Burokonzept

What Burokonzept does

Bürokonzept Schaller AG is a Swiss family-owned office solutions provider founded in 1992 by Rolf Schaller and headquartered in Lenzburg (Canton Aargau), with a secondary branch in Baar (Canton Zug). The company operates a single-source model across three integrated pillars: office printers (Canon multifunction devices and large-format plotters, plus HP, Konica Minolta, OKI, and Kyocera), premium office furniture (Vitra, USM Haller, SITAG, Girsberger, Wilkhahn, Lista Office, Brunner, Dietiker, Artemide), and office planning/workspace design services including New Work and desk-sharing concepts. Technology-enabled service layers include managed print services via Printfacts (automated toner replenishment, fleet analytics), PaperCut MF (badge-based authentication, cost allocation, Follow-Me Printing), uniFLOW print routing, and TeamViewer remote diagnostics, with the Second Life marketplace offering pre-owned premium furniture at 60-96% discounts.

The business generates revenue through hardware sales (printers, furniture), managed print service contracts, professional services (installation, repair, maintenance), consumables, and leasing/financing arrangements (e.g., Canon imageFORCE C5140 leases from CHF 7,190/month, SITAG desks from CHF 2,777). Go-to-market is primarily consultative direct sales with field sales consultants, complemented by two physical showrooms, a 15-vehicle Swiss-wide delivery and installation fleet, and an e-commerce storefront. Target customers are Swiss SMEs and mid-market enterprises across healthcare, education, hospitality, and professional services; named customers include HINT AG, Handelsschule KV Aarau, Klinik Barmelweid, Pierre Fabre Suisse, and Stiftung Lebenshilfe. The company employs 22 people and operates without external investors, having grown through a serial-acquisition strategy (Progress Bürosysteme 1999, Otto Mathys 2009, Intec Bürotechnik 2015, Waldis Printing Solutions 2023) that has progressively extended geographic reach into Central Switzerland.

Name

Burokonzept

Legal name

Bürokonzept Schaller AG

Website

https://buerokonzept.ch

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Bürokonzept Schaller AG is a Swiss family-owned, full-service office solutions provider (founded 1992, 22 employees) selling and servicing office printers, premium office furniture, and workspace planning/design for SMEs and mid-market enterprises across German-speaking Switzerland, with showrooms in Lenzburg and Baar.

Ownership category

akta.pro rank

Headquarters

HQ city

Lenzburg

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Printers and Copiers: Sale of office printing equipment including multifunction printers, laser printers, and production machines from Canon, HP, Konica Minolta, OKI, and Kyocera brands. Both purchase and lease options available.
2. Office Furniture Sales: Sale of office furniture including desks, chairs, storage, and accessories from premium brands like Vitra, USM Haller, Wilkhahn, SITAG, and others. Both new and second-life/occasion furniture available.
3. Managed Print Services: Ongoing managed print service contracts including maintenance, support, and automatic consumable delivery through Printfacts fleet management software.
4. Service and Support: Technical service, repairs, maintenance, and support for printing equipment. Includes remote support via TeamViewer and on-site service visits.
5. Consumables: Sale of toner, ink, paper, and other printing consumables, with automatic reordering available through Printfacts.
6. Financing Services: Individual financing solutions for investments in furniture and equipment, including leasing options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bürokonzept Schaller AG is a Swiss full-service office solutions provider that sells and services multifunction printers, plotters, and large-format printing systems alongside premium office furniture from brands such as Vitra, USM Haller, Wilkhahn, and Girsberger. The company bundles hardware sales with managed print services, print management software (PaperCut MF, Printfacts, FollowMe-Printing), workspace planning, New Work consulting, rental/leasing, repair, and pre-owned furniture through its Second Life program.

