Points International
Points International operates a B2B loyalty commerce platform powering Buy, Gift, Transfer, Exchange, and everyday earn/burn capabilities for 60+ enterprise loyalty programs across airlines, hotels, travel, retail, and financial services, processing 92B+ points annually.
- Company typePrivate
- Founded2000
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Points International does
Points International (operating as Points, a Plusgrade company) is a B2B loyalty commerce platform that enables loyalty program operators across airline, hotel, travel, retail, and financial services verticals to monetize and manage their points and miles currencies. Founded in 2000 and headquartered in Toronto, the company powers two core product lines: (1) Loyalty Currency Retailing, a suite of Buy, Gift, Transfer, Exchange, Accelerate, Top-Up, Elite, Reinstate, and Extend capabilities for members to acquire and use points/miles; and (2) Everyday Earn & Burn, a single-integration platform enabling members to earn and redeem loyalty currency on everyday purchases through a growing merchant network. The platform processes over 92 billion points/miles annually across 60+ loyalty programs and has delivered more than $3.3 billion in revenue to its partner programs.
Points operates a transaction-fee revenue model with a guaranteed-revenue structure for partner loyalty programs, distributed through direct enterprise field sales. The company is not directly consumer-facing; it sells exclusively to enterprise loyalty program operators (e.g., Delta SkyMiles, United MileagePlus, Marriott Bonvoy, Hilton Honors, Emirates Skywards). It employs 405+ people globally across offices in Toronto, Montreal, London, Dubai, Singapore, and Tel Aviv. The platform incorporates machine-learning-based data analytics to power marketing campaigns and member engagement for partners. Points was acquired by Plusgrade, a global provider of ancillary revenue solutions for the travel industry, in 2022, combining two large sources of travel-ancillary revenue under one corporate parent.
Points International firmographics
Firmographics- Name
- Points International
- Legal name
- Points.com Inc.
- Website
- https://points.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Points International operates a B2B loyalty commerce platform powering Buy, Gift, Transfer, Exchange, and everyday earn/burn capabilities for 60+ enterprise loyalty programs across airlines, hotels, travel, retail, and financial services, processing 92B+ points annually.
- Ownership category
- akta.pro rank
Points International industry classification
Industry- Product category
- Loyalty Commerce Platform
- akta.pro primary industry
- Points/Miles Sales & B2B Monetization (to Partners) (THABAKAG)
- akta.pro secondary industries
- Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ), Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH), Points, Miles & Rewards Currency Management (Issuance, Accounting, Liability) (THALAKAB)
Keywords
Where Points International is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Points International business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Loyalty Currency Retailing Transaction Fees: Points earns fees from loyalty programs for facilitating transactions where members buy, gift, transfer, exchange, accelerate, top-up, reinstate, or extend their loyalty currency. The company shares revenue with partner loyalty programs, creating a collaborative partnership model.
- Everyday Earn & Burn Revenue: Revenue generated from enabling loyalty program members to earn and redeem currency on everyday purchases with merchant partners, processed through a single integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing — no public consumer pricing disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Points International product offering
Product offeringCore offering
Points International operates a B2B loyalty commerce platform that enables loyalty program operators (airlines, hotels, financial institutions, retailers) to monetize their currencies through retailing capabilities (Buy, Gift, Transfer, Exchange, Accelerate, Top-Up, Elite, Reinstate, Extend) and to drive member engagement via an Everyday Earn & Burn network that connects members to merchant partners. The company processes more than 92 billion points and miles annually across 60+ loyalty programs, generating transaction-based revenue from each member interaction.
Product overview
Points International operates as a loyalty commerce platform offering two core product lines: Loyalty Currency Retailing and Everyday Earn & Burn. Loyalty Currency Retailing is a comprehensive suite featuring Buy, Gift, Transfer, Exchange, Accelerate, Top-Up, Elite, Reinstate, and Extend capabilities that enable loyalty program members to purchase, move, and keep their points/miles. The Everyday Earn & Burn product allows members to earn and redeem loyalty currency on everyday purchases through merchant partnerships. The platform serves over 55 global loyalty program partners across airline, travel, hotel, retail, and financial sectors, transacting over 84 billion points/miles annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalty Currency Retailing
- Everyday Earn & Burn
Quantifiable outcome
- 84B+ points/miles transacted per year across the platform
- +3 more outcomes
Companies that use Points International
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles1 record
Points International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Points International partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core.
- AeroplancorePoints powers Aeroplan loyalty currency retailing capabilities including Buy, Gift, Transfer, and Exchange options for Aeroplan members.
- Air France KLM Flying BluecorePoints powers Flying Blue loyalty currency retailing capabilities for Air France KLM loyalty program members.
- AirmilesNLcorePoints powers Airmiles loyalty currency retailing for AirmilesNL program members.
- Alaska Airlines Mileage PlancorePoints powers Alaska Airlines Mileage Plan loyalty currency retailing capabilities.
- Emirates SkywardscorePoints powers Emirates Skywards loyalty currency retailing for Emirates loyalty program members.
- Hilton HonorscorePoints powers Hilton Honors loyalty currency retailing including Buy, Gift, Transfer, and Exchange. Also powers the Hilton & Lyft Everyday Earn partnership.
- Marriott BonvoycorePoints powers Marriott Bonvoy loyalty currency retailing capabilities for Marriott loyalty program members.
- Southwest Airlines Rapid RewardscorePoints powers Southwest Airlines Rapid Rewards loyalty currency retailing capabilities.
- United Airlines MileagePluscorePoints powers United Airlines MileagePlus loyalty currency retailing capabilities.
