MADE

What MADE does

MADE is a boutique branding, digital, and marketing agency founded in 2017 and headquartered in Lakeland, Florida. The firm delivers integrated services spanning naming, messaging, brand design, website development, marketing execution, and performance metrics for clients across more than a dozen verticals including logistics, legal, consulting, real estate, development, automotive, retail, nonprofit, healthcare, engineering, travel, arts, and construction. The breadth of verticals served reflects a generalized regional agency positioning rather than a niche specialization.

The company operates a "Small + Smart" delivery model that pairs a compact core team of co-founders Michelle Ledford and Allen Reed with on-demand specialists, allowing production capacity to flex on a project basis without carrying full-time bench cost. MADE is a HubSpot Certified Agency Partner, indicating formal alignment with a major marketing automation platform and an inbound-marketing orientation. The firm is privately held, with reported staffing of 1–10 employees and no disclosed outside funding rounds to date. Industry recognition includes an AAF Silver Medal, USF Fast 56 distinction, and Ad Man of the Year honors for the founders.

Revenue is generated through traditional agency commercial structures — likely a mix of project fees, retainers, and performance-tied engagements typical of regional creative firms. The business has no proprietary technology platform or licensed IP disclosed; value is delivered through human creative and execution labor. Geographic focus is concentrated in Florida and the surrounding regional market, with sectoral exposure spanning both B2B and consumer-facing clients.

Name

MADE

Legal name

MADE

Website

https://madelkld.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MADE is a Lakeland, Florida-based boutique branding, digital, and marketing agency founded in 2017, serving clients across logistics, legal, healthcare, real estate, and other verticals with naming, design, web, and marketing services.

Ownership category

akta.pro rank

Product category

Branding and Marketing Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Naming & Verbal Identity (BPAFAEAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Branding agency services
• Marketing strategy services
• Brand identity design
• Website design development
• Digital marketing services

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Branding Services: Full-service branding including naming, messaging, brand design, and logo development for businesses and organizations.
2. Marketing Services: Annual marketing planning, promotional campaigns, social media management, content marketing, and paid media services.
3. Digital Services: Website design and development, video production, email marketing campaigns, SEO, and digital advertising services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MADE is a boutique branding and marketing agency that delivers integrated naming, messaging, brand design, website design and development, marketing planning, and performance analytics services to small and mid-sized businesses. The agency operates a "Small + Smart" delivery model that pairs an in-house core creative team with strategically-assigned specialists, functioning as an embedded extension of each client's team. Engagements are project-based and tailored, combining traditional brand identity work with digital and inbound marketing execution.

Product overview

MADE is a full-service branding and marketing agency offering an integrated suite of services including Naming, Messaging, Brand Design, Websites, Marketing, and Metrics. These services work together as a cohesive offering—strategic naming and messaging establish the foundation, brand design creates the visual identity, websites bring it online, and marketing combined with metrics planning and measurement complete the cycle. The agency operates on a 'Small + Smart' model utilizing a core team combined with strategically-assigned specialists to deliver efficient and effective outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Naming Creative brand naming services that help businesses develop distinctive names for companies, events, products, programs, retail stores, and restaurants, with consideration for digital presence alignment.
• Messaging Strategic brand messaging services that help businesses communicate their differentiators through clear and consistent language, including brand values, narratives, attributes, pitchlines, taglines, and copywriting.
• Brand Design Custom brand identity design services including logo development, color palette, typography, visual style, brand guidelines, and environmental design to create memorable visual representations of brand personality.
• Websites Website design and development services ranging from single-page microsites to large multipage custom websites, emphasizing user-friendly experience, clear navigation, mobile responsiveness, and marketing integration.
• Marketing Annual marketing planning and implementation services encompassing campaigns, social media, email marketing, content creation, paid media, and SEO strategies tailored to target audiences.
• Metrics Marketing performance measurement and analytics services tracking website sessions, form submissions, social media reach, email engagement, and other success metrics to inform marketing strategy.

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationMADE is a HubSpot Certified Agency Partner, demonstrating expertise in HubSpot's marketing platform for implementing inbound marketing strategies for clients.
• Plant City Chamber of CommerceminorGTM or Marketing PartnerCommunity partner organization supporting local business development in Plant City area.
• American Advertising Federation Polk CountycoreGTM or Marketing PartnerProfessional industry association with MADE team members serving on the board and holding leadership positions including 3-time Past President.
• Florida Public Relations AssociationminorGTM or Marketing PartnerProfessional association for public relations professionals with MADE team members in leadership roles.
• Lakeland Chamber of CommerceminorGTM or Marketing PartnerLocal chamber of commerce supporting business community in Lakeland, Florida.
• Central Florida Development CouncilminorGTM or Marketing PartnerEconomic development organization for Central Florida region.
• Leadership LakelandminorGTM or Marketing PartnerLeadership development program with MADE team members as graduates and supporters.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mucca: Boutique NYC-based branding and design agency offering naming, brand identity, and strategic design services to mid-market and enterprise clients. Highly comparable to MADE in scope (naming through identity), boutique scale, and reliance on award-winning senior creative talent.
• The Bureau of Small Projects: Award-winning boutique creative agency focused on branding and integrated marketing for small-to-mid-size organizations. Comparable to MADE in targeting similar SMB/nonprofit/regional enterprise segment and offering naming through marketing execution as an integrated stack.

Regional players

• Robot Creative: Florida-based creative agency serving regional brands with branding, marketing, and digital services. Comparable to MADE in geographic focus (Florida), boutique scale, and full-service agency model spanning brand and digital deliverables.
• Bigeye Creative: Orlando-based branding and marketing agency serving Central Florida businesses with brand, digital, and marketing services. Directly comparable to MADE in geography, mid-market client focus, and integrated service offering spanning brand design and digital execution.
• Concentric: Florida-based full-service creative agency providing branding, marketing, and digital services to mid-market clients. Comparable to MADE in regional scope, integrated full-service model, and similar client segment focus across SMB and enterprise.
• Bayshore Solutions: Tampa-based digital marketing agency specializing in website design, SEO, and inbound marketing as a HubSpot partner. Comparable to MADE in Florida geography, HubSpot ecosystem affiliation, and digital/marketing services focus for SMB clients.
• Halftone Digital: Florida-based digital marketing and web design agency providing branding, websites, and inbound marketing for SMB clients. Comparable to MADE in regional focus, HubSpot-aligned services, and integrated brand-plus-digital offering for similar client segments.

Emerging players

• Scorpion: Florida-headquartered marketing technology and services company combining AI-driven marketing platforms with agency services for SMB and mid-market clients. Comparable to MADE in regional roots and integrated digital/marketing offering, but operating at substantially larger scale with proprietary technology.

Broad incumbents

• Brand Union: WPP-owned global brand strategy and design consultancy delivering naming, identity, and brand experience work for large enterprises. Comparable to MADE in core capabilities (brand strategy and creative) but at vastly larger scale, serving global enterprise clients rather than regional SMBs.
• VMLY&R: Global full-service creative agency offering branding, advertising, digital, and marketing services across categories. Comparable to MADE in integrated full-service creative offerings but operates at a vastly larger scale with global enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/made-lakeland
• Instagraminstagram.com/madelkld
• Xx.com/madeLKLD

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADE