Data Literacy

What Data Literacy does

Data Literacy, operated by Powered By Data, LLC and headquartered in Bellevue, Washington, is a self-paced online learning platform focused on data and AI literacy. It offers 8+ practitioner-led courses built around proprietary pedagogical frameworks — notably the 21 Key Traits self-assessment, the WISDOM framework for data analysis (WONDER, SHAPE, DISCOVER, MATURE), and the IMPACT framework for data storytelling (Insight, Message, Plan, Align, Clarify, Test). Courses are delivered through a tiered subscription model: a free tier with the 21 Key Traits self-assessment, a Plus tier at $19 per month unlocking the full course library, a Pro tier at $29 per month adding AI features, and a custom Enterprise tier for organizations of 10 or more users with SSO, SCIM provisioning, and optional co-branded content. Companion books are published through Data Literacy Press as well as Wiley and O'Reilly, and instructor Alli Torban hosts the Data Viz Today podcast as a content channel.

The platform's technology stack centers on application-layer AI: the AI Coach and AI Tutor, both in beta as of the August 2026 platform rebuild, are generative features powered by third-party large language models from Anthropic (Claude) and OpenAI. They provide personalized learning recommendations, contextual explanations, and in-lesson Q&A adapted to the learner's role and industry. No proprietary models, training pipelines, or AI research outputs are disclosed; differentiation sits in curriculum design and content rather than underlying AI infrastructure. The platform was rebuilt from scratch in August 2026, migrating prior course purchases and completion history onto a new pricing and feature architecture.

Go-to-market combines a freemium self-serve funnel via dataliteracy.com with enterprise sales and team-training workshops. Marketing relies on a content-first motion: an active blog, YouTube Crucial Concepts series, the Data Viz Today podcast, founder Ben Jones's LinkedIn thought leadership, and SEO targeting data and AI literacy keywords. The company serves individual professionals, Fortune 500 enterprises (Amgen, Intuit, Walmart, Vanguard, Telstra), government agencies (U.S. Department of Defense, USPS), academic institutions (Notre Dame, NJIT), nonprofits (The Carter Center), and selected startups (Hex). Data Literacy is founder-led, bootstrapped, and has not disclosed any external institutional funding.

Name

Data Literacy

Legal name

Powered By Data, LLC

Website

https://dataliteracy.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Data Literacy is a Bellevue-based online learning platform offering self-paced, practitioner-taught courses in data literacy and AI literacy through a freemium subscription model, serving individual professionals, enterprises, government agencies, and academic institutions.

Ownership category

akta.pro rank

Product category

Online Professional Learning (Data and AI Literacy)

NAICS

Educational Services (611), Educational Support Services (611710), Professional and Management Development Training (61143), Software Publishers (5132), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industries

Data & Information Literacy (Search, Evaluation, Misinformation) (EDAAAIAI), AI & Emerging Technology Literacy (EDAAAIAJ), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Education & Learning Personalization (HDAAAGAL)

Keywords

• Data literacy training
• AI literacy courses
• Online learning platform
• Enterprise training
• Professional development

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue - Individual: Monthly or annual subscription plans for individual learners accessing courses, quizzes, badges, and certificates. Free tier provides basic access to 21 Key Traits assessment; paid tiers unlock full course library and AI features.
2. Enterprise Licensing: Custom seat-based licensing for organizations of 10+ users with SSO, SCIM provisioning, team management, dedicated support, and optional custom content and co-branding.
3. Book Sales: Sale of companion books published through Data Literacy Press and partnerships with Wiley and O'Reilly. Includes titles like AI Literacy Fundamentals, Data Literacy Fundamentals 2nd Ed, Leading in the Age of Data, and others.
4. Team Training & Workshops: Volume pricing and custom workshops built around published books for organizations investing in data and AI literacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Data Literacy operates an AI-powered online learning platform (dataliteracy.com) that delivers self-paced, practitioner-taught courses on data literacy, AI literacy, data storytelling, and responsible AI, distributed through a freemium subscription model (Free, Plus at $19/month, Pro at $29/month) plus custom enterprise seat-based licensing. The Pro tier adds AI Coach and AI Tutor features built on Anthropic Claude and OpenAI models that personalize instruction in real time. Companion books are sold separately under the Data Literacy Press imprint.

