McKnight Advisory Group
McKnight Advisory Group is a privately held, independent financial advisory firm in Murfreesboro, Tennessee, delivering wealth management, employee benefits, Medicare advisory, and personal insurance services to individuals, families, and small-to-mid-sized employers across Middle Tennessee.
- Company typePrivate
- Founded1990
- HeadquartersMurfreesboro, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What McKnight Advisory Group does
McKnight Advisory Group, Inc. is a privately held, independent financial services and advisory firm headquartered in Murfreesboro, Tennessee, founded in 1990 (originally as McKnight Insurance Group, rebranded in 2015). The firm delivers an integrated offering across four product lines: wealth management and retirement planning (including 401(k)/403(b) plan services for employers), employee benefits administration under the Benefits Valet umbrella (HR, voluntary benefits, group insurance), Medicare advisory for individuals approaching or at eligibility age, and personal insurance products spanning term, whole, universal, and variable life, long-term care, disability, dental, and vision coverage. It also distributes freshbenies as a healthcare membership add-on for employer clients.
The firm operates an advisor-led go-to-market anchored in the Murfreesboro office and surrounding Rutherford County, supplementing direct consultations with recurring community-based lead generation: Medicare seminars at Murfreesboro Medical Center, 'Retire with Power' dinner events, library-based educational sessions, and content marketing via blog, newsletter, webinars, and social channels. Securities and investment advisory services are delivered through a partnership with Silver Oak Securities, Inc. (Member FINRA/SIPC), and employee benefits administration is operated on the Employee Navigator HRIS platform — meaning McKnight orchestrates third-party infrastructure rather than building proprietary technology, reserving internal IP to its 'Proactive Proven Process' four-step planning methodology, its Benefits Valet service matrix, and its life-stage planning approach.
Revenue is generated through three mechanical streams: commissions on insurance product placements (life, LTC, disability, dental, vision), recurring advisory fees via Silver Oak Securities for investment and retirement accounts, and professional services fees for group benefits and Medicare consulting. The firm serves four named customer segments — individual pre-retirees and retirees (primary), young professionals (20s-40s), small to mid-sized employers (primary), and Medicare-eligible individuals — with a horizontally segmented service catalog and no disclosed enterprise-grade anchor clients. Leadership is concentrated around founder Edwin A. McKnight (President and Investment Advisor), Chief Investment Officer Dominic Cespino, and a small bench of credentialed specialists (CFP, REBC, Medicare specialists). The firm reports an 11-50 employee headcount band and maintains a single physical office, with operating geography described as the Middle Tennessee area.
McKnight Advisory Group firmographics
Firmographics- Name
- McKnight Advisory Group
- Legal name
- McKnight Advisory Group, Inc.
- Website
- https://mcknightadvisory.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- McKnight Advisory Group is a privately held, independent financial advisory firm in Murfreesboro, Tennessee, delivering wealth management, employee benefits, Medicare advisory, and personal insurance services to individuals, families, and small-to-mid-sized employers across Middle Tennessee.
- Ownership category
- akta.pro rank
McKnight Advisory Group industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Management Consulting Services (54161)
- SIC
- Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)
- akta.pro secondary industries
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where McKnight Advisory Group is headquartered
LocationHeadquarters
- HQ city
- Murfreesboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
McKnight Advisory Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: Wealth management services including investment accounts, retirement planning, and financial planning. Securities and advisory services are offered through Silver Oak Securities, Inc., Member FINRA/SIPC.
- Insurance Products: Commissions from sale of life insurance (term, whole, universal, variable life), long-term care insurance, disability insurance, dental and vision insurance. The firm offers advisory services and insurance products.
- Employee Benefits Consulting: Group benefits and HR solutions including employer-sponsored plans, voluntary benefits, HRIS platform services, and retirement plan administration services for businesses.
