What Flexfamily does

Flexfamily is a privately held Dutch HR services group headquartered in Doetinchem, Netherlands, that operates as a multi-brand platform of more than a dozen specialized HR subsidiaries serving the Achterhoek, Twente, Stedendriehoek, Liemers, Salland, and Noordoostpolder regions of Eastern Netherlands. The group's brands span the full HR value chain: temporary staffing and dispatch (Fides, Seesing Flex, Aelbers, Marquette, Koers Oost, A12, Level One, Flexfactory), recruitment and selection (VAST.), career coaching and reintegration (2Work), occupational health (Vitaal!), training and safety courses (Evolon), and payroll / employer-of-record services (Maqqie Oost-Nederland, Loont). Approximately 4,000 employees serve around 800 employer clients across construction, logistics, food production, agriculture, horticulture, manufacturing, healthcare, transport, and government, including a regional partnership with the Dutch Military.

The group monetizes primarily through transaction-fee staffing margins (uitzenden, detachering, werving & selectie), with additional recurring revenue from occupational-health subscriptions (Vitaal!), managed payroll services, and professional services fees for training (Evolon) and career coaching (2Work). Services are quoted on a per-engagement basis with multi-year contracts, and no public pricing tiers are disclosed. Distribution is overwhelmingly direct and field-based, with each brand operating its own local sales team and physical office, supplemented by the digital self-service Maqqie platform for SMB and individual customers. The group employs Leadinfo B.V. for IP-based B2B lead generation and runs a regional employer-brand campaign anchored by Great Place to Work certification and community sponsorships such as the De Graafschap shirt sponsorship.

Flexfamily was founded in 2004 by Clemens van Lent (originating as Fides), rebranded from Flexfactory in June 2020, and has since 2019 been strategically backed by the French Actual Leader Group. The company has executed a sustained roll-up strategy, completing acquisitions of Seesing (2016), Aelbers (2018), 2Work and Koers Oost (2021), Evolon and Datispienter's training activities (2022), and A12 Personeelsdiensten and Level One (2025). The Level One acquisition in December 2025 brought group revenue past €300 million annually and ~2,700 additional flex workers under management, advancing the stated goal of reaching a top-10 position in the Dutch staffing market. Martin van den Hemel was appointed CEO in April 2025.

Name

Flexfamily

Legal name

Flexfamily Business Support B.V.

Website

https://flexfamily.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Flexfamily is a privately held Dutch HR services group operating a multi-brand platform of specialized staffing, recruitment, payroll, training, occupational-health, and reintegration brands serving approximately 800 employer clients and ~4,000 employees across Eastern Netherlands.

Ownership category

akta.pro rank

Product category

HR & Staffing Services

NAICS

Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF)

Keywords

• Temporary staffing services
• Recruitment and selection
• Payroll administration
• Occupational health services
• HR services group

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Staffing, Dispatch & Recruitment Services: Core revenue from temporary staffing (uitzenden), detaching (detachering), and direct recruitment (werving & selectie) across specialized brands targeting construction, logistics, food, agriculture, manufacturing, and technical sectors.
2. Training & Development Services: Evolon brand generates revenue from training programs including BHV, VCA, Code 95, internal transport, and customized safety training courses.
3. Occupational Health & Arbo Services: Vitaal! brand provides certified occupational health services including prevention, absenteeism management, reintegration, and own-risk carrier management.
4. Payroll & Employer of Record Services: Maqqie Oost-Nederland and Praemium Payroll (Loont) provide payroll services where clients outsource all employer obligations including payroll administration, HR liaison, and compliance.
5. Career Coaching & Reintegration: 2Work brand provides career guidance, outplacement, and reintegration services for individuals and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Flexfamily is a group of specialized HR service brands operating across Eastern Netherlands (Achterhoek, Twente, Stedendriehoek, Liemers, Salland) that delivers temporary staffing, detaching, recruitment and selection, payroll administration, occupational health (arbodienst), career coaching, outplacement, reintegration, and certified training (BHV, VCA, Code 95) to employers in construction, logistics, food, agriculture, manufacturing, technical, healthcare, and transport sectors.

Product overview

Flexfamily is a group of specialized HR service providers operating as a platform of distinct sub-brands, each serving different specializations within the HR services spectrum. The portfolio includes: staffing agencies (Fides for labor migrants, Seesing Flex, Aelbers for construction, Marquette for technical workers, Koers Oost); recruitment & selection (VAST.); career & reintegration services (2Work); occupational health (Vitaal!); training & education (Evolon); payroll services (Maqqie Oost-Nederland, Loont); and transport staffing (A12). Recent acquisitions include Level One (2025) and A12 Personeelsdiensten (2025). The group operates from Doetinchem headquarters across East Netherlands with approximately 4,000 employees and revenue exceeding 300M euro.

