Rafii & Associates
Rafii & Associates, P.C. is a Beverly Hills-headquartered plaintiff-side law firm founded in 2007, representing individuals in personal injury and employment matters across 11 offices in California and Nevada on a contingency fee basis.
- Company typePrivate
- Founded2007
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rafii & Associates does
Rafii & Associates, P.C. is a privately held plaintiff-side law firm founded in 2007 by Daniel J. Rafii, headquartered at 9100 Wilshire Blvd in Beverly Hills, California. The firm concentrates its practice on two areas: personal injury (vehicle accidents, brain/spinal cord injury, premises liability, product liability, wrongful death) and employment law (wrongful termination, wage and hour disputes, discrimination, harassment, retaliation, whistleblower claims, and class actions). The firm operates 11 office locations across California and a Las Vegas office serving Nevada, supported by inbound phone lines, a website contact form, and active social channels on Instagram, Facebook, YouTube, and LinkedIn. The firm markets to individual consumers rather than enterprises, leveraging a 4.8 Google rating across 366 reviews as a primary trust signal.
The firm's revenue model is built on contingency fee arrangements for personal injury matters, where clients pay no fees unless the firm recovers compensation. The firm advertises over $750 million in cumulative client recoveries, with notable case results including a $40 million infant brain injury arbitration award (2014), $18.2M wrongful termination verdict, $10.5M pedestrian accident settlement, and a $6.5M wage and hour class action. Employment matters appear to follow a similar contingency or fee-for-service model with free initial consultations. The firm has no disclosed parent company, institutional investors, or external funding; growth has been entirely organic, funded through case recoveries.
Underlying technology is minimal and incidental to the legal practice. The website is built on WordPress with Cloudflare bot management, CleanTalk anti-spam, Google reCAPTCHA, Google Analytics, CookieYes consent management, and CallTrackingMetrics for phone attribution. No proprietary software, API, SDK, or AI/ML capabilities are disclosed. Operational differentiation comes from the Client Concierge Program (introduced around 2022) and 24/7 attorney availability, both of which are service-process differentiators rather than technology. The firm holds no patents and operates with an undisclosed but estimated 11–50 employees based on LinkedIn-sourced headcount signals and firmographic inputs.
Rafii & Associates firmographics
Firmographics- Name
- Rafii & Associates
- Legal name
- Rafii & Associates, P.C.
- Website
- https://rafiilaw.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rafii & Associates, P.C. is a Beverly Hills-headquartered plaintiff-side law firm founded in 2007, representing individuals in personal injury and employment matters across 11 offices in California and Nevada on a contingency fee basis.
- Ownership category
- akta.pro rank
Rafii & Associates industry classification
Industry- Product category
- Plaintiff Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industry
- Employment & Labor Law (BPAHAAAD)
Keywords
Where Rafii & Associates is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Rafii & Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Legal Services - Personal Injury: Contingency fee legal representation for personal injury cases. Clients pay no fees unless the firm successfully recovers compensation for them.
- Legal Services - Employment Law: Employment law legal services, likely on contingency or fee-for-service basis. The firm states they operate on contingency fee basis with no upfront fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contingency Fee Arrangement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rafii & Associates product offering
Product offeringCore offering
Rafii & Associates, P.C. is a plaintiff-side law firm that represents individual clients in personal injury and employment law matters across California and Nevada. It litigates vehicle accident cases (car, truck, motorcycle, pedestrian, rideshare, airbag, and vehicle defect), broader personal injury matters (brain injury, burn injury, premises liability, product liability, wrongful death), and employment claims (wrongful termination, wage & hour, discrimination, harassment, retaliation, whistleblower, class actions). The firm works primarily on contingency fee arrangements and provides free case consultations through 11 office locations and digital intake.
Product overview
Rafii & Associates, P.C. is a law firm offering legal services through three primary practice area categories: Vehicle-Related Legal Services (covering car, truck, motorcycle, pedestrian, rollover, and rideshare accidents, plus airbag and vehicle defect cases), Employment Law Legal Services (encompassing wrongful termination, wage disputes, discrimination, harassment, and whistleblower claims), and Personal Injury Legal Services (including brain injury, burn injury, construction accidents, premises liability, product liability, and wrongful death). The firm complements these practice areas with a Client Concierge Program for personalized attention, free case evaluations for prospective clients, and 24/7 attorney availability. The firm operates on a contingency fee basis, charging no fees unless the case is won.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle-Related Legal Services Legal representation for individuals injured in vehicle-related accidents and incidents, including car, truck, motorcycle, pedestrian, rollover, Uber/Lyft rideshare, airbag failure, and vehicle defect cases, for plaintiffs throughout California and Nevada.
- Employment Law Legal Services Plaintiff-side legal representation for employees facing wrongful termination, wage and hour disputes, employment discrimination, harassment, hostile workplace, retaliation, whistleblower/qui tam claims, breach of contract, business interruption insurance, rest and meal break violations, California paid sick leave law, and wage & hour class actions.
