SocialBase
SocialBase is a Brazilian SaaS company that provides a cloud-based corporate communication and employee engagement platform with an HR Bot add-on, targeting SMBs and enterprises in Brazil through tiered subscription pricing and a hybrid self-serve and consultant-led sales model.
- Company typePrivate
- Founded2014
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SocialBase firmographics
Firmographics- Name
- SocialBase
- Legal name
- SocialBase
- Website
- https://socialbase.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SocialBase is a Brazilian SaaS company that provides a cloud-based corporate communication and employee engagement platform with an HR Bot add-on, targeting SMBs and enterprises in Brazil through tiered subscription pricing and a hybrid self-serve and consultant-led sales model.
- Ownership category
- akta.pro rank
Where SocialBase is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
SocialBase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Tiered subscription model based on organization size (number of collaborators). Pricing tiers are clearly published: up to 50 collaborators at R$576/month, and 51-100 collaborators at R$843/month. Additional tiers exist for larger organizations (101-300, 301-500, 501-1000, 1001-2000, 2001-5000, and 5000+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Up to 50 collaborators - R$576/month |
| Subscription | Monthly | 51 to 100 collaborators - R$843/month |
| Subscription | Monthly | 101+ collaborators - Custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SocialBase product offering
Product offeringCore offering
SocialBase provides a corporate communication and collaboration platform (corporate social network) that centralizes internal communication, employee engagement, and culture management for organizations of all sizes. The platform includes a feed, direct/group messaging, polls, topics, mentions, segmentation, engagement analytics, and an intelligent HR Bot, delivered through web and mobile (iOS/Android) apps on a tiered per-collaborator subscription.
Product overview
SocialBase offers a single unified corporate communication platform consisting of the core SocialBase product — a social intranet/enterprise social network supporting feed posts, direct messaging, polls, topics, reactions, mentions, reporting, user profiles, and an intelligent bot — and an associated HR Bot module designed to automate HR interactions. Both products are available across web and mobile (Android/iOS). The platform is offered in tiered pricing plans scaled by company headcount (up to 50, 51–100, and larger tiers), targeting small businesses through large enterprises.
Differentiator
Problem solved
Functional benefit
Products and services
- SocialBase Cloud-based corporate communication and collaboration platform (corporate social network) that centralizes internal communication, employee engagement, and culture for organizations of all sizes. Provides feed posts, direct and group messaging, polls, topics/hashtags, reactions, comments, shares, mentions, user profiles, segmentation, engagement analytics, and is accessible via web and mobile (Android/iOS) apps. Offered on tiered subscription pricing scaled by number of collaborators.
Quantifiable outcome
- Portobello achieved increased interactivity among more than 3,000 collaborators and partners
- +1 more outcomes
Companies that use SocialBase
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
SocialBase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SocialBase partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
SocialBase competitors and assessment
Company assessmentDirect peers
- Staffbase: Staffbase is an employee communications and intranet platform serving enterprise customers with segmentation, analytics, mobile apps and strategic customer success — a near-direct functional mirror of SocialBase's offering, but with a global (primarily European/US) footprint.
- Beekeeper: Beekeeper provides a frontline employee communication and collaboration platform with mobile-first delivery, segmentation and analytics — directly comparable to SocialBase's corporate communication/mobile/social intranet stack, particularly for non-deskworkforces.
- Haiilo: Haiilo (formerly Smarp) is an employee communication and advocacy platform offering intranet, mobile apps, analytics and engagement features — overlapping directly with SocialBase's feed, polls, segmentation and engagement analytics capabilities.
- Sociabble: Sociabble is an employee communication, advocacy and engagement platform with curated content, segmentation, analytics and a bot — directly overlapping SocialBase's social intranet + HR Bot positioning, with strong European enterprise penetration.
- WorkJam: WorkJam delivers a frontline employee communication, task and learning platform with mobile apps, shift management and engagement tools — a comparable vertical-flavored, mobile-first communications stack to SocialBase's enterprise offerings like Omni Taxi Aereo and Embraed.
- Jostle Corporation: Jostle provides an employee intranet platform emphasizing culture, recognition and engagement — directly competing with SocialBase's culture-strengthening and engagement-analytics positioning for SMB and mid-market.
Broad incumbents
- Firstup (formerly Dynamic Signal): Firstup is a larger, broader enterprise employee communication and EX platform that overlaps SocialBase's segmentation, analytics and mobile-app stack, but serves Fortune 1000 buyers globally as a general-purpose incumbent.
- Microsoft Viva (Yammer): Microsoft Viva with Viva Engage (formerly Yammer) is the incumbent enterprise social network and engagement platform — SocialBase explicitly benchmarks against Yammer in its comparison table, and is structurally threatened by Viva's bundling into Microsoft 365.
- Slack: Slack is the dominant team messaging platform with a directory of apps, AI features and integrations — SocialBase directly compares against Slack and competes with it in the messaging and chat layers of corporate communication.
Emerging players
- Lark: Lark (by ByteDance) offers messaging, docs, calendar and a lightweight intranet-style suite, increasingly expanding in Latin America — an emerging competitor targeting the same SMB and enterprise communication segment SocialBase plays in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SocialBase social profiles
Digital presenceSocialBase financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocialBase leadership team
Management profileNumber of profiles
Profiles3 records
SocialBase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocialBase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocialBase
What does SocialBase do?
SocialBase provides a corporate communication and collaboration platform (corporate social network) that centralizes internal communication, employee engagement, and culture management for organizations of all sizes. The platform includes a feed, direct/group messaging, polls, topics, mentions, segmentation, engagement analytics, and an intelligent HR Bot, delivered through web and mobile (iOS/Android) apps on a tiered per-collaborator subscription.
Is SocialBase a public or private company?
SocialBase is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SocialBase founded?
SocialBase was founded in 2014. It employs 11 to 50 people.
Where is SocialBase based?
SocialBase is headquartered in Florianópolis, Brazil, in the Latin America region.
How does SocialBase make money?
One revenue line is on record: subscription Licensing.
Who are SocialBase's main competitors?
Direct peers on record are Staffbase, Beekeeper, Haiilo, Sociabble, WorkJam and Jostle Corporation. Broad incumbents are Firstup (formerly Dynamic Signal), Microsoft Viva (Yammer) and Slack. Lark is listed as an emerging player.
Does SocialBase have an API?
No public API is recorded for SocialBase.