ABRH-SP

What ABRH-SP does

ABRH-SP (Associação Brasileira de Recursos Humanos – Seccional São Paulo) is a non-profit professional association founded in 1965 that serves HR practitioners across the state of São Paulo, Brazil. It is the São Paulo section of the national ABRH federation and self-describes as the largest HR association in Brazil, with over 3,000 members, 9 regional branches, and more than 150 events organized annually. Its service portfolio spans five membership tiers (free student through R$14,104 corporate premium), signature events including CHRO Fórum, Congresso LIFE, the Semana de Tecnologia e Inovação para RH, +Café&+Gestão regional meetups, and the Prêmio Ser Humano award, plus structured programs such as Grupos de Estudos, the MentoRHia mentorship initiative, and the CORHALE labor-law committee.

The association's technology footprint centers on the FindeHR mobile application (geolocation-based networking and mentorship matching) and the Crescentia member-services platform, supplemented by a YouTube channel and email newsletter distribution. No public APIs, SDKs, or proprietary AI models are documented; AI is positioned as a topical area for member education rather than as a productized capability. Revenue is generated through recurring annual membership subscriptions across five price tiers, paid event tickets (workshops at R$350, forums at R$100, Technology Week at R$300, etc.), and corporate sponsorships from partners including CIEE, GI Group, LHH, Panda, and Sympla (event ticketing). The organization is governed by a Deliberative Council (presided by Edna Bedani since September 2024) and Executive Board (Luiz Eduardo Drouet continuing as President from January 2025), and publishes annual financial statements for 2022 through 2025.

Name

ABRH-SP

Legal name

ABRH-SP - Associação Brasileira de Recursos Humanos - Seccional São Paulo

Website

https://abrhsp.org.br

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

ABRH-SP is a non-profit HR professional association founded in 1965 in São Paulo, Brazil, serving over 3,000 members across nine regional branches through tiered annual memberships, 150+ annual events, mentorship programs, and the FindeHR networking mobile application.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (81392), Human Resources Consulting Services (541612)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDAAALAN

Human Resources & Talent (SHRM/HRCI Recertification)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYBPACAPAL

HR Service Delivery, Case Management & Employee Self-Service

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPACAKAC

HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt)

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

Keywords

• HR professional membership
• Professional development events
• HR networking association
• Leadership training programs
• Labor law education

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual subscription fees collected from individual members (students, pessoa física, pessoa física premium), corporate members (pessoa jurídica, pessoa jurídica premium), generating recurring revenue. Five distinct membership tiers at price points of R$ 0 (student), R$ 562 (individual), R$ 1,124 (individual premium), R$ 6,334 (corporate), and R$ 14,104 (corporate premium) per year.
2. Event Revenue: Revenue generated from paid events, workshops, congresses, webinars, and technical visits. Some events are free for members and paid for non-members. Pricing varies by event format (e.g., R$ 33 for +Café&+Gestão events, R$ 100 for Fórum Human, R$ 350 for workshops, R$ 300 for Technology Week).
3. Premium Member Benefits: Premium tiers (Pessoa Física Premium, Pessoa Jurídica Premium) provide exclusive access to programs like LIFE, CHRO, workshops, and networking events not available to standard members, justifying higher annual fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ABRH-SP is a non-profit professional association that delivers HR practitioner membership services including tiered individual and corporate subscriptions, a year-round events program (congresses, forums, workshops, webinars, regional meetups), study groups, mentorship, an annual HR excellence award, and a mobile networking app (FindeHR). It operates as the São Paulo section of the national Brazilian HR Association (ABRH), serving over 3,000 HR professionals across nine regional chapters in São Paulo state.

Product overview

ABRH-SP is the São Paulo section of the Brazilian Human Resources Association, operating as a professional membership organization rather than a software company. The organization offers a portfolio of member services including the FindeHR application for professional networking and mentorship, a comprehensive events program (webinars, workshops, forums, congresses), study groups, the MentoRHia mentorship program, the annual Prêmio Ser Humano award, and specialized programs like LIFE for female leadership and CHRO Fórum for HR executives. The 6th annual Technology and Innovation Week focuses on AI applications in HR.

