Hollywood Music in Media Awards

What Hollywood Music in Media Awards does

The Hollywood Music in Media Awards (HMMA) is a private, for-profit awards organization founded in 2009 and headquartered in Hollywood, Los Angeles, that annually recognizes original music (song and score) used across visual media including film, television, video games, trailers, commercials, and documentaries. It operates as a live, in-person awards ceremony held each November at The Avalon Hollywood (1735 Vine St), with the 16th annual edition held on November 19, 2025 and the 17th scheduled for November 18, 2026. HMMA draws 1,000+ global music submissions per year, judged by a Voting Academy that includes Oscar, Grammy, Golden Globe, and Emmy voters, and the organization publicly markets its track record of predicting mainstream awards outcomes months in advance.

The core product portfolio consists of the annual awards ceremony, the free HMMA Global Network membership for industry professionals, the Music in Media Interactive Symposium (MIMIcon) and Songwriter Symposium professional panels, the online music submission platform, and a VIP reception and dinner banquet. Supporting infrastructure includes the Hollywood Music In Media Academy (the voting body), an Advisory Board that includes songwriters Diane Warren and Bernie Taupin and film composers John Debney and Christopher Young, and an external PR partner (Costa Communications). Strategic and media partnerships are concentrated among the U.S. Performance Rights Organizations (ASCAP, BMI, SESAC), the Society of Composers & Lyricists, the Guild of Music Supervisors, the World Soundtrack Awards, Gigmor, Dash Radio, the Music Registry/SCORE, and media sponsors Variety, The Hollywood Reporter, National Geographic, and See TV.

HMMA generates revenue through four streams: ticket sales for the ceremony and VIP banquet (sold online via HMMAwards.com and at venue box office), per-submission fees from composers, songwriters, and artists, corporate sponsorship packages with branding on the multi-camera recorded event, and VIP gift-bag insertions/advertising. Pricing is one-time per transaction (ticket or submission) with limited early-bird bundle packages. The organization has 11-50 employees, no disclosed parent company, no venture funding, and is led by founder and executive producer Brent Harvey, whose core business is KBH Entertainment Talent Agency.

Name

Hollywood Music in Media Awards

Legal name

Hollywood Music In Media Awards

Website

https://hmmawards.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollywood Music in Media Awards (HMMA), founded 2009, is a private awards organization that annually recognizes original music across film, TV, video games, trailers, and commercials at The Avalon Hollywood, serving composers, songwriters, music supervisors, and entertainment industry professionals through a global submission process and live ceremony.

Ownership category

akta.pro rank

Product category

Entertainment Awards and Events

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAOAN

Virtual Awards Ceremonies & Competitions (Judging, Voting)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

Keywords

• Music awards ceremony
• Visual media recognition
• Industry networking events
• Music submission platform
• Entertainment industry awards

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for the annual awards ceremony, VIP reception, and dinner banquet events at The Avalon Hollywood. Tickets sold online via HMMAwards.com and at venue box office.
2. Music Submissions: Fees collected from composers, songwriters, and artists submitting music for nomination consideration across categories including film, TV, video games, trailers, documentaries, and commercials.
3. Sponsorship: Corporate sponsorship revenue from media partners, brands, and organizations seeking exposure to music industry professionals and celebrities. Partners include See TV, NatGeo, THR, Variety, and SESAC.
4. Advertising and VIP Packages: VIP gift bag insertions and branding opportunities for sponsors at the annual event.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HMMA produces an annual awards ceremony at The Avalon Hollywood recognizing original music (Song and Score) in all visual media, including film, TV, video games, trailers, commercials, and documentaries, with submissions from around the globe. Revenue is generated from per-submission music entry fees, tiered ticket sales (General Admission and VIP reception/banquet), corporate sponsorships from media brands and music rights organizations, and advertising/VIP gift bag placements. The organization also operates the HMMA Global Network (free membership), the Music in Media Interactive Symposium, and a Songwriter Symposium as supporting networking and educational offerings.

Product overview

The Hollywood Music in Media Awards (HMMA) is a comprehensive awards platform and industry event recognizing original music (Song and Score) across all visual media formats globally. The core product is the annual awards ceremony featuring live performances, celebrity presenters, and industry tributes. Supporting offerings include the free HMMA Global Network membership for industry professionals, the Music in Media Interactive Symposium (MIMIsym) for professional development panels, the Songwriter Symposium for songwriter networking, a music submission and voting platform for entries across film/TV/video game/trailer categories, and an exclusive VIP reception and dinner banquet at the main event.

