Lasaulec

What Lasaulec does

Lasaulec is a Netherlands-based technical wholesale distributor headquartered in Heerenveen, operating since 1947 with between 251 and 500 employees. The company runs a B2B e-commerce storefront (lasaulec.nl) through which professional buyers place orders against logged-in business accounts, with pricing not publicly disclosed and apparently negotiated or account-specific. Its catalog spans 19 major product categories covering the full technical-MRO value chain: drive technology (bearings, couplings, belts, gears), automotive materials, fastening materials, construction supplies, electrical engineering, hand and power tools, reel technology, lifting/hoisting equipment, hydraulics and pneumatics, installation materials, climbing equipment, welding technology, adhesives/sealants/tapes, warehouse and logistics, nautical supplies, maintenance and cleaning, compressed air technology, personal protective equipment (PPE), and machining consumables.

The underlying technology is a standard B2B e-commerce platform with category-structured product taxonomy, account login, shopping cart, and direct ordering; no proprietary AI, API, SDK, or integration ecosystem is disclosed. The company's stated differentiator is the breadth-and-depth combination — "Uniek in techniek" (Unique in technology) — positioning it as a single-source supplier for professional tradespeople, construction firms, automotive repair and service businesses, and industrial/manufacturing operators who would otherwise have to source from multiple specialized vendors.

The business model is transaction-based wholesale distribution: revenue is generated through one-time product sales across the catalog, with the account-based storefront and recurring consumable purchases (welding consumables, fasteners, PPE) implying some baseline of repeat customer revenue. There is no disclosed subscription, SaaS, marketplace-take-rate, or recurring-license component. The customer base is horizontal and segmented across four primary verticals (Professional Tradespeople, Construction, Automotive, Industrial/Manufacturing), and the geographic footprint is domestic to the Netherlands within Europe.

Name

Lasaulec

Website

https://lasaulec.nl

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Lasaulec is a Netherlands-based technical wholesale distributor operating since 1947 from Heerenveen, selling tools, welding equipment, PPE, fasteners, and industrial MRO supplies through a B2B e-commerce platform to professional tradespeople, construction, automotive, and industrial buyers across 19 product categories.

Ownership category

akta.pro rank

Product category

Technical Wholesale Distribution

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Other Commercial Equipment Merchant Wholesalers (42344), Other Professional Equipment and Supplies Merchant Wholesalers (42349), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYCRAEAEAH

Automotive, Tools & Industrial Supplies (B2B)

Consumer Products & Retail/Discount, Club & Value Retail/Cash & Carry / Wholesale Clubs (B2B & B2B2C)

Keywords

• Technical wholesale distribution
• Industrial tools supply
• Personal protective equipment
• Welding technology products
• B2B e-commerce wholesale

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated through direct sales of technical products including tools, safety clothing, welding equipment, automotive parts, construction materials, and industrial supplies. The business model appears to be transaction-based wholesale distribution with potential for recurring customer relationships through account-based ordering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lasaulec is a B2B technical wholesaler operating an e-commerce platform that distributes an extensive range of tools, consumables, fastening materials, drive technology, hydraulics/pneumatics, welding equipment, automotive supplies, electrical components, personal protective equipment (PPE), and industrial maintenance products. The company serves as a single-source supplier for professional tradespeople and businesses across construction, automotive, manufacturing, and industrial sectors in the Netherlands.

