Morlan
Morlan is a privately held Brazilian wire manufacturer founded in 1954, producing galvanized and PVC/PET-coated fencing and industrial wire products for agriculture, civil construction, and industrial B2B customers domestically and across multiple export markets.
- Company typePrivate
- Founded1954
- HeadquartersOrlândia, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Morlan does
Morlan is a privately held Brazilian manufacturer of wire and fencing products, founded in 1954 and headquartered in Orlândia, São Paulo. The company operates from a 52,000 m² manufacturing facility with 1,001–5,000 employees and serves three primary end-markets: agriculture and livestock, civil construction, and industrial B2B. Its product portfolio spans barbed wire (with proprietary ZN3 zinc coating), oval and electric fencing wire, stranded wire (cordoalha), hexagonal and welded mesh, chain-link screens, concertina security fencing, Cercamax PVC-coated residential mesh, and a specialized industrial line including low/high-carbon galvanized (BTC/ATC) wire, PET-coated wire, colated (bonded) wire, and PVC/polyethylene-coated wire for downstream manufacturing applications.
The underlying technology is rooted in metallurgical and polymer-coating processes: hot-dip galvanization combined with proprietary ZN3 coating formulation for corrosion resistance, applied across agricultural and construction lines, with additional PVC and polyethylene extrusion coating for residential aesthetics and industrial durability (including a 5-year factory warranty on Cercamax residential mesh). Products are manufactured to ABNT (Brazilian Technical Standards Association) standards and span commodity fencing through higher-margin coated and specialty industrial wire.
Morlan's business model is a traditional B2B hardware sales model. Revenue is generated through one-time product sales distributed via direct sales (toll-free phone, dedicated sales team, email), the company website, and export distribution. Pricing is not publicly disclosed and customers must request quotes via sales channels. The go-to-market covers domestic Brazilian SMB and enterprise accounts across agricultural retailers, construction supply, and industrial buyers, with exports to multiple international markets. Select reference accounts include Savegnago Supermercados (63 stores) for commercial fencing and Club11 (a recreational club) for facade renovation, indicating penetration into both retail-chain and small commercial segments.
Morlan firmographics
Firmographics- Name
- Morlan
- Legal name
- Morlan
- Website
- https://morlan.com.br
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Morlan is a privately held Brazilian wire manufacturer founded in 1954, producing galvanized and PVC/PET-coated fencing and industrial wire products for agriculture, civil construction, and industrial B2B customers domestically and across multiple export markets.
- Ownership category
- akta.pro rank
Morlan industry classification
Industry- Product category
- Wire Products and Fencing Materials
- NAICS
- Other Fabricated Wire Product Manufacturing (332618), Spring and Wire Product Manufacturing (33261)
- akta.pro primary industry
- Building Wire & Cable (Residential/Commercial) (IMADAMAA)
- akta.pro secondary industry
- Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG)
Keywords
Where Morlan is headquartered
LocationHeadquarters
- HQ city
- Orlândia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Morlan business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wire and Fencing Products Sales: The company generates revenue through the manufacture and sale of wire products including barbed wire, smooth wire, electric fencing wire, welded mesh, hexagonal mesh, concertina wire, and industrial wires. Products are sold as one-time purchases with varying specifications and coatings to meet different customer requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Contact sales for pricing on all products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Morlan product offering
Product offeringCore offering
Morlan manufactures and sells wire-based products for the farming, civil construction, and industrial sectors in Brazil. Its portfolio spans barbed wire, smooth and oval wires, electric fencing wire, stranded cables, welded and hexagonal mesh, chain-link fencing, concertina security fencing, gradil panels, and specialized industrial wires (annealed, galvanized, PET/PVC/polyethylene-coated, high- and low-carbon). Products are made to ABNT technical standards and use the proprietary ZN3 zinc coating for corrosion protection.