- Virgin Atlantic Flying ClubcorePoints powers Virgin Atlantic Flying Club loyalty currency retailing capabilities.
- Delta SkyMilescorePoints powers Delta SkyMiles loyalty currency retailing capabilities for Delta loyalty program members.
- LyftcorePoints powers the Hilton & Lyft partnership enabling Hilton Honors members to earn Points by riding Lyft. The partnership launched in under four months and drove measurable engagement increases.
- Air Canada AltitudecorePoints powers Air Canada Altitude loyalty currency retailing capabilities.
- American Airlines AAdvantagecorePoints powers American Airlines AAdvantage loyalty currency retailing capabilities.
- World of HyattcorePoints powers World of Hyatt loyalty currency retailing capabilities.
- IHG One RewardscorePoints powers IHG One Rewards loyalty currency retailing capabilities.
- JetBlue TrueBluecorePoints powers JetBlue TrueBlue loyalty currency retailing capabilities.
- Priority PasscorePriority Pass is a loyalty program partner integrated with Points' loyalty commerce platform.
- Amtrak Guest RewardscorePoints powers Amtrak Guest Rewards loyalty currency retailing capabilities.
- Spirit Airlines Free SpiritcorePoints powers Spirit Airlines Free Spirit loyalty currency retailing capabilities.
- Radisson RewardscorePoints powers Radisson Rewards loyalty currency retailing capabilities.
- Wyndham RewardscorePoints powers Wyndham Rewards loyalty currency retailing capabilities.
- Singapore Airlines KrisFlyercorePoints powers Singapore Airlines KrisFlyer loyalty currency retailing capabilities.
- QantascorePoints powers Qantas loyalty currency retailing capabilities.
- Finnair PluscorePoints powers Finnair Plus loyalty currency retailing capabilities.
- Virgin RedcorePoints powers Virgin Red loyalty currency retailing capabilities.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Points International competitors and assessment
Company assessmentBroad incumbents
- Capgemini Invent: Global consulting and digital transformation firm with a dedicated loyalty practice serving airlines, hotels, and retailers. Comparable to Points in the travel loyalty consulting and implementation space, though as a broader services firm.
- Salesforce (Loyalty Management): Offers Loyalty Management as part of its Marketing Cloud, serving large enterprises across multiple verticals. Comparable to Points as a broad CRM/loyalty platform, though not specialized in travel loyalty currency retailing.
Emerging players
- Yotpo: E-commerce marketing platform offering loyalty programs alongside reviews and SMS. Comparable to Points in offering loyalty capabilities for retail brands, though at the smaller SMB/DTC end of the market.
- Smile.io: Loyalty and rewards platform for e-commerce brands (Shopify, BigCommerce). Comparable to Points as a loyalty technology provider but focused on smaller DTC/ecommerce merchants rather than enterprise travel programs.
- Antavo: Cloud-based loyalty platform focused on retail and fashion brands. Comparable to Points' Everyday Earn & Burn offering in enabling loyalty programs for non-travel verticals, though without Points' deep airline/hotel relationships.
- Birdeye: Customer experience and loyalty platform serving multi-location businesses. Adjacent to Points' offering in that it powers customer engagement and loyalty for brands, but focuses on local businesses rather than global travel programs.
Direct peers
- IBS Software: Provides technology platforms for the travel and hospitality industry including loyalty management solutions. Comparable to Points in targeting airlines and hospitality loyalty programs with enterprise software.
- Aimia Inc. Formerly operated the Aeroplan program and now a private loyalty analytics and technology company. Comparable to Points in loyalty data analytics, program management, and travel loyalty expertise.
- Comarch: Global IT services company offering Comarch Loyalty Management platform for airlines, travel, and retail. Directly comparable as a B2B loyalty technology provider serving similar enterprise customers with similar solutions.
- LoyaltyOne (Partnerships): Operates the AIR MILES Reward Program and is a leading operator of coalition and enterprise loyalty programs in North America. Directly comparable to Points as a loyalty program operator and technology provider serving major brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Points International social profiles
Digital presencePoints International compliance and trust
Trust signalCompliance1 record
Points International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Points International leadership team
Management profileNumber of profiles
Profiles12 records
Points International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Points International M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Points International
What does Points International do?
Points International operates a B2B loyalty commerce platform that enables loyalty program operators (airlines, hotels, financial institutions, retailers) to monetize their currencies through retailing capabilities (Buy, Gift, Transfer, Exchange, Accelerate, Top-Up, Elite, Reinstate, Extend) and to drive member engagement via an Everyday Earn & Burn network that connects members to merchant partners. The company processes more than 92 billion points and miles annually across 60+ loyalty programs, generating transaction-based revenue from each member interaction.
Is Points International a public or private company?
Points International is a private company. It is classified as corporate owned and is currently operating.
When was Points International founded?
Points International was founded in 2000. It employs 101 to 250 people.
Where is Points International based?
Points International is headquartered in Toronto, Canada, in the North America region.
How does Points International make money?
Two revenue lines are on record. Loyalty Currency Retailing Transaction Fees are the primary driver. The others are everyday Earn & Burn Revenue.
Who are Points International's main competitors?
Broad incumbents on record are Capgemini Invent and Salesforce (Loyalty Management). Emerging players are Yotpo, Smile.io, Antavo and Birdeye. Direct peers are IBS Software, Aimia Inc., Comarch and LoyaltyOne (Partnerships).
Does Points International have an API?
No public API is recorded for Points International.
What industry is Points International in?
Points International's product category is Loyalty Commerce Platform. Its primary akta.pro industry code is THABAKAG, Points/Miles Sales & B2B Monetization (to Partners), with a secondary code of THALAKAJ, Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers).