ProEquest
ProEquest is a membership-based online marketplace connecting verified professional equestrians with horse buyers, specializing in hunter/jumper sales listings across North America, Europe, and select global markets.
- Company typePrivate
- Founded2011
- HeadquartersPortola Valley, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ProEquest does
ProEquest operates a membership-based online marketplace serving the hunter/jumper segment of the equestrian industry. Founded in 2011 and headquartered in Portola Valley, California, the platform connects verified professional equestrians (trainers, riders, breeders, barn managers, and barn owners) with prospective horse buyers across North America, Europe, Oceania, Mexico, and Central and South America. Its core differentiator is a professional-only listing verification policy intended to eliminate unverified sellers and concentrate supply around credentialed trainers and breeders. The company monetizes primarily through tiered annual subscriptions (Community free, Professional at $49/year with one horse listing, Premium at $99/year with unlimited listings) supplemented by web and social media advertising packages with quarterly analytics reporting.
The product surface comprises a filterable horse marketplace (searchable by discipline, price, location, breed, height, sex, and year born), a searchable professional directory, an industry blog with professional spotlights, and a job board for equestrian employment. Technology infrastructure is conventional: Authorize.net handles payment processing with a Verified Merchant Seal, Mailchimp manages newsletter distribution, and the platform integrates with Facebook, Twitter, Instagram, and YouTube for organic reach. There is no native mobile application, no public API, no disclosed AI/ML capabilities, and no proprietary technology patents. Marketing relies on content marketing, social media, and SEO-driven organic acquisition rather than paid channels.
ProEquest is privately held with no disclosed funding history, ownership structure, management team, or financial performance. The absence of any venture capital or growth equity events across 15 years of operation, combined with no disclosed headcount or revenue figures, suggests a bootstrapped, small-team operation. Key data gaps include revenue, membership count, growth rate, team size, ownership, and capital structure, which materially limit valuation and trajectory assessment.
ProEquest firmographics
Firmographics- Name
- ProEquest
- Legal name
- ProEquest
- Website
- https://proequest.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- ProEquest is a membership-based online marketplace connecting verified professional equestrians with horse buyers, specializing in hunter/jumper sales listings across North America, Europe, and select global markets.
- Ownership category
- akta.pro rank
ProEquest industry classification
Industry- Product category
- Equestrian Online Marketplace
- NAICS
- Horses and Other Equine Production (11292)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)
Keywords
Where ProEquest is headquartered
LocationHeadquarters
- HQ city
- Portola Valley
- HQ country
- United States
- HQ region
- North America
Markets served
ProEquest business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Membership Subscriptions: Three-tiered annual subscription model: Community (free), Professional ($49/year with 1 horse listing), and Premium ($99/year with unlimited horse listings). Revenue is recurring annually from paid memberships.
- Advertising: Web advertising through banners and display ads on the platform, with multi-tiered approach including social media integration and quarterly analytics reports
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Community Member - Free tier with basic access |
| Subscription | Annual | Professional Member - $49/year with limited listing |
| Subscription | Annual | Premium Member - $99/year with unlimited listings |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ProEquest product offering
Product offeringCore offering
ProEquest operates a membership-based online marketplace where verified professional equestrians list hunter/jumper horses for sale or lease and create professional profiles, while buyers browse and search listings via a multi-dimensional filter system. The platform is monetized through tiered annual memberships (Community free, Professional $49/year, Premium $99/year) and advertising packages. Supporting features include a searchable professional directory, a job board, and a community blog covering industry news.
Product overview
ProEquest is a membership-based online marketplace for the equestrian industry, specifically focused on hunter/jumper sales horses. The platform operates a three-tier membership system: Premium Member ($99/year with unlimited sale listings), Professional Member ($49/year with one listing), and Community Member (free with browsing access). Core offerings include the Horse Marketplace for searching and listing horses by discipline and location, a Professional Directory connecting users with trainers and service providers, a Blog featuring industry news and professional spotlights, and a Job Board for employment opportunities. Additional services include advertising packages with social media integration. The platform launched in 2011 and has grown to span North America and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Marketplace/Search Online marketplace enabling professional equestrians to list horses for sale or lease and enabling buyers to search and filter listings by discipline (Hunter, Jumper, Equitation, Ponies, Dressage, Eventing), location, breed, price range, height, sex, and year born. Searchable without login; posting requires a paid membership.
- Professional Directory Searchable database of equestrian professionals including trainers, riders, breeders, barn managers, and barn owners worldwide, enabling buyers to locate professionals by region and discipline.