Product overview
Morlan is a wire solutions manufacturer offering three distinct product lines: Linha Agropecuária (Agricultural Line) for livestock containment including barbed wires (Arame Farpado), oval wires, electric fencing wires, stranded wires (cordoalhas), and hexagonal mesh; Linha Construção Civil (Civil Construction Line) featuring galvanized/annealed wires, concertina security fencing, welded and chain-link mesh screens (including Gradil Morlan and Tela Cercamax Morlan), and construction accessories; and Linha Industrial (Industrial Line) supplying low and high-carbon galvanized wires, PET-coated wires, PVC/polyethylene coated wires, and colated/bonded wires for industrial manufacturing applications. The ZN3 coating technology appears across multiple product lines as a corrosion protection feature. The product portfolio spans from simple fencing materials to specialized industrial wire solutions, unified by the company's focus on wire manufacturing with quality standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Linha Agropecuária (Agricultural Line) A complete range of fencing and support wire products for the agricultural and livestock sector, including barbed wires (Arame Farpado Cercaço ZN3, Dyno, Nelore ZN3, Nelore, Rhino), oval wires (Nelore 700kgf, Nelore Morlan ZN3, Pantanal 16x14, Pantanal Morlan 17x15 with and without ZN3), electric fencing wire (Electro 14 ZN3, Electro 15 ZN3), stranded cables (Cordoalha Cercaço ZN3, Frutamax Morlan ZN3, Nelore ZN3), fruit-cultivation wire (Arame Frutamax ZN3), hexagonal mesh, rural mesh (Tela Rural Morlan ZN3), fence spacers, and staples. Aimed at farmers, ranchers, and agribusinesses.
- Linha Construção Civil (Civil Construction Line) A range of wire and mesh products for civil construction, including annealed black wire (Arame Recozido Preto), soft galvanized wire (Arame Zincado Macio), polyethylene-coated galvanized wire, concertina razor-coil fencing (Concertina Morlan), residential electric fence wire (Electro 18 Zn3 Casa Morlan), gradil welded mesh panels (Gradil Morlan), drywall wire (Arame Morlan Gesso), chain-link mesh (Tela Alambrado Morlan), Fapol mesh, Facha Forte welded mesh, ZN3 security welded mesh, Tellacor mesh, and Cercamax PVC-coated welded mesh, plus accessories such as Ancofix. Aimed at construction firms, contractors, and property developers.
- Linha Industrial (Industrial Line) Specialized industrial wires for use in downstream manufacturing, including bonded/colated wire (Arame Colado) for staples, clips, furniture, upholstery, and footwear; industrial black annealed wire (Arame Recozido Preto Industrial) for binding and tying; PET-coated wire (Arame Revestido PET) for notebooks, clips, displays, and decorative items; high-carbon galvanized wire (Arame Zincado ATC, SAE 1035–1080) for cordage, cables, and cellulose baling; low-carbon galvanized wire (Arame Zincado BTC) for chain-link screens, artistic screens, cables, trussed wires, and filters; and PVC- or polyethylene-coated galvanized wire for colored corrosion-resistant finishes. Aimed at industrial manufacturers and converters.
- Tela Cercamax Morlan (PVC-Coated Welded Mesh) Welded wire mesh fencing with a high-adhesion PVC coating, backed by a 5-year factory warranty against corrosion, modern aesthetic appearance, and good mechanical resistance. Used in residential, commercial facade, and perimeter fencing applications.
- Gradil Morlan Welded wire mesh panels (gradil) used in civil construction for perimeter fencing and facade composition, available with hot-dip galvanization and PVC coating for commercial-grade durability. Used by commercial chains (e.g., Savegnago Supermercados across 63 stores) and social/recreational venues (e.g., Club11).
Companies that use Morlan
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Morlan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Morlan partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Savegnago Supermercadosflagship12+ year partnership where Savegnago uses Morlan's gradis (grids) across all 63 store locations for perimeter fencing and facade composition. Products include hot-dip galvanized wire with PVC coating. Morlan provides 5-year warranty on products and technical support for product selection. Partnership demonstrates product versatility from residential to commercial applications.
- Club11 (Clube 11 de Outubro)minorMorlan supplied welded mesh and grids for the complete renovation of Club11's facade in Sales Oliveira, São Paulo. The project replaced traditional walls with open fencing to create visual integration with the community. Morlan's commercial team provided technical support for product selection.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Morlan competitors and assessment
Company assessmentDirect peers
- Belgo Bekaert (ArcelorMittal Brasil): Belgo Bekaert is the largest wire and steel cord manufacturer in Brazil (part of ArcelorMittal), producing galvanized wires, barbed wire, welded mesh, fencing, and industrial wire products — directly overlapping Morlan's three product lines and customer base in agriculture, construction, and industry.