- Medicare Solutions: Medicare advisory services including enrollment guidance, plan comparison, and annual coverage reviews for Medicare-eligible individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Investment Advisory Fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
McKnight Advisory Group product offering
Product offeringCore offering
McKnight Advisory Group is an independent financial advisory firm that delivers wealth management, retirement planning, employee benefits consulting, Medicare advisory, and insurance products (life, disability, long-term care, dental, vision) to individuals, families, and small-to-mid-sized employers in Middle Tennessee. The firm operates an advisor-led "Proactive Proven Process" and partners with Silver Oak Securities, Inc. for brokerage services, while using Employee Navigator as its HRIS platform for employer benefits administration.
Product overview
McKnight Advisory Group is a financial advisory firm offering an integrated suite of financial planning and insurance services. The core offering includes Investment & Retirement Solutions (wealth management, 401(k) plans), Group Benefits & HR Solutions (with Benefits Valet service and Employee Navigator access), and Medicare & Insurance Solutions. These are supported by specific insurance products including Life Insurance (Term, Whole, Universal, Variable), Long-term Care Insurance, Disability Insurance, and Policy Reviews. Additional offerings include Dental Insurance, Vision Insurance, and freshbenies (a healthcare membership program with advocacy, telehealth, and savings services). The firm serves individuals, families, and employers in the Murfreesboro, Tennessee area.
Differentiator
Problem solved
Functional benefit
Brands
- Benefits Valet: A Menu of Services and Resources designed to help employers navigate the complexities of Employee Benefits management.
- Your Best Life
- Proactive Proven Process
Products and services
- Investment & Retirement Solutions (Wealth Management) Comprehensive wealth management services for individuals and families across life stages (20s through 70s+), including investment accounts, diversified portfolios, financial planning, estate planning, retirement income planning, and Social Security optimization. Securities and advisory services are offered through Silver Oak Securities, Inc. (Member FINRA/SIPC).
- Group Benefits & HR Solutions (Benefits Valet) Employee benefits administration for employers, including employer-sponsored health insurance, voluntary benefits, HRIS platform access via Employee Navigator, and the Benefits Valet service matrix designed to help employers navigate the complexities of employee benefits management.
- Medicare & Insurance Solutions Medicare advisory services for individuals and businesses, covering Parts A, B, C, D, and Medicare Supplement (Medigap) plans, with enrollment guidance, plan comparison, annual coverage reviews, and Medicare educational seminars.
- 401(k) & 403(b) Plans Employer-sponsored retirement plan services providing support to plan sponsors and members, including risk tolerance analysis, asset allocation, and annual collaborative planning meetings.
- Life Insurance Life insurance products including Term Life, Whole Life, Universal Life, and Variable Life insurance, paired with coverage reviews and policy management services for individuals and families.
- Long-term Care Insurance Long-term care insurance coverage designed to protect clients against the financial impact of unpredictable long-term care needs and associated costs.
- Disability Insurance
Quantifiable outcome
- Over 35 years of serving clients since 1990
- +1 more outcomes
Companies that use McKnight Advisory Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
McKnight Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
McKnight Advisory Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- freshbeniesminorfreshbenies is a healthcare advocacy and savings service offered to McKnight clients. The partnership provides members with access to healthcare advocacy services, telehealth consultations (including behavioral health), prescription savings, dental and vision savings networks, legal savings, identity theft protection, and pet health savings. This is offered as an employee benefit enhancement.
- Employee NavigatorcoreEmployee Navigator is an HRIS (Human Resource Information System) platform used by McKnight Advisory Group to administer employee benefits for their employer clients. The platform integrates and manages various HR functions including employee data, benefits administration, and compliance management.
- Murfreesboro Medical CentercoreMcKnight Advisory Group partners with Murfreesboro Medical Center to host Medicare educational events and seminars at their facility. These events provide Medicare education to employees and community members, featuring Hillary Broome as Medicare Solutions Specialist.
- CASA Rutherford CountyminorMcKnight Advisory Group partners with CASA (Court Appointed Special Advocates for Children) of Rutherford County for community outreach. The firm hosts annual toy drives to support foster children and participates in community fundraising events like the Rutherford County Heart Walk.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
McKnight Advisory Group competitors and assessment
Company assessmentDirect peers
- Edward Jones: Large U.S. broker-dealer affiliated wealth advisory network with a similar solo-practitioner, advisor-led model serving mass-affluent and retiree households. Highly comparable in customer segment, advisor-led delivery, and integrated investment/insurance/retirement positioning.
