Broos

What Broos does

Bröös (legal entity: Bröös GbR) is a regional direct-to-consumer food delivery company based in Rockstedt, Lower Saxony, Germany, specializing in fresh baked goods and local farm products delivered to residential households. The service originated informally in 2008 when founders Maarten and Berend Heins (then aged 11 and 12) began delivering bread rolls to neighbors on Sunday mornings, and was formally incorporated as Bröös GbR in October 2017. Customers place orders through the company's JTL-Shop e-commerce platform (broes.de) by Friday 5 PM, and receive deliveries by 8:30 AM on Sundays for a flat €2.69 fee with no minimum order. The company expanded to daily delivery in December 2019 and now offers 500+ SKUs spanning rolls, breads, meter loaves, cakes, free-range eggs (from the founders' own Bröös Hof), coffee, honey, and jam.

The business model combines transaction-based product sales with a flexible recurring subscription (ABO) layer, sourcing from local partner producers including Familienbäckerei Gilbert (Zeven), Bäckerei Schwarz (Elsdorf), and Kaffeerösterei de Koffiemann (Lilienthal). The technology stack is intentionally lightweight: the JTL-Shop storefront is paired with a proprietary tour planning system developed in-house to manage delivery routing across a fragmented rural geography, and customer communication is handled through WhatsApp and Facebook. Payments are processed via SEPA direct debit, PayPal, Sofortüberweisung, and invoice. Bröös serves 1,000+ households across 200+ villages in the Elbe-Weser triangle (Samtgemeinden Selsingen, Zeven, Tarmstedt, and the Bremervörde area), maintains a 4.9 Google rating (203 reviews), and is recognized via NDR television coverage and the 2019 IHK Stade "Gemeinsam aktiv" first-place award. The company is bootstrapped and family-owned, with no external institutional investment.

Name

Broos

Legal name

Bröös GbR

Website

https://broes.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bröös is a regional German direct-to-consumer bakery and farm-product delivery service based in Rockstedt, Lower Saxony, that delivers fresh baked goods, eggs, coffee, and local foods to over 1,000 rural households on Sunday mornings via its e-commerce platform and subscription model.

Ownership category

akta.pro rank

Product category

Bakery and Local-Grocery Delivery

NAICS

Local Messengers and Local Delivery (4922)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Bakery delivery service
• Sunday roll subscription
• Regional food delivery
• Local artisan groceries
• Fresh bread subscription

Headquarters

HQ city

Rockstedt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Baked Goods: Markup on fresh baked goods including bread, rolls, pastries, cakes from partner local bakeries. Products sold at retail prices with delivery fee as additional revenue stream.
2. Product Sales - Regional Food Products: Sales of eggs, honey, jam, cheese, and coffee from local producers with delivery service markup.
3. Subscription (ABO) Model: Flexible recurring subscription orders for weekly/regular deliveries, providing predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Bröös operates a regional Sunday morning delivery service bringing fresh baked goods — primarily rolls, breads, meter loaves and cakes — together with eggs, coffee, honey and jam from local artisan bakeries and producers directly to residential households in rural Lower Saxony. Customers order online by Friday 5 PM and receive their items by 8:30 AM on Sundays for a flat €2.69 delivery fee with no minimum order, available either as a one-time purchase or as a flexible recurring subscription (ABO).

Product overview

Broos (Bröös) operates a regional Sunday morning bakery delivery service serving over 1,000 households in the Elbe-Weser triangle region of Lower Saxony, Germany. The core offering is the Sunday roll delivery subscription (Brötchenservice), where customers order by Friday 5 PM and receive fresh rolls delivered to their doorstep by 8:30 AM on Sundays for €2.69 with no minimum order. The product portfolio spans five main categories: (1) Backwaren — fresh rolls, bread, meter bread, and cakes sourced from three partner bakeries (Familienbäckerei Gilbert in Zeven, Bäckerei Schwarz in Elsdorf, and one additional partner); (2) Eier — freerange eggs from the founders' own Bröös Hof farm and Rockstedter Landei brand; (3) Kaffee — premium coffee from Kaffeerösterei de Koffiemann in Lilienthal, available in five varieties (Milder, Crema, Klassiker, Espresso, Decaf); (4) Sonstiges — honey and jam from local producers; and (5) a flexible recurring subscription (Abo/Dauerbestellung) for weekly automated deliveries. The company expanded to daily delivery in December 2019 and now offers over 500 products.

Differentiator

Problem solved

Functional benefit

Products and services

• Bröös Brötchenservice (Sunday Roll Delivery & Subscription) Weekly Sunday morning delivery of fresh rolls, bread, eggs and other regional groceries from local artisan bakeries and producers, delivered by 8:30 AM to residential households in rural Lower Saxony. Orders placed by Friday 5 PM, flat €2.69 delivery fee, no minimum order, with both one-time purchase and flexible recurring subscription (ABO) options.
• Bröös Hof Free-Range Eggs (Rockstedter Landei) Hand-collected free-range eggs from Bröös Hof, the Heins family farm in Rockstedt (sixth-generation), sold in 6-pack, 10-pack and 1 kg bulk sizes through the Bröös delivery service.
• Bröös Hof Sausages and Farm Products Sausage and additional farm products from Bröös Hof, the Heins family farm in Rockstedt, distributed via the Bröös Sunday morning and daily delivery service.
• Kaffeerösterei de Koffiemann Coffee (5 varieties) Premium 100% Arabica coffee slowly roasted for 12–15 minutes at low temperatures, available in five varieties (Mein Milder, Mein Crema, Mein Klassiker, Mein Espresso, Mein Entkoffeinierter) from partner roastery Kaffeerösterei de Koffiemann in Lilienthal, sold via the Bröös delivery service.
• Familienbäckerei Gilbert Breads, Rolls and Cakes Wide assortment of rolls, breads, meter loaves (Meterbrot), Butterkuchen and other cakes from Familienbäckerei Gilbert in Zeven, a four-generation family bakery operating for 100 years, distributed via the Bröös delivery service.
• Bäckerei Schwarz Breads, Rolls, Toast and Cakes Rolls, breads, Meterbrot, Dinkelbuttertoast, ciabatta, stone-oven breads and Butterkuchen from Bäckerei und Konditorei Schwarz in Elsdorf, a four-generation family bakery operating since 1904, distributed via the Bröös delivery service.
• Local Honey Honey sourced from local producers in the Lower Saxony region, offered as part of the Bröös Sunday and daily delivery product range.
• Local Jam and Marmalade Jam and marmalade from local producers, offered as part of the Bröös Sunday and daily delivery product range.

