Artenreich

What Artenreich does

Artenreich (legal name: ARTENREICH Werbeagentur GmbH) is a founder-owned German advertising and creative agency established in Hamburg in 1995 and headquartered in Cologne since 2000. The agency delivers full-service branding, corporate design, cross-media campaigns, web design, print, motion graphics, employer branding, and copywriting to mid-sized enterprises across Germany, with a stated emphasis on the Rhineland (NRW) and Stuttgart economic areas. Its service portfolio is organized around Corporate Identity/Corporate Design, Kampagnen, Webrelaunch (delivered via Webflow and WordPress), Print- und Dialogmarketing, Employer Branding/HR campaigns, Motion Design/Animation, and Corporate Wording. Notable enterprise clients include Deutsche Rück, Stadtwerke Düren, Bad Honnef AG, EGC, NetCologne, Nürburgring, AOK Systems, VitrA Bad, and EMCO, alongside NGO engagements such as Habitat for Humanity Deutschland and Schule Global.

The agency operates with a core team of five permanent employees — co-founders Silvia Rapp (Branding, CD, Logo, Campaigns) and André Winter (Text, Concept, Naming, Copy Writing, Consulting), plus Digital Product Designer Gabriel Rau, Mediengestalterin Zhyldyzkan Alybaeva, and Mediendesignerin Vivian Fabisch — supplemented by freelance specialists engaged project-by-project. No proprietary software platform or technology stack is described beyond standard web build tools (Webflow, WordPress); the agency's intellectual property consists of brand systems, campaign creative, and editorial output delivered as services rather than licensed products. One documented use of AI voiceover appears in the Stadtwerke Düren HR campaign, indicating nascent tool-level AI adoption rather than a developed AI capability.

Revenue is generated through project-based creative engagements and recurring client relationships, with no public pricing disclosed. Client tenure is structurally long — Deutsche Rück (since 2009), Stadtwerke Düren (since 2011), EGC (since 2001) — pointing to retainer-style or repeat-project revenue mechanics. GTM is sales-led and consultative, relying on direct outreach, pitches, the agency's own website, LinkedIn presence, and referral-driven case-study marketing. Ownership is concentrated with the two founders as geschäftsführende Gesellschafter; the entity is registered as a GmbH at Handelsregister HRB 33446, Amtsgericht Köln.

Name

Artenreich

Legal name

ARTENREICH Werbeagentur GmbH

Website

https://artenreich.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Artenreich is a Cologne-based, founder-owned German advertising agency delivering branding, cross-media campaigns, web design, print, motion graphics, and employer branding to mid-sized enterprises across sectors including energy, insurance, mechanical engineering, and NGOs.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Advertising agency services
• Brand identity design
• Creative campaign development
• Corporate website design
• Employer branding services

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Project-Based Creative Services: Artenreich generates revenue through billable creative and marketing project engagements. Services include branding and corporate identity, campaign development, corporate websites, microsites and landing pages, print materials, employer branding, editorial design, and motion graphics. Revenue is earned through project fees, likely structured as one-time project engagements or retainer-based relationships with existing clients. The agency has served clients continuously for many years (e.g., Deutsche Rück since 2009, EGC since 2001, Stadtwerke Düren since 2011), suggesting recurring client revenue from established partnerships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Artenreich is a full-service advertising agency that develops corporate identities, runs cross-media marketing campaigns, designs and builds corporate websites (using Webflow and WordPress), produces print and editorial materials, delivers employer branding, creates motion graphics and animations, and provides corporate copywriting and consulting. Services are delivered as project-based creative engagements for mid-sized German enterprises and select NGOs.

Product overview

Artenreich is a full-service advertising and creative agency offering integrated branding, marketing, and communication solutions. The agency's service portfolio centers on Corporate Identity/Corporate Design (CD/CI) development including logo design and brand books; Kampagnen (cross-media campaigns) with key visuals, print and digital advertising; Webdesign/Webrelaunch using Webflow and WordPress platforms; Print- und Dialogmarketing encompassing customer magazines and direct mail; Employer Branding/HR campaigns for recruitment; Motion Design/Animation for digital channels; and Corporate Wording/Copy Writing for brand messaging. The services are delivered as project-based creative work rather than licensed software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Identity / Corporate Design (CD/CI) Development of comprehensive brand identities including logo design, corporate design systems, brand books, style guides, and visual identity frameworks for B2B and B2C clients.
• Kampagnen (Campaigns) Creation of cross-media marketing campaigns including key visuals, print and digital advertisements, out-of-home advertising, animated web banners, and campaign microsites for brand activation and awareness.
• Webdesign / Webrelaunch Design and technical implementation of responsive corporate websites, landing pages, and campaign microsites using platforms such as Webflow and WordPress, including UX design and digital product development.
• Print- und Dialogmarketing Production of high-quality printed materials including sales brochures, customer magazines, flyers, and direct marketing campaigns with editorial design and copywriting.
• Employer Branding / HR-Kampagnen Development of employer branding strategies and HR marketing campaigns including job advertisements, trade show materials, and animated content with AI voiceover for talent acquisition.
• Motion Design / Animation Creation of animated content including motion graphics, animated logos, social media animations, and video productions for digital channels.
• Corporate Wording / Copy Writing Strategic text development including brand messaging, claims, naming, editorial content for customer magazines, and campaign copywriting in German and English.

Quantifiable outcome

• Customer application rates increased after website redesign (Virnich & Naudet case study reports a noticeable rise in applications post-launch).

Named customers24 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Germany's largest independent owner-managed agency group, offering integrated brand, digital, and media services. Directly comparable in service breadth (branding, campaigns, employer branding, motion) but operates at a vastly larger scale with multiple specialist houses.
• Scholz & Friends: German full-service agency network with strong brand strategy and creative campaign capabilities. Comparable in service mix (branding, campaigns, digital), operating at a much larger scale and serving both German and international clients.
• Jung von Matt: One of Germany's largest independent creative agencies, headquartered in Hamburg. Directly comparable full-service creative and brand campaign work, but operating at significantly greater scale with multiple specialized offices and a broader client roster than Artenreich.
• grey Germany (Grey Düsseldorf): Global network agency with a significant German presence in Düsseldorf. Comparable in offering integrated brand campaigns and creative work, but with global scale and broader digital capabilities.
• Heimat (TBWA): Berlin-based creative agency now part of TBWA. Similar integrated brand and campaign work, but operating as part of a global network with broader resources and digital capabilities.

Direct peers

• metagate (Grabarz & Partner): Independent German creative agency with strong brand campaign credentials. Comparable in size and service focus (creative campaigns, employer branding), serving similar mid-market and enterprise clients in Germany.
• Kolle Rebbe: Hamburg-based independent creative agency with a comparable mid-sized, brand-focused full-service offering. Similar positioning around strategic creativity and brand campaigns for notable clients, though somewhat larger than Artenreich.

Others

• Ströer Digital Media: Major German digital out-of-home and online advertising provider. Not a direct competitor but operates in adjacent marketing/advertising infrastructure, with OOH capability that overlaps with Artenreich's image campaign work for clients like BHAG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/artenreich-werbeagentur-gmbh
• Instagraminstagram.com/artenreich_werbeagentur
• Xx.com/artenreich
• Facebookfacebook.com/artenreich

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artenreich