Differentiator

Problem solved

Functional benefit

Products and services

• Fides Personeelsdiensten Staffing agency specializing in placing foreign flex workers from new EU countries, focusing on large-volume placements at major production facilities in food, agriculture, logistics, production, and metal/engineering sectors.
• Seesing Flex Staffing, detaching, and training agency serving the Achterhoek region with over 40 staff and multiple locations in Doetinchem, Aalten, 's-Heerenberg, Lichtenvoorde, Lochem, Wehl, and Zutphen.
• Aelbers Flexibele PersoneelsDiensten Staffing agency specialized in skilled workers for civil concrete construction, including tradespeople from bricklayers to foremen and project managers, also offering ZZP mediation in construction.
• Marquette Detachering Detaching agency specialized in placing (production) technical skilled workers from Eastern Europe, primarily serving technical production companies in Overijssel and Gelderland provinces, with full housing and transport services.
• VAST. Recruitment and selection bureau serving the Achterhoek, Stedendriehoek, and Twente regions, specializing in direct hires at MBO level and above with branch specialists.
• Koers Oost Staffing and recruitment agency specializing in Twente with a large network, offering staffing, detaching, and candidate matching services.
• 2Work Career counseling specialist in Groenlo offering outplacement, reintegration, and UWV trajectory services in Achterhoek, Twente, and Stedendriehoek.
• Vitaal! Arbo Certified occupational health service (arbodienst) offering prevention, absenteeism management, reintegration, and self-insurance management with company doctors and case managers.
• Evolon Training and course provider offering safety training (BHV, VCA), Code 95 driver training, internal transport training, and custom training programs for organizations in East Netherlands.
• Maqqie Oost-Nederland Payroll service provider offering full online payroll, ZZP mediation, and self-service portal for contract, hours, and payment management.
• A12 Personeelsdiensten Staffing and training agency founded in 2008, specializing in transport and logistics with C-driver training (Code 95), serving the Liemers region from Duiven.
• Loont (Praemium Payroll) Payroll services brand handling salary administration and employer obligations for clients.

Quantifiable outcome

• Great Place to Work Certified — 2021 and 2022 consecutive years
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Outdoor GelderlandminorGTM or Marketing Partner · 1 January 2024Flexfamily partnered with Outdoor Gelderland, a regional sports event. Flexfamily hosts client events during the competition and leverages the partnership to strengthen regional relationships and employer brand.
• De GraafschapminorGTM or Marketing Partner · 1 September 2020Flexfamily (via Seesing Flex) entered a shirt sponsorship with De Graafschap football club and co-developed degraafschapwerkt.nl, a job platform connecting employers and job seekers in the Achterhoek. Supports the foundation De Graafschap Verbindt and its social projects.
• MaqqiecoreStrategic or Co-development Partner · 1 July 2020Flexfamily acquired a minority stake in Maqqie, providing growth capital and access to Flexfamily's staffing experience, commercial network, and expertise in eastern Netherlands. Maqqie complements Flexfamily's services with a 100% digital, self-service staffing and payroll platform.
• Stichting Present AchterhoekminorStrategic or Co-development PartnerFlexfamily enables employees to volunteer with Stichting Present, a charity organization helping people in need with practical tasks like painting, gardening, and other household chores.
• GeldfitminorStrategic or Co-development PartnerFlexfamily partners with Geldfit to support employees and agency workers in financial wellness, offering free information, tips, and personal advice to prevent financial problems.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tempo-Team: Major Dutch staffing and HR services provider, part of the international Adecco Group. Offers staffing, inhouse services, and HR solutions across the Netherlands, comparable in service breadth but with national rather than regional focus.
• Randstad: World's largest staffing company, Dutch-headquartered (Diemen), with a broad portfolio spanning temporary staffing, permanent placement, and HR solutions. Directly comparable as a Dutch staffing competitor, though it operates globally and serves all major sectors versus Flexfamily's regional Oost-Nederland focus.
• SD Worx: Belgian-headquartered European HR and payroll services provider with Dutch operations. Comparable to Flexfamily's payroll/employer-of-record services (Maqqie, Loont) and broader HR solutions portfolio.
• ManpowerGroup: Global staffing and workforce solutions company with significant Dutch operations through Manpower, Experis, and Talent Solutions. Comparable in core staffing/recruitment offerings though operating at global scale versus Flexfamily's regional platform.

Direct peers

• ASA: Dutch nationwide staffing and HR services brand with regional offices across the Netherlands. Closely comparable to Flexfamily's Seesing Flex and Koers Oost in staffing, recruitment, and HR solutions for SMB and mid-market clients.
• Headfirst: Dutch staffing and HR services group with a multi-brand platform (Headfirst, YER, Pienk) serving professional and general staffing markets. Comparable in multi-brand roll-up model and HR services breadth versus Flexfamily.
• Yacht: Dutch professional staffing and project services brand (part of Randstad), specializing in higher-skilled IT, engineering, and finance staffing. Comparable in recruitment/selection (W&S) focus to Flexfamily's VAST. brand.
• Olympia: Dutch nationwide staffing and HR services group with multiple regional offices. Comparable to Flexfamily's regional staffing brands (Seesing Flex, Koers Oost, Marquette) in general staffing, secondment, and recruitment services.
• OTTO Work Force: Dutch-headquartered international staffing firm specializing in labor migrant placement across Europe. Direct peer to Flexfamily's Fides/Flexfactory brands in the labor-migrant staffing segment, with comparable focus on EU labor mobility and worker housing.

Regional players

• Vinci Facilitair: Dutch regional staffing and facility services provider operating in eastern/southern Netherlands. Comparable in regional staffing focus and mid-market positioning to Flexfamily's Oost-Nederland brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexfamily