ProSource Machinery
ProSource Machinery is a regional heavy equipment dealer and rental company serving contractors in Montana, Wyoming, and Colorado from branches in Billings, MT and Colorado, offering sales, rentals, parts, and service across multiple authorized OEM brands.
- Company typePrivate
- Founded2014
- HeadquartersBillings, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ProSource Machinery does
ProSource Machinery is a privately held, Montana-based regional dealer and rental operator for heavy and compact construction equipment, serving customers across Montana, Wyoming, and Colorado from three branch locations: Billings, MT; Loveland, CO; and Commerce City, CO. The company holds authorized-dealer relationships with a broad roster of OEMs — Multiquip, Hydrema, Rokbak, Wacker Neuson, Dieci America, Kubota, Yanmar, Isuzu, and Deutz — covering compact equipment, compaction, telehandlers, articulated haulers, earthmoving, and powertrain lines.
The business model combines four revenue streams: (1) new and used equipment sales through authorized-dealer channels; (2) short- and long-term equipment rentals; (3) parts supply; and (4) service and repair, including 24/7 support positioning. The company emphasizes factory-trained technicians and 35+ years of industry experience as core service differentiators. The end customer base consists of regional construction, excavation, infrastructure, and agricultural contractors operating across the Mountain West.
ProSource is a Montana LLC and does not publicly disclose revenue, headcount, or unit volumes. The '1,000+ machines rented and sold' figure cited on company materials is cumulative across the firm's operating history rather than a current-period run-rate. There is no indication of technology product development, software offerings, or AI/data capabilities; the company's value proposition is grounded in physical inventory, dealer exclusivity, and local service infrastructure rather than digital platforms.
ProSource Machinery firmographics
Firmographics- Name
- ProSource Machinery
- Legal name
- ProSource Machinery, LLC
- Website
- https://prosourcemachinery.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProSource Machinery is a regional heavy equipment dealer and rental company serving contractors in Montana, Wyoming, and Colorado from branches in Billings, MT and Colorado, offering sales, rentals, parts, and service across multiple authorized OEM brands.
- Ownership category
- akta.pro rank
ProSource Machinery industry classification
Industry- Product category
- Heavy Construction Equipment Sales & Rental
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)
- akta.pro secondary industry
- Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)
Keywords
Where ProSource Machinery is headquartered
LocationHeadquarters
- HQ city
- Billings
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ProSource Machinery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: New and pre-owned heavy equipment sales including excavators, dozers, articulated trucks, and attachments. Equipment is sold as one-time transactions with purchase agreements.
- Equipment Rentals: Flexible rental terms available daily, weekly, or monthly. Includes Rental Equipment Protection Plan (REP) at 14% of rental rate (20% for forestry/demolition). Environmental fee of 1% applied to rental equipment.
- Parts & Service: Factory-trained technicians providing parts and service support. Parts include new stocked and non-stocked items with return policy (15% restocking for stock items, 25% for non-stock items).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Equipment Sales |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Equipment Sales |
| Unit Pricing | Monthly | Equipment Rentals - Flexible Terms |
| Unit Pricing | Pay-as-you-go | Parts & Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
ProSource Machinery product offering
Product offeringCore offering
ProSource Machinery, LLC sells, rents, and services heavy construction equipment as a multi-brand authorized dealer based in Montana. The core product line includes excavators, dozers, articulated trucks, and attachments from manufacturers such as Multiquip, Hydrema, Rokbak, Wacker Neuson, Dieci America, Kubota, Yanmar, Isuzu, and Deutz. The business also supplies replacement parts and provides repair/maintenance service across Montana, Wyoming, and Colorado from locations in Billings, MT and Loveland, CO.
Product overview
ProSource Machinery offers a unified heavy equipment sales and rental platform serving Montana, Wyoming, and Colorado. The core product portfolio includes new and pre-owned excavators, dozers, articulated trucks, and attachments available for purchase or flexible rental terms. The company provides factory-trained parts and service support as a complementary offering to minimize downtime for customers. Equipment is sourced from multiple brands including Multiquip, Hydrema, Rokbak, Wacker Neuson, Dieci America, Kubota Engines, Yanmar Engines, Isuzu Engines, and Deutz Engines.
Differentiator
Problem solved
Functional benefit
Products and services
- Heavy Equipment Sales Sale of new and used excavators, dozers, articulated trucks, and attachments from manufacturer brands such as Multiquip, Hydrema, Rokbak, Wacker Neuson, Dieci America, Kubota, Yanmar, Isuzu, and Deutz, targeting construction, earthmoving, mining, and infrastructure buyers in Montana, Wyoming, and Colorado.
- Heavy Equipment Rental Short- and long-term rental of excavators, dozers, articulated trucks, and attachments to contractors needing project-based capacity without capital outlay, available across the Billings, MT and Loveland, CO service area.
- Parts & Service Replacement parts inventory and in-house repair and maintenance service for the equipment brands ProSource sells and rents, intended to minimize downtime for contractor fleets in the Mountain West region.
Quantifiable outcome
- 100% Satisfaction rating
- +2 more outcomes
Companies that use ProSource Machinery
Customer profileSegments1 record
Ideal customer profiles1 record
ProSource Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProSource Machinery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- MultiquipcoreProSource Machinery is an authorized dealer for Multiquip products including generators, serving customers in Montana, Wyoming, and Colorado.