Differentiator

Problem solved

Functional benefit

Brands

• CHRO Fórum: Annual forum event for HR leaders and CHROs, themed around human leadership in the AI era
• Prêmio Ser Humano
• Congresso LIFE
• RH do Zero
• CORHALE
• Semana de Tecnologia e Inovação para RH
• +Café&+Gestão
• FindeHR

Products and services

• ABRH-SP Membership Program
• Events Program (Eventos ABRH-SP)
• FindeHR Mobile Application
• Grupos de Estudos (Study Groups)
• Programa MentoRHia (Mentorship Program)
• Prêmio Ser Humano (HR Excellence Award)
• Congresso LIFE (Female Leadership Congress)
• CHRO Fórum
• Semana de Tecnologia e Inovação para RH

Quantifiable outcome

• 3,000+ members served through membership programs
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• CIEE (Centro de Integração Empresa-Escola)coreStrategic or Co-development PartnerCIEE is listed as a Strategic Partner of ABRH-SP, providing mutual visibility and collaboration between two major Brazilian professional development organizations. CIEE focuses on youth internships and professional entry programs, complementing ABRH-SP's HR professional ecosystem.
• GI GroupminorGTM or Marketing PartnerGI Group appears as a management sponsor of ABRH-SP, supporting the association's activities and gaining visibility among the HR professional community in São Paulo.
• LHHminorGTM or Marketing PartnerLHH (Lee Hecht Harrison) appears as a management sponsor of ABRH-SP, supporting the association's activities and gaining visibility among HR professionals.
• PandaminorGTM or Marketing PartnerPanda appears as a management sponsor of ABRH-SP, supporting the association's activities and gaining visibility among the São Paulo HR community.
• SymplacoreTechnology or IntegrationSympla serves as the primary event ticketing and registration platform for ABRH-SP events, enabling online registration and payment processing for webinars, workshops, congresses, and regional meetups.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• LHH (Lee Hecht Harrison): Global career transition and talent development firm, and an existing ABRH-SP sponsor. Comparable as a corporate partner addressing the same HR practitioner audience with development, outplacement, and leadership services.
• LinkedIn Learning: Global on-demand learning platform with deep HR, leadership, and people management course catalogs. Comparable as an alternative channel for HR continuing professional education that ABRH-SP members may use in place of association programs.

Regional players

• CIEE (Centro de Integração Empresa-Escola): Brazilian non-profit focused on youth internships and professional entry programs, and an existing strategic partner of ABRH-SP. Comparable as a Brazilian non-profit professional development organization with overlapping audience among early-career HR practitioners.

Broad incumbents

• CIPD (Chartered Institute of Personnel and Development): The leading UK-based professional body for HR and people development. Comparable in mission around HR professional membership, learning programs, policy advocacy, and standards-setting for the HR profession.
• ATD (Association for Talent Development): US professional association for talent development and learning professionals. Comparable in running a membership-based organization delivering certifications, conferences, and publications for HR/L&D practitioners.
• SHRM (Society for Human Resource Management): The dominant US HR professional association with global reach. Comparable as a membership-based HR professional body delivering continuing education, certification, advocacy, and events to HR practitioners at scale.
• WorldatWork: US-based professional association focused on total rewards, compensation, and HR. Comparable in operating a membership-based model with education, certification, and events for HR compensation and benefits practitioners.

Direct peers

• ABRH outros estados (e.g., ABRH-MG, ABRH-RS, ABRH-PR): Other state-level sections of ABRH Nacional operating under the same federation model. Directly comparable in membership tiers, event programming, and regional chapter structure within Brazil.
• ABRH Nacional (Associação Brasileira de Recursos Humanos): The national federation of which ABRH-SP is the São Paulo section. Directly comparable in mission (HR professional association), membership model, and event programming; ABRH-SP coordinates with ABRH Nacional across Brazil.

Emerging players

• FGV (Fundação Getulio Vargas) — Programas de RH: Brazil's leading executive education provider running HR and people management programs. Comparable as a continuing-education provider for HR professionals in Brazil, partially overlapping with ABRH-SP's Study Groups and executive development offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/abrhsp1/featured
• Xx.com/abrhsp

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABRH-SP