What Dieci Americas Telehandlers does

Dieci Americas Telehandlers, legally Dieci United States LLC, is the Americas-facing distribution and support arm of Italian telehandler manufacturer Dieci (founded 1962). Headquartered in Wyalusing, Pennsylvania with 51-100 employees, the entity was incorporated in 2017 to serve North American customers across two principal verticals: construction and agriculture/farming. The company sells variable-reach telehandlers, truck mixers, and dumpers, organized into fixed, rotating (Pegasus), and articulated (Agri Pivot) families spanning mini handlers to 50,706 lb heavy-duty models and up to 112.5 ft lift heights.

The product line is built around proprietary in-house technologies including the E-Modular Power Pack for electric models, HVT-1 hydro-mechanical continuously variable transmission, Vario System multi-mode transmission, Zero Shock hydraulic suspension, Dieci Telematic System (DTS) for remote monitoring, Giugiaro Design cabs, and Anti Tilt System PRO with automatic equipment recognition. Recent launches (2023-2024) include the high-reach Pegasus 60.35 Elite, the ICARUS Dynamic 45.14 GD with hydraulic self-leveling, and the all-electric Mini Agri 26.6 E. The product stack is supported by a dedicated warranty portal and library of operator manuals.

Commercially, Dieci Americas operates a 100% channel-driven go-to-market: equipment is sold exclusively through an authorized US dealer and workshop network, with marketing and lead capture centered on the corporate website (including a dealer locator) and dealer-mediated inquiry forms. Revenue mechanics are quote-based, contract-bid hardware sales priced per configuration; dealer financing is facilitated through a partnership with Stearns Bank. Customer relationships are vertical-segmented (construction contractors, road maintenance, mining/quarry/port operators, farms, nurseries, recyclers) with no named end-customer concentration disclosed, implying a distributed dealer-sold book of business rather than anchor-account dependency.

Name

Dieci Americas Telehandlers

Legal name

Dieci United States LLC

Website

https://dieci-americas.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Dieci Americas Telehandlers, the US distribution arm of Italian OEM Dieci, sells fixed, rotating, and electric telehandlers through an authorized dealer network serving construction and agriculture customers across North America.

Ownership category

akta.pro rank

Product category

Heavy Equipment / Telehandlers (Construction and Agriculture Material Handling Machinery)

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction Machinery & Equip (3531)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industries

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Hoists (Electric, Manual & Pneumatic) (IMAHAJAG), Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Telehandler manufacturing
• Heavy equipment machinery
• Construction telehandlers
• Agricultural telehandlers
• Material handling equipment

Headquarters

HQ city

Wyalusing

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heavy Equipment Sales: Sale of telehandlers and heavy equipment machinery including fixed telehandlers, rotating telehandlers, and articulated telehandlers. Products sold through authorized dealer network across construction and agriculture sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dieci Americas Telehandlers designs, manufactures, and distributes a full line of telehandlers (variable reach forklifts) and related heavy equipment for the construction and agriculture sectors. The product range spans compact mini-handlers, mid-range fixed boom telehandlers, heavy-duty fixed telehandlers, articulated telehandlers, rotating telehandlers, and an electric telehandler model, with lifting capacities up to 50,706 lbs and lifting heights up to 112.5 ft. Equipment is sold and supported in North America exclusively through an authorized dealer and workshop network, complemented by a customer warranty portal and a financing partnership with Stearns Bank.

