Just Ask
Just Ask is a UK facilities management company providing cleaning, grounds maintenance, 24/7 waking watch fire safety, and ancillary services to social housing associations and public sector organisations under multi-year managed service contracts.
- Company typePrivate
- Founded1994
- HeadquartersWoking, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Just Ask does
Just Ask (legal entity: Just Ask Estate Services Ltd, UK Companies House registration 5956392) is a UK-based facilities management provider specialising in the social housing sector. Operating for over 30 years from its head office in West Byfleet, Surrey, the company delivers four service lines: cleaning (communal area cleaning, floor care, void property cleans, window and high-level cleaning, graffiti removal, specialist deep cleans, builders' cleans), grounds maintenance (grass cutting, weed and moss control, hedge and shrub maintenance, tree management, planting, litter clearance, playground and hardscape upkeep), 24/7 waking watch fire warden patrols compliant with NFCC guidance for high-risk residential buildings, and ancillary services (pest control and bulk waste management). Service delivery relies on a conventional FM operating stack — electric vans, electric grounds maintenance equipment charged via renewable energy, enzyme-based and microfibre cleaning systems, and accredited training — rather than on proprietary software platforms.
The company generates revenue through multi-year managed service contracts quoted on an estate-by-estate basis, sold directly to housing associations and public sector organisations via phone, contact form, and framework agreements. Its single most significant commercial channel is the Fusion21 £85 million UK-wide Grounds Maintenance Framework (June 2026 to June 2030), under which Just Ask was appointed top-scoring supplier across all assessment criteria, providing compliant procurement access for over 1,000 public sector members including housing providers, local authorities, NHS bodies, education institutions and emergency services. Pricing is quote-based and not publicly disclosed, with social value commitments (e.g., 250 native saplings planted per £500,000 of contract value) embedded into bids.
Just Ask operates as a specialist delivery unit within Bidvest Noonan and forms part of the NexGen Group, alongside three wholly-owned cleaning subsidiaries (Personal Touch Cleaning Services Ltd, Optim Contract Services Ltd, Busy Bee Cleaning Services Ltd) that have been retained as acquired brands. The company differentiates through an in-house BICSc- and City & Guilds-accredited Training Academy, Investors in People Gold accreditation, Living Wage Foundation recognition, and a full ISO 9001/14001/45001 certification stack plus SafeContractor, Constructionline Gold, Fire Protection Association, and BALI memberships. Governance disclosures include Modern Slavery Act statements and consolidated gender pay gap reporting across the group. Operational coverage centres on Central, Southern and East England, with the Fusion21 framework extending the addressable footprint UK-wide.
Just Ask firmographics
Firmographics- Name
- Just Ask
- Legal name
- Just Ask Estate Services Ltd
- Website
- https://justaskservices.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Just Ask is a UK facilities management company providing cleaning, grounds maintenance, 24/7 waking watch fire safety, and ancillary services to social housing associations and public sector organisations under multi-year managed service contracts.
- Ownership category
- akta.pro rank
Just Ask industry classification
Industry- Product category
- Social Housing Facilities Management
- NAICS
- Services to Buildings and Dwellings (5617), Landscaping Services (561730), Facilities Support Services (561210)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Grounds, Landscaping & Exterior Services (BPABAAAD)
- akta.pro secondary industry
- Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance) (IMAIAAAF)
Keywords
Where Just Ask is headquartered
LocationHeadquarters
- HQ city
- Woking
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Just Ask business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Cleaning Services: Communal area cleaning, floor care, void property cleans, window cleaning, graffiti removal, specialist deep cleans, and builders' cleans for social housing properties. Recurring service contracts with housing associations.
- Grounds Maintenance Services: Year-round grounds maintenance including grass cutting, weed control, hedge trimming, tree management, flowerbed planting, litter clearance, and playground upkeep. Delivered through £85 million Fusion21 framework.
- Waking Watch Service: 24/7 fire warden patrol solution for high-risk residential buildings. Officers monitor for fire or smoke, conduct continuous patrols, and assist with evacuation. Critical service for buildings with combustible cladding or awaiting fire alarm upgrades.
- Ancillary Services: Pest control services and bulk waste management for housing communities. Flexible services tailored to meet unique needs of each estate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based service pricing tailored to individual customer needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Just Ask product offering
Product offeringCore offering
Just Ask is a UK-based facilities management provider that delivers cleaning, grounds maintenance, waking watch fire warden patrols, and ancillary services (pest control, bulk waste management) to social housing associations, local authorities and other public sector organisations. Services are delivered under recurring managed-service contracts, frequently procured through framework agreements such as the £85 million Fusion21 Grounds Maintenance Framework, and are tailored to the needs of individual residential estates.
Product overview
Just Ask is a UK-based facilities management provider specialising in the social housing sector, offering four core services: Cleaning Services (communal cleaning, floor care, void cleans, window cleaning, graffiti removal, and specialist deep cleans), Grounds Maintenance (grass cutting, weed control, hedge trimming, tree management, planting, litter clearance, and playground upkeep), Waking Watch Service (24/7 fire safety patrol and evacuation support), and Ancillary Services (pest control and bulk waste management). The company operates as part of the NexGen Group with a mission to create better places and better lives for communities served.
