Idaho State Journal

What Idaho State Journal does

Idaho State Journal is a regional daily newspaper serving Pocatello and the broader East Idaho market (including Idaho Falls, Rexburg, Chubbuck, Rigby, and Teton Valley). The publication covers local news, sports (with dedicated coverage of Idaho State University athletics and regional high school sports), opinion, obituaries, business, and community events, and operates as part of the Adams MultiMedia LLC portfolio of Intermountain West newspapers alongside sister titles such as the Bingham Chronicle, News-Examiner, Preston Citizen, and Farm & Ranch. Its technology stack is built on the BLOX Content Management System from BLOX Digital (a TownNews product) for website and content operations, the Newzware subscription management platform for self-serve subscriber management, and the BLOX-powered e-Edition digital replica accessible via web and mobile app.

The business operates a hybrid subscription and advertising model. Subscription revenue is generated through print home delivery, digital-only access, e-Edition subscriptions, and a $1.99 Day Pass single-day access tier, with the explicit intent of converting casual readers into recurring subscribers via Newzware's self-serve portal. Advertising revenue is sourced from local and regional businesses purchasing display, classified, and special-section placements across print and digital channels; classifieds are further monetized through specialized portals (IdahoJobsNow, East Idaho Careers, East Idaho at Home) handling jobs, real estate, and legal notices. Additional revenue-adjacent products include the Shop Local business directory, the East Idaho Business Journal and East Idaho Outdoors sub-brands, email newsletters (Daily Headlines, Special Offers), and obituary services operated through a partnership with Legacy.com. Distribution combines physical home delivery via carrier routes with self-serve digital onboarding, and the company maintains an active social media presence on Facebook, Twitter, and Instagram to drive top-of-funnel traffic.

Name

Idaho State Journal

Legal name

Adams MultiMedia LLC

Website

https://journalnet.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Idaho State Journal is a regional daily newspaper serving Pocatello and East Idaho, delivering local news, sports, opinion, obituaries, and classified advertising through print, web, e-Edition, and mobile channels, operated as a subsidiary of Adams MultiMedia LLC.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (51311), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Community journalism
• Digital news
• Classified advertising
• Subscription media

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Revenue: The publication generates revenue through print and digital subscription plans, including day passes at $1.99, as well as standard monthly and annual subscription tiers for home delivery and digital access.
2. Advertising: Local businesses purchase display advertising, classified ads, and special section placements across the print and digital platforms. Featured businesses section and marketplace advertising contribute to advertising revenue.
3. Classified Advertising: Classifieds section generates revenue through job postings, real estate listings, obituaries, legal notices, and other classified categories. The publication operates specialized classified portals including IdahoJobsNow and East Idaho Careers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Idaho State Journal is a regional newspaper delivering local news, sports, opinion, business, and community event coverage for the Pocatello area and East Idaho region. The publication distributes content through a print edition with home delivery, a digital news website, an e-Edition digital replica, a mobile app, and email newsletters, and generates revenue from consumer subscriptions, local display advertising, and classified advertising (jobs, real estate, obituaries, legal notices).

Product overview

Idaho State Journal is a local newspaper serving the Pocatello area and East Idaho, operated by Adams MultiMedia LLC. The company offers a core news website delivering local news, sports, opinion, and community coverage, complemented by an e-Edition digital replica of the print newspaper, a mobile app for on-the-go access, and email newsletters. Additional products include a classifieds marketplace, Shop Local business directory, subscriber services for account management, and specialized content sections including the East Idaho Business Journal and East Idaho Outdoors. The newspaper also provides obituaries via partnership with Legacy.com, a local events calendar, and multimedia content including photo galleries and video news coverage.