Product overview

Bürokonzept operates as a full-service office solutions provider offering a unified portfolio of three core pillars: office printers (Bürodrucker), office furniture (Büromöbel), and office planning (Büroplanung). The printer offering centers on Canon multifunction devices (including the Canon imageFORCE, imageRUNNER ADVANCE series, and large-format plotters) supplemented by HP, Konica Minolta, OKI, and Kyocera brands, supported by Print Management add-ons including PaperCut MF, Printfacts fleet management, FollowMe-Printing badge authentication, and Cloud Printing. The furniture division features premium Swiss and European brands—Vitra, USM Haller, SITAG, Girsberger, Giroflex, Wilkhahn, and Artemide—available as new purchases or through the Second Life showroom/exchange program. Büroplanung provides workspace design services for single workstations, open-plan offices, and New Work environments, including ergonomic and acoustic consulting. All products and services are delivered through in-house sales, planning, service technicians, and logistics teams based at headquarters in Lenzburg and a branch in Baar.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Workspace redesign for HINT AG resulted in increased employee satisfaction and productivity, transforming 130 fixed workstations into 90 flexible workbench setups
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Waldis Printing SolutionscoreStrategic or Co-development Partner · 1 October 2023In October 2023, Bürokonzept acquired the Printing Solutions business unit of Waldis Kriens AG, expanding their presence to Central Switzerland. Both companies share a passion for modern printing solutions, and customers benefit from combined resources, synergies, and knowledge exchange. Waldis Printing Solutions won 'Imaging Supplies Award 2024'.
• Canon (Schweiz) AGcoreTechnology or IntegrationPlatinum-level Canon partner offering the full range of Canon multifunction printers and plotters. Bürokonzept won the 'Professional Printing Award 2024' from Canon for outstanding performance.
• VitracoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Vitra office furniture including chairs, desks, sofas, and Eames Lounge Chair. New Vitra showroom opened in Lenzburg location.
• USM HallercoreChannel Partner/ Reseller/ DistributorSpecialized USM Haller furniture system partner in the Aargau region (Lenzburg, Baden, Brugg, Aarau, Zug). Offers USM Haller configurator, assembly, and redesign services.
• PaperCut MFmajorTechnology or IntegrationIntegration partner providing print management software for badge-based printing, secure printing, and Follow-Me Printing across multiple devices and locations.
• PrintfactsmajorTechnology or IntegrationFleet management software partner for automated toner monitoring, automatic reordering, and usage analytics for printer fleets.
• HPmajorChannel Partner/ Reseller/ DistributorHP printer products offered alongside Canon, Konica Minolta, OKI, and Kyocera brands for complete office printing solutions.
• Konica MinoltamajorChannel Partner/ Reseller/ DistributorKonica Minolta printer products offered for customers seeking alternatives or specific technical requirements.
• Lista Office LOmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Lista Office furniture systems including office furniture, storage solutions, and executive furniture.
• WilkhahnmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Wilkhahn office chairs and furniture, including Timetable system tables and conference solutions.
• SITAGmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for SITAG office furniture including ACTIVE height-adjustable desks and office chairs.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Bechtle AG: One of Europe's largest IT and office solutions providers, with significant Swiss presence offering integrated hardware, software and workplace services. Directly comparable to Bürokonzept in combining IT/print infrastructure with workspace solutions for enterprise customers.
• ALSO Group: Swiss-headquartered pan-European wholesale and managed services provider for IT, printing and office technology. Operates a similar multi-vendor distribution and managed services model that competes for the same Swiss enterprise print and workplace customers.
• Lyreco Switzerland: European office supplies and equipment distributor with direct Swiss operations offering workplace products, printing supplies and managed services. Closely comparable in serving Swiss SMEs and enterprises with bundled office solutions.

Broad incumbents

• HP Switzerland: Global OEM of printers and multifunction devices with direct sales motion in Switzerland. Competes for the same enterprise print contracts as Bürokonzept through direct account management alongside channel partners.
• USM U. Schärer Söhne AG: Swiss modular office furniture maker (USM Haller). Functions both as a supplier partner and a direct competitor for the same enterprise and architectural projects where its iconic modular system is specified.
• Office Depot (Viking Direct): Large global office supplies and equipment distributor operating in Europe. Competes with Bürokonzept at the SMB end of the market with broader catalog but less local showroom, design and premium-furniture specialization.
• Canon (Schweiz) AG: OEM manufacturer and direct enterprise vendor of Canon printing systems. While Bürokonzept is a Platinum Canon partner, Canon also sells direct, making it both supplier and partial competitor for large enterprise print contracts in Switzerland.
• Vitra International AG: Premium Swiss office furniture manufacturer and brand. While a key supplier to Bürokonzept, Vitra also sells directly to large enterprise and design-led accounts, partially competing with Bürokonzept for premium Swiss office furniture projects.

Regional players

• Walter Büro + Office: Swiss regional office furniture and equipment supplier operating in adjacent Swiss cantons. Comparable in product mix (furniture + equipment) and SMB/corporate customer focus, but with a more limited geographic footprint than Bürokonzept's multi-region coverage.

Others

• Lista Office LO: Swiss office furniture brand and channel partner of Bürokonzept. Comparable as a furniture manufacturer/distributor serving the same Swiss enterprise customers, but with a different distribution model and no print/managed services offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@burokonzeptschallerag9608
• Facebookfacebook.com/buerokonzept.schaller
• LinkedInlinkedin.com/company/buerokonzept-schaller
• Instagraminstagram.com/buerokonzept.schaller

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burokonzept