Post Register
Post Register is a daily local newspaper serving Idaho Falls and Eastern Idaho, operating as part of the Adams MultiMedia network with regional sister publications and multi-channel print, digital, mobile, and advertising products.
- Company typePrivate
- Founded1880
- HeadquartersIdaho Falls, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Post Register does
Post Register is a daily local newspaper serving Idaho Falls and Eastern Idaho, operated as part of the Adams MultiMedia network (a regional publishing group under Adams Publishing Group). Its core editorial product covers local news, sports (including PR Preps high school coverage), business, agriculture, and community affairs for the Idaho Falls metropolitan area and surrounding counties. The publication also operates or is affiliated with multiple regional sister titles across Southeast Idaho, including the Challis Messenger, Jefferson Star News, Bingham News Chronicle, Business Journal, and Farm & Ranch, providing distributed coverage of smaller communities in the region.
The company's technology foundation is the BLOX Content Management System from BLOX Digital, a publishing platform shared across the broader Adams Publishing Group portfolio. Its product surface spans a daily print edition, a digital E-Edition, a mobile application, email newsletters, a classifieds marketplace, obituary listings integrated with Legacy.com, special sections, and commercial printing services. Multi-channel distribution and shared CMS infrastructure across sister titles allow the operation to amortize content, sales, and production overhead.
The business model combines recurring and transactional reader revenue with advertising and ancillary services. Readers can purchase print or digital subscriptions, or a one-time $1.99 Day Pass for digital access. Revenue is also generated from display and classified advertising placed by local businesses and individuals, obituary listings, and commercial printing work for third parties. Customers are individual subscribers and casual readers in Idaho Falls and Eastern Idaho, local and regional advertisers (primarily small and mid-sized businesses), and organizations needing printing or obituary services. The company is privately held, with no public listing, external venture funding, or disclosed ownership transactions in the available data.
Post Register firmographics
Firmographics- Name
- Post Register
- Legal name
- Post Register
- Website
- https://postregister.com
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Post Register is a daily local newspaper serving Idaho Falls and Eastern Idaho, operating as part of the Adams MultiMedia network with regional sister publications and multi-channel print, digital, mobile, and advertising products.
- Ownership category
- akta.pro rank
Post Register industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where Post Register is headquartered
LocationHeadquarters
- HQ city
- Idaho Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Post Register business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Digital Subscriptions: Online subscription services providing access to digital content and e-edition
- Print Subscriptions: Home delivery of the physical newspaper
- Day Pass: Single-day access pass for digital content
- Classified Advertising: Jobs, legal notices, obituaries, and other classified listings
- Display Advertising: Standard display ads across print and digital platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single-day digital access |
Distribution channels5 records
Marketing channels4 records
Post Register product offering
Product offeringCore offering
Post Register is a local newspaper publishing company serving Idaho Falls and Eastern Idaho. It operates a daily and Sunday print newspaper complemented by digital channels including an e-edition, mobile app, and email newsletters. The company also publishes affiliated regional titles (Challis Messenger, Jefferson Star News, Bingham News Chronicle, PR Preps) and offers classifieds, obituaries, advertising, and commercial printing services.
Product overview
Post Register operates as a multi-platform local news organization serving Idaho Falls and Southeast Idaho. The core offering is the daily newspaper (including Sunday edition), complemented by digital products including an E-Edition, Mobile App, and Newsletters. The company also publishes affiliated regional publications including the Jefferson Star, Bingham News Chronicle, Challis Messenger, and PR Preps. Additional revenue streams include classifieds, obituaries, special sections, subscription services (with day passes at $1.99), advertising services, and printing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Post Register Daily Newspaper The primary daily and Sunday newspaper providing local news, sports, opinion, features, obituaries, and classifieds coverage for Idaho Falls and Southeast Idaho.
- E-Edition Digital replica of the print edition accessible online with the same layout and content as the physical newspaper.
- Mobile App Smartphone application providing mobile access to news content, e-editions, and subscription management for readers on the go.
- Email Newsletters Email newsletter subscriptions delivering curated news content on multiple topics to subscribers.
- Classifieds Online and print marketplace for job listings, legal notices, garage sales, and personal classifieds serving Eastern Idaho.
- Obituary Listings Obituary listings and submission services for community members, integrated with Legacy.com.
- Special Sections Themed print and digital supplements covering topics such as home improvement, weddings, and local guides.
- Subscription Services Paid subscription options including daily home delivery and digital access, with single-day passes available for $1.99.
- Printing Services Commercial printing services offered by the newspaper for outside printing needs.
- Advertising Services Marketing and advertising solutions including display ads, classifieds, and digital advertising options for local businesses.
- Southeast Idaho Youth Report Youth-focused journalism program and section featuring content by and about young people in the region.
Companies that use Post Register
Customer profileSegments2 records
Ideal customer profiles2 records
Post Register technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Post Register partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Post Register competitors and assessment
Company assessmentDirect peers
- Idaho State Journal: Daily newspaper serving Pocatello and southeast Idaho. Most directly comparable peer given shared geography (one of Post Register's listed markets) and identical newspaper-publishing business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights1 record
Customer concentration
Post Register social profiles
Digital presencePost Register financial estimates
Financial estimateRevenue estimate
Valuation estimate
Post Register leadership team
Management profileNumber of profiles
Post Register subsidiaries and ownership
Company hierarchySubsidiaries7 records
Post Register funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Post Register M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Post Register
What does Post Register do?
Post Register is a local newspaper publishing company serving Idaho Falls and Eastern Idaho. It operates a daily and Sunday print newspaper complemented by digital channels including an e-edition, mobile app, and email newsletters. The company also publishes affiliated regional titles (Challis Messenger, Jefferson Star News, Bingham News Chronicle, PR Preps) and offers classifieds, obituaries, advertising, and commercial printing services.
Is Post Register a public or private company?
Post Register is a private company. It is classified as corporate owned and is currently operating.
When was Post Register founded?
Post Register was founded in 1880. It employs 101 to 250 people.
Where is Post Register based?
Post Register is headquartered in Idaho Falls, United States, in the North America region.
How does Post Register make money?
Five revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions, day Pass, classified Advertising and display Advertising.
Who are Post Register's main competitors?
Idaho State Journal is listed as a direct peer.
Does Post Register have an API?
No public API is recorded for Post Register.
What industry is Post Register in?
Post Register's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 513110 and its SIC code is 2711.