What Agri IOT does

Agri IOT Ltd. (also doing business as AGRIOT/Agri IOT) is an Israeli agri-technology company founded in 2015 and headquartered in Sderot, Israel, that builds Croptune, a smartphone-camera-based agricultural analytics product. Croptune uses proprietary AI, computer vision, and big data to infer nitrogen uptake from leaf images captured on a standard smartphone, then delivers real-time nutrient deficiency diagnostics and fertilization recommendations to growers, removing the need for laboratory assays. The company operates with a 1–10 person team and a product-led growth motion: the Croptune mobile app is distributed directly to end users, who self-serve without sales intervention, and monetization is described as subscription/recurring (specific pricing is not publicly disclosed).

The technology stack centers on a computer-vision model trained to translate RGB smartphone imagery of crop leaves into nitrogen status, supported by a 'Big Data' architecture for continuous improvement and framed as 'The Plant is Our Sensor' with a BIO optic application sensor approach. Agri IOT's target customer is the agricultural grower who today relies on guesswork or costly lab testing to set fertilization regimes; its value proposition is in-field, real-time analysis on existing hardware. Distribution benefits from governance overlap with Haifa Group, whose CEO, CFO, and senior executives sit on Agri IOT's board and which operates in more than 100 countries, providing a potential channel into specialty fertilizer markets globally. The Croptune User Guide is published in eight languages (English, Spanish, French, Italian, Portuguese, Dutch, Russian, and Hindi), indicating active internationalization.

Strategically, Agri IOT has executed on three visible pillars: a single-product focus on Croptune, multi-language rollout for international reach, and board-driven adjacency to Haifa Group. Key constraints include a thin capital-raise footprint (no funding rounds disclosed), an undisclosed revenue base, and the October 2023 death of former CSO Prof. Jiftah Ben Asher, who co-developed the underlying technology and represented a key scientific anchor for the company.

Name

Agri IOT

Legal name

AgrIOT Ltd.

Website

https://agriot.group

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Agri IOT (AgrIOT Ltd.) is an Israeli agri-tech company that offers Croptune, a smartphone-camera-based AI and computer-vision service that delivers real-time nitrogen-uptake analysis and fertilization recommendations to agricultural growers, replacing costly laboratory nutrient testing.

Ownership category

akta.pro rank

Product category

Precision Agriculture Software

SIC

Agricultural Services (700)

akta.pro primary industry

Nutrient Management & Fertility Optimization Analytics (AFABAMAJ)

akta.pro secondary industries

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI)

Keywords

• Crop nutrient analysis
• Precision agriculture software
• Nitrogen deficiency detection
• Smartphone crop monitoring
• Fertilization optimization

Headquarters

HQ city

Sderot

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Croptune App/Service: Mobile-based nutrient analysis service for growers to optimize fertilizer application using smartphone camera technology.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Agri IOT develops and sells Croptune, a smartphone-based agri-technology that uses AI, computer vision, and big data to detect nitrogen uptake in crops in real time. Growers take a photograph of their crop with a standard mobile phone camera and instantly receive nutrient deficiency analysis and fertilization recommendations, eliminating the need for laboratory testing. The technology is built around a BIO optic application sensor concept ('The Plant is Our Sensor') and is delivered as a subscription-based mobile application.

Product overview

Agri IOT offers a single unified product called Croptune, a smartphone-based agricultural technology platform. Croptune enables growers to optimize fertilizer application by capturing images with a standard smartphone camera and receiving instant nitrogen deficiency analysis with fertilization recommendations. The product is built on AI technology, computer vision, and big data analytics for real-time nutrient content analysis. The technology positions 'The Plant is Our Sensor' as the core philosophy, using BIO optic application sensors to detect nitrogen uptake.

Differentiator

Problem solved

Functional benefit

Brands

• Croptune: A unique agri-technology that helps growers optimize fertilizer application by determining crop nutritional status using smartphone camera for instant nitrogen deficiency detection and fertilization recommendations.

Products and services

• Croptune Croptune is a smartphone-based agricultural application that lets growers photograph their crops with a standard mobile camera and receive real-time nitrogen deficiency analysis and fertilization recommendations. It uses AI, computer vision, and big data on top of a BIO optic application sensor concept ('The Plant is Our Sensor'), enabling growers to optimize fertilizer application without laboratory testing.

Quantifiable outcome

• Eliminates need for costly, time-consuming lab analyses
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CropX: CropX offers soil and crop sensing analytics for irrigation and nutrient management, using in-field sensors plus software. It overlaps directly with Agri IOT's agronomic decision-support mission and grower target customer, but uses hardware sensors rather than smartphone-only input.
• Taranis: Taranis provides AI-powered aerial crop intelligence (drone/satellite imagery) for nutrient, pest, and disease detection. It competes in the same computer-vision-for-crop-nutrition category as Croptune but at a different imaging modality and enterprise go-to-market.
• Arable Labs: Arable builds in-field crop sensing devices and analytics for weather, irrigation, and crop health. Comparable to Agri IOT as an agronomic data and decision-support player targeting growers, with a different (hardware-centric) sensing approach.
• Semios: Semios offers precision agriculture IoT sensors, pheromone mating disruption, and predictive analytics for specialty crops. Overlaps with Agri IOT on data-driven in-field decision support for growers, but is broader (pest, irrigation, frost) and hardware-heavy.
• xFarm Technologies: xFarm is a farm management app platform used by European growers for crop, fertilizer, and field operations. Like Croptune it is mobile-first and targets growers directly, but is a broader farm management suite rather than a single-point nitrogen tool.
• Solorrow / Pessl Instruments (METOS): Pessl Instruments (METOS brand) builds IoT weather stations, soil moisture sensors, and disease models for precision agriculture. Comparable to Agri IOT as a sensor-and-software decision-support player for growers, though deployed via hardware field stations rather than smartphone cameras.

Broad incumbents

• Bayer Climate FieldView: Climate FieldView is Bayer's digital agriculture platform covering satellite imagery, field health, and fertility recommendations for large growers. It competes with Croptune in nutrient/fertility decision support but at vastly greater scale, with seed/chem distribution behind it.
• Granular (Corteva): Granular is Corteva's farm management and agronomy software, providing field-level analytics and crop planning. It serves a comparable grower/crop advisor user, but as part of a major seed/CPG company's broader ag-tech portfolio.

Others

• Leaf Agriculture: Leaf Agriculture is a data infrastructure provider that connects farm data (including imagery and sensor data) across the ag value chain. It is adjacent rather than competitive, but represents the broader ag-data ecosystem where Croptune data could be distributed.

Emerging players

• Agremo: Agremo provides drone-imagery-based analytics for crop health, stand count, and stress detection. It intersects with Croptune on computer-vision-driven crop assessment for growers, but is built around aerial imagery rather than smartphone leaf photos.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agri-iot

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri IOT