Product overview

Dieci Americas Telehandlers manufactures a comprehensive range of telehandlers (variable reach forklifts) and heavy equipment organized into two main sectors: Construction and Agriculture. The Construction line includes fixed telehandlers under the APOLLO, DEDALUS, HERCULES, ICARUS, SAMSON, and ZEUS brands, plus rotating telehandlers under the PEGASUS brand. The Agriculture line features fixed telehandlers under APOLLO, AGRI FARMER, AGRI MAX, AGRI PLUS, and AGRI STAR brands, pivot steer telehandlers under AGRI PIVOT, and the innovative electric MINI AGRI 26.6 E. The product portfolio ranges from compact mini-handlers with 5500 lb capacity to heavy-duty Hercules models with over 50,000 lb capacity, with lifting heights from 19 ft to 112.5 ft. Key technology features include Giugiaro Design cabs, hydrostatic and Vario System transmissions, Zero Shock System suspension, CAN-bus joystick controls, and the Dieci Telematic System (DTS) for remote monitoring. The company also provides a warranty portal for customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Agri Smart 20.4 The most compact and agile Dieci agricultural telehandler, designed for maneuvering in tight spaces while maintaining comfort and versatility. Features patented solutions including tilting ballast, new engine hood, and 90° rotating radiator for easy maintenance.
• Mini Agri 26.6 A mini telehandler designed for small-scale jobs and agricultural work. Features single-speed hydrostatic transmission, single-lever joystick control, and the most spacious cab in its category with ROPS-FOPS approval and DSCS (Double Skin Composite System) door for thermal and acoustic insulation.
• Mini Agri 26.6 E The first flexible electric telehandler featuring E-Modular Power Pack technology. Offers performance equal to conventional telehandlers with 2,600 kg maximum flow rate, 5,680 mm lifting height, 24 km/h max speed, and 3 driving modes (Standard, Eco, Power). Equipped with Lithium LiFePo4 batteries with thermal management and quick battery change capability.
• Agri Farmer 30.7 GD Agricultural telehandler designed to complement the tractor for small and medium-sized farms. Features Giugiaro Design cab with high-quality soft-touch interior, CAN-bus single-lever joystick, and 2-speed hydrostatic transmission.
• Agri Farmer 30.9 GD Agricultural telehandler with Giugiaro Design cab, featuring adjustable armrest and steering column, heated seat with suspension options, and 2-speed hydrostatic transmission for forward-travel precision.
• Agri Farmer 32.9 GD Agricultural telehandler with 7,000 lbs capacity and 28.4 ft lifting height. Features hydrostatic transmission with electronic control and ECO function for fuel efficiency.
• Agri Farmer 34.7 GD Agricultural telehandler with 7,550 lbs capacity and 20.8 ft lifting height. Designed for lifting and handling requirements in small and medium-sized farms.
• Agri Max 75.10 GD An extremely robust and strong telehandler with outstanding power and lifting capacity. Features Giugiaro Design cab, FPT engine, and hydrostatic transmission with variable displacement pump. Ideal for heavy and intensive work in construction and industrial sectors.
• Agri Max 50.8 VS EVO2 GD High-performance agricultural telehandler featuring Vario System with 4 driving modes (Normal, ECO, Creeper, Loader). Compact and agile vehicle with Giugiaro Design cab.
• Agri Max 60.9 Power X2 The highest-performing vehicle in Dieci's agricultural range, featuring HVT-1 hydro-mechanical power split transmission with continuous automatic speed variation. First telehandler in the world with this technology, reaching 50 km/h maximum speed with maximum efficiency.
• Agri Max 60.9 VS EVO2 GD High-performance telehandler with Giugiaro Design cab featuring Zero Shock System, CAN-bus joystick, and Vario System transmission with 4 driving modes. Ideal for nurseries, mills, and recycling operations.
• Agri Max 65.8 Power X2 High-performance telehandler with HVT-1 hydro-mechanical power split transmission. Features 14,330 lbs capacity and Power Split technology for maximum efficiency at all speeds.
• Agri Max 65.8 VS EVO2 GD High-performance telehandler with 14,300 lbs capacity, hydrostatic single-speed Vario System EVO2 with electronic control.
• Agri Plus 40.10 VS EVO2 GD Fixed-boom telehandler with specific vocation for heavy and intensive use. Features integrated electronic control, Giugiaro Design cab, and Hydrostatic Vario System EVO2 with continuous automatic adjustment.
• Agri Plus 42.7 VS EVO2 GD Fixed-boom telehandler with 9,200 lbs capacity and 23.6 ft lifting height. Designed for heavy and intensive use with Vario System EVO2 transmission.
• Agri Star 40.8 GD Powerful and compact agricultural telehandler with 8,818 lbs capacity and 25.3 ft lifting height. Features Zero Shock System, Giugiaro Design cab, CAN-bus single-lever joystick, and Dieci Telematic System (DTS) for remote vehicle monitoring.
• Agri Star 38.10 GD Agricultural telehandler with 31.5 ft lifting height and 134 HP. Features Giugiaro Design cab, LED work lights, electrically adjustable heated wing mirrors, and 7-inch display monitoring 3 wireless cameras.
• Agri Star 37.7 GD Compact agricultural telehandler with 8,200 lbs capacity and 22.3 ft lifting height. Features high-quality soft-touch interior, heated seat with suspension options, and excellent visibility.
• Agri Pivot T60 Wheel loader with articulated chassis and telescopic boom. Compact and light vehicle with TFT colour display, capacitive joystick with dead-man sensor, and hydrostatic transmission with 2-speed mechanical gearbox.
• Agri Pivot T70 Wheel loader with articulated chassis and telescopic boom featuring Shift On Fly transmission. Extremely powerful and compact vehicle with longitudinal engine placement for improved maintenance access and excellent visibility.
• Apollo 55.19-O Open Cab A top-level 'mini handler' designed for small-scale jobs in confined and difficult spaces. Features versatility, agility, compactness, and safety equipment compliant with UL/CSA fire-prevention prescriptions.
• Apollo 55.19-C Closed Cab Fixed boom telehandler with enclosed cab for small-scale jobs. Designed for confined and difficult spaces with extreme versatility and incredible maneuverability.
• Dedalus 30.7 GD Compact telehandler suitable for road maintenance, town centers, and narrow passageways. Features Giugiaro Design cab, ROPS-FOPS approval, and FNR Joystick for precise vehicle control.