- Personal Injury Legal Services Plaintiff-side legal representation for individuals suffering personal injuries including bicycle accidents, brain injury, burn injury, construction accidents, dog bites/animal attacks, premises liability, product liability, sexual abuse and assault, slip and fall, spinal cord injury, swimming pool accidents, workplace accidents, and wrongful death.
- Free Case Evaluation Complimentary, no-obligation case assessment allowing prospective plaintiffs to understand their legal options in personal injury and employment matters before retaining the firm.
Quantifiable outcome
- $750 million+ recovered for clients
- +1 more outcomes
Companies that use Rafii & Associates
Customer profileSegments2 records
Ideal customer profiles2 records
Rafii & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rafii & Associates partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights5 records
Rafii & Associates competitors and assessment
Company assessmentDirect peers
- Bisnar Chase: California plaintiff personal injury firm (car accidents, defective products, employment) operating on contingency with multiple Southern California offices and a similar SEO/review-driven acquisition model to Rafii & Associates.
- Ehline Law Firm: California plaintiff-side personal injury and catastrophic injury firm operating on contingency with multi-location presence and an aggressive digital marketing GTM that closely mirrors Rafii's review-and-SEO funnel.
- Kantor & Kantor LLP: California employee-side employment law and disability insurance practice representing workers in wrongful termination, discrimination, and disability matters—directly overlapping with Rafii's employment law practice.
- Jacoby & Meyers: Historic California-founded personal injury firm with multi-state presence offering contingency representation for vehicle accidents, premises liability and consumer cases—a directly comparable practice mix and pricing model.
- Wilshire Law Firm: Large California-based plaintiff-side personal injury firm with multiple offices, contingency-fee model, and a focus on catastrophic injury, truck accidents, and employment matters—directly comparable practice mix, geography and GTM to Rafii & Associates.
- Adamson Ahdoot LLP: Plaintiff-side California personal injury and employment law firm leveraging contingency fees with a similar geographic concentration in Southern California and a comparable trial-ready brand position.
- The Law Offices of Larry H. Parker: Large-volume California personal injury firm with a heavy emphasis on auto accidents and a similar contingency-fee mass-tort acquisition model covering many of the same practice areas as Rafii & Associates.
- Frantz Law Group: California-based plaintiff-side personal injury, employment and class action firm operating on contingency and frequently handling wage-and-hour class actions—the same overlap with Rafii's wage & hour practice.
Emerging players
- Doron Eisner / Eisner Gorrey LLP: California plaintiff-side employment and wage-and-hour class action firm that competes with Rafii's employment practice group on similar plaintiff-side, class-action, and contingency-fee representation.
Others
- Consumer Attorneys of California (CAOC) membership roster firms: CAOC is the industry association for California plaintiff-side attorneys; its membership roster represents a broad ecosystem of comparable contingency-fee PI/employment firms to Rafii & Associates for peer comp and category analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rafii & Associates social profiles
Digital presenceRafii & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rafii & Associates leadership team
Management profileNumber of profiles
Profiles14 records
Rafii & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rafii & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rafii & Associates
What does Rafii & Associates do?
Rafii & Associates, P.C. is a plaintiff-side law firm that represents individual clients in personal injury and employment law matters across California and Nevada. It litigates vehicle accident cases (car, truck, motorcycle, pedestrian, rideshare, airbag, and vehicle defect), broader personal injury matters (brain injury, burn injury, premises liability, product liability, wrongful death), and employment claims (wrongful termination, wage & hour, discrimination, harassment, retaliation, whistleblower, class actions). The firm works primarily on contingency fee arrangements and provides free case consultations through 11 office locations and digital intake.
Is Rafii & Associates a public or private company?
Rafii & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rafii & Associates founded?
Rafii & Associates was founded in 2007. It employs 11 to 50 people.
Where is Rafii & Associates based?
Rafii & Associates is headquartered in Beverly Hills, United States, in the North America region.
How does Rafii & Associates make money?
Two revenue lines are on record. Legal Services - Personal Injury is the primary driver. The others are legal Services - Employment Law.
Who are Rafii & Associates's main competitors?
Direct peers on record are Bisnar Chase, Ehline Law Firm, Kantor & Kantor LLP, Jacoby & Meyers, Wilshire Law Firm, Adamson Ahdoot LLP, The Law Offices of Larry H. Parker and Frantz Law Group. Doron Eisner / Eisner Gorrey LLP is listed as an emerging player. Consumer Attorneys of California (CAOC) membership roster firms is listed as an others.
Does Rafii & Associates have an API?
No public API is recorded for Rafii & Associates.
What industry is Rafii & Associates in?
Rafii & Associates's product category is Plaintiff Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of BPAHAAAD, Employment & Labor Law. Its NAICS code is 541110 and its SIC code is 8111.