Product overview

Data Literacy operates a unified online learning platform offering self-paced courses on data literacy, AI literacy, and data communication, taught by working practitioners. The platform is structured around a tiered subscription model: a Free tier with the 21 Key Traits self-assessment, a Plus tier ($19/mo) unlocking the full course library of 8+ courses, and a Pro tier ($29/mo) adding the AI Coach and AI Tutor — generative AI features that provide personalized learning guidance and in-lesson tutoring. An Enterprise plan offers custom team pricing with SSO and dedicated support. Core courses include Data Literacy Fundamentals, AI Literacy Fundamentals, Data Storytelling for IMPACT, and Data Literacy for Leaders. The company also publishes books through Data Literacy Press.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Literacy Fundamentals v2.0 Foundational online course that teaches the language of data, covering the DIKW Pyramid, data scales, forms of analysis, chart types, and data activities across 10 lessons. Companion to the best-selling book by Ben Jones and aimed at working professionals new to data literacy.
• Data Literacy Level 1: Learning to See Data Chart literacy course covering the building blocks of seven common chart types (heatmaps, bar charts, pie charts, line charts, histograms, scatter plots, and symbol maps) across 10 lessons.
• Data Literacy Level 2: The WISDOM Framework for Data Analysis Intermediate course teaching the WISDOM Framework for data analysis: WONDER (questioning), SHAPE (preparation), DISCOVER (analysis), MATURE (communication) phases across 6 lessons.
• Data Storytelling for IMPACT Course teaching the iterative IMPACT Framework for data storytelling: Insight, Message, Plan, Align, Clarify, and Test phases, designed to be completed in approximately 2-3 hours across 8 lessons.
• AI Literacy Fundamentals Foundational course covering AI concepts, history, machine learning, deep learning, and AI's societal impacts. Updated for 2026 with coverage of the EU AI Act, AI agents, and the generative AI landscape.
• Advancing Responsible AI Course covering ethical AI principles: bias mitigation, transparency, privacy protection, AI safety and security, accountability frameworks, and societal and environmental impact assessment.
• Harnessing Generative AI Hands-on course covering generative AI fundamentals, technology (transformers, diffusion models), prompting techniques, strategic applications, common pitfalls, and ethical considerations.
• Data Literacy for Leaders Leadership course covering seven factors of data-savvy leadership: Ethics, Purpose, Data, Technology, People, Process, and Culture, designed to be completed in approximately 3 hours.
• 21 Key Traits of Data & AI Literacy Free self-assessment course covering 21 key traits organized into Knowledge, Skills, Attitudes, and Behaviors categories. Learners score proficiency and importance to generate a personalized Trait Development Grid.
• Chart Spark: Innovative Thinking in Data Communication Creativity course for data professionals using the CARE, COAX, COMMUNICATE framework from Alli Torban's book. Nine actionable prompts to generate fresh, impactful ideas for data communication.
• Data Literacy Press Books Companion books sold through Amazon and direct PDF download from dataliteracy.com, including AI Literacy Fundamentals, Data Literacy Fundamentals 2nd Ed, Leading in the Age of Data, Learning to See Data, and Read Write Think Data. Published under the Data Literacy Press imprint and through Wiley and O'Reilly.

Quantifiable outcome

• 95% average quiz score mentioned on platform
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Khan Academy: Nonprofit learning platform that has launched Khanmigo, an AI tutor built on top of GPT, signaling that AI-tutored learning is moving upstream from niche providers like Data Literacy into well-funded incumbents.
• Maven: Cohort-based professional learning platform featuring expert-led courses on data, AI, and leadership; competes for the same enterprise and individual professional segments Data Literacy targets, with a higher-touch instructional model.
• DeepLearning.AI: Andrew Ng-founded AI education company offering short courses and specializations on generative AI and machine learning; directly competes in the AI literacy and AI-for-professionals segments where Data Literacy's AI Literacy Fundamentals is positioned.
• 365 Data Science: Subscription platform offering structured career paths in data science, data analytics, and AI; directly overlaps Data Literacy's curriculum positioning and pricing model (low monthly subscription for individuals) at a larger catalog scale.

Broad incumbents

• Udemy: Massive online course marketplace with thousands of data and AI courses at low individual price points; competes for self-serve individual learners who might otherwise subscribe to Data Literacy's Plus or Pro tiers.
• Coursera: Large MOOC platform offering thousands of courses including data and AI specializations from universities and companies; competes for the same individual and enterprise L&D budgets as Data Literacy but at vastly greater catalog scale.
• LinkedIn Learning: Broad professional development library from LinkedIn with courses on data literacy, data analysis, and AI fundamentals; bundled with LinkedIn Premium and Lynda.com heritage, competing for the same self-paced professional upskilling use cases.

Direct peers

• DataCamp: Subscription-based online learning platform focused on data, AI, and analytics skills with a similar freemium-to-paid motion and enterprise tier; directly overlaps Data Literacy in data literacy and AI literacy courses for professionals.
• Pluralsight: Enterprise-focused technology skills platform with deep coverage of data, analytics, and AI; competes for the same corporate L&D seat-based contracts (10–1000+ users) and emphasizes skill assessment, similar to Data Literacy's 21 Key Traits.
• O'Reilly Learning: O'Reilly's learning platform combines technical books (including Ben Jones's own titles), videos, and live online courses on data, AI, and tech — directly competing for both individual subscriptions and enterprise training budgets in the same data/AI literacy category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dataliteracycom
• Facebookfacebook.com/dataliteracycom
• LinkedInlinkedin.com/company/data-literacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Literacy