JCB Golf & Country Club

What JCB Golf & Country Club does

JCB Golf and Country Club is a private 18-hole championship golf club located in Rocester, Staffordshire, England, wholly owned and operated by J.C. Bamford Excavators Ltd (JCB), the global construction equipment manufacturer headquartered at the same site. The club serves affluent individual golfers and corporate members through annual subscription memberships, complemented by four on-site luxury lodges with en-suite bedrooms, a clubhouse offering locally sourced British cuisine, and professional tournament hosting. Its digital infrastructure is built entirely on Intelligent Golf version 10.1.2, a third-party golf club management platform providing membership authentication, competition management, and World Handicap System synchronisation; there is no proprietary technology, no mobile app, and no public API.

Name

JCB Golf & Country Club

Legal name

J C Bamford Excavators Ltd

Website

https://jcbgolfandcountryclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JCB Golf and Country Club is a private 18-hole championship golf club in Staffordshire, England, owned by J.C. Bamford Excavators Ltd, serving affluent individual and corporate members with memberships, luxury lodges, dining, and LIV Golf UK tournament hosting.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Golf membership
• Championship golf course
• Golf hospitality services
• Country club lodging

Headquarters

HQ city

Rocester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Club Memberships: Annual and recurring memberships providing access to the 18-hole golf course, clubhouse facilities, and member services. Includes options for individual and corporate membership tiers.
2. Luxury Lodge Accommodation: Four luxury lodges with 4 spacious en-suite private bedrooms each, communal lounge areas, and views across the course. Available exclusively to members and their guests.
3. Dining and Hospitality: Clubhouse dining featuring locally sourced, seasonal, sustainable British cuisine with views of the golf course. Revenue from food and beverage service.
4. Professional Golf Events: Hosting of professional golf tournaments such as LIV Golf UK, generating revenue through spectator tickets, corporate hospitality packages, and event sponsorship.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

JCB Golf & Country Club operates a private, members-only 18-hole championship golf course located in Rocester, Staffordshire, England, offering annual individual and corporate memberships. The club supplements its core golf offering with four luxury on-site lodges, clubhouse dining featuring seasonal British cuisine, competition management, and the hosting of professional golf tournaments including LIV Golf UK. All digital services are delivered through the Intelligent Golf club management platform.

Product overview

JCB Golf and Country Club is a golf club operated by J.C. Bamford Excavators Ltd (JCB), offering a single unified facility centered around its 18-hole championship golf course with five tee boxes. The club provides complementary services including luxury lodge accommodation, clubhouse dining, professional tournament hosting (LIV Golf UK), and online member services. All digital services and competition management are powered by the Intelligent Golf platform, which enables competition management, World Handicap System synchronisation, and member portal access.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course with five tee boxes ranging from 5,040 to 7,381 yards at par 72, designed to host professional tournament play. Available to members and their guests for recreational golf, competition participation, and handicap management.
• Luxury Lodge Accommodation On-site luxury lodge accommodation featuring four lodges with four spacious en-suite private bedrooms each, communal lounge areas, and views across the golf course. Available exclusively to members and their guests for golf getaways and overnight stays.
• Clubhouse Dining & Hospitality Clubhouse dining service featuring locally sourced, seasonal, and sustainable British cuisine with views of the golf course. Operates year-round for members and their guests as part of the club's hospitality offering.
• LIV Golf UK Tournament Hosting Hosting of the professional LIV Golf tournament at the club, generating revenue through spectator tickets, corporate hospitality packages, and event sponsorship. The annual hosting positions the club as a premier European destination for professional golf.
• Corporate Membership Annual corporate membership tier for businesses seeking access to the golf course, clubhouse facilities, and lodge accommodation for corporate hospitality, client entertainment, and team-building events. Pricing is not publicly disclosed and enquiries are handled through a dedicated corporate form.

Quantifiable outcome

• Championship course length: 7,381 yards (Black tees) / 5,040 yards (Green tees)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• LIV GolfflagshipStrategic or Co-development Partner · 23 July 2026LIV Golf has selected JCB Golf & Country Club as the host venue for LIV Golf UK in 2025 and 2026 (July 23-26). The partnership positions the club as a premier European destination for professional golf. The 2025 event drew record crowds, with 2026 expected to be even larger. All event information including tickets, parking, and schedules are managed through LIV Golf's official channels.
• Intelligent GolfcoreTechnology or IntegrationThe club's website and member management system is powered by Intelligent Golf version 10.1.2, a specialized golf club management software platform. This provides online membership services, competition management, World Handicap System synchronisation, and member communication tools.
• J.C. Bamford Excavators Ltd (JCB)flagshipOthersJCB Golf & Country Club is owned and operated by J.C. Bamford Excavators Ltd (JCB). The site terms state it is a condition of use that visitors accept terms of J C Bamford Excavators Ltd. JCB is a globally recognised manufacturing company headquartered in Rocester, Staffordshire.

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Foxhills Club & Resort: Surrey-based private members' country club with multiple golf courses, hotel/lodge accommodation, spa, and dining. Similar membership-based model with integrated lodging and hospitality.
• The Grove (London): Hertfordshire luxury resort with championship golf, hotel accommodation, fine dining, and high-end corporate event hosting. Comparable premium positioning and stay-and-play offering.
• Celtic Manor Resort: UK resort hosting professional tournament golf (Ryder Cup 2010, NATO summit) with championship courses, on-site lodging, and large-scale corporate hospitality. Comparable event-hosting credentials and resort-style amenity stack.
• Sunningdale Golf Club: Elite private members' golf club in Surrey with two championship courses and a strong corporate membership tradition. Comparable exclusive private-membership positioning in the premium UK golf segment.
• The Belfry Hotel & Resort: UK private golf resort with championship courses, on-site lodging, and a long history of hosting professional tournaments (including the Ryder Cup). Directly comparable as a premium UK venue combining course access, hospitality, and corporate entertainment.
• Hanbury Manor Marriott Hotel & Country Club: UK country club resort with championship golf course, on-site hotel lodging, dining, and corporate event facilities. Comparable premium golf + lodging + corporate hospitality mix.
• Gleneagles Hotel: Luxury Scottish golf resort with multiple championship courses, luxury lodges/hotels, dining, and a strong event/corporate hospitality business. Closely matches JCB's combined golf + lodging + dining + event proposition.
• Wentworth Club: One of the UK's most prestigious private golf and country clubs with championship courses, extensive clubhouse facilities, and a corporate membership base. Comparable on prestige positioning, member tiers, and on-site hospitality amenities.

Broad incumbents

• St Andrews Links: Historic Scottish public/private golf complex and the 'Home of Golf', hosting The Open and major amateur events. Comparable tournament-hosting prestige, though it operates on a public-access model rather than JCB's private membership model.
• Trump Turnberry: Iconic Scottish links resort with luxury hotel, multiple courses, spa, and a history of hosting The Open. Comparable as a top-end UK golf destination with hospitality, though broader-scale and more tourism-led than JCB's private member focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jcb-golf-country-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JCB Golf & Country Club