• Dedalus 30.9 GD Compact telehandler with 3.0–3.4 ton load capacity. Designed for road maintenance and narrow passageways with excellent handling, power, and precision.
• Dedalus 32.9 GD Compact telehandler featuring great fluidity of movement. Equipped with enhanced air conditioning, LCD display for monitoring machine parameters, and hydrostatic transmission.
• Dedalus 34.7 GD Small and compact telehandler with 7,550 lbs capacity and 20.8 ft lifting height. Stands out for handling, power, precision, and great fluidity of movement.
• Hercules 100.10 Heavy-duty telehandler with 22,040 lbs capacity. Part of the Hercules family positioned in the 'giants' market for extreme load capacity applications.
• Hercules 130.10 Heavy-duty telehandler with 28,660 lbs capacity and 30.8 ft lifting height. Features 125 kW (168 HP) engine, ROPS-FOPS approved cab, and hydrostatic transmission.
• Hercules 190.10 Heavy-duty telehandler with 41,888 lbs capacity and 33.5 ft lifting height. Designed for large construction sites, mines, quarries, ports, and shipyards.
• Hercules 210.10 Heavy-duty telehandler with 46,290 lbs capacity and 33.5 ft lifting height. Features hydrostatic transmission and automatic uphill braking system.
• Hercules 230.10 The strongest telehandler in the Dieci range with 50,706 lbs capacity. Designed for extreme loads at high elevations, suitable for large construction sites, mines, quarries, ports, and shipyards.
• Icarus 40.14 Dynamic GD High-lift telehandler reaching 44 ft with 8,500 lbs capacity. Features Shift On Fly gearbox, sway control, automatic equipment recognition, and ROPS-FOPS approved panoramic view cab.
• Icarus 45.17 Dynamic GD Dynamic telehandler with hydraulic self-leveling lift action. Features ATP (Anti Tipping Protection), twin front axle stabilizers, and creeper function for constant power operations.
• Icarus 60.18 Dynamic GD High-capacity dynamic telehandler for large construction and industrial applications. Features shift on fly gearbox and automatic uphill braking system.
• Icarus I-series 13.59 Industrial telehandler with 13,200 lbs capacity and 58.4 ft lifting height. Designed to reduce noise emission and optimize heat dissipation, suitable for dusty construction environments.
• Icarus Dynamic 45.14 GD Dynamic telehandler featuring hydraulic self-leveling lift action that automatically keeps load level. Features ATP (Anti Tipping Protection), 9,900 lbs capacity, 53.8 ft lifting height, and prearrangement for forks, buckets, winches, crane extensions, and man basket.
• Samson 50.8 VS EVO2 GD Compact telehandler ideal for confined and difficult spaces requiring good lifting capacity. Extremely strong and suitable for heavy and intensive work in construction and industrial sectors.
• Samson 60.9 VS EVO2 GD Strong telehandler for construction and industrial applications. Features Giugiaro Design cab and hydrostatic transmission.
• Samson 65.8 VS EVO2 GD Heavy-duty telehandler with 14,300 lb capacity. Features shift on fly transmission and hydrostatic single speed Vario System EVO2.
• Samson 75.10 GD Most powerful Samson telehandler with 16,500 lbs capacity and 31.2 ft lifting height. Stands out for power, strength, and speed, ideal for heavy industry with great lifting capacity needs.
• Zeus 40.8 GD Multi-purpose compact telehandler with 8,378 lbs capacity and 24.9 ft lifting height. Features INCHING pedal, VS transmission with variable displacement pump, and swing kinematic mechanism with counter-lever.
• Zeus 38.10 GD Compact telehandler with 31.5 ft lifting height. Features Giugiaro Design cab and excellent balance between power and agility.
• Zeus 40.13 GD Telehandler with 8,800 lbs capacity and 41 ft lifting height. Features proportional control outriggers (standard), transversal leveling device, and hydrostatic transmission with INCHING command.
• Zeus 35.11 GD Compact telehandler with 7,700 lbs capacity and 34.8 ft lifting height. Features hydrostatic transmission with INCHING command and swing kinematic mechanism with counter-lever.
• Pegasus 40.16 Essential 400° Rotating telehandler with 400° non-continuous rotation designed for the rental market. Features 8,818 lbs capacity and 59.1 ft lifting height.
• Pegasus 40.18 Essential 400° Rotating telehandler with 400° non-continuous rotation. Features 8,818 lbs capacity, 59.1 ft lifting height, 115 HP, and designed for rental market applications.
• Pegasus 45.30 Classic 360° Rotating telehandler with 360° continuous rotation and 10,000 lbs capacity. Features multiple work modes including Normal, Soft, Heavy, Eco, Wall, and Floor.
• Pegasus 50.25 Classic 360° Rotating telehandler with 360° continuous rotation, 11,023 lbs capacity, and 79.1 ft lifting height. Features double display with 4.3-inch driving display and 12-inch multitouch functional display.
• Pegasus 50.26 Classic 360° Rotating telehandler with 360° continuous rotation and 11,020 lbs capacity. Features advanced anti tilt system and automatic equipment recognition.
• Pegasus 60.16 Classic 360° Rotating telehandler with 360° continuous rotation, 13,220 lbs capacity, and 53.1 ft lifting height. Features double display for digital control management.
• Pegasus 60.21 Classic 360° Rotating telehandler with 360° continuous rotation and 10,626 lbs capacity. Features multiple work modes, automatic equipment recognition, and anti tilt system.
• Pegasus 60.26 Classic 360° Rotating telehandler with 360° continuous rotation, 13,228 lbs capacity, and 84.3 ft lifting height. Features double display system and multiple work modes.
• Pegasus 60.30 Classic 360° Rotating telehandler with 360° continuous rotation and 13,228 lbs capacity. Features automotive-grade electronics, 97.1 ft lifting height, and advanced management software.
• Pegasus 60.35 Elite 360° High-capacity rotating telehandler with 360° continuous rotation, 13,228 lbs capacity, and 112.5 ft lifting height. Elite-level model for the most demanding applications.
• Pegasus 75.25 Classic 360° Heavy-duty rotating telehandler with 360° continuous rotation, 16,535 lbs capacity, and 80.4 ft lifting height. Features digital controls, double display system, and 6 selectable work modes.
• Dieci Americas Warranty Portal Online portal for warranty management and registration. Accessible at warranties.dieci-americas.com, allowing customers to manage warranty packages for their Dieci telehandler equipment.

