Bigler

What Bigler does

Bigler AG Fleischwaren is a Swiss, family-owned meat processor founded in 1946 and headquartered in Büren an der Aare, with a second production site (Werk 7) in Lyss and a workforce of 800+ employees. The company manufactures and distributes fresh meat (beef, veal, pork, poultry), charcuterie, and a growing convenience range (sandwiches, canapés, salads), organized into named lines including the Royal premium tier (Royal Rind, Lamm Royal, Biglers Beef Selection, G\u00e9rard's Keller Rohschinken) and regional specialties (Berner Seeland, Ricetta Ticinese, Familia, Tessiner Manufaktur), plus seasonal offerings such as the Grill Sortiment and consumer gift items.

The core business is B2B wholesale: Bigler serves professional butchers (Metzgereifachgesch\u00e4fte) and retailers/convenience stores (Detailhandel) across Switzerland via a dedicated field-sales team operating in German, French, and Italian, with personal consultation, custom cuts, aging, storage, and shelf-ready merchandising services. Orders flow through phone, fax, email, and electronic integrations with EDI, Hogashop, and System Cadar within a 7 AM-5 PM window, and the company runs its own logistics fleet for daily, Switzerland-wide delivery. A smaller direct-to-consumer layer sells gift items (Geschenkartikel) through an own online shop and company retail sales points.

The revenue model is primarily transaction-based B2B wholesale with pricing determined through quotation and direct business relationships rather than public list pricing, supplemented by one-time gift-item consumer sales. With no external investors, parent company, or stock-exchange listing, ownership remains entirely in the founding family, owners participate in day-to-day operations, and the group maintains OHSAS workplace-safety certification alongside regional sponsorships such as the BEA trade fair.

Name

Bigler

Legal name

Bigler AG Fleischwaren

Website

https://bigler.ch

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bigler AG is a Swiss family-owned meat processor (est. 1946, 800+ employees) that manufactures and distributes fresh meat, charcuterie, and convenience products via field sales and own logistics to professional butchers, retailers, and convenience stores throughout Switzerland.

Ownership category

akta.pro rank

Product category

Meat Processing and Wholesale

NAICS

Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

akta.pro secondary industry

Broadline Grocery & General Line Wholesale (AFAIABAA)

Keywords

• Meat processing
• Wholesale distribution
• Charcuterie products
• Convenience foods
• Fresh meat supply

Headquarters

HQ city

Büren An Der Aare

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Meat Products: B2B wholesale distribution of fresh meat, charcuterie, and convenience products (sandwiches, canapés, salads) to Metzgereifachgeschäfte (butcher specialty shops) and Detailhandel (retail) across Switzerland. Products sold in piece quantities, consumer units, or larger quantities with flexible ordering minimums.
2. Individual/Custom Solutions: Customized solutions for professionals including specific weights, custom cuts, aging and bone storage, and ready-to-display merchandising for retailers.
3. Gift Items: Consumer gift products sold through online shop and at company sales points.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bigler AG Fleischwaren manufactures and distributes fresh meat, charcuterie (sausages, ham, cured meats), and convenience products such as sandwiches, canapés, and salads from its Büren an der Aare and Lyss facilities. Its primary customers are professional butchers (Metzgereifachgeschäfte) and retailers (Detailhandel) across Switzerland, served through field sales representatives, electronic ordering systems, and a company-owned daily delivery fleet. The company also offers premium and regional branded lines (Royal, Berner Seeland, Ricetta Ticinese, Familia) plus consumer gift items through its online shop and own sales points.

Product overview

Bigler AG is a Swiss meat processing company offering a diversified portfolio of fresh meat, charcuterie, and convenience products. The product range includes core categories (Frischfleisch/Fresh Meat, Charcuterie, Convenience products including sandwiches/canapés/salads), regional specialty lines (Berner Seeland, Ricetta Ticinese), and premium lines under the Royal brand (Royal Rind, Lamm Royal, Biglers Beef Selection, Gérard's Keller Rohschinken). Products are distributed to both retail (Detailhandel) and professional butcher customers (Metzgereifachgeschäfte) across Switzerland, with regional specialties from Bernese Seeland, Ticino, Valais, Grisons, and Western/Eastern Switzerland. The company also offers gift items and a grill assortment for seasonal demand.

Differentiator

Problem solved

Functional benefit

Brands

• Royal: Premium line of meat products including Royal Rind (Royal beef) from high-quality cattle breeds raised extensively, characterized by minimal cut loss and juice formation.
• Berner Seeland
• Ricetta Ticinese
• Familia