Named customers3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• EU (European Agricultural Fund for Rural Development)minorOthersReceived EU funding under the European Agricultural Fund for Rural Development (ELER) for the measure 'Verarbeitung und Vermarktung' (Processing and Marketing). This supports the creation of basic services in rural areas including retail establishments.
• Bäckerei GilbertcoreStrategic or Co-development PartnerFamily bakery from Zeven operating since 100 years and four generations. Supplies fresh baked goods including rolls, bread, meterbrot, cakes, and pastries to Bröös delivery service. Located at Altbremer Straße 12, 27404 Zeven.
• Bäckerei SchwarzcoreStrategic or Co-development PartnerBakery and konditorei from Elsdorf operating since 1904 (four generations). Family business owned by Rolf and Christiane Schwarz. Supplies rolls, breads, cookies, cakes, and tortes. Located at Lange Straße 24, 27404 Elsdorf.
• Kaffeerösterei de KoffiemanncoreStrategic or Co-development PartnerCoffee roastery from Lilienthal known for slow, traditional roasting method (12-15 minutes at low temperatures). Produces six varieties including espresso, crema, classic coffee, and decaffeinated. Coffee has 800 aromas. Supplies approximately 200 markets. Managed by Cornelia Dotschat.
• Bröös HofcoreStrategic or Co-development PartnerFamily farm (6 generations of the Heins family) serving as the namesake and home of Bröös founders Maarten and Berend Heins. Located at Hauptstraße 26, 27404 Rockstedt. Supplies fresh free-range eggs (Rockstedter Landei) and sausage products. Eggs are hand-collected and packaged.

Scale indicators4 records

Recent moves1 record

Direct peers

• Bofrost: Bofrost is Germany's leading DTC door-to-door delivery company for frozen food (and to a lesser extent fresh bakery/dairy) products sourced from partner suppliers and delivered directly to households on a recurring/one-off basis. Operates a near-identical home-delivery business model to Bröös, just in frozen rather than fresh-bakery, with comparable subscription mechanics, regional courier fleets, and reliance on local producer partnerships.
• Bringmeister (Edeka): Bringmeister is Edeka's direct-to-consumer online grocery delivery service for Berlin and surrounding areas, sourcing from local Edeka stores and delivering bakery and fresh items to households. Matches Bröös on DTC grocery/bakery delivery with local supplier sourcing, though operating in urban rather than rural geographies.
• Knuspr (Rohlik Group): Knuspr is the German brand of Rohlik Group, a DTC online grocery delivery company operating in Germany with emphasis on fresh bakery, local producers, and scheduled home delivery windows. Closely mirrors Bröös's DTC fresh-food home-delivery value proposition at larger scale.
• Wolt: Wolt is a food and grocery delivery platform operating across Germany and Europe, connecting local merchants (including bakeries) with on-demand home delivery. Comparable to Bröös as a delivery channel for local bakery producers, though operating an app-based on-demand marketplace model rather than Bröös's owned-e-commerce subscription model.
• Lieferando (Just Eat Takeaway): Lieferando is the leading German food delivery marketplace from restaurants and grocery partners. Overlaps with Bröös as a delivery aggregator, though focused on prepared/restaurant meals rather than retail bakery goods, and absent the regional artisan-supplier positioning.
• Picnic: Picnic is a Netherlands-origin DTC grocery delivery service operating in Germany with a low-priced, scheduled-delivery model and strong emphasis on efficient last-mile routing. Comparable in DTC home delivery of grocery SKUs with subscription/recurring order mechanics, but more standardized assortment without Bröös's artisan bakery focus.

Emerging players

• Flink: Flink is a Berlin-based rapid grocery delivery startup operating in German cities with 10–20 minute delivery of convenience and fresh items. Comparable as an emerging DTC grocery delivery player targeting German households, but urban-focused and rapid-delivery rather than Bröös's scheduled regional model.
• Getir: Getir (post-Gorillas integration) is a Turkish-origin rapid grocery delivery platform active in German cities. Adjacent emerging peer in DTC grocery delivery to German households; competes for the same convenience-seeking customer but with on-demand urban positioning rather than Bröös's artisan-bakery/scheduled rural model.

Broad incumbents

• Amazon Fresh Germany: Amazon Fresh is Amazon's same-day/next-day fresh grocery delivery service offered to Prime members in select German metros. A broad incumbent in DTC fresh-food delivery with overlapping grocery and bakery categories, though operating at vastly different scale and absent local-artisan-provenance positioning.
• REWE Lieferdienst / EDEKA24: REWE's and EDEKA's online grocery delivery services cover fresh and bakery SKUs from their supermarket assortments with home delivery in German metros. Established incumbents in DTC grocery/bakery delivery whose reach into more rural areas could overlap with Bröös's Lower Saxony geography over time.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Broesbringts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broos