Differentiator
Problem solved
Functional benefit
Products and services
- Cleaning Services Social housing cleaning services covering communal area cleaning, floor care, void property cleans, window and high-level cleaning, litter picking and graffiti removal, specialist and deep cleans, and builders' and post-refurbishment cleans. Delivered to UK housing associations and social housing providers.
- Grounds Maintenance Year-round grounds maintenance for housing communities including grass cutting and lawn care, weed and moss control, hedge and shrub maintenance, tree management, flowerbeds and planting, litter and leaf clearance, waste removal and recycling, and playground and hardscape upkeep. Procured by UK housing associations and over 1,000 public sector organisations via the Fusion21 framework.
- Waking Watch Service 24/7 fire warden patrol solution for high-risk residential buildings. Officers monitor for fire or smoke, conduct continuous patrols, and coordinate with local Fire and Rescue services to support evacuation. Targeted at housing providers with high-rise residential blocks requiring interim fire safety cover.
- Ancillary Services Additional facilities management services including Pest Control (managing infestations with safe and compliant methods) and Bulk Waste Management (collection and safe disposal of large items, prioritising recycling and environmental compliance). Delivered to UK housing communities.
Quantifiable outcome
- Top-scoring supplier across every assessment criterion on Fusion21 £85 million framework
- +1 more outcomes
Companies that use Just Ask
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Just Ask technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Just Ask partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fusion21coreJust Ask was appointed as the top-scoring supplier across every assessment criterion on Fusion21's £85 million UK-wide Grounds Maintenance Framework (June 2026 to June 2030). This is the first framework awarded under the Procurement Act 2023. The partnership provides over 1,000 public sector organisations with a compliant route to procuring Just Ask's grounds maintenance, landscaping, and outdoor environment services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Just Ask competitors and assessment
Company assessmentBroad incumbents
- Serco: International public services contractor with UK facilities management operations serving local authorities, NHS, and government estates — broad incumbent in the same buyer ecosystem.
- Sodexo: Global FM and food services giant with a UK public sector and property management practice that overlaps with Just Ask's cleaning and FM service portfolio.
Direct peers
- Amey: UK-based infrastructure and facilities services provider with a public sector division offering cleaning, grounds, and estate services to housing associations and local authorities.
- Churchill Group: UK-focused FM company providing cleaning, security, and grounds maintenance to public sector and commercial clients, with comparable social housing experience.
- Atalian Servest: International FM operator with significant UK presence in cleaning, grounds maintenance, and security services across commercial and public sector estates.
- Bidvest Noonan: Parent company of Just Ask; UK and Ireland FM provider offering cleaning, security, and specialist services with overlap in social housing and public sector accounts.
- G4S: Global security and facility services provider with UK operations covering security guarding, cleaning, and integrated FM services relevant to Just Ask's waking watch and FM offerings.
- OCS Group: International FM provider with a strong UK cleaning, grounds maintenance, and security services portfolio serving public sector and housing clients; direct competitor across Just Ask's core service lines.
- Mitie: UK's largest facilities management provider with a dedicated social housing and public sector cleaning/grounds business, competing head-to-head with Just Ask for housing association and local authority contracts.
Others
- Veolia: UK environmental services and waste management provider; comparable on Just Ask's bulk waste management ancillary service line and adjacent in grounds maintenance sustainability positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Just Ask social profiles
Digital presenceJust Ask compliance and trust
Trust signalCompliance12 records
Just Ask financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Ask leadership team
Management profileNumber of profiles
Profiles2 records
Just Ask subsidiaries and ownership
Company hierarchySubsidiaries3 records
Just Ask funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Ask M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Ask
What does Just Ask do?
Just Ask is a UK-based facilities management provider that delivers cleaning, grounds maintenance, waking watch fire warden patrols, and ancillary services (pest control, bulk waste management) to social housing associations, local authorities and other public sector organisations. Services are delivered under recurring managed-service contracts, frequently procured through framework agreements such as the £85 million Fusion21 Grounds Maintenance Framework, and are tailored to the needs of individual residential estates.
Is Just Ask a public or private company?
Just Ask is a private company. It is classified as corporate owned and is currently operating.
When was Just Ask founded?
Just Ask was founded in 1994. It employs 1,001 to 5,000 people.
Where is Just Ask based?
Just Ask is headquartered in Woking, United Kingdom, in the Europe region.
How does Just Ask make money?
Four revenue lines are on record. Cleaning Services are the primary driver. The others are grounds Maintenance Services, waking Watch Service and ancillary Services.
Who are Just Ask's main competitors?
Broad incumbents on record are Serco and Sodexo. Direct peers are Amey, Churchill Group, Atalian Servest, Bidvest Noonan, G4S, OCS Group and Mitie. Veolia is listed as an others.
Does Just Ask have an API?
No public API is recorded for Just Ask.
What industry is Just Ask in?
Just Ask's product category is Social Housing Facilities Management. Its primary akta.pro industry code is BPABAAAD, Grounds, Landscaping & Exterior Services, with a secondary code of IMAIAAAF, Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance). Its NAICS code is 5617 and its SIC code is 7340.