Beano's
- Company typePrivate
- Founded1982
- HeadquartersPittsburgh, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Beano's firmographics
Firmographics- Name
- Beano's
- Legal name
- Conroy Foods, Inc.
- Website
- https://conroyfoods.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Beano's industry classification
Industry- Product category
- Deli Condiments
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industry
- Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)
Keywords
Where Beano's is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Beano's business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Retail Sales: Products sold directly to consumers through the company e-commerce website with standard pricing. Orders under $30 charged $6.49 flat rate shipping; orders $30+ receive free shipping. Minimum 3 bottle order.
- Wholesale/B2B Sales: Wholesale pricing for full cases of product plus shipping to approved business customers including delis, restaurants, grocery stores, catering, and foodservice operations. Free shipping does not apply to wholesale orders.
- Foodservice Packaging: Products in foodservice packaging including 32oz squeeze bottles, 0.5oz portion packs (300 per case), and gallon bottles sold to foodservice operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Real Mayonnaise 4/32 ounce bottles |
| Unit Pricing | Pay-as-you-go | Single bottle 1/8 ounce products |
| Unit Pricing | Pay-as-you-go | Case of 12 - 1/8 ounce bottles |
| Unit Pricing | Pay-as-you-go | Wholesale full case pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Beano's product offering
Product offeringCore offering
Beano's, the deli condiment brand of Conroy Foods, Inc., manufactures and sells a portfolio of more than 20 sandwich sauces, submarine dressings, and classical white pizza sauces, plus mustards, wing sauces, mayonnaise, and sandwich spreads. Products are sold both directly to retail consumers through the company's e-commerce website (with flat-rate and free-shipping thresholds) and to foodservice operators (delis, restaurants, grocery stores, catering) through approved wholesale accounts and a custom shipper merchandising program. The brand has been the #1 selling deli condiment in American grocery store delis since 1986.
Product overview
Beano's is a deli condiment company owned by Conroy Foods, offering a portfolio of 20+ sandwich sauces and submarine dressings. The core products include submarine dressings (Original Submarine Dressing, Rosa's, Olive Oil, Balsamic, and Oregano varieties) and white pizza sauces (Classical White Pizza Sauces with Oregano or Basil). The condiment line spans mustards (Bold & Tangy Deli Mustard, Fancy Yellow Mustard, Honey Mustard, Jalapeno Mustard, Cranberry and Pineapple Honey Mustard), sandwich sauces with heat (Nashville Hot, Southwest, Wasabi, Buffalo, Sriracha, Peach Habanera, Roasted Chipotle), wing sauces, and savory spreads (Horse Radish Sauce, All-American Sandwich Spread, Real Mayonnaise). A limited-time Dill Pickle Sub Dressing was also introduced. For B2B customers, the company offers a Custom Shipper Program for retail merchandising and the Flip Tip Cap packaging solution. Products are available in 8oz and 32oz squeeze bottles with flip-top caps.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Submarine Dressing – All Natural Separating Blend The original family recipe combining 100% pure soybean oil with real red wine vinegar and Italian spices, designed to stay on top of subs without soaking the bun. Available for retail consumers and foodservice operators.
- Rosa's Submarine Dressing A blend of olive and soybean oil combined with real red wine vinegar and Italian spices, designed for upscale signature sandwich programs using focaccia, panini, or ciabatta style sandwiches.
- Olive Oil Submarine Dressing A specially formulated blended olive oil submarine dressing that serves as a cost-effective substitute for pure olive oil, also suitable for salads, bread dipping, and marinades.
- Balsamic Submarine Dressing Submarine dressing made with balsamic vinegar providing a dark rich flavor distinctive to sandwiches, also suitable for salads, bread dipping, and marinades.
- Submarine Dressing with Oregano – Non-Separating Blend Submarine dressing with oregano in a non-separating (emulsified) blend ensuring maximum consistency when dispensing in foodservice settings.
- Classical White Pizza Sauce with Oregano – All Natural Separating Blend White pizza sauce capturing old Italian countryside taste with 100% pure soybean oil, imported oregano, and traditional Italian spices for authentic tasting white pizza.
- Classical White Pizza Sauce with Basil – All Natural Separating Blend White pizza sauce made with 100% pure soybean oil, basil leaves, and traditional Italian spices for authentic tasting white pizza.
- Classical White Pizza Sauce with Basil – Non-Separating Emulsified white pizza sauce with basil ensuring consistent texture without separation, designed for foodservice dispensing.
- Bold & Tangy Deli Mustard Fresh ground horseradish added to a whole grain base and stone ground to create a balance of flavor, an old-fashioned grainy blend suited for club sandwiches, kielbasa, soft pretzels, and hot dogs.
- Fancy Yellow Mustard Yellow mustard made with #1 grade mustard seeds, vinegar, turmeric, paprika, and spices, containing zero fat and zero calories.
- Honey Mustard Smooth 100% real clover honey, pure cane sugar, zesty brown mustard, and select spices blended for a hand-crafted honey mustard, versatile for chicken wings, chicken fingers, sandwiches, and dipping.
- Jalapeno Mustard #1 grade mustard seeds blended into creamy yellow mustard and infused with spicy jalapeño peppers, adding a lively zip to sandwich creations.
- Cranberry Honey Mustard Stone ground mustard combined with cranberries and clover honey, a smooth and zesty condiment suited for turkey or chicken sandwiches and as a glaze for pork roast, chicken, and hams.
- Pineapple Honey Mustard Combination of pineapples and honey mustard adding a special touch to ham, turkey, or chicken sandwiches, also usable as a glaze or pretzel dip.
