Halo Top
Halo Top is a U.S. light ice cream brand producing reduced-calorie pints (280-490 calories, 14-20g protein) using ultrafiltered skim milk and natural sweeteners, serving health-conscious and mainstream consumers through retail grocery, convenience stores, and on-demand delivery platforms. Owned by Wells Enterprises under Ferrero Group.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Halo Top does
Halo Top is a U.S. light ice cream brand founded in 2011 by Justin Woolverton (with Doug Bouton as co-founder) that produces reduced-calorie frozen dessert pints containing 280-490 calories and 14-20 grams of protein per unit. The brand's core technology centers on ultrafiltered skim milk as a base ingredient, sweetened with erythritol and stevia leaf extract (Reb M) to deliver approximately half the calories of leading ice cream brands while maintaining protein content. Halo Top offers 20+ flavors across classic varieties (Vanilla Bean, Chocolate, Strawberry), cookies and cream variants, and indulgent mix-in SKUs introduced in 2025, alongside a Vegan line launched in 2023.
The brand operates a hybrid go-to-market model, distributing through major U.S. retail grocery chains and convenience stores nationwide, while also fulfilling direct-to-consumer orders via five on-demand delivery platforms (DoorDash, Uber Eats, GrubHub, Instacart, GoPuff) and its own e-commerce site. Revenue is generated through one-time pint unit sales at premium pricing relative to conventional ice cream. The brand is owned by Wells Enterprises, Inc. (headquartered in Le Mars, Iowa), which itself was acquired by Ferrero Group in 2022 as part of Ferrero's strategy to scale U.S. operations from $300M in 2017 to over $3B.
Halo Top serves two primary customer segments: health-conscious consumers seeking indulgent desserts compatible with calorie-managed diets, and mainstream ice cream buyers who appreciate transparent nutritional labeling. The brand achieved $350M+ in retail sales by 2018, captured the #1 selling pint position in the U.S. in 2017, and was named TIME's Top Inventions of the Year in 2017. Halo Top, Enlightened, and Breyers collectively control over 40% of the high-protein ice cream market, a segment within the broader $11.6B U.S. ice cream industry.
Halo Top firmographics
Firmographics- Name
- Halo Top
- Legal name
- Wells Enterprises, Inc.
- Website
- https://halotop.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Halo Top is a U.S. light ice cream brand producing reduced-calorie pints (280-490 calories, 14-20g protein) using ultrafiltered skim milk and natural sweeteners, serving health-conscious and mainstream consumers through retail grocery, convenience stores, and on-demand delivery platforms. Owned by Wells Enterprises under Ferrero Group.
- Ownership category
- akta.pro rank
Halo Top industry classification
Industry- Product category
- Light Ice Cream / Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- High-Protein/Functional Frozen Dairy Desserts Manufacturing (AFAHAEAK)
- akta.pro secondary industries
- Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where Halo Top is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Halo Top business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Ice Cream Product Sales: Halo Top generates revenue through direct sales of light ice cream pints to consumers via retail grocery stores, convenience stores, and online delivery platforms. The company sells frozen dessert products with per-pint pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Light Ice Cream Pints |
| Unit Pricing | Pay-as-you-go | Mix-In Light Ice Cream Pints |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Halo Top product offering
Product offeringCore offering
Halo Top manufactures and sells light ice cream pints containing 280-490 calories per pint with 14-19g of protein, positioned as a healthier indulgence versus traditional ice cream. The portfolio includes 20+ flavors spanning classic, cookies/cream, chocolate, indulgent mix-in, and vegan varieties, distributed through grocery retailers, convenience stores, and online delivery platforms across the United States.
Product overview
Halo Top is a light ice cream brand offering a portfolio of frozen dessert pints positioned as a healthier indulgence. The core product is light ice cream pints containing 280-490 calories per pint, featuring good source of protein and less sugar than leading brands. The product line includes classic flavors (Vanilla Bean, Chocolate, Strawberry, Mint Chip), cookies and cream varieties (Cookies & Cream, Chocolate Chip Cookie Dough), chocolate-focused flavors (Chocolate Fudge Brownie, Chocolate Caramel Brownie, Chocolate Mocha Chip), and indulgent mix-in varieties (Cookies & Brownies, P.B. Cookie Dough & Fudge, Caramel Cookie Crunch, Strawberry Cheesecake, Sweet Cream Cold Brew, Cherry Chocolate Chunk). In 2023, the company expanded into vegan offerings. The brand emphasizes transparency by displaying calorie counts prominently on packaging and positions itself as allowing consumers to enjoy ice cream carefree without overthinking calories.
Differentiator
Problem solved
Functional benefit
Products and services
- Halo Top Light Ice Cream Pints Core Halo Top product line of light ice cream pints containing 280-490 calories per pint with 14-19g of protein and less sugar than leading brands. Available in 20+ flavors including classic (Vanilla Bean, Chocolate, Strawberry, Mint Chip), cookies and cream, chocolate-focused, and indulgent mix-in varieties. Sold to individual consumers through grocery, convenience, and online delivery.
