Coolhull Farm

What Coolhull Farm does

Coolhull Farm is a privately held, family-owned Irish dairy and frozen dessert manufacturer founded in 1990 by Tomas Murphy on his dairy farm at Coolhull, Co. Wexford. The company is now led by his son Barry Murphy (Managing Director), operates with 51-100 employees, and is headquartered at Strandfield Business Park, Rosslare Road, Wexford, with production co-located at the farm site. Core operations span premium dairy ice cream under the Paganini sub-brand, and a broad bakery and frozen dessert portfolio under the Coolhull Farm brand — cheesecakes, cakes and gateaux, tray bakes, chocolate brownies, apple products, sorbets, frozen yogurt, ice cream sandwiches, and individual desserts — supplemented by value-tier Apple Farm and functional-nutrition FitFuel sub-brands. The company maintains three live product-launches in the past five years, including the Self Assembly Desserts range, single-serve 125ml tubs for post-Covid hotel buffets, and Cool Cookie Ice Cream Sandwiches.

The technical and production model is built on vertical integration: raw milk from the Coolhull dairy herd is the key input for all dairy desserts, and the company manufactures its own cream cheese, biscuit crumb, and ganache in-house, combining classic Italian ice cream techniques with modern dessert formats. The portfolio spans 70+ SKUs in foodservice formats (4-litre and 4.7-litre tubs, Napoli scoops), retail formats (500ml share pots), and single-serve formats (125ml). Credentials include BRC Global Standard for Food Safety, Bord Bia Sustainable Dairy Assurance Scheme (SDAS), Origin Green, Repak, and FIT certifications, supporting institutional buyers.

Name

Coolhull Farm

Legal name

Coolhull Farm Ltd

Website

https://coolhullfarm.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Coolhull Farm is a family-owned Irish dairy and frozen dessert manufacturer in Wexford, founded in 1990, that produces premium ice cream, cheesecakes, cakes and tray bakes from raw milk sourced from its own farm, supplying foodservice operators, retailers and direct consumers across Ireland, the UK and Europe.

Ownership category

akta.pro rank

Product category

Premium Ice Cream and Frozen Desserts Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Ice Cream & Frozen Desserts (2024), Bakery Products (2050), Dairy Products (2020)

akta.pro primary industry

Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG)

akta.pro secondary industries

Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF), High-Protein/Functional Frozen Dairy Desserts Manufacturing (AFAHAEAK)

Keywords

• Premium ice cream
• Frozen desserts
• Foodservice desserts
• Cheesecake manufacturing
• Bakery desserts

Headquarters

HQ city

Wexford

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Foodservice Product Sales: B2B sales of premium ice cream and frozen desserts to foodservice operators including hotels, restaurants, cafés, and hospitality venues. Products sold in bulk formats (4 litre tubs, foodservice packs, Napoli scoops) for professional kitchen use.
2. Retail Product Sales: Sales of desserts and ice cream to retail customers through the Foodservice and Retail channels. Products available in various portion sizes from single-serve (125ml) to share pots (500ml) to bulk formats.
3. E-commerce Direct Sales: Direct-to-consumer sales through their WooCommerce-powered website, offering products for individual purchase with online ordering and payment processing through Stripe.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Coolhull Farm manufactures premium dairy ice cream and frozen desserts using raw milk from its own dairy farm in Wexford, Ireland. The product range spans ice cream (Paganini premium range, Apple Farm value range, FitFuel protein range), cheesecakes, cakes and tray bakes, ice cream sandwiches, apple-based desserts, brownies, sorbets, and frozen yogurt. Products are sold in bulk foodservice formats to hotels, restaurants, and cafes, and via retail and direct e-commerce channels.