- Nashville Hot Sandwich Sauce Sandwich sauce made with traditional Nashville ingredients including ripe cayenne peppers, clover honey, brown sugar, smoked paprika, and black pepper, suited for fried chicken, dips, and pizza crust dip.
- Southwest Sandwich Sauce Thick, creamy sauce infused with peppers, paprika, and southwest seasonings, suited for wraps, sandwiches, quesadillas, fajitas, and dipping for onion rings and jalapeño poppers.
- Wasabi Sandwich Sauce Real grated Japanese wasabi infused into a rich and creamy base creating an authentic Japanese wasabi sandwich sauce, suited for crab cakes, roast beef, turkey club sandwiches, and as a dipping sauce for sushi.
- Buffalo Sandwich Sauce Thick and zesty buffalo sauce with extra cling, suited for sandwiches, burgers, wraps, quesadillas, fajitas, or as a dipping sauce, offering the same taste as wing sauce but thicker.
- Sriracha Sandwich Sauce Creamy Sriracha sauce combining red jalapeño peppers, garlic, and spice, suited for fish tacos, chicken sandwiches, wraps, crab cakes, and as a dip for fries, onion rings, and chicken tenders.
Quantifiable outcome
- 40+ years in business
- +1 more outcomes
Companies that use Beano's
Customer profileSegments4 records
Ideal customer profiles4 records
Beano's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beano's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pittsburgh PickleminorLimited time collaboration using Pittsburgh Pickle's Picklexir pickle brine in the Dill Pickle Sub Dressing product. A flavor collaboration creating a pickle-packed twist on Beano's Original Sub Dressing.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Beano's competitors and assessment
Company assessmentDirect peers
- Ken's Foods: Family-owned foodservice and retail dressings/sauce manufacturer with a similarly broad salad dressing and sauce portfolio. Directly comparable to Beano's in B2B foodservice positioning and operator-style packaging.
- Tabasco (McIlhenny Company): Iconic hot sauce brand with global distribution and foodservice penetration. Comparable to Beano's hot/spicy sandwich sauce SKUs and global export model.
- Huy Fong Foods (Sriracha): Sriracha and Asian-inspired hot sauce producer with broad retail and foodservice distribution. Comparable to Beano's Sriracha sandwich sauce line and similar operator-driven GTM.
Broad incumbents
- Hellmann's / Best Foods (Unilever): Mass-market condiments giant (mayonnaise, dressings) within Unilever's broader CPG portfolio. Competes head-on in the same condiment category with vastly larger scale and shelf leverage.
- French's (McCormick & Company): Iconic mustard and condiments brand owned by McCormick. Overlaps with Beano's mustard SKUs and broader condiments retail presence, though French's sits within a much larger flavor portfolio.
- Kraft Heinz (Condiments division): Owns Kraft, Heinz, and a deep condiments portfolio (ketchup, mustard, mayo). A scaled incumbent Beano's competes against for grocery deli shelf space and foodservice contracts.
- Wish-Bone (Unilever): Salad dressing and Italian condiment brand within Unilever. Directly overlaps with Beano's Italian-style dressing and sandwich sauce offerings in retail and foodservice.
Emerging players
- Sir Kensington's: Premium condiments brand (mayonnaise, mustard, ketchup) with a strong identity-led marketing approach. Comparable as a private-equity-backed specialty condiment brand pursuing premium and foodservice channels.
- Primal Kitchen: Premium dressings, sauces, and condiments brand (recently acquired by McCormick). Comparable as a higher-end condiment brand scaling across retail and foodservice with a distinct value proposition.
- Tessemae's: Premium clean-label dressings and condiments brand. Comparable as a smaller, brand-led challenger in the dressings category with retail and foodservice ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Beano's social profiles
Digital presenceBeano's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beano's leadership team
Management profileNumber of profiles
Profiles2 records
Beano's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beano's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beano's
What does Beano's do?
Beano's, the deli condiment brand of Conroy Foods, Inc., manufactures and sells a portfolio of more than 20 sandwich sauces, submarine dressings, and classical white pizza sauces, plus mustards, wing sauces, mayonnaise, and sandwich spreads. Products are sold both directly to retail consumers through the company's e-commerce website (with flat-rate and free-shipping thresholds) and to foodservice operators (delis, restaurants, grocery stores, catering) through approved wholesale accounts and a custom shipper merchandising program. The brand has been the #1 selling deli condiment in American grocery store delis since 1986.
Is Beano's a public or private company?
Beano's is a private company. It is classified as family owned and is currently operating.
When was Beano's founded?
Beano's was founded in 1982. It employs 11 to 50 people.
Where is Beano's based?
Beano's is headquartered in Pittsburgh, United States, in the North America region.
How does Beano's make money?
Three revenue lines are on record. Direct Retail Sales are the primary driver. The others are wholesale/B2B Sales and foodservice Packaging.
Who are Beano's's main competitors?
Direct peers on record are Ken's Foods, Tabasco (McIlhenny Company) and Huy Fong Foods (Sriracha). Broad incumbents are Hellmann's / Best Foods (Unilever), French's (McCormick & Company), Kraft Heinz (Condiments division) and Wish-Bone (Unilever). Emerging players are Sir Kensington's, Primal Kitchen and Tessemae's.
Does Beano's have an API?
No public API is recorded for Beano's.
What industry is Beano's in?
Beano's's product category is Deli Condiments. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of AFAIAIAJ, Specialty Condiments, Sauces & Pickles Wholesale. Its NAICS code is 3114 and its SIC code is 2000.