What Doing Good Rewards does

Doing Good Rewards (DGR) Pty Ltd is an Australia-based, privately-held company founded in 2018 and headquartered in Abbotsford, Victoria. It operates a card-linked loyalty platform that lets consumers split the discounts they earn at participating retailers with a charity of their choice. Users download a free mobile application on the Apple App Store or Google Play, register a Visa, eftpos, or Mastercard in approximately two minutes, and shop normally at participating merchants; the platform then automatically identifies qualifying transactions, applies the merchant-funded discount, and routes a portion of the savings to the consumer's selected charity.

The core technology is card-linked transaction monitoring integrated with the three major Australian-relevant card networks - Visa, Mastercard, and eftpos - backed by PCI DSS-compliant encrypted handling of cardholder data and adherence to Australian Privacy Principles. The product surface comprises the Shopper App, a Merchant Program (no setup or integration fees charged to retailers), a Business Program for corporate CSR, a Charity Program for receiving donations, and add-on modules including a CSR Audit consulting service, eGift Cards (e.g., Woolworths), Movie eVouchers (e.g., Hoyts), and lead-generation eBooks.

DGR generates revenue through two streams: a transaction take-rate on merchant-funded discounts and a marketplace commission on eGift card sales. The offering is free for consumers; merchants incur no setup, integration, or subscription fees. The company serves four constituencies - conscious shoppers, retailers (logos include Woolworths, Hoyts, The North Face, Under Armour, Priceline, BigW, Ampol, Hertz, Amart Furniture, New Balance, Dymocks, Baby Bunting, Endota Spa, General Pants), businesses buying CSR programs, and registered charities - and has publicly stated a goal of directing $100M+ to charities within five years. The platform is Australia-only, has 1-10 employees, is bootstrapped (no disclosed funding rounds or institutional investors), and is led by co-founder and CEO Brad Langdon.

Name

Doing Good Rewards

Legal name

Doing Good Rewards Pty Ltd

Website

https://doinggoodrewards.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Doing Good Rewards is an Australia-based, card-linked loyalty platform that lets consumers split shopping discounts at participating retailers - including Woolworths, Hoyts and The North Face - with a charity of their choice. It serves conscious shoppers, retailers, businesses seeking CSR programs, and registered charities via mobile apps on iOS and Android.

Ownership category

akta.pro rank

Product category

Loyalty Programs

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Card-linked loyalty
• Charity fundraising platform
• Shopping rewards program
• Corporate social responsibility
• Merchant discount network

Headquarters

HQ city

Abbotsford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Commission/Take Rate: Doing Good Rewards generates revenue by taking a percentage of the discount value offered by participating merchants. When consumers shop at merchants and earn discounts, the platform retains a portion of the transaction value. Merchants pay no setup costs or system integration fees - the platform handles everything for them.
2. eGift Card Sales: Sale of eGift Cards, eTickets, and Movie eVouchers through the Doing Good platform. Consumers purchase these digital products to receive discounts while shopping, with a portion of savings going to charity.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Doing Good Rewards operates a card-linked loyalty platform that monitors transactions on registered Visa, eftpos, and Mastercard cards to automatically apply discounts at participating retailers and let shoppers split the savings with a chosen charity. It serves four constituencies — individual shoppers via a free mobile app, retailers via zero-cost merchant participation, businesses via corporate CSR programs, and charities via sustainable consumer-funded donations. Revenue is generated primarily through a transaction take rate on merchant discounts and from sale of eGift Cards, eTickets, and Movie eVouchers.

