Pickard Orthodontics

What Pickard Orthodontics does

Pickard Orthodontics is a founder-owned, private orthodontic practice established in 2006 by Dr. Michael Pickard, DDS, MS, serving the rural Palouse region through three offices in Moscow, Idaho; Pullman, Washington; and Lewiston, Idaho. Dr. Pickard is the only American Board of Orthodontics-certified orthodontist in the region and holds Diamond Invisalign Provider status (Top 1% worldwide), supported by two associate orthodontists and an in-house clinical/administrative team of 11–50 employees.

The practice delivers a full range of orthodontic services across all age groups — children, adolescents, and adults (who represent approximately 30% of the patient base) — including traditional metal and ceramic braces, In-Ovation self-ligating brackets, Invisalign and Invisalign Teen clear aligners, Forsus Class II correction appliances, palatal expanders, retainers (Vivera, Essix, bonded), and acceleration technologies (PROPEL, AcceleDent Aura). It also offers adjacent dental sleep medicine, TMJ/TMD treatment, and orthognathic surgery referrals. Core technical infrastructure includes an in-house 3D printing/scan laboratory producing ~1,500 appliances per year from BPA-free/gluten-free materials, iTero digital scanning, and CBCT 3D imaging for airway, TMJ, bone, and impacted-tooth evaluation.

The business model is professional services revenue: treatment fees paid directly by patients/insurance with monthly payment plans, Care Credit financing, and complimentary initial consultations used as the primary acquisition mechanism. Distribution is fully direct-to-consumer through three regional clinics supported by a website (Sesame Communications platform), Facebook, Instagram, AnyWhereDolphin patient portal, and community-involvement programs (Readers as Leaders, local sports). The practice holds no external capital, no disclosed revenue, and no subsidiaries or parent entities.

Name

Pickard Orthodontics

Legal name

Pickard Orthodontics

Website

https://pickardortho.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Pickard Orthodontics is a founder-owned private orthodontic practice serving the Palouse region through three offices in Moscow ID, Pullman WA, and Lewiston ID, providing braces, Invisalign, and adjunct dental services to children, teens, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Dental Laboratories (339116)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Pediatric Orthodontics (HLABABAB), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)

Keywords

• Orthodontic treatment services
• Dental braces
• Clear aligner therapy
• Orthodontic appliances
• Dental sleep medicine

Headquarters

HQ city

Moscow

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (traditional metal, ceramic, self-ligating), Invisalign clear aligners, and various orthodontic appliances. Revenue is generated through treatment plans with flexible payment options including insurance, credit cards, and Care Credit financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pickard Orthodontics is a private orthodontic practice providing comprehensive orthodontic treatment for patients of all ages, including traditional metal braces, ceramic braces, self-ligating In-Ovation braces, Invisalign and Invisalign Teen clear aligners, retainers, and orthodontic appliances such as palatal expanders and Forsus Class II correctors. The practice also offers specialized dental services including sleep apnea treatment, TMJ/TMD management, surgical orthodontics, early Phase One interceptive treatment, and accelerated treatment via PROPEL and AcceleDent Aura, supported by an in-house 3D printing lab, iTero digital scanning, and CBCT imaging.

Product overview

Pickard Orthodontics is a dental service practice offering comprehensive orthodontic treatment for all ages. The practice provides multiple braces systems (traditional metal, ceramic, and self-ligating In-Ovation), clear aligner treatments (Invisalign and Invisalign Teen), and various auxiliary appliances. Acceleration treatments include PROPEL and AcceleDent Aura. The practice also offers specialized services including sleep apnea treatment, TMJ/TMD management, surgical orthodontics, and early childhood intervention. Advanced digital imaging technology (iTero scanner and CBCT) supports treatment planning. Retention solutions include Vivera, Essix, and traditional retainers.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces

Quantifiable outcome

• In-house lab produces approximately 1,500 appliances and retainers per year
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Align Technology (Invisalign)coreTechnology or IntegrationPickard Orthodontics is a Diamond Invisalign Provider (Top 1% in World). Dr. Pickard uses iTero digital scanning system and proprietary SmartTrack material for clear aligner treatment. The partnership provides access to advanced digital treatment planning tools and materials.
• In-OvationcoreTechnology or IntegrationSelf-ligating bracket system offered at the practice. In-Ovation R (metal), In-Ovation C (ceramic), and MTM No-Trace systems provide faster, more comfortable treatment options.
• Care CreditminorChannel Partner/ Reseller/ DistributorHealthcare financing option offered to patients for orthodontic treatment payment plans. Practice accepts Care Credit for treatment costs.
• American Association of OrthodontistsminorOthersProfessional membership organization. Dr. Pickard is a member.
• Pacific Coast Society of OrthodontistsminorOthersRegional professional society. Dr. Pickard serves on the board of directors.
• American Academy of Dental Sleep MedicineminorOthersProfessional organization for dental sleep medicine. Dr. Pickard is a qualified dentist member.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners. Not a direct competitor but a strategic supplier whose Diamond Provider tiers directly affect Pickard Orthodontics' market positioning and economics.

Broad incumbents

• Great Expressions Dental Centers: DSO operating multi-specialty dental offices including orthodontic care. Comparable in offering in-office orthodontic treatments as part of a multi-location dental services platform.
• Pacific Dental Services: Major US DSO with extensive multi-specialty practice network including orthodontic offerings. Comparable in serving patients across multiple states via office-based care model.
• Western Dental & Orthodontics: Large multi-specialty DSO with significant orthodontic service line. Comparable as a regional dental services provider but with much larger scale and broader service mix.
• Heartland Dental: Largest US dental support organization with a network including orthodontic service lines. Broader incumbent offering general dentistry as primary focus but overlapping orthodontic capabilities.
• North American Dental Group: DSO supporting multi-specialty dental practices including orthodontic services. Comparable in multi-location dental service delivery model but with broader general dentistry focus.

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the US with hundreds of affiliated practices. Directly comparable as a multi-location orthodontic services provider; differs by being DSO-affiliated rather than independent founder-owned.
• Imagen Dental Partners: DSO supporting orthodontic and dental specialty practices with operational and marketing infrastructure. Comparable in offering a growth path for independent orthodontic practices through partnership.
• Specialty Dental Brands: DSO focused on orthodontic and pediatric dental practices across multiple US states. Comparable as a multi-location orthodontic services operator with backend support infrastructure.

Emerging players

• Candid Clear Aligners: Direct-to-consumer clear aligner brand. Comparable as a clear aligner competitor affecting orthodontic case volume and pricing, though operating via a different go-to-market model (remote monitoring rather than in-office).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PickardOrthodontics
• Instagraminstagram.com/pickardortho/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickard Orthodontics