- Job Board
Companies that use ProEquest
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
ProEquest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
ProEquest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorize.netcoreProEquest partnered with Authorize.net, a leading payment gateway since 1996, to accept credit cards and electronic check payments safely and securely. ProEquest is registered with the Authorize.Net Verified Merchant Seal program.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
ProEquest competitors and assessment
Company assessmentRegional players
- Horse Deals (Australia): Horse Deals is an Australian horse marketplace serving Oceania. It is comparable to ProEquest because it operates the same listing-and-search marketplace model and could compete in ProEquest's Australian/NZ geographies.
- Ehorses: Ehorses is a major European horse marketplace dominant in Germany and surrounding markets. It is comparable to ProEquest because it operates the same type of listing-based horse marketplace model and could compete with ProEquest in ProEquest's European geographies.
Direct peers
- BigEq: BigEq is a direct competitor in the online horse marketplace space, offering listings across multiple disciplines. It is comparable to ProEquest because both run two-sided marketplaces connecting horse sellers and buyers, with overlapping professional seller audiences and similar search-by-discipline/location functionality.
- Equine.com: Equine.com is a horse classifieds marketplace with listings across disciplines and locations. It is comparable to ProEquest as a marketplace competitor that captures general horse buyer demand, though it does not gate listings to verified professionals.
- HorseClicks: HorseClicks is a long-running online horse classifieds platform serving North America and beyond. It is comparable to ProEquest because both operate subscription-driven horse listing marketplaces with searchable inventories and a focus on connecting sellers with qualified buyers.
- EquineNow: EquineNow is an online horse marketplace with listings for sale, lease, and free horses across many disciplines. It is comparable to ProEquest because it competes for the same buyer-side search traffic and offers a similar listing-and-search experience across disciplines and locations.
- DreamHorse.com: DreamHorse is one of the largest online horse classifieds sites with horses for sale across all major disciplines. It is comparable to ProEquest as a direct marketplace competitor targeting the same buyer intent keywords and serving hobbyists and professionals alike.
Emerging players
- StableMaster: StableMaster is an emerging equestrian management and marketplace platform targeting professional barns and trainers. It is comparable to ProEquest because it targets the same professional seller segment and competes for mindshare among equestrian professionals seeking digital tools.
Broad incumbents
- Chronicle of the Horse: Chronicle of the Horse is an established equestrian media brand covering hunter/jumper, eventing, dressage, and foxhunting. It is comparable to ProEquest because it serves the same professional hunter/jumper audience and could expand into classifieds/marketplace verticals that overlap with ProEquest's offerings.
- The Plaid Horse: The Plaid Horse is a hunter/jumper-focused media publication reaching professional and amateur riders. It is comparable to ProEquest because it targets the same hunter/jumper community with industry content and could expand into listings/marketplace functionality that competes with ProEquest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ProEquest social profiles
Digital presenceProEquest compliance and trust
Trust signalCompliance1 record
ProEquest financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProEquest leadership team
Management profileNumber of profiles
Profiles1 record
ProEquest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProEquest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProEquest
What does ProEquest do?
ProEquest operates a membership-based online marketplace where verified professional equestrians list hunter/jumper horses for sale or lease and create professional profiles, while buyers browse and search listings via a multi-dimensional filter system. The platform is monetized through tiered annual memberships (Community free, Professional $49/year, Premium $99/year) and advertising packages. Supporting features include a searchable professional directory, a job board, and a community blog covering industry news.
Is ProEquest a public or private company?
ProEquest is a private company. It is classified as unknown and is currently operating.
When was ProEquest founded?
ProEquest was founded in 2011.
Where is ProEquest based?
ProEquest is headquartered in Portola Valley, United States, in the North America region.
How does ProEquest make money?
Two revenue lines are on record. Membership Subscriptions are the primary driver. The others are advertising.
Who are ProEquest's main competitors?
Regional players on record are Horse Deals (Australia) and Ehorses. Direct peers are BigEq, Equine.com, HorseClicks, EquineNow and DreamHorse.com. StableMaster is listed as an emerging player. Broad incumbents are Chronicle of the Horse and The Plaid Horse.
Does ProEquest have an API?
No public API is recorded for ProEquest.
What industry is ProEquest in?
ProEquest's product category is Equestrian Online Marketplace. Its primary akta.pro industry code is AFAEAGAH, Equine Sales, Auctions & Bloodstock Agencies. Its NAICS code is 11292 and its SIC code is 200.