EIC
EIC is a US nonprofit that bridges the entertainment industry and public-health community, providing resources, training, and recognition programs to encourage accurate depictions of mental health, substance use, and safety issues in film, television, and news media.
- Company typePrivate
- Founded1983
- HeadquartersReston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EIC does
EIC (Entertainment Industries Council) is a US-based 501(c)(3)-style nonprofit organization founded in 1983 by Brian L. Dyak and headquartered in Reston, Virginia. It operates as a bridge between the entertainment industry and health/social policy communities, providing technical assistance, educational resources, and recognition programs that encourage accurate depictions of substance use disorders, mental health conditions, suicide, and firearms safety in film, television, and news media. EIC's core users are entertainment writers, producers, directors, actors, journalists, and production designers who need expert guidance on sensitive topics, as well as health organizations seeking to amplify messaging through entertainment channels.
EIC's product portfolio is content- and event-driven rather than software-native. Flagship offerings include the annual PRISM Awards television special (airing on FX), the EIC TV Network (eicnetwork.tv) webcast platform, the Picture This multi-volume publication series, the Fear-Less Campaign addressing firearms in media, the TEAM Up media resources for CalMHSA, and the First Draft Program connecting creators with subject-matter experts. The most notable technical asset is an AI-powered News App for Reporting on Suicide — an NLP-based grammar checker developed with Cisco and SAVE that verifies compliance with safe-messaging guidelines for journalism. EIC maintains a small staff of approximately 12 employees and is led by President & CEO Marie Gallo Dyak.
EIC's revenue model is donor- and partnership-supported: the organization relies on charitable contributions, in-kind support, PRISM Awards sponsorships, and contracted programs with entities such as CalMHSA and ViacomCBS. All resources, publications, webinars, and technical assistance are provided free of charge to the entertainment industry and the public, with no pricing or per-seat revenue model. Geographic operations are US-focused, with national broadcast distribution via FX and digital distribution via the EIC TV Network.
EIC firmographics
Firmographics- Name
- EIC
- Legal name
- EIC, LLC
- Website
- https://eiconline.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EIC is a US nonprofit that bridges the entertainment industry and public-health community, providing resources, training, and recognition programs to encourage accurate depictions of mental health, substance use, and safety issues in film, television, and news media.
- Ownership category
- akta.pro rank
Where EIC is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EIC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Contributions: EIC operates as a nonprofit organization (EIC, LLC) and relies on donations and in-kind support for prevention initiatives, health information dissemination, and entertainment-based programs
- PRISM Awards Sponsorships: Revenue generated from sponsorship of the annual PRISM Awards television production
- Partnership Programs: Collaborative programs with organizations like ViacomCBS for Mental Health Action Day and California Mental Health Services Authority (CalMHSA) for TEAM Up campaign
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
EIC product offering
Product offeringCore offering
EIC is a nonprofit organization that provides technical assistance, educational resources, publications, webinars, and award programs to help entertainment industry writers, producers, directors, and journalists depict health and social issues such as mental health, substance use disorders, suicide, and firearms safety accurately. Its offerings include the PRISM Awards, EIC TV Network, First Draft Program, Fear-Less Campaign, Picture This and TEAM Up publications, and an AI-powered news app for safe suicide reporting.
Product overview
EIC (Entertainment Industries Council) is a non-profit organization that serves as a bridge between the entertainment industry and public health/social policy communities. Rather than offering a unified software product, EIC provides a portfolio of programs and services including the PRISM Awards (an annual award ceremony recognizing accurate mental health and substance use depictions in entertainment), the EIC TV Network (a web-based video resource platform), the FearLess Campaign (webinars and resources addressing gun violence in media), and various publications including Picture This and TEAM Up Media Resources. Additional offerings include the First Draft technical assistance program connecting entertainment professionals with experts, the AI-powered News App for safe suicide reporting, webinar series on health topics, America Salutes You benefit concerts, and SET Awards for STEM entertainment. These programs work together to encourage accurate health and social issue depictions through recognition, education, and direct support to content creators.