- Bekaert: Bekaert is a Belgium-based global leader in steel wire transformation and coatings, offering galvanized wire, fencing products, and industrial wire solutions across multiple end markets — the closest global functional peer to Morlan's wire manufacturing and ZN3-style coating approach.
Broad incumbents
- Gerdau: Gerdau is one of the largest steel producers in the Americas with significant Brazilian operations in long steel and wire rod, including finished wire products serving construction and industrial customers — a broad incumbent that competes with Morlan across overlapping industrial wire categories.
- ArcelorMittal: ArcelorMittal is the world's largest steelmaker and parent of Belgo Bekaert in Brazil, with broad wire, mesh, and steel product portfolios serving construction, agriculture, and industrial markets — a global incumbent competing with Morlan at scale in every region it operates.
- Votorantim Siderurgia: Votorantim Siderurgia is a major Brazilian long-steel producer supplying wire rod, bars, and downstream wire-based products to construction and industrial customers, overlapping with Morlan's industrial wire line and competing in the Brazilian merchant wire market.
- Ternium: Ternium is a leading Latin American steelmaker with operations in Mexico, Argentina, and other regional markets, producing wire rod and downstream wire products for construction and industry — a regional broad incumbent comparable to Morlan in product categories and end-market exposure.
- Usiminas: Usiminas is one of Brazil's largest flat and long steel producers, supplying wire rod feedstock and finished steel products to construction and industrial customers — competing with Morlan indirectly through wire rod supply and downstream merchant wire products.
- Vallourec: Vallourec is a global leader in premium steel tubular solutions with Brazilian operations (formerly V&M do Brasil), supplying steel products and related wire-related solutions to industrial customers — a broad incumbent with overlapping industrial customer base and steel-based product portfolio.
Regional players
- Deacero: Deacero is one of the largest wire and steel product manufacturers in Mexico, producing barbed wire, galvanized wire, welded mesh, and fencing for agricultural, construction, and industrial customers across Latin America — a regional peer comparable in product scope and customer mix to Morlan.
- Aceromex: Aceromex is a Mexican steel manufacturer producing wire rod, drawn wire, and galvanized products for agricultural, construction, and industrial applications — a regional Latin American peer with comparable wire product portfolio to Morlan, focused on the Mexican and export markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Morlan social profiles
Digital presenceMorlan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morlan leadership team
Management profileNumber of profiles
Morlan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morlan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morlan
What does Morlan do?
Morlan manufactures and sells wire-based products for the farming, civil construction, and industrial sectors in Brazil. Its portfolio spans barbed wire, smooth and oval wires, electric fencing wire, stranded cables, welded and hexagonal mesh, chain-link fencing, concertina security fencing, gradil panels, and specialized industrial wires (annealed, galvanized, PET/PVC/polyethylene-coated, high- and low-carbon). Products are made to ABNT technical standards and use the proprietary ZN3 zinc coating for corrosion protection.
When was Morlan founded?
Morlan was founded in 1954. It employs 1,001 to 5,000 people.
Where is Morlan based?
Morlan is headquartered in Orlândia, Brazil, in the Latin America region.
How does Morlan make money?
One revenue line is on record: wire and Fencing Products Sales.
Who are Morlan's main competitors?
Direct peers on record are Belgo Bekaert (ArcelorMittal Brasil) and Bekaert. Broad incumbents are Gerdau, ArcelorMittal, Votorantim Siderurgia, Ternium, Usiminas and Vallourec. Regional players are Deacero and Aceromex.
Does Morlan have an API?
No public API is recorded for Morlan.
What industry is Morlan in?
Morlan's product category is Wire Products and Fencing Materials. Its primary akta.pro industry code is IMADAMAA, Building Wire & Cable (Residential/Commercial), with a secondary code of IMADAMAG, Utility & Underground Distribution Cable (URD/Substation). Its NAICS code is 332618.