- HydremacoreProSource Machinery carries Hydrema equipment as part of their heavy equipment inventory for sales and rentals.
- RokbakcoreProSource Machinery is an authorized dealer for Rokbak articulated trucks, offering sales and rental options.
- Wacker NeusoncoreProSource Machinery carries Wacker Neuson equipment as part of their new inventory, offering latest models built for performance.
- Dieci AmericacoreProSource Machinery is an authorized dealer for Dieci America telehandlers and material handling equipment.
- Kubota EnginescoreProSource Machinery supplies equipment powered by Kubota engines as part of their new inventory offerings.
- Yanmar EnginescoreProSource Machinery supplies equipment powered by Yanmar engines as part of their equipment offerings.
- Isuzu EnginescoreProSource Machinery supplies equipment powered by Isuzu engines as part of their new inventory.
- Deutz EnginescoreProSource Machinery supplies equipment powered by Deutz engines as part of their heavy equipment inventory.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
ProSource Machinery competitors and assessment
Company assessmentBroad incumbents
- Wacker Neuson: Global manufacturer of compact and light equipment, excavators, wheel loaders, and material handling products. ProSource is an authorized dealer of Wacker Neuson; OEM relationship defines competitive positioning and product breadth available to ProSource's customers.
- Sunbelt Rentals: National full-service equipment rental provider with extensive fleet including heavy equipment and aerial work platforms. Overlaps directly with ProSource's rental business in the Mountain West and sets competitive pricing benchmarks for contractors in the region.
- Komatsu America: Major global construction and mining equipment OEM with excavators, dozers, and articulated trucks. Competes head-to-head against ProSource's Rokbak and Hydrema lines with similar product categories serving the same Mountain West contractor customers.
- H&E Equipment Services: National equipment rental and sales company with aerial, earthmoving, and material handling fleet plus new/used sales. Comparable multi-revenue-stream model (sales + rental + parts + service) operating at much larger scale across multiple US regions.
- United Rentals: Largest equipment rental company in North America with a national fleet including aerial, earthmoving, and material handling. Competes with ProSource's rental operations on selection, scale, and pricing power across the same MT/WY/CO contractor customers.
- Caterpillar: Largest global construction and mining equipment OEM. Competes indirectly through its extensive dealer network (RDO, Wheeler, etc.) in the same Mountain West geography and against ProSource's dozers and earthmoving lines via competing brands.
- Dieci America: Manufacturer of telehandlers, forklifts, and material handling equipment. ProSource is an authorized Dieci dealer; the OEM relationship governs ProSource's ability to compete in telehandler and material handling lines.
Direct peers
- RDO Equipment Co. Major John Deere construction and agriculture equipment dealer with large regional footprint including Montana and surrounding states. Directly comparable dealer-rental-service model with broad heavy equipment portfolio serving similar Mountain West construction customers.
- Wheeler Machinery Co. Caterpillar construction equipment dealer serving Utah and surrounding Mountain West states with sales, rental, parts, and service. Closely comparable authorized OEM dealer model targeting the same regional earthmoving and heavy equipment customer base.
- 4 Rivers Equipment: John Deere construction and forestry equipment dealer serving Colorado, Wyoming, New Mexico, and Texas with multiple locations. Closest regional multi-location peer competing for the same MT/WY/CO contractor base with similar new, used, rental, parts, and service offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ProSource Machinery social profiles
Digital presenceProSource Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProSource Machinery leadership team
Management profileNumber of profiles
ProSource Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProSource Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProSource Machinery
What does ProSource Machinery do?
ProSource Machinery, LLC sells, rents, and services heavy construction equipment as a multi-brand authorized dealer based in Montana. The core product line includes excavators, dozers, articulated trucks, and attachments from manufacturers such as Multiquip, Hydrema, Rokbak, Wacker Neuson, Dieci America, Kubota, Yanmar, Isuzu, and Deutz. The business also supplies replacement parts and provides repair/maintenance service across Montana, Wyoming, and Colorado from locations in Billings, MT and Loveland, CO.
Is ProSource Machinery a public or private company?
ProSource Machinery is a private company. It is classified as unknown and is currently operating.
When was ProSource Machinery founded?
ProSource Machinery was founded in 2014. It employs 1 to 10 people.
Where is ProSource Machinery based?
ProSource Machinery is headquartered in Billings, United States, in the North America region.
How does ProSource Machinery make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals and parts & Service.
Who are ProSource Machinery's main competitors?
Broad incumbents on record are Wacker Neuson, Sunbelt Rentals, Komatsu America, H&E Equipment Services, United Rentals, Caterpillar and Dieci America. Direct peers are RDO Equipment Co., Wheeler Machinery Co. and 4 Rivers Equipment.
Does ProSource Machinery have an API?
No public API is recorded for ProSource Machinery.
What industry is ProSource Machinery in?
ProSource Machinery's product category is Heavy Construction Equipment Sales & Rental. Its primary akta.pro industry code is TLABAHAF, Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial), with a secondary code of IMACAFAL, Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements). Its NAICS code is 423810 and its SIC code is 5082.