Differentiator

Problem solved

Functional benefit

Brands

• HMMA Global Network: An aggregate of industry professionals including composers, songwriters, musicians, lyricists, filmmakers, music supervisors and entertainment executives.
• Music in Media Interactive Symposium (MIMIcon)
• Hollywood Music In Media Academy

Products and services

• Hollywood Music in Media Awards (HMMA) Annual Ceremony Annual awards ceremony held at The Avalon Hollywood recognizing original music (Song and Score) in all visual media including film, TV, video games, trailers, commercials, and documentaries, featuring live music performances, celebrity presenters, industry tributes, and networking for music industry professionals, composers, songwriters, musicians, lyricists, filmmakers, music supervisors, and entertainment executives.
• HMMA Global Network Free membership email network for industry professionals including composers, songwriters, musicians, lyricists, filmmakers, music supervisors, and entertainment executives that delivers timely industry updates and networking opportunities.
• Music in Media Interactive Symposium (MIMIsym) Professional panels and roundtables featuring industry notables discussing music to picture composing, creative processes, publishing, royalties, licensing, negotiations, and legal matters, providing professional development and industry insight for music and media professionals.
• Songwriter Symposium Panel discussion event focused on songwriting techniques, collaboration, writing mechanics, publishing, and getting songs noticed by industry professionals, targeted at songwriters and music creators.
• Music Submission Platform Online submission system for music entries across categories covering film, TV, video games, trailers, documentaries, and other visual media, with per-submission entry fees. Nominees and winners are selected by a Voting Academy of blue-ribbon judges including select journalists and Oscar, Grammy, Golden Globe, and Emmy voters.
• VIP Reception and Dinner Banquet Premium tier event component of the annual HMMA awards ceremony providing VIP reception and dinner banquet access with networking opportunities for attendees, sponsors, and industry professionals.

