Lucy Borchard Shipping

What Lucy Borchard Shipping does

Lucy Borchard Shipping Ltd. (לוסי בורכרד ספנות בע״מ) is a privately held, fourth-generation family-owned Israeli shipping agency headquartered at 99 Ben Yehuda Street in Tel Aviv, with branch offices in Ashdod and Haifa. The company employs a total staff of 60 across these three offices, covering all major Israeli commercial ports. Founded in 1933 (with family shipping roots tracing to 1895 Hamburg), Lucy Borchard serves as the exclusive or primary Israeli agent for a portfolio of international shipping lines including Borchard Lines, Mitsui O.S.K. Lines (MOL), Ocean Network Express (ONE, via Crown Shipping), Jumbo Shipping, Ethiopian Shipping Lines, S5 Agency World, Fairplay Towage, and the JSI ALLIANCE.

The company's core offerings are weekly fixed-day container liner services connecting Israeli ports to Northern Europe, the Mediterranean, the UK, Ireland, Portugal, Spain, France, Italy, Greece, Turkey, Egypt, and Cyprus, supported by a container fleet exceeding 24,000 TEU and 12 Borchard Lines vessels operating across five lines. Additional capabilities include specialized heavy lift and project cargo operations (through Jumbo Shipping and JSI ALLIANCE partnerships) with lifting capacities up to 3,000 tons, and customer-facing tools such as currency exchange, unit conversion, volumetric weight calculators, and container tracking. The company runs an in-house computer network with multiple servers in an underground data center, providing real-time vessel tracking, documentation generation via high-speed laser printers, and shared statistical information across all three offices.

Lucy Borchard generates revenue through agency commissions on shipping line representations (professional services), recurring container liner bookings, and transaction fees on heavy lift and project cargo operations. Pricing is quote-based with on-the-spot quotations provided by sales staff at Tel Aviv and Haifa offices. Distribution is exclusively direct through the three Israeli offices (no third-party resellers), serving enterprise customers across energy (Dalia Energy, Leviathan Gas Project), government (Israeli Ministry of Agriculture), manufacturing (Alstom), and general Israeli import/export trading. The company has been ISO 9001 certified and consistently achieved 93-100% schedule reliability from 2020-2024 versus a global industry average of 40-73%.

Name

Lucy Borchard Shipping

Legal name

Lucy Borchard Shipping Ltd. (לוסי בורכרד ספנות בע״מ)

Website

https://lubor.co.il

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

Lucy Borchard Shipping is a fourth-generation family-owned Israeli shipping agency representing Borchard Lines, MOL, ONE, Jumbo Shipping, and other carriers, operating weekly container liner and heavy lift services between Israeli ports and European, Mediterranean, and Far East destinations through three offices (Tel Aviv, Ashdod, Haifa).

Ownership category

akta.pro rank

Product category

Shipping Agency Services

NAICS

Support Activities for Water Transportation (4883), Deep Sea Freight Transportation (483111), Coastal and Great Lakes Freight Transportation (483113)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700), Water Transportation (4400)

akta.pro primary industry

Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF)

akta.pro secondary industries

Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE), Chartering & Heavy-Lift Vessel / Barge / RoRo Solutions (TLACAIAJ)

Keywords

• Shipping agency services
• Container liner services
• Heavy lift cargo
• Port agency
• Project cargo forwarding

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Shipping Agency Services: Acts as the Israel Agent for multiple shipping lines including Borchard Lines, MOL, Jumbo Shipping, Ethiopian Shipping Lines, S5, Fairplay Towage, and Crown Shipping. Provides comprehensive shipping agency experience specializing in container liner service.
2. Container Shipping Services: Weekly container services with fixed day sailings from North Europe to Cyprus, Israel, Egypt and Turkey. Operates 4 services with weekly calls at Israeli ports.
3. Heavy Lift and Project Cargo: Handles heavy lift cargo operations including equipment for power stations, gas projects, and specialized project cargo through partnership with Jumbo Shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lucy Borchard Shipping is an Israeli shipping agency that acts as the local representative for multiple international liner and project-cargo carriers. The company provides container liner agency services, heavy lift and project cargo handling, port agency, and towage services across the Israeli ports of Haifa, Ashdod, and Tel Aviv, connecting Israeli shippers to global trade lanes.