- Waddell & Reed Financial Advisors: Financial advisor network offering wealth management, retirement plans, and insurance products through a field-advisor model. Comparable in retail wealth advisory, retirement plan services, and use of advisor-led distribution.
- Cetera Financial Group: Independent broker-dealer supporting affiliated financial advisors offering wealth management, retirement, and insurance solutions. Directly comparable in being a smaller advisory firm operating under a larger broker-dealer umbrella (analogous to McKnight's Silver Oak Securities relationship).
- Cambridge Investment Research: Independent broker-dealer supporting thousands of affiliated financial advisors in wealth management, retirement plan services, and insurance. Comparable business model of an independent advisory practice using a third-party broker-dealer for securities infrastructure.
- HUB International: Large insurance brokerage and financial services firm providing employee benefits, property/casualty, and wealth advisory to businesses and individuals. Comparable in the group benefits / employee benefits advisory dimension of McKnight's business.
- New York Life: Mutual life insurer with a large career advisor force providing life, long-term care, disability, and retirement/wealth management. Same hybrid wealth + protection insurance model delivered through a local advisor model.
- Northwestern Mutual: Mutual financial services company combining wealth management, life insurance, disability income, and long-term care insurance for individuals and business owners. Closely matches McKnight's integrated wealth + insurance product mix and advisor-led distribution.
- MassMutual: Mutual insurer and financial services firm offering life insurance, retirement plans, wealth management, and investment products through an advisor network. Directly comparable in bundled wealth + insurance + retirement plan services and advisor-led GTM.
- Ameriprise Financial: Diversified financial services firm with a large captive advisor channel offering wealth management, retirement planning, insurance, and banking. Comparable target customer (mass-affluent and retirees) and integrated product set.
Emerging players
- OneDigital: Fast-growing employee benefits and HR consulting firm serving small and mid-sized employers with benefits advisory, retirement plan services, and wealth management. Closely matches the Benefits Valet / employer-side wedge of McKnight's offering, though at significantly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
McKnight Advisory Group social profiles
Digital presenceMcKnight Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
McKnight Advisory Group leadership team
Management profileNumber of profiles
Profiles7 records
McKnight Advisory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McKnight Advisory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McKnight Advisory Group
What does McKnight Advisory Group do?
McKnight Advisory Group is an independent financial advisory firm that delivers wealth management, retirement planning, employee benefits consulting, Medicare advisory, and insurance products (life, disability, long-term care, dental, vision) to individuals, families, and small-to-mid-sized employers in Middle Tennessee. The firm operates an advisor-led "Proactive Proven Process" and partners with Silver Oak Securities, Inc. for brokerage services, while using Employee Navigator as its HRIS platform for employer benefits administration.
Is McKnight Advisory Group a public or private company?
McKnight Advisory Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was McKnight Advisory Group founded?
McKnight Advisory Group was founded in 1990. It employs 11 to 50 people.
Where is McKnight Advisory Group based?
McKnight Advisory Group is headquartered in Murfreesboro, United States, in the North America region.
How does McKnight Advisory Group make money?
Four revenue lines are on record. Investment Advisory Services are the primary driver. The others are insurance Products, employee Benefits Consulting and medicare Solutions.
Who are McKnight Advisory Group's main competitors?
Direct peers on record are Edward Jones, Waddell & Reed Financial Advisors, Cetera Financial Group, Cambridge Investment Research, HUB International, New York Life, Northwestern Mutual, MassMutual and Ameriprise Financial. OneDigital is listed as an emerging player.
Does McKnight Advisory Group have an API?
No public API is recorded for McKnight Advisory Group.
What industry is McKnight Advisory Group in?
McKnight Advisory Group's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEABAB, Broker-Dealer Affiliated Wealth Advisory, with a secondary code of FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 523940 and its SIC code is 6411.