Product overview

Coolhull Farm is a family-owned Irish company that operates as a premium ice cream and frozen dessert manufacturer. The company offers a diversified portfolio centered around three main product categories: luxury ice cream under the Paganini brand (made from grass-fed dairy from their own farm), baked desserts including cheesecakes, cakes, and tray bakes, and frozen yogurt and sorbet products. The portfolio is organized around several sub-brands: Paganini (premium luxury ice cream), Coolhull Farm (main brand for cheesecakes, cakes, and desserts), Apple Farm (value ice cream), and FitFuel (protein ice cream). The company also produces Cool Cookie Ice Cream Sandwiches, Self Assembly Desserts for foodservice operators, and individual portion desserts. All products are designed for foodservice and retail channels, with an emphasis on using raw materials sourced from their own farm including fresh milk, cream, and homemade cream cheese and biscuit crumb for their cheesecakes.

Differentiator

Problem solved

Functional benefit

Brands

• Paganini: Premium luxury dairy ice cream brand featuring flavours such as Bourbon Vanilla, Irish Whiskey, Himalayan Salt, Caramel Brownie, Cookies & Cream, Strawberry Cheesecake, Salted Caramel, White Chocolate, Coconut, and Mint Chocolate Chip. Available in 4 litre foodservice packs, 500ml share pots, and 125ml single serve sizes.
• Apple Farm
• FitFuel

Products and services

• Paganini Luxury Ice Cream

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lakeland Dairies: Irish dairy processing co-op producing milk, butter, cream, and a range of food ingredients and consumer dairy products. Comparable as a domestic Irish dairy manufacturer serving foodservice and B2B customers from a co-operative base.
• Glanbia plc: Irish-headquartered global nutrition and dairy group with consumer foods (cheese, dairy ingredients) sold across Europe and beyond. Directly comparable as an Irish dairy manufacturer selling value-added dairy and dairy-adjacent products into retail and foodservice channels.

Broad incumbents

• Müller UK & Ireland: Major UK and Ireland dairy and ice cream manufacturer supplying retail and foodservice. Comparable as an established dairy-led competitor operating in adjacent categories (yogurt, cream, ice cream) with overlapping UK/Ireland retail and foodservice customers.
• Kerry Group: Irish-headquartered global taste and nutrition group with significant dairy and foodservice exposure in Ireland and the UK. Comparable as a large incumbent Irish food manufacturer with overlapping foodservice and dairy end-markets, though it operates at far greater scale.
• Froneri: World's largest pure-play ice cream company (Nestlé/R&R joint venture history) selling premium and mainstream ice cream across Europe. Comparable as a specialized incumbent whose focus on ice cream and frozen desserts directly mirrors Coolhull Farm's core category.
• Unilever (Wall's Ice Cream): Owner of Wall's and other leading ice cream brands sold across UK, Ireland, and Europe. Comparable as the dominant incumbent in the ice cream category that Coolhull Farm's Paganini brand competes with for foodservice and retail shelf space.
• Nestlé (Ice Cream Division): Global ice cream manufacturer (Rowntree's, Häagen-Dazs, etc.) with extensive UK and European distribution. Comparable as a broad incumbent whose scale, R&D, and retail relationships set the competitive baseline in the frozen dessert category.

Emerging players

• Halo Top: US-origin premium low-calorie, high-protein ice cream brand that has expanded into Europe. Comparable as an emerging premium player whose functional/protein positioning directly parallels Coolhull's FitFuel sub-brand and signals a fast-growing competitive vector in the category.

Regional players

• Arrabawn Co-op: Irish dairy processing co-operative producing liquid milk, cream, butter, and cheese for Irish and UK markets. Comparable as a similarly sized Irish dairy manufacturer competing in the same foodservice and retail channels, though more regionally concentrated.
• Aurivo (Connacht Gold): Irish dairy co-operative with consumer foods and ingredients businesses operating primarily across Ireland and the UK. Comparable as a domestic Irish dairy peer with a similar co-op/family heritage, though primarily regional in focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coolhullfarm
• Xx.com/CoolhullFarm
• LinkedInlinkedin.com/company/coolhull-farm

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coolhull Farm