Donoci

What Donoci does

Donoci, operating as Svět svítidel (svet-svitidel.cz), is a Czech Republic-based direct-to-consumer online retailer of lighting fixtures and adjacent home goods, legally constituted as Alasans s.r.o. and headquartered in Blansko. Founded in 1992/1993, the company sells more than 65,000 product types spanning interior and exterior lighting, LED, solar, smart lighting (covering Philips Hue, ZigBee, Tuya, WiZ, Immax NEO, Ledvance SMART+, Xiaomi, Govee, Nanoleaf and others), bathroom fixtures, furniture, electrical supplies, and children's products. The platform also markets bulk quantity discounts and promotional coupon codes aimed at small-business buyers alongside consumers.

Operations run on a standard self-serve e-commerce storefront with category browsing, product comparison, wishlist, customer ratings, and a Czech-language blog. Fulfillment is anchored by a 35,000 m² warehouse holding 2,000,000+ items, supporting a stated 17-year Czech-market presence, free shipping over 650 Kč, a 60-day return policy (vs. a 14-day statutory minimum), and a phone-and-email helpdesk operating Mon–Fri 7:00–18:00. The smart-home brand relationships in the data are inventory / reseller relationships rather than strategic technology alliances.

The business model is one-time retail sales of physical goods priced in Czech Koruna (including VAT), with no subscription or recurring component; revenue streams are entirely transactional. The customer base is concentrated in Czech consumer households, with no disclosed enterprise customers, no geographic expansion outside the Czech Republic, and no investment-capital activity in the data set. As a private limited liability company with no external investors identified, the operating signals point to a stable, founder/owner-managed specialty retailer rather than a high-growth venture-backed business.

Name

Donoci

Legal name

Alasans s.r.o.

Website

https://svet-svitidel.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Donoci (Svět svítidel) is a Czech Republic-based online retailer of lighting fixtures, smart lighting products, and adjacent home goods, serving Czech consumer households via the svet-svitidel.cz storefront backed by a 35,000 m² warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Blansko

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time retail sales of lighting fixtures, bulbs, furniture, and home improvement products through e-commerce platform svet-svitidel.cz. Revenue generated through direct consumer purchases with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Donoci operates the Czech online retail store Svět svítidel (svet-svitidel.cz), selling interior and exterior lighting fixtures, LED bulbs, solar lamps, smart-home lighting (Philips Hue, ZigBee, Tuya, WiZ, Immax NEO, Nanoleaf, etc.), and complementary home products including bathroom furniture, sanitary ware, general furniture, and electrical accessories. The storefront stocks 65,000+ SKUs (2M+ items) and fulfills orders from a 35,000 m² warehouse to Czech consumer households and small bulk buyers, with free shipping over 650 Kč and a 60-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior lighting fixtures Wide assortment of indoor lighting fixtures (chandeliers, ceiling, wall, spot, table, floor lamps, recessed, sensor, dimmable, remote-controlled, children's, profi, emergency, germicidal, luxury, furniture-integrated, ECO and plant-grow lighting) sold online to Czech consumers for residential rooms such as living rooms, bedrooms, and hallways.
• Exterior lighting fixtures Outdoor and garden lighting range including LED outdoor fixtures, wall lights, garden lamps and sensor lights, floodlights, outdoor garlands and string lights, ceiling/hanging fixtures, street lights, drive-over and recessed lights, outdoor socket posts, profi fixtures, kerosene lamps, outdoor accessories, insect traps, illuminated house numbers, outdoor heaters, and flashlights/headlamps/optics, sold to Czech consumers for residential outdoor use.
• LED lighting Dedicated LED lighting category spanning LED ceiling fixtures, LED chandeliers, LED bathroom lights, LED table/floor lamps, LED wall fixtures, LED spots, LED recessed lights, LED sensor lights, LED strip/diode strips, ceiling LED panels, LED fluorescent fixtures, and LED accessories, marketed to Czech consumers seeking energy-efficient lighting.
• Smart lighting Smart-home lighting assortment spanning ZigBee, Tuya SmartHome, Eglo Connect, Philips Hue, Smart Steinel, Immax NEO, Ledvance SMART+, WiZ, Nedis, Emos GoSmart, Govee, Retlux, Nanoleaf, and Xiaomi-compatible products (smart bulbs, LED strips, sensors), sold to Czech consumers building connected home lighting setups.
• Light bulbs and light sources Catalogue of replacement bulbs and light sources (LED, dimmable, vintage, smart, fluorescent tubes, car, colored, LED modules, special, halogen, classic, mirror-top, antibacterial, reflector, reducer, energy-saving, sensor, and EKO bulbs), organized by socket type with quantity discounts, targeted at Czech consumers replacing or upgrading residential bulbs.
• Solar lighting Solar-powered outdoor lighting including LED outdoor solar fixtures, solar wall lights, solar lamps, solar decorations, sensor-equipped solar garden fixtures, solar reflectors, solar hanging fixtures, solar house numbers, fixtures with integrated solar panels, and Immax solar fixtures, sold to Czech consumers seeking off-grid outdoor lighting.
• Industrial / technical lighting Industrial and technical lighting products including industrial fixtures, fluorescent fixtures, High Bay fixtures, accessories, halogen motion-sensor reflectors, and LED reflectors, aimed at Czech commercial or workshop buyers.
• Bathroom products Bathroom assortment including bathroom heating and hot-water products (towel radiators, radiators, flow heaters, direct heaters/convectors), faucets and fittings, bathroom furniture/mirrors/lighting, sanitary ceramics (basins, WCs, bidets), shower sets and enclosures, and bathtubs with accessories, sold to Czech consumers fitting out residential bathrooms.
• Furniture General household furniture sold alongside the lighting and bathroom ranges to Czech consumers via the svet-svitidel.cz storefront.
• Electrical materials and accessories Household and installation electrical materials and accessories sold to Czech consumers on svet-svitidel.cz.
• Bulk quantity discounts program Quantity-based pricing program offering 10% off for 10+ units, 15% off for 20+ units, and 20% off for 30+ units across eligible lighting and bulb SKUs, available to Czech consumers and small bulk buyers placing larger orders.

