ff.k
ff.k Public Relations GmbH is a Hamburg- and Zurich-based PR boutique specializing in communications for European wine appellations, premium beverage houses and gourmet food brands, with a proprietary newsletter database and the wein.campus event format.
- Company typePrivate
- Founded2010
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ff.k does
ff.k Public Relations GmbH is a Hamburg-headquartered, privately held public relations boutique that specializes in communications for the wine, food and beverage sector, with a secondary branch in Zurich, Switzerland. The firm is partner-led by three managing directors — Meike Frers, Elke Fierenz and Jan Koch — and operates with a small core team of roughly ten named professionals. Its service offering covers media relations, trade and consumer communications, content production, event management and influencer outreach, with the proprietary wein.campus format extending the firm into owned trade-education events.
The client base is concentrated in European wine appellations (including Côtes du Rhône, Prosecco DOC, Pays d'Oc, D.O. Rueda, Loire, Swiss Wine, Georgian and Hungarian wines), premium beverage houses such as Champagne GOSSET and Cognac Frapin, and selective gourmet food accounts such as a French goat-cheese program. ff.k distributes content via a proprietary newsletter database of more than 14,000 trade and consumer contacts and coordinates international campaigns through its membership in the Food & Wine Republic agency network spanning four continents.
The business model is retainer-based fee-for-service PR consulting, with revenue derived from annual mandates, project work and event-related income from wein.campus. There is no disclosed pricing, external funding, M&A activity or proprietary technology platform; the firm's competitive position rests on partner reputation, two decades of category specialization and direct distribution to wine and gourmet-food audiences.
ff.k firmographics
Firmographics- Name
- ff.k
- Legal name
- ff.k Public Relations GmbH
- Website
- https://ffk-pr.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ff.k Public Relations GmbH is a Hamburg- and Zurich-based PR boutique specializing in communications for European wine appellations, premium beverage houses and gourmet food brands, with a proprietary newsletter database and the wein.campus event format.
- Ownership category
- akta.pro rank
ff.k industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where ff.k is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ff.k business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- PR and Communications Services: The agency provides strategic consulting, communications, and media relations services to wine regions and food & beverage producers on the German and Swiss markets. Revenue is generated through retainer agreements and project-based PR campaigns.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ff.k product offering
Product offeringCore offering
ff.k Public Relations GmbH is a B2B PR consultancy that provides strategic communications, media relations, trade and consumer press work, event communications, and integrated PR campaigns for brand owners, producers, importers, distributors, and trade bodies in the wine, spirits, and premium food & beverage industries, primarily across Germany and Switzerland. The agency is led by three managing partners and operates from Hamburg with a Zurich branch.
Product overview
ff.k Public Relations is a PR and communications agency specializing in wine and food & beverage sectors. The agency offers a unified service portfolio combining strategic consulting, media relations, B2B marketing, and B2C marketing for premium food and beverage products on the German and Swiss markets. The core offering centers on PR-Beratung und Kommunikation (PR consulting and communications), supported by Media Relations, B2B Marketing, and B2C Marketing services. Additionally, the agency operates proprietary event formats including wein.campus (educational masterclass events) and maintains a newsletter database with over 14,000 qualified trade and media contacts.
Differentiator
Problem solved
Functional benefit
Companies that use ff.k
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
ff.k technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ff.k partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Workwise GmbHminorPartnership for job application management. ff.k uses the Workwise job board platform for posting open positions and managing applications. The data protection for this processing follows Workwise GmbH's privacy policy.
- Food & Wine Republiccoreff.k is part of the Food & Wine Republic network, a PR network for food and wine topics now represented on four continents. This international network strengthens the agency's ability to serve clients with global reach while maintaining specialized local expertise.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ff.k competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ff.k social profiles
Digital presenceff.k financial estimates
Financial estimateRevenue estimate
Valuation estimate
ff.k leadership team
Management profileNumber of profiles
Profiles3 records
ff.k funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ff.k M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ff.k
What does ff.k do?
ff.k Public Relations GmbH is a B2B PR consultancy that provides strategic communications, media relations, trade and consumer press work, event communications, and integrated PR campaigns for brand owners, producers, importers, distributors, and trade bodies in the wine, spirits, and premium food & beverage industries, primarily across Germany and Switzerland. The agency is led by three managing partners and operates from Hamburg with a Zurich branch.
Is ff.k a public or private company?
ff.k is a private company. It is classified as management employee owned and is currently operating.
When was ff.k founded?
ff.k was founded in 2010. It employs 11 to 50 people.
Where is ff.k based?
ff.k is headquartered in Hamburg, Germany, in the Europe region.
How does ff.k make money?
One revenue line is on record: PR and Communications Services.
Does ff.k have an API?
No public API is recorded for ff.k.
What industry is ff.k in?
ff.k's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541820.