What Bekament does

Bekament is a privately held Serbian construction materials manufacturer headquartered in Aranđelovac, operating 9 production facilities with more than 500 employees and a portfolio of over 250 products organized into 10 sub-brands — Bekatherm (thermal insulation facades), Interior (wall paints), Hydro/Ceramic (waterproofing and tile installation), Decor (decorative wall finishes), ProtectArt (wood and metal coatings), Sealfix (sealants and PU foams), Floor (floor laying), Classic (machine plastering), Special (specialty coatings), and DeCol (concrete additives). The company sells to professional contractors (fasaders, painters, tilers, parquet layers) and construction companies through regional sales managers in Serbia, Bosnia and Herzegovina, Montenegro, Macedonia, Albania, and Bulgaria, complemented by Mix centers with in-store tinting, Décor Studio showrooms in Belgrade and Rome, and authorized importers in Italy and Germany.

The business model combines one-time sales of branded construction finishing materials with system-level specification selling (Bekatherm, Hydro/Ceramic, and Interior systems are marketed as compatible bundles), professional training services through the Bekament Training Center and Décor Training Academy that train more than 2,000 contractors per year, and a real estate development arm that builds and sells residential and commercial properties using the company's own materials. Digital channels — the Oboji Dom AR color-visualization app, Mix Ton Karta, and Décor Studio app — and a multi-language loyalty program extend customer engagement across Serbia and key export markets.

The most strategically significant recent move is a March 2026 franchise agreement with Hilton Worldwide, under which Bekament is investing more than EUR 40 million as franchisee, investor, and contractor to build a Hilton Hotels & Resorts property in Aranđelovac, alongside a new football stadium delivered through a land-exchange with local government. This diversifies the company beyond materials into hospitality real estate and signals substantial balance-sheet capacity, while continuing to anchor its core business in branded construction chemistry and integrated facade, waterproofing, and interior wall systems across Southeast Europe.

Name

Bekament

Legal name

Banja Komerc Bekament d.o.o.

Website

https://bekament.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bekament is a privately held Serbian manufacturer of construction finishing materials — coatings, waterproofing, adhesives, thermal insulation, and decorative systems — serving professional contractors across Serbia and export markets in Italy, Germany, and the Western Balkans through Mix centers, regional sales teams, and Décor Studio showrooms.

Ownership category

akta.pro rank

Product category

Construction Materials

NAICS

Paint and Coating Manufacturing (325510)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

akta.pro secondary industry

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Construction finishing materials
• Thermal insulation systems
• Waterproofing solutions
• Decorative coatings
• Tile adhesives

Headquarters

HQ city

Vrnjacka Banja

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Building Materials Sales: Bekament generates revenue through the sale of construction finishing materials including thermal insulation products, paints, waterproofing materials, tile adhesives, decorative coatings, and specialty products. Products are sold through Mix centers, importers, and direct sales.
2. Real Estate Development: The company acts as investor and contractor for residential and commercial construction projects, selling apartments and office spaces directly to customers. Services include complete engineering, planning, and turn-key construction.
3. Professional Training Services: Bekament provides professional training for facade installers, painters, tilers, and parquet layers through its Training Center and DÉCOR Training Academy, training over 2,000 contractors annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bekament manufactures and sells over 250 construction finishing products organized into ten sub-brands, covering thermal insulation facade systems, waterproofing and tile-laying systems, interior and exterior paints, decorative wall techniques, wood and metal coatings, sealants and PU foams, floor-laying products, machine plastering, specialty coatings, and concrete additives. The company operates nine production facilities in Serbia, distributes through Mix centers, importers, and regional sales managers, and runs a separate real estate division developing residential and commercial properties using its own materials.

Product overview

Bekament is a Serbian building materials manufacturer offering a comprehensive portfolio of over 250 construction finishing products organized into ten sub-brands. The product portfolio is structured as: Bekatherm (thermal insulation facade systems with EPS and XPS boards, adhesives, renders, and paints), Interior (wall paints and preparations), Hydro/Ceramic (waterproofing and tile installation), Decor (decorative wall techniques), ProtectArt (wood and metal coatings), Sealfix (sealants and PU foams), Floor (floor-laying solutions), Classic (machine plastering), Special (specialty coatings and treatments), and DeCol (concrete additives). The company also provides system solutions combining compatible products for thermal insulation facades, waterproofing/ceramic systems, and interior wall systems.

