Voermol Feeds

What Voermol Feeds does

Voermol Feeds (Pty) Ltd is a South African manufacturer of molasses-based livestock nutritional supplements, founded in 1964 and headquartered in Maidstone near Tongaat. The company produces a comprehensive product portfolio covering veld supplements, energy supplements (including the Zilphaterol HCl-based Zilmol for feedlot finishing and the chromium-containing Stressbuster for stress mitigation), maintenance pellets, phosphate licks, production supplements, complete production pellets, protein licks, fattening products, dairy supplements, high-protein concentrates, liquid feeds, and game supplements, all engineered around a core molasses-and-urea formulation platform designed for ruminants on any type of grazing.

The company's underlying technology centres on dissolving urea into molasses syrup to ensure even distribution and reduce urea poisoning risk, combined with a low-pH formulation that slows ammonia release in the rumen. Zilmol's beta-agonist additive is reported to increase average daily gain by approximately 8%, feed conversion ratio by approximately 12%, and dressing percentage by approximately 3% in slaughter cattle and sheep. Voermol sells exclusively to the South African market through a nationwide direct-sales network of regional agents and technical teams, supported by a mobile app, bilingual product guides, and a feedlot calculator tool. Pricing is not publicly disclosed and is negotiated through direct sales contact.

Voermol operates as a wholly-owned subsidiary of Tongaat Hulett, which provided historical access to captive molasses feedstock. Both Tongaat Hulett (27 October 2022) and Voermol Feeds (23 December 2022) entered voluntary business rescue proceedings, leaving the company operationally active but under corporate restructuring. The firm employs 11-50 people and is recognised with the National Cattle & Sheep Farmer of the Year award, reflecting six decades of brand presence in the South African livestock sector.

Name

Voermol Feeds

Legal name

Voermol Feeds (Pty) Ltd

Website

https://voermol.co.za

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Voermol Feeds is a South African manufacturer of molasses-based livestock nutritional supplements — including energy supplements, phosphate licks, and production pellets — serving cattle, sheep, goat, dairy, and game farmers across South Africa through a nationwide direct-sales network of regional agents.

Ownership category

akta.pro rank

Product category

Animal Feed Supplements

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Textured/Sweet Feed Blending (Molasses-Based) (AFADAIAE)

akta.pro secondary industries

TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI), Energy & Grain-Based Ruminant Feeds (Corn, Barley, High-Energy Blends) (AFADAAAH), Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks) (AFADAAAF), Protein Meals & Byproduct Feeds for Ruminants (Soybean Meal, Canola Meal, DDGS, Beet Pulp) (AFADAAAG), Medicated & Functional Ruminant Feed (Ionophores, Buffers, Yeast/Probiotics, Mycotoxin Binders) (AFADAAAL)

Keywords

• Livestock feed supplements
• Molasses based animal nutrition
• Ruminant feed products
• Phosphate licks and pellets
• Cattle and sheep supplements

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Livestock nutrition products: Sale of molasses-based animal feed supplements including licks, pellets, and liquid feeds to livestock farmers across South Africa.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Voermol Feeds manufactures a complete range of molasses-based nutritional supplements for ruminants (cattle, sheep, goats and game) on South African grazing. Its portfolio spans veld supplements, energy supplements, maintenance pellets, phosphate licks, production supplements, complete production pellets, protein licks, fattening products, dairy products, high protein concentrate, liquid feeds, and game supplements, using proprietary urea-in-molasses integration and low-pH formulation technology to deliver protein, energy, mineral, and production supplementation tailored to varying grazing conditions.

