Annah Stretton

What Annah Stretton does

Annah Stretton, legally Stretton Clothing Company Limited, is a New Zealand direct-to-consumer women's fashion and lifestyle brand founded in 1992 by Annah Stretton, who continues to serve as Founder and CEO. The company sells women's clothing, swimwear, accessories, and homewares through a network of nine owned retail stores across New Zealand and a Shopify-powered e-commerce platform, with an extended size range of XS to 3X and an in-house personalisation and embroidery service. Core products include proprietary-print apparel lines and seasonal collections such as Summer Kisses SS26/27, supported by Afterpay at checkout and international shipping to Australia, Canada, the United Kingdom, and Singapore.

The operating model is vertically integrated within the DTC apparel vertical, spanning design, retail, and e-commerce, and is extended by a portfolio of adjacent lifestyle ventures: Annah Stretton Wines, Cafe Frock, Olive's Kitchen, Sisterhood Social community, the Curate @ 148 gallery experience, and the Stretton Unfiltered podcast. Revenue is generated through store-based apparel sales, online transactions, accessory and homeware sales, and an emerging mix of non-apparel lifestyle SKUs and experiences. The business is bootstrapped with no disclosed funding rounds and is family-led, with the founder's personal brand anchoring marketing, content, and community engagement. Limited public financial disclosure restricts external triangulation of unit economics and growth rates.

Name

Annah Stretton

Legal name

Stretton Clothing Company Limited

Website

https://annahstretton.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Annah Stretton is a New Zealand direct-to-consumer women's fashion and lifestyle brand operating nine owned retail stores, a Shopify e-commerce platform shipping internationally, and adjacent lifestyle ventures under founder Annah Stretton.

Ownership category

akta.pro rank

Headquarters

HQ city

Eureka

HQ country

New Zealand

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of women's clothing, accessories, swimwear, sleepwear, and homewares through e-commerce and physical stores
2. Gift Cards: Digital gift cards sold online with denominations from $10 to $1,000 NZD

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Annah Stretton designs, manufactures, and retails women's fashion apparel—including dresses, tops, jackets, pants, swimwear, and sleepwear—alongside homewares, accessories, and gift cards. The company sells its own-label products directly to consumers through a Shopify e-commerce platform and a network of 9 physical retail stores across New Zealand, with international shipping to Australia, Canada, the UK, and Singapore.

Product overview

Annah Stretton is a New Zealand fashion and lifestyle brand offering a diverse portfolio of products centered on women's clothing and extended into homewares, gifting, media, and experiences. The core product line includes dresses (occasion, day, pleated, lace, maxi, midi, knee-length), tops (blouses, shirts, T-shirts, knitwear), jackets and coats, pants, skirts, swimwear (one-piece, tankinis, two-piece, cover-ups), sleepwear, and shapewear. The accessories range spans bags and luggage, wearable accessories (hats, scarves, gloves, socks, earrings, necklaces), beach accessories, homewares (bedding, kitchenware, bathroom, drinkware, home office), and personalised embroidery gifts. The brand also publishes books (From Rag Trade to Mag Trade, Rock the Boat, Wise Heart, Grit Before Grace), operates a podcast (Stretton Unfiltered), and runs Curate @ 148, a fashion and social impact gallery experience. Products are distributed through physical retail stores across New Zealand and an e-commerce platform, with the brand known for its signature floral prints and sizes ranging from XS to 3X (size 8-24).