- Halo Top Mix-Ins Line Indulgent light ice cream pints featuring mix-ins (brownie chunks, fudge swirls, cookie pieces, chocolatey chunks) in every bite at 490 calories per pint. Eight flavors marketed as Halo Top's most indulgent innovation while still delivering approximately half the calories of other leading ice cream brands.
- Halo Top Vegan Line Plant-based vegan ice cream pints added to the Halo Top portfolio as part of the brand's expansion into non-dairy frozen desserts.
Quantifiable outcome
- Number one selling pint of ice cream in America (2017)
- +2 more outcomes
Companies that use Halo Top
Customer profileSegments2 records
Ideal customer profiles2 records
Halo Top technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Halo Top partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wells EnterprisescoreIn 2019, Halo Top joined forces with Wells Enterprises, the largest family-owned ice cream maker in the United States. This acquisition provided Halo Top with expanded reach, strengthened operations, and continued innovation capabilities. Wells Enterprises, headquartered in Le Mars, Iowa, owns and operates the Halo Top brand.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Halo Top competitors and assessment
Company assessmentOthers
- Blue Bunny: Blue Bunny is the flagship brand of Halo Top's parent company Wells Enterprises. While it sells traditional ice cream (not direct competition), it shares operational infrastructure, manufacturing capabilities, and distribution channels within Wells.
Direct peers
- Enlightened: Enlightened is a direct competitor in the better-for-you/light ice cream category, offering high-protein, low-calorie ice cream pints alongside Halo Top. The two collectively lead the high-protein ice cream market along with Breyers.
- Yasso Frozen Yogurt: Yasso offers light frozen Greek yogurt bars and ice cream sandwiches competing for the same health-conscious ice cream shopper as Halo Top, with similar retail distribution.
- Arctic Zero: Arctic Zero is a direct competitor in the low-calorie, low-fat frozen dessert space, offering pints and novelties positioned for calorie-conscious consumers similarly to Halo Top.
- Rebel Creamery: Rebel Creamery produces keto-friendly, low-carb, low-sugar ice cream and competes directly with Halo Top in the better-for-you frozen dessert category.
Broad incumbents
- Ben & Jerry's: Ben & Jerry's (Unilever) is a broad incumbent in premium ice cream with a low-calorie Moo'd Up and lighter line extensions competing with Halo Top's better-for-you positioning, with much greater scale and brand recognition.
- Magnum Ice Cream: Magnum (Unilever) is a global premium ice cream brand that competes broadly with Halo Top, particularly as Unilever expands its portfolio to include lower-calorie indulgences in the same freezer aisle.
- Breyers Delights / Breyers: Breyers (Unilever) launched Breyers Delights as a low-calorie ice cream line directly competing with Halo Top. As part of a much larger CPG portfolio, Breyers competes with Halo Top with greater distribution scale in mainstream grocery.
- Häagen-Dazs: Häagen-Dazs (Nestlé) is a premium ice cream incumbent that has launched lighter and fruit-based SKUs to compete with the better-for-you segment where Halo Top dominates.
Emerging players
- Nick's Ice Cream: Nick's is an emerging player in the low-carb, low-sugar ice cream category. It directly competes with Halo Top on the better-for-you positioning and is gaining traction in retail and DTC channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Halo Top social profiles
Digital presenceHalo Top compliance and trust
Trust signalCompliance2 records
Halo Top financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halo Top leadership team
Management profileNumber of profiles
Halo Top funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halo Top M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halo Top
What does Halo Top do?
Halo Top manufactures and sells light ice cream pints containing 280-490 calories per pint with 14-19g of protein, positioned as a healthier indulgence versus traditional ice cream. The portfolio includes 20+ flavors spanning classic, cookies/cream, chocolate, indulgent mix-in, and vegan varieties, distributed through grocery retailers, convenience stores, and online delivery platforms across the United States.
Is Halo Top a public or private company?
Halo Top is a private company. It is classified as corporate owned and is currently operating.
When was Halo Top founded?
Halo Top was founded in 2011. It employs 51 to 100 people.
Where is Halo Top based?
Halo Top is headquartered in Los Angeles, United States, in the North America region.
How does Halo Top make money?
One revenue line is on record: ice Cream Product Sales.
Who are Halo Top's main competitors?
Blue Bunny is listed as an others. Direct peers are Enlightened, Yasso Frozen Yogurt, Arctic Zero and Rebel Creamery. Broad incumbents are Ben & Jerry's, Magnum Ice Cream, Breyers Delights / Breyers and Häagen-Dazs. Nick's Ice Cream is listed as an emerging player.
Does Halo Top have an API?
No public API is recorded for Halo Top.
What industry is Halo Top in?
Halo Top's product category is Light Ice Cream / Frozen Desserts. Its primary akta.pro industry code is AFAHAEAK, High-Protein/Functional Frozen Dairy Desserts Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2024.