Product overview

Voermol Feeds is a molasses-based livestock nutrition company offering a comprehensive range of feed products for ruminants. The product portfolio includes Veld Supplements (protein licks, mineral licks, transitional licks, production and energy licks), Energy Supplements (Molasses Meal, Super 18, Zilmol, Stressbuster), Maintenance Pellets (Drought Pellets, Ram/Lamb/Ewe Pellets), Phosphate Licks (Phosphate Block, Superfos, Rumevite 6P, Rumevite 12P), Production Supplements, Complete Production Pellets, Protein Licks, Fattening Products, Dairy products, High Protein Concentrate, Liquid Feeds, and Game Supplements. All products are molasses-based and designed to meet the nutritional requirements of cattle, sheep, goats, and ruminant game on various types of grazing. The company has over 60 years of experience in animal nutrition solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Phosphate Block A phosphate lick block for ruminants supplying essential phosphate minerals and trace minerals for livestock on grazing.
• Superfos A mineral and trace mineral supplement formulated for ruminants.
• Rumevite 6P A mineral and trace mineral supplement concentrate for home mixing of mineral licks for ruminants.
• Rumevite 12P A mineral lick concentrate for home mixing with salt, fed to ruminants on green pastures to increase production; suitable for all types of ruminant game.
• Drought Pellets Maintenance pellets formulated for ruminant livestock during drought conditions.
• Voermol Ram, Lamb and Ewe Pellets A completely balanced molasses-based feed pellet for sheep and goats, containing anionic salts and providing balanced protein, energy, minerals and trace minerals.
• Molasses Meal A molasses-based energy supplement meal for ruminants.
• Super 18 An energy supplement for ruminants.
• Zilmol An energy supplement additive containing Zilphaterol HCl for inclusion in feedlot finishing rations; increases muscle deposition while suppressing fat deposition, with reported gains of approximately 8% in average daily gain, 12% in feed conversion ratio, and 3% in dressing percentage. For slaughter cattle and sheep only.
• Stressbuster An energy supplement containing Chromium, formulated to combat stress in ruminants by improving dry matter intake, gastrointestinal tract integrity, nutrient digestion, average daily gain and feed conversion rate, while reducing morbidities and mortalities.

Quantifiable outcome

• Zilmol increases average daily gain by about 8%, feed conversion ratio by about 12%, and dressing percentage by about 3%

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Tongaat Hulettformer parent company (now in business rescue)Others · 27 October 2022Tongaat Hulett Limited and Tongaat Hulett Development Proprietary Limited entered voluntary business rescue on October 27, 2022. Voermol Feeds Pty Ltd commenced its own business rescue proceedings on December 23, 2022. Voermol was formerly part of the Tongaat Hulett group of companies. Tongaat Hulett's Botswana, Mozambique and Zimbabwe sugar operations continue trading independently.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Meadow Feeds: Meadow Feeds, a subsidiary of Astral Foods, is the largest animal feed manufacturer in South Africa, producing ruminant, poultry, and pig feeds. It is the closest direct competitor to Voermol in the South African livestock supplement market, with overlapping distribution to commercial cattle and sheep farmers.
• Afgri Animal Feeds: Afgri (formerly Afgri Holdings) operates one of South Africa's major animal feed manufacturing businesses, supplying livestock and poultry feeds nationwide. It directly competes with Voermol in the ruminant supplement and complete feed categories through similar regional distribution and farmer relationships.
• Epol (RCL Foods): Epol, part of RCL Foods, is a major South African animal feed and pet food manufacturer with a broad ruminant and monogastric feed portfolio. It competes directly with Voermol across protein, energy, and complete feed categories for commercial livestock farmers.
• De Heus Animal Nutrition: De Heus is a Dutch-headquartered global animal feed manufacturer with operations in South Africa producing ruminant, poultry, and aquaculture feeds. It is a direct competitor in the SA market, with comparable product breadth targeting commercial livestock producers.

Broad incumbents

• Cargill Animal Nutrition (South Africa): Cargill operates a global animal nutrition business with presence in South Africa, offering premixes, compound feeds, and feed additives. While broader in scope than Voermol, it overlaps in the ruminant supplement and feedlot finishing categories serving large commercial farmers.
• Nutreco (Trouw Nutrition): Nutreco, through its Trouw Nutrition brand, is a global leader in animal nutrition and aquafeed, with operations across Africa. It competes with Voermol in premixes, specialty feeds, and ruminant nutrition, but as part of a much wider multinational portfolio.

Emerging players

• Alltech: Alltech is a global animal nutrition company specializing in feed additives, yeast-based supplements, and rumen performance solutions. Its additive focus overlaps with Voermol's functional supplement range (e.g., Stressbuster, Zilmol) targeting ruminant productivity and health.
• Kemin Industries: Kemin develops specialty feed ingredients and additives for livestock, with South African distribution. It competes in adjacent functional additive categories such as gut health and stress mitigation, similar to Voermol's Stressbuster and mineral supplement lines.
• Novus International: Novus International supplies animal nutrition solutions including methionine, enzymes, and feed additives with presence in Africa. It overlaps with Voermol in protein and amino acid supplementation for ruminants and in feedlot performance optimization.

Others

• Bühler Group: Bühler is a global supplier of feed milling and processing equipment, including pelletizing and liquid dosing systems. While not a direct competitor, its equipment is used by feed manufacturers like Voermol to produce pellets, licks, and molasses-based supplements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/VoermolFeeds
• LinkedInlinkedin.com/company/sj-financial-consultancy-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voermol Feeds