HorseClicks
HorseClicks is a US-based online equine classifieds marketplace founded in 2002, enabling individual sellers and professional dealers to list horses, trailers, saddles, properties, and stallion services across North America via a free-listing, premium-upgrade platform.
- Company typePrivate
- Founded2002
- HeadquartersMiami, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What HorseClicks does
HorseClicks is a US-based online classifieds marketplace founded in 2002 and headquartered in Miami, Florida, focused exclusively on the equine vertical. The platform aggregates listings across six core categories, horses for sale, trailers, saddles, horses for lease, equestrian properties, and stallions at stud, with search and filtering across 70+ horse breeds, 20+ disciplines, location-based distance filters, and price, age, height, and color attributes. The product is delivered as a self-serve web marketplace (no native mobile app, no public API) and supports photo and video listings including YouTube integration, email search alerts for new matching inventory, and direct buyer-to-seller messaging.
The business operates a freemium model in which individual sellers can post basic listings at no cost across any category, while monetization flows through three premium products: the subscription-based Ad of the Week featured homepage placement (marketed as reaching approximately 120,000 weekly horse enthusiasts with 10x more views than standard listings), recurring Business/Trade Accounts offering package pricing for professional dealers, and promoted listing enhancements for general visibility. The platform currently shows 3,279+ active listings, distributed across horses (2,687), trailers (367), saddles (68), properties (105), stallions at stud (33), and horse leases (19). Geographically the platform covers the United States and Canada.
Acquisition channels are predominantly organic: SEO-optimized breed and state-specific landing pages, presence on Facebook, X, and Instagram, email newsletter marketing, and educational content including buyer and seller guides. HorseClicks operates as a member of the Friday-Ad classifieds network, indicating corporate affiliation or ownership that provides cross-vertical distribution and shared infrastructure. The company is privately held, does not disclose revenue, has no disclosed funding rounds, has no named management team in the source material, and shows no evidence of AI/ML product features.
HorseClicks firmographics
Firmographics- Name
- HorseClicks
- Legal name
- Horseclicks.com
- Website
- https://horseclicks.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- HorseClicks is a US-based online equine classifieds marketplace founded in 2002, enabling individual sellers and professional dealers to list horses, trailers, saddles, properties, and stallion services across North America via a free-listing, premium-upgrade platform.
- Ownership category
- akta.pro rank
HorseClicks industry classification
Industry- Product category
- Online Equine Classifieds Marketplace
- akta.pro primary industry
- Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)
Keywords
Where HorseClicks is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
HorseClicks business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Basic Listing Fees: Free listing placement for horses, trailers, saddles, properties, and stallions at stud. Sellers can create accounts and post ads at no cost.
- Ad of the Week Premium Placement: Featured homepage placement for 7 days reaching 120,000 horse enthusiasts with 10x more views than standard listings
- Business Account Subscriptions: Optional paid business accounts offering extended services, better pricing packages for professional sellers and dealers
- Promoted Listings: Enhanced visibility options for seller listings to increase exposure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Listings |
| Subscription | Weekly | Ad of the Week Premium Placement |
| Subscription | Monthly | Business Account |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
HorseClicks product offering
Product offeringCore offering
HorseClicks operates a self-serve web-based equine classifieds marketplace that lets individual sellers and professional dealers list horses, horse trailers, saddles, equestrian properties, horses for lease, and stallions at stud. Buyers can browse and filter listings by breed (70+), discipline (20+), location, price, age, height, and color, and receive email alerts when new matching ads are posted. The platform is free to use for basic listings, with monetization from optional premium placements (Ad of the Week) and Business Account subscriptions.
Product overview
HorseClicks is an online equine classifieds marketplace operating as a single unified platform with multiple category verticals. The core product suite includes Horses for Sale, Trailers, Saddles, Horses for Lease, Properties, and Stallions at Stud, all accessible through a single marketplace with search filtering by breed, location, price, age, height, and discipline. The platform supports both individual sellers listing free ads and business users with premium account options. Additional features include an Ad of the Week premium placement service and search alert notifications for buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Horses for Sale Online marketplace vertical for buying and selling horses, searchable by 70+ breeds, 20+ disciplines, color, age, height, price, and location. Targeted at individual horse owners, breeders, and professional dealers in the US and Canada.
- Trailers Classifieds section for buying and selling horse trailers, livestock trailers, and other trailers, including new and used units with gooseneck, bumper pull, and living-quarters configurations. Targeted at equestrians needing transport equipment and trailer dealers.
- Saddles Marketplace vertical for buying and selling saddles including English, Western, Australian, and Hybrid types for various riding disciplines. Targeted at riders seeking fitted tack and saddle sellers.