Differentiator

Problem solved

Functional benefit

Brands

• Bekatherm: Thermal insulation products for facades including adhesives, renders, and facade paints
• Interior
• Hydro/Ceramic
• Decor
• ProtectArt
• Sealfix
• Floor
• Classic
• Special
• DeCol

Products and services

• Bekatherm Thermal Insulation System Complete thermal insulation facade system of compatible products for energy-efficient building envelopes, sold to construction professionals and contractors for residential and commercial projects.
• Interior Wall Paints and Treatments Interior wall paint and treatment product line for residential and commercial interiors, sold to professional painters, decorators, and homeowners via Mix centers.
• Hydro/Ceramic Waterproofing and Tile System Integrated waterproofing and tile-laying system for wet areas including bathrooms and balconies, tested for positive and negative pressure up to 1.5 bar, sold to professional tilers and waterproofing specialists.
• Décor Decorative Wall Techniques Decorative materials, tools, and stencils for interior and exterior wall decoration, sold to professional painters and decorators as well as design-conscious consumers.
• ProtectArt Wood and Metal Coatings Wood impregnation, primers, transparent finishes, covering paints, and 3-in-1 coatings for wood and metal protection, sold to woodworkers, metalworkers, and DIY consumers.
• Sealfix Sealants and PU Foams Silicones, polyurethane foams, anchoring masses, and PUR adhesives for sealing, bonding, and mounting applications, sold to construction professionals.
• Floor Floor-Laying Products Self-levelling compounds, parquet primers, and parquet adhesives for professional floor installation, sold to floor installers and parquet specialists.
• Classic Machine and Manual Plastering Primers and mortars for machine and manual plastering applications, sold to construction contractors for residential and commercial building projects.
• Special Specialty Products Specialty products including hydrophobic coatings, concrete paint, anti-mould agents, horizontal signalization paints, and products for gas concrete blocks, sold to contractors for niche construction applications.
• DeCol Concrete Additives Superplasticizers, hyperplasticizers, retarders, air-entraining agents, and winter concrete additives for concrete production, sold to concrete producers and construction firms.
• Real Estate Development (Apartments and Commercial Spaces) Turn-key residential and commercial property development using Bekament's own construction finishing materials, with direct sales of apartments, houses, and commercial spaces to end buyers.
• Bekament Training Center and DÉCOR Training Academy Professional training services for facade installers, painters, tilers, and parquet layers at Bekament's Training Center in Aranđelovac (opened 2014) and DÉCOR Training Academy in Rome, building a skilled installer base familiar with Bekament systems.

Quantifiable outcome

• Over 2,000 contractors trained annually at Bekament Training Center
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Hilton WorldwideflagshipStrategic or Co-development Partner · 10 March 2026Bekament signed a franchise agreement with Hilton Worldwide to build a Hilton Hotels & Resorts hotel in Aranđelovac, Serbia. Bekament will serve as franchisee, investor, and contractor for the EUR 40+ million project. As part of a land exchange agreement with local government, Bekament has also committed to building a modern football stadium with accompanying facilities. The hotel will be constructed on the site of the existing FK Sumadija football field.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Henkel (Adhesive Technologies): Global adhesives, sealants, and functional coatings company whose construction-adhesive portfolio (Ceresit, Pattex, Loctite) overlaps with Bekament's Sealfix, tile-adhesive, and PU foam ranges. Far larger but adjacent in product category.
• Knauf Group: German building materials group covering plasterboard, insulation, plasters, and facade systems. Directly comparable to Bekament's ETICS, plaster (Classic), and floor-laying product lines; larger multinational with deeper R&D.
• Caparol (DAW Group): German coatings major offering architectural paints, facade systems, and insulation under brands including Caparol, Alpina, and Amphibolin. Competes with Bekament in facade paints and ETICS but at a much larger international scale.
• Sika AG: Swiss specialty chemicals company with a major construction segment in waterproofing, sealing, bonding, and facade systems. Overlaps with Bekament's Hydro/Ceramic and Sealfix lines and competes for the same B2B specifier customers across Europe.
• Mapei: Italian global leader in adhesives, sealants, and chemical products for construction, including tile adhesives and waterproofing that overlap directly with Bekament's Hydro/Ceramic and Sealfix ranges. Far larger scale but adjacent product mix.

Direct peers

• Helios (Kansai Helios): Slovenian coatings and paints producer (now part of Kansai Paint) with a broad portfolio of decorative, industrial, and powder coatings sold across SEE and the EU. Comparable to Bekament on regional manufacturing base and paint/coatings focus.
• JUB Group: Slovenia-based manufacturer of interior and exterior paints, facade thermal insulation systems, and decorative finishes serving SEE and broader European markets. Closest direct comparable to Bekament by product mix, system-solution approach, and regional footprint.
• Baumit: Austrian manufacturer of facade thermal insulation systems (ETICS), renders, plasters, and paints with strong presence in Central and Southeastern Europe. Direct overlap with Bekament's Bekatherm facade and Classic plaster product lines.

Regional players

• Iskra Emajl: Slovenian producer of enamels, paints, and coatings serving domestic and regional markets. Smaller than Bekament but comparable as a regional SEE paints competitor with overlapping decorative and protective coatings offerings.
• Spektra (Chromos group): Croatian paint and coatings brand within the Chromos Group, selling interior/exterior paints and decorative finishes across Croatia and the wider Balkans. Closely comparable to Bekament in regional positioning and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-pSPBUIrN_FO3OwAN200Jw
• Facebookfacebook.com/Bekament
• LinkedInlinkedin.com/company/bekament
• Instagraminstagram.com/bekamentsrb

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bekament