Differentiator

Problem solved

Functional benefit

Products and services

• Rica Marnie Oversize Sleep Tee An oversized tee-style sleep dress crafted from 100% breathable cotton with elbow-length sleeves, V-neckline, and high-low hemline, available in multiple floral prints. Targeted at women seeking comfortable sleepwear.
• Mavis Tankini - Poetic Bloom A supportive two-piece swimwear set featuring a tankini top and matching bottoms in Nylon/Spandex with chlorine-resistant properties, designed for women who prefer the versatility of separates.
• Jasmine Bloom Dress - Spring Serenade A tiered mid-length dress with V-neckline, 3/4 length frill-edged sleeves and tiers, designed to flatter a variety of body shapes as part of the Spring Serenade print collection.
• Emmi Shirt - Spring Lines A cropped button-front shirt crafted from breathable fabric, designed for everyday styling with the Spring Lines print.
• Amos Jacket / Amos Rose Jacket A dark wash denim jacket with feminine twist featuring embroidered peony roses on the back, available in multiple colorways including a short-sleeve version with frill detailing.
• Amara Blouse - Rosewater A lightweight 100% viscose blouse with a romantic Rosewater floral print in soft pink and peach tones for everyday elegance.
• Pretty As A Picture Dress A tiered midi dress with V-neckline, short sleeves, ruffle detailing, side pockets and discreet side zip closure, available in Garden Dragon and Rosetta prints.
• Nancy Pleated Dress - Fractured Florals A pleated midi dress featuring bold rose florals with 3/4 sleeves and crushed pleating designed to flatter and move with the body.
• Gloria Dress - Navy Fusion A bestselling timeless floral midi dress with V-neckline and lightly puffed peasant-style sleeves, designed to flatter various body shapes.
• Phoebe Puffer Jacket - Navy A modern quilted puffer jacket crafted from 100% polyester with relaxed drop shoulder silhouette, designed for warmth and winter styling.
• Winn Jacket / Winn Eva Jacket A statement blazer with flattering tailoring, V-neckline lapels, pockets, and button cuff sleeves, available in Fruitful Rose, Midnight Aviary, and J'Adore Roses prints.
• Heloise Coat A classic tailored winter coat featuring statement lapels and pockets, available in Navy and Forest colorways with 100% polyester outer shell.
• Elsie Shirt A breathable shirt crafted from 100% ramie with button-front design, available in Floral Stripe and Tulip Dance prints.
• Vita Kaye Pants Iconic pants with elasticated waistband, practical pockets and flattering straight leg with soft flare, available in Red Plaid and Navy Plaid.
• Homewares Collection Includes bedding (duvet covers, cushion covers, pillowcases), kitchenware (oven mitts, Swedish dish cloths), bathroom items (towels, towel ponchos), drinkware, home office items (desk mats, memo cubes), and gardening accessories.
• Swimwear Collection Full swimwear range including one-piece swimsuits, tankinis, two-piece swimsuits, swim cover-ups, towel ponchos, and beach accessories, with chlorine and spa safe options.
• Wedding Collection Wedding dresses, bridesmaids dresses, mother of the bride dresses (MOB/MOG Luxe), fascinators and headwear, and wedding guest occasion dresses.
• Golf & Activewear Collection Golf and activewear including the Shannon Phone Pocket Legging with buttery-soft stretch fabric, designed for low-intensity exercise and everyday movement.
• Gift Cards Digital gift cards available in denominations from $10 to $1,000 NZD, delivered by email for the recipient to choose their own items.
• Personalised Embroidery Gifts Personalisation service on selected accessories allowing custom embroidery of names, initials, or special messages on items like bags, scarves, and homewares.
• Curate @ 148 New Zealand's first fashion and social impact gallery at Annah Stretton HQ in Morrinsville, offering guided fashion gallery experiences, the RAW exhibition, morning tea/lunch, and concept store browsing for groups up to 50 people.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Annah Stretton WinesminorOthersPart of the Annah Stretton family of brands - a wine business operated as a separate entity under the Annah Stretton brand umbrella
• Cafe FrockcoreOthersCafe and flagship store concept in Morrinsville - combines fashion retail with café experience. Hosts the Curate @ 148 fashion and social impact gallery experience.
• Olive's KitchenminorOthersRestaurant/kitchen business operated as part of the Annah Stretton family of brands in Morrinsville
• Sisterhood SocialminorOthersCommunity platform or initiative as part of the Annah Stretton ecosystem
• RAWminorOthersRAW.org.nz - appears to be a social impact or charity initiative connected to the brand's giving programs
• Stretton Unfiltered PodcastminorOthersBrand podcast as part of the family of brands ecosystem

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Glassons: New Zealand-founded women's fashion retailer with multiple NZ stores and e-commerce. Operates in a similar mid-market women's apparel category with comparable target customer and omnichannel model, though with a more trend/fast-fashion positioning versus Annah Stretton's floral aesthetic.
• Kate Sylvester: New Zealand designer womenswear brand with NZ retail presence and signature feminine aesthetic. Comparable to Annah Stretton as a NZ-based independent designer label targeting similar occasions (work, occasion, day-to-evening) with a feminine design language.
• Max (NZ fashion): New Zealand women's fashion chain with multiple retail stores and e-commerce presence. Comparable as a NZ multi-store women's apparel retailer targeting similar everyday and occasion wear occasions in a similar price band.
• Seed Heritage: NZ/AU womenswear and childrenswear brand with physical stores across Australasia and e-commerce. Comparable as a multi-channel women's apparel retailer serving similar demographic in overlapping geographies with similar mid-market price points.
• COOP by Barkers: New Zealand women's fashion retailer with stores across NZ and online. Comparable in being a NZ-focused multi-store women's fashion brand with similar mid-market positioning and customer demographic to Annah Stretton.
• Karen Walker: New Zealand designer womenswear brand with distinctive in-house prints and global distribution. Comparable as a NZ-based founder-led designer brand with proprietary aesthetic, though operating at a higher premium price point than Annah Stretton.
• Trelise Cooper: New Zealand designer women's fashion brand with distinctive in-house prints and NZ-based retail and wholesale distribution. Comparable to Annah Stretton in being a founder-led NZ designer brand serving women with bold, feminine aesthetics and multiple collections.
• Augustine: New Zealand-based womenswear label offering dresses, blouses and tops with feminine prints. Comparable as a NZ boutique designer brand in similar price points and target customer to Annah Stretton.

Broad incumbents

• Country Road: Australia/NZ premium apparel and homewares retailer with multi-category women's fashion and lifestyle offerings. Comparable as a broader incumbent in ANZ womenswear and homewares, operating at premium positioning and larger scale, but with similar lifestyle-extension strategy.
• The Iconic: Australia/NZ online fashion and sports retailer with extensive women's apparel assortment. Comparable as a broad women's fashion incumbent serving ANZ customers including NZ, but operates at much larger scale and broader assortment than Annah Stretton's specialist focus.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AnnahStretton
• YouTubeyoutube.com/@AnnahStrettondesigner
• Facebookfacebook.com/annahstrettonnz
• Instagraminstagram.com/annahstretton
• Pinterestpinterest.nz/annahstretton
• TikToktiktok.com/@annahstrettonz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annah Stretton