What Babe Hair Extensions does

Babe Hair Extensions is a US-based professional hair extension brand founded in 2009 and operated as a subsidiary of Beauty Industry Group (BIG PledgeCo, LLC), headquartered at 1250 N Flyer Way, Suite 100, Salt Lake City, Utah. The company designs, sources, and distributes 100% Remy human hair extensions across seven installation methods — Quick Fit Tape Weft, Ideal Hybrid Weft, Tape-In, Fusion (keratin bond), I-Tip (microbead), Hand Tied Weft, and Machine Sewn Weft — available in 40+ colors, lengths from 14" to 24", and straight and curly textures. Differentiated technology includes medical-grade adhesive tape-in systems, a 15-inch temple-to-temple tape weft that installs in roughly 20 minutes, and an ultra-thin hybrid weft construction. The company complements its physical products with a full education platform: online certifications, in-person Mastery Classes, BabeU on-demand resources, Advanced Programs, and a Cosmetology School Program led by VP of Education Kari Fuller (20+ years of experience), with brand ambassadorship by celebrity stylist Larisa Love.

The go-to-market is B2B-led and multi-channel: pro accounts purchase directly through the e-commerce site after registration, authorized distributors fulfill into salons, and certified dealers operate through a separate dealer portal. Distribution covers the United States and Canada, with a dedicated babehairextensions.ca storefront, FedEx Ground fulfillment (free shipping over $250), and same-day shipping for orders placed before 3pm MST. Revenue is generated through one-time product sales of extensions and accessories, method-specific starter kits, and education/certification fees, with a 90-day product warranty available on registration. The Babe Warranty and a Shipping Protection product (covering orders up to $2,000) are operated under the BIG PledgeCo, LLC entity. No public revenue, headcount, funding, or investor information is disclosed; the brand operates inside a private beauty conglomerate with no public listing.

Name

Babe Hair Extensions

Legal name

BIG PledgeCo, LLC

Website

https://babehairextensions.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Babe Hair Extensions is a Salt Lake City-based, Beauty Industry Group-owned professional hair extension brand selling 100% Remy human hair across seven installation methods and 40+ colors to licensed stylists via pro e-commerce, distributors, and certified dealers in the US and Canada, supported by a certification and in-person training ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Hair Extension Product Sales: Direct B2B and B2B2C sales of hair extension products to professional stylists, salons, and through distributor networks. Products include various extension methods (Tape-In, Fusion, I-Tip, wefts) available in multiple lengths, colors, and textures.
2. Tools and Accessories Sales: Sale of professional installation tools including replacement tapes, bond removers, weaving thread, extension beads, keratin rebonds, and other accessories essential for extension installation and maintenance.
3. Education and Certification Programs: Online and in-person certification courses for extension installation methods. Programs include Complete Certification, Quick Fit Tape Weft Certification, Tape-In Certification, Sew-In Weft Certification, Beaded Certification, Fusion Certification, and the Deluxe Starter Program bundled with tools.
4. Starter Kits and Bundles: Pre-configured starter kits combining extensions with necessary tools, certifications, and practice materials for stylists beginning their extension journey.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Babe Hair Extensions manufactures and sells ethically sourced 100% Remy human hair extensions in seven distinct installation methods (Quick Fit Tape Weft, Ideal Hybrid Weft, Hand Tied Weft, Fusion, I-Tip, Tape-In, Machine Sewn Weft). The company also offers professional installation tools, starter kits, and online/in-person certification courses for stylists, distributing products directly through its e-commerce platform and via authorized distributors and dealers.

Product overview

Babe Hair Extensions is a professional hair extension brand offering ethically sourced 100% Remy human hair extensions with multiple installation methods. The product portfolio consists of seven distinct extension methods: Quick Fit Tape Weft (20-minute install), Ideal Hybrid Weft, Hand Tied Weft, Fusion (keratin bond), I-Tip (microbead), Tape-In (pre-taped), and Machine Sewn Weft. Each method is available in multiple shades (ranging from 20-49 colors), lengths (14" to 24"), and textures (straight and curly). The brand complements its extension products with method-specific Starter Kits, professional Tools & Accessories, Online and In-Person Education & Certification programs, Shipping Protection, and The Babe Warranty. This is not a unified platform but rather a portfolio of related product lines sharing the Babe brand, unified by the company's focus on quality hair, professional education, and ethical sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick Fit Tape Weft Extensions

Quantifiable outcome

• Tape-In installations completed in as little as 30 minutes
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Beauty Industry GroupcoreOthersParent company of Babe Hair Extensions. Beauty Industry Group (BIG) operates Babe as part of its portfolio of professional beauty brands. All legal agreements, shipping protection services, and corporate governance reference Beauty Industry Group (BIG) as the owning entity. Address: 1250 N Flyer Way, Suite 100, Salt Lake City, Utah 84116.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bellami Professional: Professional hair extension brand selling tape-ins, hand-tied wefts, keratin bonds, and tools to licensed stylists through a similar pro-channel e-commerce model with education programs. Most direct head-to-head competitor in the US pro extension market.
• Great Lengths: Globally established professional hair extension brand using certified-stylist channel and proprietary cold-fusion bonding method. Comparable in pro-channel structure, education focus, and premium Remy hair positioning, with broader international footprint.
• Hairdreams: Austrian-origin professional hair extension brand with a strong certified-stylist and salon network across Europe and beyond. Competes directly in the premium 100% human hair category with multiple application methods and education-led GTM.
• Donna Bella Hair: US-based professional hair extension company offering tape-in, I-tip, and keratin fusion methods to stylists and salons. Direct competitor with overlapping pro-channel distribution and method breadth.
• Cinderella Hair Extensions: Professional hair extension brand selling multiple methods (tape-in, micro bead, fusion) through certified stylists and salons, with comparable method breadth and pro-only distribution model.
• Glam Seamless: Hair extension company specializing in tape-in and hand-tied weft methods for professional stylists. Comparable product category, method overlap, and pro-channel sales model.
• Zala Hair Extensions: Professional extension brand offering tape-in, micro bead, and pre-bonded methods, primarily distributed through salons and stylists. Direct overlap in methods, target customer, and color shade range.
• HairUWear: Established professional hair solutions brand covering extensions, wigs, and toppers distributed through salons and stylists. Comparable pro-channel model and broad hairpiece product family.
• So.Cap. Hair Extensions: Italian-origin professional hair extension manufacturer with global certified-stylist network and proprietary bonding methods. Comparable in pro-only model, education-led go-to-market, and premium human hair positioning.

Emerging players

• Hairdo (Beauty Industry Group sister brand): Sister brand under Beauty Industry Group focused on clip-in extensions and hairpieces with more consumer-leaning positioning. Compares via shared parent infrastructure, but targets a different (less pro-exclusive) customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BabeHairExtensions
• Facebookfacebook.com/babehairextensions
• Instagraminstagram.com/babe_hair

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Babe Hair Extensions