Product overview

Doing Good Rewards is a loyalty program platform that combines shopping discounts with charitable giving in the same transaction. The core platform includes the Doing Good Rewards Platform itself, a mobile Shopper App, Merchant Program, Business Program, and Charity Program. Additional offerings include CSR Audit consulting services and digital products such as eGift Cards and eTickets/Movie eVouchers. The platform operates by linking users' Visa, eftpos, or Mastercard cards, then automatically applying discounts at participating retailers with the option to split savings between personal rewards and charity donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Doing Good Rewards Platform Card-linked loyalty platform that automatically combines shopping discounts and charity giving in the same transaction for shoppers, merchants, businesses, and charities.
• Shopper App Free mobile app for shoppers to access discounts, link Visa, eftpos, or Mastercard cards, select charities, and automatically split savings between personal savings and charitable donations. Available on Apple Store and Google Play.
• Merchant Program Retailer-facing program allowing merchants to participate in the loyalty platform, offer discounts to shoppers, and automatically contribute to charity funding with no setup or system integration costs.
• Business Program Corporate social responsibility solution for businesses to engage staff and customers, boost CSR credentials, and enable collective charitable giving through shopping discounts, including custom branded Doing Good programs.
• Charity Program Program that enables registered charities to receive sustainable funding through the shopping activity of supporters who have designated them as their chosen cause on the platform.
• CSR Audit Consulting service that provides personalised guidance on how businesses can grow, measure, and report their social impact, supporting development and promotion of corporate social responsibility programs.
• eGift Cards Digital gift cards from participating retailers such as Woolworths, sold through the Doing Good platform with discount percentages that can be split between personal savings and charity donations.
• eTickets & Movie eVouchers Digital tickets and movie vouchers available through the platform from partners such as Hoyts, offering discounts that can be split between personal savings and charity donations.

Quantifiable outcome

• On a $500 Woolworths eGift card, consumers receive $20 in savings (can be split between consumer and charity)
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• The North FaceminorChannel Partner/ Reseller/ DistributorParticipating retailer offering 5% in-store discounts through the Doing Good platform. Consumers can shop at The North Face and automatically split savings between themselves and their chosen charity.
• WoolworthsminorChannel Partner/ Reseller/ DistributorMajor Australian grocery retailer offering eGift Cards with 4% discount through the platform. Example provided: $500 eGift card yields $20 in savings that can be split between consumer and charity.
• HoytsminorChannel Partner/ Reseller/ DistributorEntertainment partner offering 32% eVoucher discounts for movie tickets through the Doing Good platform.
• PricelineminorChannel Partner/ Reseller/ DistributorParticipating pharmacy and beauty retailer offering discounts through the platform.
• VisacoreTechnology or IntegrationCard network partner enabling card-linked transaction monitoring. Visa monitors transactions on registered cards to identify qualifying purchases and shares data with Doing Good to enable card-linked offers.
• MastercardcoreTechnology or IntegrationCard network partner enabling card-linked transaction monitoring. Mastercard monitors transactions on registered cards to identify qualifying purchases and shares data with Doing Good to enable card-linked offers.
• eftposcoreTechnology or IntegrationAustralian card network partner enabling card-linked transaction monitoring for eftpos cards issued by Australian financial institutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fluz: Cashback and gift-card network with social/sharing mechanics. Comparable as an emerging card-linked and gift-card-funded rewards platform targeting consumers with a network-effect model.
• Dosh: Card-linked cashback app that automatically returns a percentage of purchases. Closely comparable technology stack (card-linking with Visa/Mastercard) and consumer value proposition.

Direct peers

• Cardlytics: US-listed card-linked offer platform that powers bank-branded cashback programmes. Operates the same underlying card-network transaction-monitoring technology and merchant-funded offer model Doing Good uses.
• ShopBack: Asia-Pacific cashback platform operating in Australia and other markets. Directly comparable card-linked and online-shopping discount mechanics; same shopper-merchant two-sided value proposition with a transactional take-rate.
• Cashrewards: Australian cashback loyalty platform connecting shoppers and retailers via online and in-store offers. Closest geographic and functional peer; competes for the same conscious-consumer wallet share and Australian retailer marketing budgets.

Broad incumbents

• Points.com: Loyalty commerce platform powering redemption, gift card, and points-marketplace infrastructure for global loyalty programmes. Comparable in operating the marketplace that connects loyalty currency to merchant redemption value.
• PayPal Honey: Browser-based coupon and cashback platform owned by PayPal. Comparable in offering shoppers automated savings at online retailers, though delivery mechanism (browser extension vs. card-link) differs.
• Rakuten (formerly Ebates): Global cashback and shopping rewards marketplace with affiliate, card-linked, and content-driven shopping experiences. Comparable model at far greater scale; provides the broader incumbent benchmark for retail-driven consumer rewards.
• Blackhawk Network: Global prepaid, gift card, and payments network. Comparable on the eGift-card distribution and merchant-funded stored value side of Doing Good's business, though at much larger scale and B2B-oriented.

Regional players

• Good2Give: Australian workplace-giving and charity distribution platform. Comparable on the charity-aggregation and corporate-giving infrastructure side, though the distribution model (payroll giving) differs from card-linked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/doinggoodrewards
• LinkedInlinkedin.com/company/doing-good-rewards

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doing Good Rewards