What Depo Bangunan does

Depo Bangunan is an Indonesian private building materials and household equipment retailer operating under a 'Supermarket Bahan Bangunan' (building materials supermarket) concept since 1996. The company serves individual homeowners undertaking renovation and construction projects as its primary customer segment, with a secondary trade channel targeting contractors and builders needing professional-grade supply. Its revenue is generated entirely through one-time retail product sales across seven main categories — Builder Hardwares, Electrical, Flooring, Housewares, Paints, Plumbing & Sanitary, and Tools & Others — complemented by a private-label DBS brand covering doors, flooring, bathroom fixtures, handles and hardware.

The business is anchored by a physical retail network of 14 stores spread across Java, Sumatra and Bali (including Greater Jakarta, Bandung, Bogor, Bekasi, Lampung, Medan, Denpasar, Sidoarjo, Malang and Jember), headquartered in Serpong, Tangerang Selatan. Pricing is unit-based with pay-as-you-go transactions spanning IDR 6,100 small hardware items to IDR 38.8M premium water heaters. The company has layered an omnichannel stack on top of the physical base: an own e-commerce storefront at depobangunan.co.id with store pickup, an official Tokopedia marketplace store, a WhatsApp direct-sales line, social logins via Facebook and Google, an email newsletter, and a 'Ruang Wawasan' educational blog for top-of-funnel content. Logistics are fulfilled through JNE, Ninja Xpress, SiCepat, J&T Express and trucking partners; payment processing is enabled for Visa, Mastercard and Bank BCA bank transfer.

The operating model combines a 1,001–5,000 headcount organization with membership loyalty, bank co-marketing partnerships with BNI and UOB, and a recent IDR 17 billion promotional prize campaign to drive traffic and repeat purchase. No disclosed revenue, funding, ownership, or M&A data is available; the company is privately held with no stock exchange listing or ticker symbol identified. There is no evidence of proprietary AI/ML, APIs, SDKs, or enterprise SaaS products — the technology layer is conventional e-commerce and retail infrastructure.

Name

Depo Bangunan

Legal name

Depo Bangunan

Website

https://depobangunan.co.id

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Depo Bangunan is an Indonesian private retailer operating a 14-store 'Supermarket Bahan Bangunan' chain across Java, Sumatra and Bali, selling building materials and household equipment to homeowners and contractors via physical stores, e-commerce, Tokopedia and WhatsApp.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Supplies Dealers (4441), Hardware Retailers (44414)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Building materials retail
• Construction supplies
• Home improvement products
• Hardware supermarket
• Plumbing and sanitary

Headquarters

HQ city

Serpong

HQ country

Indonesia

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from selling building materials and hardware products across 7 main categories through physical retail stores and e-commerce platform. Products include builder hardware, electrical, flooring, housewares, paints, plumbing & sanitary, and tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Depo Bangunan is an Indonesian building materials supermarket that sells construction and home improvement products across seven main categories: Builder Hardwares, Electrical, Flooring, Housewares, Paints, Plumbing & Sanitary, and Tools & Others. The company operates a multi-channel retail model combining 14 physical stores across major Indonesian cities with an e-commerce platform, store pick-up options, WhatsApp sales, and a Tokopedia marketplace presence.

Product overview

Depo Bangunan is an Indonesian building materials supermarket (Supermarket Bahan Bangunan) operating as a one-stop shopping destination for construction and renovation needs. The company offers a unified platform combining physical retail stores with e-commerce capabilities, providing seven main product categories: Builder Hardwares (doors, windows, handles, frames), Electrical (cables, switches, lighting), Flooring (ceramics, granite, vinyl, laminate), Housewares (kitchen equipment, appliances), Paints (wall paint, coatings, adhesives), Plumbing & Sanitary (faucets, toilets, water heaters, pumps), and Tools & Others (hand tools, power tools). The company also offers its own house brand DBS for private label products including doors, flooring, and bathroom fixtures. Additional services include a membership loyalty program, store pickup at various locations across Indonesia, and online shopping with delivery through logistics partners.

Differentiator

Problem solved

Functional benefit

Brands

• DBS: House brand of Depo Bangunan offering building materials including doors, vinyl flooring, granite tiles, and hardware products.

Products and services

• Builder Hardwares
• Electrical
• Flooring
• Housewares
• Paints
• Plumbing & Sanitary
• Tools & Others
• DBS (House Brand)
• Membership Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered minor.

• Bank BNIminorGTM or Marketing PartnerBank partner for promotional campaigns, offering direct discounts and cashback promotions to customers using Bank BNI cards for purchases at Depo Bangunan stores and e-commerce platform.
• Bank UOBminorGTM or Marketing PartnerBank partner for promotional campaigns, offering special discounts and cashback promotions to customers using Bank UOB cards for purchases at Depo Bangunan.
• JNE ExpressminorChannel Partner/ Reseller/ DistributorDelivery and logistics partner for shipping products to customers across Indonesia.
• Ninja XpressminorChannel Partner/ Reseller/ DistributorDelivery and logistics partner for shipping products to customers.
• trucking / freight serviceminorChannel Partner/ Reseller/ DistributorFreight and trucking services for large or bulk order deliveries.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mr. DIY: ASEAN-focused variety hardware chain rapidly expanding in Indonesia with deep-discount small-format stores; competes for incremental hardware and household accessory spend outside Depo Bangunan's larger renovation projects.
• Lowe's: US-listed home improvement chain operating a similar one-stop assortment of building materials, appliances, tools and home goods; a comparable benchmark for multi-category hardware retail execution and customer segmentation.
• IKEA Indonesia: Sweden-based home furnishings retailer with growing Indonesian store presence; competes primarily on the home fixtures, kitchen and finishing categories within Depo Bangunan's housewares assortment.
• Home Depot: World's largest home improvement retailer with a comparable seven-category assortment and pro/DIY customer split; serves as the international reference point for the building-materials supermarket model Depo Bangunan operates.
• Kawan Lama Group: Indonesian diversified retail conglomerate that owns and operates competing building materials and hardware banners; represents the broader incumbent with cross-format scale that any independent building-materials retailer must compete against.

Others

• Tokopedia: Indonesia's largest online marketplace where Depo Bangunan operates an official storefront; functions as both an ecosystem partner and a structural competitor that hosts thousands of hardware and building materials sellers.

Emerging players

• Informa: Indonesian home furnishings and household goods retailer within the Kawan Lama ecosystem; overlaps with Depo Bangunan in housewares, furniture, and bathroom/kitchen categories, addressing the finishings stage of the same renovation journey.

Direct peers

• Leroy Merlin Indonesia: French home-improvement big-box retailer expanding its Indonesian store footprint in Jakarta and surrounding areas, offering a comparable one-stop assortment of building materials, tools, kitchen and bath products for renovations and new builds.
• Mitra10: Long-standing Indonesian building materials supermarket chain operated within the Kawan Lama Group, offering the same seven-style category mix (hardware, electrical, plumbing, tools, paint, flooring, housewares) to DIY homeowners and contractors across Indonesia.
• ACE Hardware Indonesia: Indonesia's leading hardware and home improvement retail chain, serving individual DIYers and small contractors with overlapping SKUs across tools, electrical, plumbing and home accessories — a direct competitor for the same shopper wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/depobangunan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Depo Bangunan