Quantifiable outcome

• Maximum lifting capacity up to 50,706 lbs (Hercules 230.10)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caterpillar: Caterpillar offers telehandlers as part of a vast construction equipment portfolio (TH408D, TL/TM series). It is a much larger incumbent and competes with Dieci primarily in higher-capacity construction and rental channels rather than head-to-head across the catalog.
• New Holland (CNH): New Holland's Farmlift telehandler series directly competes with Dieci's Agri Farmer/Agri Max/Agri Plus family in agricultural dealerships. A larger incumbent focused on the farm channel.
• Case Construction / CNH Industrial: CNH-owned Case and New Holland brands sell telehandlers (Farmlift, TH) to the same agricultural and rural construction buyers as Dieci, leveraging a much broader equipment dealer network. Comparable by customer overlap and channel role.

Direct peers

• Haulotte: Haulotte produces both aerial work platforms and telehandlers (HTL series) and targets similar contractors and rental accounts, with parallel reach-and-lift applications that intersect Dieci's compact and mid-range product lines.
• Genie (Terex): Genie manufactures rotating and fixed telehandlers (GTH and TH series) within Terex, and is especially strong in North American rental channels — directly comparable to Dieci Americas' dealer/rental-focused positioning.
• Bobcat (Doosan): Bobcat offers the V519, TL-series fixed telehandlers and rotary telehandlers targeted at the same construction and agricultural customers as Dieci's Apollo/Hercules/Icarus lines, with strong compact-equipment channel overlap.
• Manitou Group: Manitou is another top global telehandler and material handling OEM, with the MLT agricultural and MT/TMT construction lines that map directly to Dieci's Agri and Pegasus/Icarus families. Direct overlap in product, channel, and customer.
• Merlo: Merlo is an Italian telehandler specialist (like Dieci's parent) offering both compact and high-capacity telescopic handlers for construction and agriculture. Its premium positioning and pan-European footprint directly mirror Dieci's competitive profile.
• JCB: JCB is the global telehandler market leader with its Loadall series, offering fixed and rotating telehandlers for construction and agriculture. It competes head-to-head with Dieci across nearly every product class and is the primary direct competitor.

Emerging players

• Faresin Industries: Faresin is a smaller Italian telehandler specialist with full-size agricultural and construction telehandlers plus an emerging telehandler-pickup hybrid — a niche/near-peer competitor to Dieci's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dieci Americas Telehandlers