Quantifiable outcome

• 60-day return policy exceeds standard 14-day legal requirement
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Philips HueminorOthersPhilips Hue smart lighting products are sold through the platform. Products include smart bulbs, LED strips, and sensors compatible with Philips Hue ecosystem.
• Immax NEOminorOthersImmax NEO smart home products including smart bulbs and sensors are offered on the platform.
• ZigBeeminorOthersZigBee smart home protocol products sold through the platform as part of smart lighting category.
• Tuya SmartHomeminorOthersTuya SmartHome compatible devices offered on the platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Westwing Group: European DTC home and living e-commerce retailer active across multiple EU markets. Comparable model of curated home furnishings sold online with delivery, overlapping customer demographic and category focus with Svět svítidel.
• Czc.cz: Czech e-commerce retailer specializing in consumer electronics with a meaningful lighting and smart-home category. Overlaps with Svět svítidel on smart bulbs, LED fixtures, and tech-savvy consumer base in the Czech market.
• Home24: European online retailer of furniture and home furnishings operating in DACH and other EU markets. Similar e-commerce-only model targeting home decor and lighting consumers, with comparable logistics and assortment strategy.
• Kasa.cz: Czech multi-category online retailer offering lighting, home, and electronics products. Comparable Czech DTC e-commerce model targeting similar consumer needs in home improvement and household goods.
• Allegro: Leading Central European marketplace with a strong Czech presence, carrying lighting, home improvement, and adjacent categories. Competes on price transparency, assortment breadth, and fulfillment in the same regional market.
• Mall.cz: Czech general e-commerce marketplace carrying lighting fixtures, home furnishings, and electronics. Competes for the same Czech consumer basket with similar DTC delivery model and broad category coverage.
• Alza.cz: Largest Czech e-commerce platform, sells a broad assortment including lighting, smart home, bathroom, and furniture. Directly competes for Czech consumer lighting spend and offers overlapping category breadth, similar e-commerce model, and same domestic market.
• Wayfair: Global online destination for home furnishings including extensive lighting assortment. Directly comparable operating model (pure-play e-commerce, massive SKU breadth, fulfillment-focused), though at vastly larger scale and geographic reach.

Broad incumbents

• JYSK: Nordic home furnishings retailer with extensive Czech retail footprint selling lighting, bedding, and home goods. While primarily brick-and-mortar, JYSK overlaps on lighting assortment and Czech consumer audience as a broader incumbent in the home category.
• IKEA: Global home furnishings giant with major Czech retail and online presence, carrying extensive lighting and smart-home lines. Competes broadly on price-conscious home category, though with much wider portfolio and showroom-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/svetsvitidel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donoci