus), an industry directory (Branschguiden), and event management services. The core product is the news platform delivering daily coverage of the Swedish commercial real estate market. Fastighetssverige +Plus provides premium subscribers with exclusive access to locked articles, analyses, market reports, and industry lists. The portfolio includes event seminars (Lokalmarknadsdagen, Fastighetskvinnan, Stora Hållbarhetsdagen, Stora Byggdagen) and a free daily newsletter. A companion English-language publication, Nordicpropertynews.com, serves international readers interested in the Nordic property market.
Differentiator
Problem solved
Functional benefit
Brands
- Fastighetssverige +Plus: Premium subscription service providing access to exclusive news, analyses, and insights in the real estate industry.
- Nordicpropertynews.com
Products and services
- Fastighetssverige +Plus Premium annual subscription offering unlimited access to exclusive analyses, market reports, recruitment news, columns, transactions, interviews with industry leaders, and early access to breaking news for Nordic real estate professionals.
- Fastighetssverige.se News Platform Main digital news portal providing daily coverage of the Swedish commercial real estate market, featuring news articles, market analysis, and industry reports.
- Nyhetsbrevet (Daily Newsletter) Free daily newsletter delivered each weekday and Saturday with current news from the real estate industry, reaching approximately 25,000 subscribers.
- Branschguiden Directory Searchable industry directory of Swedish real estate companies organized by segment (law firms, developers, managers, consultants, owners/investors) with company profiles and news.
- Lokalmarknadsdagen Annual full-day seminar in Gothenburg focused on the real estate market, current conditions, future business opportunities, and business development in the Gothenburg region, serving as a key networking venue.
- Fastighetskvinnan Annual inspiration and business seminar in Stockholm highlighting successful role models in real estate, contributing to a more gender-equal real estate industry, and featuring the 'Årets Unga Fastighetskvinna' award.
- Stora Hållbarhetsdagen Göteborg Annual sustainability-focused seminar in Gothenburg serving as a meeting place for the construction and real estate sector, covering the latest trends and business opportunities in sustainability.
- Stora Byggdagen Annual industry event in Stockholm serving as a meeting place for the construction industry, providing updates on key segments within the sector and enabling networking opportunities.
- Nordicpropertynews.com English-language sister publication covering the Nordic property market with news and analysis, serving approximately 25,000 international subscribers.
Companies that use Fastighetssverige
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Fastighetssverige technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fastighetssverige partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nordicpropertynews.comcoreSister English-language publication covering Nordic property market news. Serves approximately 25,000 international subscribers who require English-language coverage of Swedish and Nordic real estate developments.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Fastighetssverige competitors and assessment
Company assessmentBroad incumbents
- CoStar News: Global commercial real estate information platform with editorial coverage, data, and analytics. A scaled incumbent in the same space Fastighetssverige occupies at a Nordic level.
- PERE (Private Equity Real Estate): Established global media brand covering private capital flows into real estate. Overlaps with Nordicpropertynews.com in serving institutional investors tracking Nordic real estate opportunities.
- Dagens Industri: Sweden's main business daily with significant real estate and construction coverage. Overlaps with Fastighetssverige's audience but serves a broader business readership rather than real-estate specialists.
- Citywire: B2B financial media company with subscription, events, and proprietary data products targeting investment professionals. Comparable business-model architecture (subscription + events + data) to Fastighetssverige.
Direct peers
- Bisnow: US commercial real estate media company combining daily newsletters, subscriptions, and large-scale events. Operates a similar diversified B2B media + events playbook that Fastighetssverige has implemented at a Nordic scale.
- Fastighetsnytt: Swedish-language B2B news outlet focused on commercial and residential real estate in the Nordics. Directly competes with Fastighetssverige for the same investor, developer, and broker audience with overlapping daily news, analysis, and event coverage.
- PropertyEU: Pan-European commercial real estate news outlet covering investment, debt, and capital markets. Comparable to Nordicpropertynews.com in its English-language focus on real estate investment professionals.
- React News: UK-based B2B news platform covering commercial real estate and built environment, with a subscription paywall and event business. Closely aligned with Fastighetssverige's digital subscription + events monetization model.
- Nordic Property News: English-language sister publication of Fastighetssverige; listed separately to highlight its competitor-overlap profile with international commercial real estate media such as React News and PropertyEU.
Others
- Hemnet: Swedish residential property marketplace owned by Nordic capital markets investors. Adjacent ecosystem participant serving the same Swedish real estate audience but via listings rather than news and events.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Fastighetssverige social profiles
Digital presenceFastighetssverige compliance and trust
Trust signalCompliance1 record
Fastighetssverige financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fastighetssverige leadership team
Management profileNumber of profiles
Profiles5 records
Fastighetssverige funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fastighetssverige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fastighetssverige
What does Fastighetssverige do?
Fastighetssverige publishes a daily digital news platform covering the Swedish and Nordic commercial real estate market, complemented by a premium subscription tier (Fastighetssverige +Plus), a free daily newsletter reaching approximately 25,000 readers, an industry company directory (Branschguiden), and a portfolio of annual industry seminars. A sister English-language platform, Nordicpropertynews.com, serves international readers with Nordic property market coverage.
Is Fastighetssverige a public or private company?
Fastighetssverige is a private company. It is classified as unknown and is currently operating.
When was Fastighetssverige founded?
Fastighetssverige was founded in 2004. It employs 11 to 50 people.
Where is Fastighetssverige based?
Fastighetssverige is headquartered in Göteborg, Sweden, in the Europe region.
How does Fastighetssverige make money?
Four revenue lines are on record. Subscription Revenue (Fastighetssverige +Plus) is the primary driver. The others are digital Advertising, event Sponsorships and Partnerships and branschguiden Directory.
Who are Fastighetssverige's main competitors?
Broad incumbents on record are CoStar News, PERE (Private Equity Real Estate), Dagens Industri and Citywire. Direct peers are Bisnow, Fastighetsnytt, PropertyEU, React News and Nordic Property News. Hemnet is listed as an others.
Does Fastighetssverige have an API?
No public API is recorded for Fastighetssverige.
What industry is Fastighetssverige in?
Fastighetssverige's product category is Commercial Real Estate News Media. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C), with a secondary code of MPACAKAG, Newsletter & Email Digest Aggregators. Its NAICS code is 51312 and its SIC code is 2721.