Product overview

Lucy Borchard Shipping Ltd is a family-owned Israeli shipping agency (established 1933) representing multiple international shipping lines. The core offering is agency representation for Borchard Lines (container liner services between Israel and Europe/Mediterranean with weekly fixed-day sailings), alongside representations of Mitsui O.S.K. Lines (MOL), Jumbo Shipping (heavy lift), Ethiopian Shipping Lines, S5 Agency, Fairplay Towage, Crown Shipping (ONE), and JSI ALLIANCE. The company operates four Borchard Lines services to Israel (West Coast UK, West Mediterranean, Adriatic, and North Europe), offers specialized 40' Pallet Wide containers for increased cargo capacity, and provides customer-facing tools including currency exchange calculators, unit conversion calculators, and volumetric weight calculators. The total staff of 60 operates across three offices in Tel Aviv, Ashdod, and Haifa.

Differentiator

Problem solved

Functional benefit

Products and services

• Borchard Lines Container Liner Services Scheduled container liner service connecting Israeli ports (Haifa, Ashdod, Tel Aviv) to the West Coast UK, Western Mediterranean, Adriatic, and North Europe with four weekly sailings, offered for Israeli importers and exporters of containerized cargo.
• Heavy Lift and Project Cargo Services Specialized shipping service for oversized, heavyweight, and project cargo requiring heavy-lift vessels and tailored port handling, delivered in cooperation with JSI Alliance (Jumbo Shipping) for project cargo owners, EPC contractors, and heavy-industry shippers using Israeli ports.
• MOL Container Liner Agency Israeli shipping agency representation for Mitsui O.S.K. Lines (MOL), providing local shippers with access to MOL's container liner services and global network from Israeli ports.
• Ethiopian Shipping Lines Agency Israeli shipping agency representation of Ethiopian Shipping Lines, supporting container trade between Israel and Ethiopia for shippers active on that lane.
• Crown Shipping (ONE) Agency and MD3 Far East Service Israeli shipping agency representation of Ocean Network Express (ONE) via Crown Shipping, including the MD3 service connecting Israeli ports to the Far East for shippers needing direct Far East container capacity.
• S5 Agency Port Agency Services Port agency services delivered in cooperation with the S5 Agency Alliance, providing husbandry, documentation, and port call coordination for international shipping lines calling at Israeli ports.
• Fairplay Towage Services Towage services for vessel movements within and around Israeli ports, offered in cooperation with Fairplay Towage for shipping lines and operators calling at Israeli ports.

Quantifiable outcome

• 97% schedule reliability in 2024 (vs global average of ~52% according to Sea-Intelligence)
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and major.

