It Works!
It Works! is a wholesale wellness company founded in 1995 that provides weight management, nutrition, lifestyle, wellness, and beauty products. Headquartered in Dublin, Ireland with 10,000+ employees, it distributes through direct selling and partner channels including Zinzino's e-commerce Brand Shop.
- Company typePrivate
- Founded1995
- HeadquartersDublin, Ireland
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What It Works! does
It Works! is a wholesale wellness company founded in 1995 that provides weight management, nutrition, lifestyle, wellness, and beauty products. The company is headquartered in Dublin, Ireland, and reports 10,000+ employees, a scale consistent with a multi-level marketing (MLM) or large direct-selling organization where headcount typically includes a substantial distributor/consultant base alongside corporate staff. Its product portfolio spans supplements and lifestyle products sold as individual items and as bundled Premier Kits designed for recurring subscription consumption.
The company's go-to-market relies on direct-selling and partner/distributor channels. It Works! is listed as one of the brands in Zinzino's Brand Shop, alongside other wellness brands including Valentus, Zurvita, Truvy, Bodē Pro, and Sanki, with products and Premier Kits made available through Zinzino's e-commerce platform. This indicates a channel-partner/distributor relationship in which Zinzino serves as a marketplace channel for It Works! products, extending the brand's reach into Zinzino's established wellness consumer base across multiple regions.
Revenue mechanics are not disclosed in the source data, and no detailed product specifications, pricing, technical architecture, or operational documentation are available. The company is privately held, with no disclosed parent company, investors, funding rounds, mergers and acquisitions, or leadership team information in the provided material. Operating geographies, customer segments, and competitive positioning are similarly unspecified beyond the Zinzino distribution relationship.
It Works! firmographics
Firmographics- Name
- It Works!
- Website
- https://mro.itworkseu.com
- Company type
- Private
- Founded year
- 1995
- Headcount range
- 5,001–10,000 employees
- Short description
- It Works! is a wholesale wellness company founded in 1995 that provides weight management, nutrition, lifestyle, wellness, and beauty products. Headquartered in Dublin, Ireland with 10,000+ employees, it distributes through direct selling and partner channels including Zinzino's e-commerce Brand Shop.
- Ownership category
- akta.pro rank
It Works! industry classification
Industry- Product category
- Wellness and Nutrition Products
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where It Works! is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Markets served
It Works! business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
It Works! product offering
Product offeringCore offering
It Works! is a wholesale wellness company that manufactures and supplies weight management, nutrition, lifestyle, wellness, and beauty products. Its offerings are sold through partner e-commerce platforms and distributed via bundled Premier Kits sold on a subscription basis.
Product overview
It Works! is a wellness brand whose products are sold through Zinzino's e-commerce platform. The offering includes supplements and lifestyle products, available both as individual items and as bundled Premier Kits. No detailed product specifications, technical documentation, or feature descriptions are available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- It Works! Wellness Products
Companies that use It Works!
Customer profileIdeal customer profiles1 record
It Works! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
It Works! partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZinzinocoreIt Works! is listed as one of the brands in Zinzino's Brand Shop, alongside other wellness brands including Valentus, Zurvita, Truvy, Bodē Pro, and Sanki. It Works! products and Premier Kits are available through Zinzino's e-commerce platform, indicating a brand partnership or distribution relationship where Zinzino serves as the marketplace channel for It Works! products.
Recent moves2 records
Expansion highlights3 records
It Works! competitors and assessment
Company assessmentBroad incumbents
- Nu Skin Enterprises: Public MLM with broad anti-aging, beauty, and nutrition portfolio sold through global distributors — larger incumbent with overlapping product categories to It Works!.
- Amway: Largest legacy MLM globally with broad nutrition (Nutrilite), beauty, and home portfolios — incumbent whose weight-management/wellness lines are comparable to It Works! though much broader in scope.
Direct peers
- Young Living Essential Oils: Large MLM with wellness, beauty, and lifestyle products sold via distributor network — comparable operating model and product breadth even if category mix differs.
- Isagenix International: Direct-selling company selling meal-replacement shakes and nutritional supplements via MLM — closely mirrors It Works!'s shakes and Premier Kit subscription approach.
- Herbalife Nutrition: Global nutrition and weight-management MLM with shake, supplement, and skincare lines — directly comparable business model, product mix, and distribution to It Works!.
- BODi (formerly Beachbody): Direct-to-consumer wellness brand distributing nutrition (shakeology) and fitness programs — partially direct, partly coach-driven; overlaps It Works! on the weight-management supplements side.
- USANA Health Sciences: MLM vitamins/supplements and personal-care brand sold through a global distributor network — directly comparable to It Works! in supplements + beauty in MLM distribution.
- LifeVantage Corporation: MLM focused on nutrigenomics supplements (Protandim) and weight management — comparable distributor-led supplements business to It Works!.
- Plexus Worldwide: US-based MLM selling weight management (Pink Drink), supplements, and personal care through independent ambassadors — overlap with It Works!'s core weight-management/beauty catalog.
- doTERRA International: MLM leader for essential oils and wellness products — comparable distribution architecture and lifestyle/wellness positioning to It Works!.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Customer concentration
It Works! social profiles
Digital presenceIt Works! financial estimates
Financial estimateRevenue estimate
Valuation estimate
It Works! leadership team
Management profileNumber of profiles
It Works! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
It Works! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about It Works!
What does It Works! do?
It Works! is a wholesale wellness company that manufactures and supplies weight management, nutrition, lifestyle, wellness, and beauty products. Its offerings are sold through partner e-commerce platforms and distributed via bundled Premier Kits sold on a subscription basis.
When was It Works! founded?
It Works! was founded in 1995. It employs 5,001 to 10,000 people.
Where is It Works! based?
It Works! is headquartered in Dublin, Ireland, in the Europe region.
Who are It Works!'s main competitors?
Broad incumbents on record are Nu Skin Enterprises and Amway. Direct peers are Young Living Essential Oils, Isagenix International, Herbalife Nutrition, BODi (formerly Beachbody), USANA Health Sciences, LifeVantage Corporation, Plexus Worldwide and doTERRA International.
Does It Works! have an API?
No public API is recorded for It Works!.
What industry is It Works! in?
It Works!'s product category is Wellness and Nutrition Products. Its primary akta.pro industry code is CRADAGAG, Weight Management & Metabolic Supplements. Its SIC code is 5190.