Products and services

• Royal Premium Line Exclusive premium product line characterized by minimal cutting loss and juice formation. Royal beef comes from high-quality cattle breeds raised extensively, with quality as the top priority for the line.
• Lamm Royal (Royal Lamb) Premium Swiss lamb meat line representing the best Swiss lamb, part of the Royal premium quality tier within Bigler's beef and lamb assortment.
• Biglers Beef Selection Premium beef selection offering top-quality meat for discerning customers, showcasing high-quality beef specialties within Bigler's premium assortment.
• Gérard's Keller Selektion (Rohschinken) Premium raw ham selection featuring Gérard's Keller Selektion, an exclusive prosciutto/ham product within Bigler's charcuterie premium assortment.
• Berner Seeland Regional specialty product line featuring specialties from the Bernese Seeland area, including traditional Bernese cuisine specialties.
• Ricetta Ticinese Regional specialty product line featuring traditional Ticino (Italian-speaking Switzerland) culinary specialties and recipes.
• Familia Family-oriented product line within Bigler's assortment, positioned as part of the company's diverse product portfolio.
• Convenience Products Ready-to-eat and prepared food products including sandwiches, canapés, and salads for retail and professional B2B customers.
• Grill Sortiment Seasonal grilling assortment featuring various grilled meat products and specialties for the summer barbecue season.
• Frischfleisch (Fresh Meat) Fresh meat products including beef, veal, pork, and poultry sourced and processed for retail and professional customers.
• Charcuterie Processed meat products including sausages, ham, and cured meats produced in-house for retail and professional customers.
• Geschenkartikel (Gift Items) Gift products and gift packages available for direct consumer purchase, particularly around holidays and special occasions, sold through the online shop and at company sales points.
• Individual/Custom Solutions for Professionals Customized solutions for professional customers including specific weights, custom cuts, aging and bone storage, and ready-to-display merchandising for retailers.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered supporting and minor.

• rexx systems GmbHsupportingTechnology or IntegrationExternal HR recruiting portal service provider hosting the Bigler career portal. Website hosted by rexx systems GmbH, Süderstrasse 75–79, 20097 Hamburg, Germany (with Swiss branch: rexx systems Schweiz AG, Sparrenbergstrasse 5, 8103 Zürich). Data stored on servers of IT works! in Hamburg with ISO/IEC 27001:2005 certification.
• IT works!supportingTechnology or IntegrationData center services provider for Bigler's HR recruiting portal. Server infrastructure located in Hamburg. Holds ISO/IEC 27001:2005 certification ensuring data protection compliance.
• IT works!supportingTechnology or IntegrationData center provider used by rexx systems for Bigler career portal hosting.
• EDI (Electronic Data Interchange)supportingTechnology or IntegrationElectronic ordering system partner for professional customers to place orders digitally.
• HogashopsupportingTechnology or IntegrationElectronic ordering platform for professional food industry customers to place orders with Bigler.
• System CadarsupportingTechnology or IntegrationElectronic ordering system for professional customers to order Bigler products.
• YoustyminorChannel Partner/ Reseller/ DistributorSwiss apprenticeship and job platform used by Bigler for recruiting apprentices and posting job openings.
• EUROPCARminorGTM or Marketing PartnerEmployee benefit partner offering special conditions to Bigler employees.
• Mobiliar BielminorGTM or Marketing PartnerSwiss insurance partner offering special conditions to Bigler employees.
• Brack.chminorGTM or Marketing PartnerSwiss online retailer partner offering special conditions to Bigler employees.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bell Food Group AG: Switzerland's largest meat and convenience food producer, listed on SIX Swiss Exchange. Operates across fresh meat, charcuterie, and convenience categories serving the same retail and food service customers, with overlapping premium and regional product lines (e.g., Hilcona).
• Micarna SA: Major Swiss meat and convenience food processor owned by the Migros group. Directly comparable in product mix (fresh meat, charcuterie, ready meals) and Switzerland-wide distribution, though integrated into a retail parent.
• Hilcona AG: Swiss convenience and fresh food producer (Bell subsidiary) specializing in ready-meals, sandwiches, and salads. Directly comparable to Bigler's convenience segment produced at Werk 7 in Lyss.
• Ernst Sutter AG: Long-standing Swiss family-owned meat and charcuterie specialist serving butchers and retailers. Closely aligned with Bigler's heritage family-business model, regional positioning, and premium butcher-channel focus.
• Stocki AG: Swiss specialist in convenience foods and ready-meal components. Overlaps with Bigler's sandwich/canapé/salad offerings and shares the Swiss B2B trade-customer GTM.
• Orior AG: Listed Swiss food group combining fresh meats, convenience, and gastronomy (incl. Mörel, Pastinella, Le Patron). Comparable in product breadth and Switzerland-wide retail/foodservice distribution, with stronger gastronomy exposure.

Broad incumbents

• Tönnies Holding ApS & Co. KG: One of Europe's largest meat processors (pork and beef), operating at significantly greater scale across multiple countries. Comparable product categories but distinct market position as a continental incumbent rather than regional specialist.
• Plukon Food Group: Leading European poultry and convenience meat producer active across DACH and Benelux. Comparable in fresh meat processing and refrigerated logistics, although focused on poultry rather than beef/charcuterie.
• Danish Crown A/S: Global meat cooperative with significant European pork, beef, and convenience operations. Overlap with Bigler's processed-meat and prepared-food capabilities, though at materially larger scale and broader geographic footprint.

Regional players

• Transgourmet Schweiz AG: Swiss foodservice distribution specialist and sister company of Coop. A downstream buyer and adjacent channel partner for Bigler in HORECA/retail, serving overlapping customer segments across Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9wSiOdFRHw5YJYmlyvHWFg
• LinkedInlinkedin.com/company/biglerag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bigler