Differentiator

Problem solved

Functional benefit

Brands

• East Idaho Business Journal: Business-focused section covering economic development, business news, and commerce in the East Idaho region
• East Idaho Outdoors

Products and services

• Idaho State Journal News Website
• Print Newspaper and Home Delivery Physical daily newspaper covering local news, sports, opinion, and community events for the Pocatello and East Idaho region, delivered to subscribers' homes and businesses by a carrier network on recurring monthly and annual subscription plans.
• e-Edition Digital Newspaper Online digital replica of the print newspaper accessible via web browser and mobile app, allowing subscribers to read the full print edition digitally, including special sections.
• Mobile App Smartphone and tablet application providing access to Idaho State Journal news content and digital subscription features on mobile devices.
• Classifieds Marketplace Online classified advertising platform featuring specialized portals for job postings (IdahoJobsNow, East Idaho Careers), real estate listings (East Idaho at Home), legal notices, and general classified categories, serving individuals and local businesses in East Idaho.
• Shop Local Business Directory Online local business directory and shopping platform connecting East Idaho consumers with area businesses, supporting local advertising revenue and community commerce.
• Obituary Services Obituary placement and browsing service for the East Idaho community, provided in partnership with Legacy.com, allowing families to place obituaries and readers to browse recent and historical obituaries.
• East Idaho Business Journal Business-focused publication and content section covering economic development, business news, and commerce in the East Idaho region, serving both business readers and advertisers.
• East Idaho Outdoors Outdoor recreation and nature-focused content section covering trails, fishing, hunting, wildlife, and regional outdoor activities in the East Idaho region.
• Local Events Platform Community event calendar and promotion platform for local happenings in the Pocatello area and East Idaho, enabling event organizers to promote community events and readers to discover local activities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Pocatello School District 25minorStrategic or Co-development Partner · 1 June 2026Partnership for community events including the Tabernacle Choir Hollywood Bowl concert screening at Portneuf Health Amphitheatre. The school district collaborated on outreach to benefit underserved women and children in the Pocatello community.
• American Falls School DistrictminorStrategic or Co-development Partner · 1 June 2026Community partnership for the Tabernacle Choir event to benefit underserved women and children in both the Pocatello and American Falls school districts through donation stations and QR code fundraising.
• Adams MultiMedia LLCcoreOthersAdams MultiMedia LLC operates the Idaho State Journal as a subsidiary/division. The parent company provides corporate oversight and shared services across multiple regional newspaper properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coeur d'Alene Press: Regional daily in Coeur d'Alene, Idaho, with a comparable subscription, advertising, and classifieds model. Useful peer for benchmarking digital subscription performance in an Idaho community paper.
• Lewiston Tribune: Family-owned regional daily in Lewiston, Idaho, similar in size, market profile, and operating model to Idaho State Journal. Direct comparison for a community-newspaper business serving a small Idaho metro.
• Post Register (Idaho Falls): Daily regional newspaper serving Idaho Falls and the Upper Snake River region, directly adjacent to the Idaho State Journal's East Idaho territory. Operates the same print+digital+classifieds model and competes for the same reader and advertiser base.
• The Times-News (Twin Falls / Magic Valley): Regional daily newspaper serving the Magic Valley region of Southern Idaho. Closely comparable in scale, ownership structure (community-newspaper operator), and product mix (print, e-Edition, classifieds, niche verticals).
• Bozeman Daily Chronicle: Independently owned daily in a similar small Intermountain West college town. Strong comparable for a community paper of comparable size pursuing a digital subscription and e-Edition strategy.
• Idaho Press (Nampa / Boise area): Regional newspaper serving the Boise-area Treasure Valley. Comparable in revenue model (subscriptions, display, classifieds) and digital infrastructure, though serving a larger market.
• Daily Herald (Provo, Utah): Gannett daily serving a similarly sized Intermountain West community. Comparable in print + e-Edition + classifieds mix and audience demographics, including a strong local-university sports angle.
• Standard-Examiner (Ogden, Utah): Lee Enterprises daily in a comparable small-mountain-West metro. Useful peer for community-newspaper digital subscription and ad-tech performance benchmarking.

Emerging players

• East Idaho News: Free, digitally native local news outlet covering substantially the same East Idaho geography. Direct substitute for casual news consumers and a competing draw on local digital ad budgets.

Broad incumbents

• KIFI / Local News 8 (Idaho Falls TV): Dominant local broadcast station in the East Idaho market. Competes for the same local-news audience and advertising dollars through a different medium (TV + digital) and is a key competitive reference for the company's local-news advertising market share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IdahoStateJ
• YouTubeyoutube.com/channel/UCD_zhW6uaP-88ACcyLY50Ow
• Facebookfacebook.com/idahostatejournal
• LinkedInlinkedin.com/company/idaho-state-journal
• Instagraminstagram.com/idahostatejournal

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho State Journal