• JSI ALLIANCEcoreStrategic or Co-development Partner · 24 March 2024Alliance of Jumbo Shipping, SAL Heavy Lift, and Intermarine combining their strengths for heavy lift, breakbulk and project cargo worldwide. Controls approximately 50 owned and chartered heavy lifters. Lucy Borchard represents the alliance in Israel.
• Borchard Lines LtdcoreStrategic or Co-development PartnerBritish shipping company and primary partner, operating since 1933. Operates weekly container services with fixed day sailings from North Europe to Cyprus, Israel, Egypt and Turkey. Manages 12 vessels on 5 lines across Europe and Mediterranean.
• Mitsui O.S.K. Lines Ltd (MOL)coreStrategic or Co-development PartnerJapanese mega carrier with the world's largest ocean shipping fleet. Operates 5 services serving Israeli market including Far East, Black Sea Feeder, and West Africa routes.
• Jumbo ShippingcoreStrategic or Co-development PartnerDutch family-owned maritime company specializing in heavy lift marine transport and offshore installations since 1968. Operates 12 vessels with lifting capacities from 500 to 3,000 tons. Lucy Borchard is the Israeli agent and representative.
• Ethiopian Shipping Lines S.C.coreChannel Partner/ Reseller/ DistributorNational shipping company of Ethiopia. Lucy Borchard is the representing agent in Israel, enabling Israeli customers to develop trade relations with the Ethiopian market.
• S5 Agency WorldmajorChannel Partner/ Reseller/ DistributorFastest growing global port agency worldwide. Lucy Borchard is the exclusive agent of S5 in Israel.
• Fairplay TowagemajorStrategic or Co-development PartnerTowage services company with operations starting in Hamburg (1905). Part of the Borchard family businesses. Operates approximately 50 tugs in various sizes and types across European ports.
• Crown ShippingmajorStrategic or Co-development PartnerPartnership between Lucy Borchard and Mano Shipping representing Ocean Network Express (ONE) in Israel. ONE is a Japanese company formed from merger of MOL, K Line, and NYK container divisions.
• Ocean Network Express (O.N.E)coreChannel Partner/ Reseller/ DistributorJapanese shipping company formed by merging container divisions of MOL, K Line, and NYK. Offers weekly service to/from Far East calling at Ashdod port.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CMA CGM Israel: CMA CGM is the third major global container alliance and operates direct calls to Israeli ports through its own Israeli subsidiary. It is the closest competitor for the same Mediterranean trade that Borchard Lines runs.
• DHL Global Forwarding Israel: DHL's forwarding arm provides ocean freight forwarding, customs, and supply chain services in Israel and competes for the same international trade flows that Lucy Borchard services as a carrier agent.
• Mitsui O.S.K. Lines (MOL): Lucy Borchard is the Israeli general agent for MOL — the world's largest ocean shipping fleet. MOL provides the underlying principal capability for many of Lucy Borchard's container services and sets the schedule and pricing envelope within which the agency operates.
• MSC (Mediterranean Shipping Company) Israel: MSC is one of the world's two largest container lines and operates direct service to Israeli ports. MSC's growing Israeli presence competes for the same Mediterranean and European shipper volume that Lucy Borchard mediates.
• A.P. Moller - Maersk Israel: Maersk's Israeli operation handles direct container bookings at Israeli ports in competition with Lucy Borchard-represented lines, and represents the integrated global player whose direct-bypass strategy most threatens traditional local agents.
• Ocean Network Express (ONE): Lucy Borchard represents ONE in Israel via Crown Shipping. ONE is a top-three global ocean carrier formed from the merger of MOL, K Line, and NYK container divisions and a direct comparator for the container services Lucy Borchard sells.
• DSV Panalpina Israel: Top-five global freight forwarder with Israeli operations covering ocean forwarding, project cargo, and supply chain services — competing for heavy-lift and general cargo work that Lucy Borchard handles as agent for JSI and Jumbo.
• Kuehne + Nagel Israel: Global freight forwarder with significant Israeli operations offering ocean freight forwarding, customs brokerage, and contract logistics. Directly competitive for Israeli shippers that can use either a forwarder or a shipping agent.

Direct peers

• Jumbo Shipping: Family-owned Dutch heavy-lift specialist (12 vessels, 500-3,000 ton capacity) for which Lucy Borchard is the Israeli agent. Jumbo is a principal partner providing the specialized heavy-lift capability that differentiates Lucy Borchard's project cargo offering.
• ZIM Integrated Shipping Services: Israel's largest homegrown ocean carrier and the most direct Israeli peer to Lucy Borchard. ZIM operates container services calling Israeli ports and competes head-to-head with Borchard Lines on Mediterranean and North Europe trades for the same Israeli shipper base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucy Borchard Shipping