Product overview

Lasaulec is a comprehensive technical wholesale platform serving as a unified B2B e-commerce channel for technical professionals and businesses in the Netherlands. The platform offers an extensive product portfolio spanning 19 major categories including: Aandrijftechniek (Drive Technology) for power transmission components; Lastechniek (Welding Technology) as a flagship specialty covering all welding methods and equipment; Gereedschappen (Tools) for hand and power tools; Persoonlijke Beschermingsmiddelen (Personal Protective Equipment) for workplace safety; Hydrauliek en Pneumatiek (Hydraulics and Pneumatics) for fluid power systems; Bevestigingsmateriaal (Fastening Materials) for hardware; Elektrotechniek (Electrical Engineering) for electrical components; plus Automotive, Construction, Installation Materials, Lifting Equipment, Warehouse/Logistics, Compressed Air Technology, Nautical, Maintenance/Cleaning, and Machining categories. Lasaulec operates as a single integrated platform providing online purchasing, account management, and delivery services for industrial and technical professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Aandrijftechniek (Drive Technology) Comprehensive range of drive technology components including shaft seals, couplings, electric motors and reducers, chains and sprockets, bearings, belts and pulleys, shaft materials, gears and gear racks, conveyor belts, and vibration dampers for industrial and mechanical applications.
• Automaterialen (Automotive Materials) Automotive supplies covering trailers, accessories, batteries, audio/communication/navigation, tire repair, electrical components, filters, license plates, vehicle-specific parts, cleaning products, tow hooks, and lighting equipment for automotive repair shops and service centers.
• Bevestigingsmateriaal (Fastening Materials) Extensive fastening hardware including blind rivets and nuts, bolts, threaded rods, hooks and eyes, clamps and brackets, nuts, nails and staples, rivets, pins/splines/bushings, wall plugs, washers, screws, anchoring products, and springs for construction and industrial assembly.
• Bouw (Construction) Construction supplies including covering and drainage materials, sealing/protection/insulation products, wire materials, foil and lead, hinges and locks, wood materials, wood connections, furniture hardware, nut caps and sealing caps, locks, and warehouse/logistics equipment for construction companies.
• Elektrotechniek (Electrical Engineering) Electrical products covering batteries, conduit and boxes, contact materials, data/video/communication equipment, wire/cable and accessories, industrial components, cable connections, light sources and fixtures, switching materials, distribution equipment, lighting, and fuses for electrical installation and maintenance.
• Gereedschappen (Tools) Comprehensive tool offerings including electric power tools, tool storage systems, hand tools, agricultural/garden equipment, measuring and marking tools, pumps, space heaters, painter supplies, stationary woodworking machines, and stationary metalworking machines for professional tradespeople.
• Haspeltechniek (Reel Technology) Reel technology products including fuel reels, electrical cable reels, welding reels, work light reels, air and water hose reels, air reels, grease reels, and water hose reels with accessories for workshop and industrial applications.
• Hijs, Hef en Vastzetmateriaal (Lifting, Hoisting and Securing Materials) Lifting and hoisting equipment including axle supports, jacks, electric hoists, garage jacks, hand chain hoists, D-shackles, lifting bridges, lift tables, lifting slings, lifting clamps, lifting magnets, chain work, winches, trolley hoists, lever hoists, round slings, steel wire, barrel handling, spring balancers, workshop cranes, wheel lifts, and suction cups.
• Hydrauliek en Pneumatiek (Hydraulics and Pneumatics) Hydraulic and pneumatic systems including automated air blowers, compressed air piping, hydraulic cylinders/pumps/power units, hydraulic fittings/tubing, hydraulic fluids/filtration, hydraulic instrumentation/switches, hydraulic tools, hydraulic valves/manifolds, pneumatic accessories, pressure gauges, air preparation, pneumatic connectors/fittings/hose, pneumatic counters/logic controllers/timers, pneumatic cylinders/actuators, pneumatic sensors/switches, pneumatic valves, linear bearings/housings/blocks, and vacuum components.
• Installatiemateriaal (Installation Materials) Installation supplies including valves, threaded fittings, pressure lines, compression fittings, flanges, welding components, pipes, pipe hanging systems, gaskets, sewage/rainwater, sanitary ware, hoses, hose couplings, ventilation, heating, and accessories for installation and plumbing professionals.
• Klimmateriaal (Climbing Equipment) Climbing safety equipment including ladders with accessories, scaffolds with accessories, and trappers with accessories for working at height in construction and industrial settings.
• Lastechniek (Welding Technology) Complete welding solutions including gas equipment, gases, plastic welding, welding/clamping tables, welding automation, welding consumables, weld fume extraction, welding cables/torch extensions, edge preparation, welding tents and screens, MIG/MAG welding, MMA welding, submerged arc welding, personal protective equipment for welding, plasma cutting, spot welding, soldering technology, stud welding, TIG welding, transport carts, and accessories.
• Lijmen, Kitten en Tapes (Adhesives, Sealants and Tapes) Adhesive and sealing products including sealants, primers/cleaners, tapes, processing materials, and fillers for construction, automotive, and industrial bonding and sealing applications.
• Magazijn en Logistiek (Warehouse and Logistics) Warehouse equipment and logistics supplies including warehouse fitting, storage solutions, transport equipment, and shipping/packaging materials for warehouse and logistics operations.
• Nautiek (Nautical) Nautical supplies including mooring/docking equipment, maintenance, onboard power systems, equipment, safety gear, lighting, heating, and water/tank systems for marine and nautical applications.
• Onderhoud en Reiniging (Maintenance and Cleaning) Maintenance and cleaning products including household items, identification/safe storage, industrial cleaning agents, canteen supplies, office supplies, maintenance equipment, maintenance products, personal cleaning products, cleaning machines, and cleaning materials.
• Persluchttechniek (Compressed Air Technology) Compressed air systems including compressors and dryers, piping and appurtenances, air accessories, air tools, and pneumatics components for industrial compressed air applications.
• Persoonlijke Beschermingsmiddelen (Personal Protective Equipment) Complete PPE offering including respiratory protection, barrier tapes/signage, fire protection, first aid, ergonomics, hearing protection, hand/arm protection, head protection, clothing, bags/sport bags/backpacks, eye/face protection, fall protection, and foot/leg protection for workplace safety.
• Verspaning (Machining) Metalworking/machining products including drills, brushes, diamond tools, thread cutting, turning, milling, hole saws, wood machining, reamers, grinding, saw blades, and accessories for machining and fabrication operations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Würth: Global market leader in technical wholesale for trades and industry, with deep presence in the Netherlands through Würth Nederland. Directly comparable to Lasaulec across fastening materials, tools, PPE, and automotive supplies, but operates at vastly larger scale.
• Sonepar: Global electrical distribution leader with Dutch subsidiary Sonepar Nederland. Overlaps with Lasaulec's Elektrotechniek (Electrical Engineering) and installation materials categories, though specializes rather than offering full multi-category assortment.
• Rexel Nederland: Major electrical and energy distribution company serving Dutch professionals and industrial customers. Comparable to Lasaulec in B2B distribution scale and professional customer base, though narrower product breadth.
• Grainger: US-headquartered industrial MRO distributor with European operations. Comparable B2B e-commerce model serving industrial and manufacturing buyers across tools, PPE, fasteners, and maintenance supplies — Lasaulec's core categories.