Quantifiable outcome

• HMMA winners frequently go on to win Oscar, Grammy, and Golden Globe awards months later (e.g., 'Shallow' from A Star is Born, BLACK PANTHER score, 'City of Stars' from La La Land)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• GigmorcoreStrategic or Co-development PartnerGigmor is a live music marketplace that connects talent buyers, event planners, venues, and individuals with musicians and bands. They have grown to nearly 50K members in 30 countries and generated over 1,000,000 matches. Gigmor serves as a brand partner and curator of the HMMA special award category BEST LIVE STREAM PERFORMANCE.
• Music RegistrycoreStrategic or Co-development PartnerFor over 26 years, the Music Registry has published contact information directories for music business professionals. Their monthly publication SCORE partners with HMMA, providing the HMMA Global Network with vital information to assist emerging and mainstream artists, composers, and writers.
• Dash Radio / Island City RadiocoreStrategic or Co-development PartnerDash Radio is a digital radio platform created by major DJs with 80 original stations. Co-owner Joey 'Q' Quenga serves as HMMA Selections Committee member overseeing R&B/Soul and Reggae categories, and programs submissions on Island City Radio.
• Education Through Music - Los AngelescoreOthersHMMA benefits Education Through Music – Los Angeles, a 501(c)(3) non-profit organization. A portion of HMMA proceeds support this organization which provides music education in Los Angeles County schools.
• Physicians for PeaceminorOthersInternational healthcare organization providing education and healing resources. HMMA supports their mission of capacity-building through education in healthcare.
• The Seany FoundationminorOthersFoundation funding projects to enhance lives of kids, teens, and young adults affected by cancer. Supports Camp Reach for the Sky program.
• Daniel Pearl World Music DaysminorOthersInternational network of concerts using music to reaffirm commitment to tolerance and humanity, with participation in 129 countries.
• Autism SpeaksminorOthersWorld's largest autism science and advocacy organization. The 2011 HMMA event benefited Autism Speaks.
• Dash Radio (BOMPOPRADIO)minorStrategic or Co-development PartnerBOMPOPRADIO is a weekly industry talk show on Dash Radio network that exposes unsigned music via tastemakers. HMMA partnered for the BOMPOPRADIO launch party event.
• SESACcoreStrategic or Co-development PartnerMusic performance rights organization listed as strategic partner. Logo displayed on HMMA website.
• ASCAPcoreStrategic or Co-development PartnerMusic performance rights organization listed as strategic partner. Logo displayed on HMMA website.
• BMIcoreStrategic or Co-development PartnerMusic performance rights organization listed as strategic partner. Logo displayed on HMMA website.
• Guild of Music SupervisorscoreStrategic or Co-development PartnerIndustry guild representing music supervisors, listed as strategic partner supporting HMMA mission.
• World Soundtrack AwardscoreStrategic or Co-development PartnerFilm Fest Gent's World Soundtrack Awards listed as strategic partner. Logo displayed on HMMA website.
• SCL (Society of Composers & Lyricists)coreStrategic or Co-development PartnerProfessional guild for composers and lyricists listed as strategic partner. Logo displayed on HMMA website.
• See TVcoreGTM or Marketing PartnerMedia sponsor for HMMA events. Logo displayed on sponsorship page.
• National Geographic (NatGeo)coreGTM or Marketing PartnerMedia sponsor for HMMA events. Logo displayed on sponsorship page.
• The Hollywood Reporter (THR)coreGTM or Marketing PartnerEntertainment industry trade publication listed as media sponsor on sponsorship page.
• VarietycoreGTM or Marketing PartnerEntertainment industry trade publication listed as media sponsor on sponsorship page.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SESAC: SESAC is a performing rights organization that runs its own music awards and recognition events. Already an HMMA strategic partner, SESAC is comparable as a music rights body with affiliated awards programming for songwriters and composers in the U.S. market.
• ASCAP (American Society of Composers, Authors and Publishers): ASCAP is one of the major U.S. performing rights organizations and runs its own annual ASCAP Screen Music Awards and other recognition events for composers. Already an HMMA strategic partner, ASCAP is comparable as a music recognition/awards platform with rights administration scope.
• BMI (Broadcast Music, Inc.): BMI operates BMI Film & TV Awards and other composer recognition events as a major U.S. performing rights organization. As an HMMA strategic partner, BMI is comparable as a music rights organization with parallel awards programming serving overlapping composer constituencies.
• Cannes Film Festival: Cannes Film Festival, including its Cannes Soundtrack Award and various music-related honors, is a major international film recognition event. It is comparable to HMMA in recognizing film music at a global scale, though Cannes spans all aspects of filmmaking rather than specializing in music.
• The Recording Academy (Grammy Awards): The Recording Academy operates the Grammy Awards, the dominant music-recognition institution in the United States. It is comparable to HMMA as a music awards organization, though with substantially broader scope across recording categories and significantly greater institutional scale and viewership.

Emerging players

• Annie Awards (ASIFA-Hollywood): The Annie Awards, run by ASIFA-Hollywood, recognize excellence in animation and include dedicated music categories for animated film and TV. It is comparable to HMMA as a niche awards ceremony recognizing music within specific visual media categories, with shared composer constituencies.
• Saturn Awards (Academy of Science Fiction, Fantasy & Horror Films): The Saturn Awards include dedicated music categories for science fiction, fantasy, and horror films and television. It is comparable to HMMA as a niche visual-media awards ceremony recognizing music within a defined content category, sharing similar composer and music supervisor constituencies.

Regional players

• The Brit Awards: The Brit Awards is the United Kingdom's premier annual music awards ceremony, recognizing British and international artists. It is comparable to HMMA as a major ticketed music awards event with global viewership, sponsorship, and submission-driven recognition, though focused on the UK market.

Direct peers

• Billboard Music Awards: Billboard Music Awards is a major commercial U.S. music awards show recognizing chart and consumer-engagement performance. It is comparable to HMMA as a music-focused awards event serving artists, songwriters, and the broader music industry with ticketed ceremonies and sponsorships.
• World Soundtrack Awards: World Soundtrack Awards, run by Film Fest Gent, is the most directly comparable peer to HMMA — an awards ceremony dedicated specifically to film music composition. Already listed as an HMMA strategic partner, both organizations serve composers and music supervisors in film/television scoring recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hmmawards
• YouTubeyoutube.com/hmmawards
• Facebookfacebook.com/HMMAwards
• Instagraminstagram.com/hmmawards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Music in Media Awards