Differentiator
Problem solved
Functional benefit
Brands
- EIC TV: Online video platform providing access to EIC webinars, screenings, and productions including PRISM Awards footage
- PRISM Awards
- FearLess
- First Draft Program
- TEAM Up
Products and services
- PRISM Awards
Companies that use EIC
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
EIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
EIC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AEG (Anschutz Entertainment Group)coreAEG hosted over 40 HBCU interns at its L.A. LIVE campus for EICOP (Entertainment Industry College Outreach Program) HBCU in LA Summit Week, featuring panel discussions, mentoring, and networking with various AEG business units
- ViacomCBS / MTV Entertainment GroupcoreEIC is a strategic partner in ViacomCBS Mental Health Action Day, the largest cross-sector effort to shift from awareness to action for emotional wellbeing, partnering with over 1000 organizations
- USC Annenberg / Hollywood, Health & SocietycoreCollaboration between USC Annenberg's Hollywood, Health & Society program and Entertainment Industries Council to focus on shared mission of health communication through entertainment media
- Entertainment Industry College Outreach Program (EICOP)coreNon-profit workforce development organization dedicated to recruiting students from HBCUs and Minority Serving Institutions for careers in entertainment, music, sports, gaming, and tech industries
- SAVE (Suicide Awareness Voices of Education)corePartnership with SAVE to develop Best Practices for Media Reporting on Suicide, including an AI-powered verification tool developed in partnership with Cisco
- California Mental Health Services Authority (CalMHSA)coreEIC serves as Project Director for TEAM Up (Tools for Entertainment and Media), the media component of CalMHSA's statewide campaign to reduce stigma and discrimination related to mental health
- Sandy Hook PromiseminorPartnership with Sandy Hook Promise for video and web-based project addressing concerns of students around gun violence in schools and communities, featuring Detroit Youth Choir
- National Council for Suicide PreventioncoreDr. Dan Reidenberg serves as Managing Director and led development of US Recommendations for Media Reporting on Suicide and Recommendations for Reporting on Mass Shootings
- National PTAminorPartnership with National Parent Teacher Association for advocacy on gun violence prevention and school safety resources
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EIC competitors and assessment
Company assessmentDirect peers
- USC Annenberg Hollywood, Health & Society: USC Annenberg's entertainment-health bridge program that provides expert consultations to entertainment writers and producers — the same core service EIC delivers through its First Draft Program. Listed as an EIC collaborator, making it the closest functional peer.
- Sandy Hook Promise: Gun violence prevention nonprofit and EIC partner on school-safety media resources. Operates a similarly entertainment-aware advocacy model and shares FearLess campaign initiatives around firearms in media.
- SAVE (Suicide Awareness Voices of Education): Suicide prevention nonprofit that co-developed EIC's AI safe-messaging tool with Cisco. Works on the same media-reporting best-practice guidelines and shares the same at-risk messaging mandate.
- Common Sense Media: Major nonprofit that reviews and rates media content for health, age-appropriateness, and accuracy — a structurally similar entertainment-education bridge organization operating at significantly larger scale.
- Geena Davis Institute on Gender in Media: Nonprofit that researches and advocates for accurate, inclusive representation of gender in entertainment — operates the same entertainment-representation advocacy model as EIC, focused on a different issue dimension.
- National Council for Suicide Prevention: Direct EIC partner led by Dr. Dan Reidenberg that developed the US Recommendations for Media Reporting on Suicide — a peer organization co-producing the media-reporting guidance EIC distributes.
Broad incumbents
- The Jed Foundation: Larger mental health nonprofit focused on emotional health and suicide prevention among teens and young adults. A scaled incumbent in EIC's mental health advocacy domain with broader program and funding base.
- American Foundation for Suicide Prevention: Largest US suicide prevention nonprofit, leading funder and convener of safe-messaging media guidelines — a scaled counterpart to EIC's suicide-reporting work and a likely future partner or competitor for editorial-tool distribution.
- Mental Health America: Long-standing community-based mental health advocacy nonprofit with national footprint — operates in EIC's mental health awareness space but with much larger membership and policy machinery.
Emerging players
- Born This Way Foundation: Celebrity-founded mental health nonprofit co-founded by Lady Gaga with entertainment industry access similar to EIC's, focused on youth mental health kindness and resources. Younger, narrower, but uses comparable entertainment-channel GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EIC social profiles
Digital presenceEIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
EIC leadership team
Management profileNumber of profiles
Profiles1 record
EIC funding detail
Funding detailFunding overview
Funding rounds
Investors
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EIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EIC
What does EIC do?
EIC is a nonprofit organization that provides technical assistance, educational resources, publications, webinars, and award programs to help entertainment industry writers, producers, directors, and journalists depict health and social issues such as mental health, substance use disorders, suicide, and firearms safety accurately. Its offerings include the PRISM Awards, EIC TV Network, First Draft Program, Fear-Less Campaign, Picture This and TEAM Up publications, and an AI-powered news app for safe suicide reporting.
Is EIC a public or private company?
EIC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was EIC founded?
EIC was founded in 1983. It employs 1 to 10 people.
Where is EIC based?
EIC is headquartered in Reston, United States, in the North America region.
How does EIC make money?
Three revenue lines are on record. Donations and Contributions are the primary driver. The others are PRISM Awards Sponsorships and partnership Programs.
Who are EIC's main competitors?
Direct peers on record are USC Annenberg Hollywood, Health & Society, Sandy Hook Promise, SAVE (Suicide Awareness Voices of Education), Common Sense Media, Geena Davis Institute on Gender in Media and National Council for Suicide Prevention. Broad incumbents are The Jed Foundation, American Foundation for Suicide Prevention and Mental Health America. Born This Way Foundation is listed as an emerging player.
Does EIC have an API?
No public API is recorded for EIC.