Direct peers

• Technische Unie: Dutch B2B technical wholesaler serving installers, contractors, and industrial buyers with electrical, lighting, installation, tools, and HVAC equipment. Highly comparable to Lasaulec in customer profile (Dutch professional trades) and broad technical assortment.
• Cromwell Tools (Netherlands): Industrial tools, PPE, and maintenance supplies distributor serving Dutch and European B2B customers. Closely matches Lasaulec's professional tradespeople and industrial manufacturing segments in product category overlap.
• BaCo Tools & PPE: Dutch technical wholesaler focused on tools, hand tools, machine accessories, and personal protective equipment. Competes head-to-head with Lasaulec in the tradespeople and PPE verticals in the Netherlands.
• Haberkorn: Austrian-headquartered technical wholesaler with Dutch operations covering technical trade, industrial, and PPE products. Directly comparable assortment and customer profile to Lasaulec, operating as a B2B e-commerce + sales-rep hybrid model.

Emerging players

• Bossard Netherlands: Swiss-headquartered specialist in fastening and assembly technology with Dutch operations. Directly comparable to Lasaulec's Bevestigingsmateriaal (Fastening Materials) category and serves overlapping industrial customer base.
• Kramp Groep: European technical wholesaler specializing in agricultural, forestry, and OEM parts with strong e-commerce presence. Comparable in B2B e-commerce technical distribution model and broad product portfolio approach, though with vertical specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Lasaulec
• Facebookfacebook.com/Lasaulec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasaulec