American Spa and Pool Pros
American Spa and Pool Pros (ASAPP) is a private professional association founded in 2006 that provides liability insurance and membership services to swimming pool and spa service professionals across 32 U.S. states, with subscription pricing starting at $70 per month.
- Company typePrivate
- Founded2006
- HeadquartersCarlsbad, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What American Spa and Pool Pros does
American Spa and Pool Pros (ASAPP) is a private professional association founded in 2006 that provides liability insurance and membership services to swimming pool and spa service professionals. The company is headquartered in Carlsbad, California (P.O. Box 2703, 92018) and operates a toll-free member service line at (855) 965-1905. ASAPP does not develop proprietary technology products; its core offering is liability insurance tailored to pool service companies, builders, remodelers, and plasterers, supplemented by administrative sub-products including an 8-step online Claims Processing System, certificate request forms, auto-pay enrollment, service agreement templates, Pool/Spa Drain Release Forms, and Loss Warranty Letter requests. The company positions itself as an association — explicitly avoiding "monthly meetings" and "politics" — and emphasizes Virginia Graeme Baker Pool and Spa Safety Act compliance support alongside the issuance of certificates of insurance that enable members to bid on commercial contracts.
ASAPP generates revenue through recurring subscription-based membership fees, with quality liability coverage starting at $70.00 per month and flexible coverage limits adjustable to member business needs. The go-to-market is direct-to-consumer, primarily through the asapponline.com website and phone-based enrollment, augmented by an educational content library, customer testimonials, and word-of-mouth referrals within the pool service trade. Coverage is active across 32 U.S. states — explicitly described as more than any other swimming pool service association in America — with roots in California. Member segments include pool repair businesses, swimming pool builders, remodelers, plasterers, and general pool service companies, all of which are SMB-scale. The company has no disclosed institutional investors, parent company, subsidiaries, funding rounds, or M&A activity, and operates as an independently owned association.
American Spa and Pool Pros firmographics
Firmographics- Name
- American Spa and Pool Pros
- Legal name
- American Spa and Pool Pros
- Website
- https://asapponline.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- American Spa and Pool Pros (ASAPP) is a private professional association founded in 2006 that provides liability insurance and membership services to swimming pool and spa service professionals across 32 U.S. states, with subscription pricing starting at $70 per month.
- Ownership category
- akta.pro rank
American Spa and Pool Pros industry classification
Industry- Product category
- Commercial Liability Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Commercial Umbrella Insurance (FSAJANAB)
- akta.pro secondary industry
- Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)
Keywords
Where American Spa and Pool Pros is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Spa and Pool Pros business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership/Insurance Fees: ASAPP generates revenue through membership fees for pool and spa service liability insurance coverage. Members pay competitive subscription fees starting from $70 per month for quality liability coverage. The association offers flexible coverage limits that can be adjusted to meet business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Liability Coverage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
American Spa and Pool Pros product offering
Product offeringCore offering
ASAPP is a professional association that sells membership-based liability insurance to swimming pool and spa service professionals. Coverage starts at $70.00 per month with adjustable limits and is available to pool repair businesses, builders, remodelers, and plasterers across 32 U.S. states. Members receive certificates of insurance, claims processing, and standardized administrative forms.
Product overview
American Spa and Pool Pros (ASAPP) is a Pool and Spa Professional Association offering a unified membership-based insurance program for swimming pool industry professionals. The core offering is Pool and Spa Service Liability Insurance, supplemented by membership plans starting at $70.00 per month. The portfolio includes various administrative sub-products such as the Pool/Spa Drain Release Form, Service Agreement Template, and Loss Warranty Letter, as well as an 8-step Claims Processing System for reporting general liability occurrences. Plans are designed for pool repair businesses, swimming pool builders, remodelers, and plasterers, with coverage available across 32 U.S. states.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool and Spa Service Liability Insurance General liability insurance coverage designed for swimming pool and spa service professionals, protecting their livelihood against claims and occurrences in the pool service industry. Coverage is offered across 32 U.S. states with flexible adjustable limits.
- ASAPP Membership Plans Tiered membership plans providing liability insurance access for various segments of the swimming pool industry including pool repair businesses, builders, remodelers, and plasterers. Coverage starts from $70.00 per month with flexible coverage limits.
- General Liability Claims Processing System
Companies that use American Spa and Pool Pros
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles1 record
American Spa and Pool Pros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
American Spa and Pool Pros partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WP HatchminorWebsite design and development partner responsible for the ASAPP website (asapponline.com). Listed in website credits section.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
American Spa and Pool Pros competitors and assessment
Company assessmentBroad incumbents
- Progressive Commercial: Broad incumbent — large commercial insurance carrier offering general liability and other coverages to small businesses including service contractors. Represents an alternative channel for the same pool service customer base.
- Pool & Hot Tub Alliance (formerly APSP): Broad incumbent — the largest U.S. industry trade association for the pool, spa, and hot tub sector. Competes with ASAPP for the same pool professional audience but operates as a broader standards, advocacy, and certification body rather than a focused liability-insurance membership.
- Hiscox Small Business Insurance: Broad incumbent — established specialty insurer providing general liability and professional liability coverage to small businesses across many trades, including service contractors. Competes with ASAPP in the SMB commercial liability space.
Direct peers
- Next Insurance: Direct peer — digital-first commercial insurance carrier targeting small businesses including contractors and service professionals with general liability and other coverages. Competes with ASAPP for the same SMB pool service liability customer with a modern online experience.
- Independent Pool & Spa Service Association (IPSSA): Direct peer — IPSSA is the leading U.S. trade association serving swimming pool and spa service professionals with similar educational resources, networking, and member benefits, directly competing for the same customer base as ASAPP.
- United Pool Association: Direct peer — U.S. pool service industry association providing member services and benefits to swimming pool professionals, comparable to ASAPP in vertical focus and membership-driven model.
Emerging players
- Thimble: Emerging player — offers flexible, short-term general liability insurance to small service businesses and contractors. Overlaps with ASAPP's SMB pool service liability offering and represents a digitally native alternative.
- CoverWallet: Emerging player — digital commercial insurance brokerage serving small businesses with multiple lines including general liability. Comparable to ASAPP in targeting small commercial accounts but with a tech-enabled distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
American Spa and Pool Pros social profiles
Digital presenceAmerican Spa and Pool Pros financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Spa and Pool Pros leadership team
Management profileNumber of profiles
American Spa and Pool Pros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Spa and Pool Pros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Spa and Pool Pros
What does American Spa and Pool Pros do?
ASAPP is a professional association that sells membership-based liability insurance to swimming pool and spa service professionals. Coverage starts at $70.00 per month with adjustable limits and is available to pool repair businesses, builders, remodelers, and plasterers across 32 U.S. states. Members receive certificates of insurance, claims processing, and standardized administrative forms.
Is American Spa and Pool Pros a public or private company?
American Spa and Pool Pros is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Spa and Pool Pros founded?
American Spa and Pool Pros was founded in 2006. It employs 1 to 10 people.
Where is American Spa and Pool Pros based?
American Spa and Pool Pros is headquartered in Carlsbad, United States, in the North America region.
How does American Spa and Pool Pros make money?
One revenue line is on record: membership/Insurance Fees.
Who are American Spa and Pool Pros's main competitors?
Broad incumbents on record are Progressive Commercial, Pool & Hot Tub Alliance (formerly APSP) and Hiscox Small Business Insurance. Direct peers are Next Insurance, Independent Pool & Spa Service Association (IPSSA) and United Pool Association. Emerging players are Thimble and CoverWallet.
Does American Spa and Pool Pros have an API?
No public API is recorded for American Spa and Pool Pros.
What industry is American Spa and Pool Pros in?
American Spa and Pool Pros's product category is Commercial Liability Insurance. Its primary akta.pro industry code is FSAJANAB, Commercial Umbrella Insurance, with a secondary code of FSAJANAH, Professional Umbrella / Excess (E&O/D&O Wrap). Its NAICS code is 524210 and its SIC code is 6411.