- Horses for Lease Marketplace vertical connecting horse owners with prospective lessees for short-term or long-term horse leasing arrangements. Targeted at riders who want to ride without full ownership and owners looking to monetize horses on lease.
- Properties Equine property listings including farms, ranches, country properties, houses, and land for sale or rent with horse-friendly features such as barns, stalls, and acreage. Targeted at buyers and sellers of horse-suitable properties.
- Stallions at Stud Directory vertical for breeding services that connects stallion owners with mare owners seeking stud services across multiple breeds. Targeted at stallion owners marketing their studs and mare owners seeking breeding matches.
- Ad of the Week Premium featured advertising upgrade that places a seller's listing at the top of the HorseClicks homepage for 7 days, reaching approximately 120,000 horse enthusiasts with reported 10x more views than standard listing placement. Targeted at sellers seeking enhanced visibility for their horse, trailer, saddle, property, or stallion listing.
- Business Account Subscription-based trade account tier providing access to extended services and pricing packages for professional sellers, dealers, and breeders who list at high volume. Subscriptions are optional and terminable at any time. Targeted at commercial horse dealers and breeding operations.
Quantifiable outcome
- 120,000 horse enthusiasts reached weekly through Ad of the Week placement
- +1 more outcomes
Companies that use HorseClicks
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
HorseClicks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HorseClicks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Friday-Ad NetworkcoreHorseClicks is a member of the Friday-Ad network, indicating ownership or affiliation with this classified advertising network.
Scale indicators9 records
Recent moves4 records
Expansion highlights4 records
HorseClicks competitors and assessment
Company assessmentBroad incumbents
- Craigslist: General-purpose classifieds platform with a long-standing 'horses' category under its farm+garden and community sections. Competes on free listings but lacks equine-specific filters, breed depth, and equestrian audience targeting.
- Facebook Marketplace: Meta's broad classifieds destination with active equestrian listings across horses, tack, and trailers, supported by social graph discovery. Represents the principal free, network-driven alternative to niche equine marketplaces.
Direct peers
- Equine.com: Established online equine marketplace also part of the broader Friday-Ad network of classified sites. Offers overlapping horse, trailer, and tack listings with similar freemium monetization to HorseClicks.
- TheHorseBay: Multi-state horse dealer marketplace listing Tennessee Walking Horses, Missouri Fox Trotters, and other breeds. Competes for the same professional dealer and individual seller audience as HorseClicks.
- HorseFinders: US equine classifieds site focused on connecting horse buyers and sellers by breed, discipline, and region. Direct niche competitor with overlapping feature set and target audience.
- EquineNow: Horse-focused classifieds platform with listings searchable by breed, location, and discipline. Competes directly with HorseClicks for US equestrian buyers and sellers across individual and dealer segments.
- DreamHorse: Long-running US equine classifieds marketplace offering horse, tack, and trailer listings searchable by breed, discipline, and location. Direct competitor to HorseClicks in the same niche buyer/seller audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HorseClicks social profiles
Digital presenceHorseClicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
HorseClicks leadership team
Management profileNumber of profiles
HorseClicks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HorseClicks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HorseClicks
What does HorseClicks do?
HorseClicks operates a self-serve web-based equine classifieds marketplace that lets individual sellers and professional dealers list horses, horse trailers, saddles, equestrian properties, horses for lease, and stallions at stud. Buyers can browse and filter listings by breed (70+), discipline (20+), location, price, age, height, and color, and receive email alerts when new matching ads are posted. The platform is free to use for basic listings, with monetization from optional premium placements (Ad of the Week) and Business Account subscriptions.
Is HorseClicks a public or private company?
HorseClicks is a private company. It is classified as corporate owned and is currently operating.
When was HorseClicks founded?
HorseClicks was founded in 2002.
Where is HorseClicks based?
HorseClicks is headquartered in Miami, United States, in the North America region.
How does HorseClicks make money?
Four revenue lines are on record. Basic Listing Fees are the primary driver. The others are ad of the Week Premium Placement, business Account Subscriptions and promoted Listings.
Who are HorseClicks's main competitors?
Broad incumbents on record are Craigslist and Facebook Marketplace. Direct peers are Equine.com, TheHorseBay, HorseFinders, EquineNow and DreamHorse.
Does HorseClicks have an API?
No public API is recorded for HorseClicks.
What industry is HorseClicks in?
HorseClicks's product category is Online Equine Classifieds Marketplace. Its primary akta.pro industry code is AFAEAGAH, Equine Sales, Auctions & Bloodstock Agencies.