Solos Holidays
Solos Holidays is a UK tour operator offering 250+ escorted group holidays exclusively for adult solo travellers across 60+ countries, sold direct via its website and phone sales with no single supplement charges.
- Company typePrivate
- Founded1982
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Solos Holidays does
Solos Holidays is a UK-based tour operator that has, since 1982, run escorted group tours exclusively for adult solo travellers. Operating under the legal entity Hidden Travel Group Ltd and headquartered in Worcester (company registration 04687483), it offers more than 250 package holidays across over 60 countries, organized into 16 holiday types spanning first-timer trips, golf, walks and treks, summer/winter sun, discovery, city breaks, active trips, UK breaks, tennis, Christmas and New Year, cruises, UK balls and events, women-only tours, ski, and last-minute departures. Its core differentiators are the no-single-supplement pricing model, a 100% solo-traveller demographic with no couples or families, and an average group size of 15, producing a niche product-market fit that generalist tour operators do not replicate.
The business is direct-to-consumer, with bookings taken via solosholidays.com and a phone sales team (0208 951 2900); there is no third-party reseller or travel-agent channel. The technology stack is a WordPress-based website with booking and customer account management, supplemented by a Solos mobile app for itinerary access and on-trip support. Marketing is multi-channel — owned website, blog, email newsletter, Facebook communities (main and golfers), Instagram, X, YouTube — and is reinforced by earned-media coverage in major UK publications. ATOL and ABTOT bonding provide statutory consumer financial protection for air-inclusive packages.
Revenue is generated primarily from one-time holiday package sales (escorted tours covering accommodation, guided activities, meals, and tour leadership), supplemented by ancillary add-on revenue from Holiday Extras (insurance, airport parking, lounges) and Regional Flights surcharges for departures from non-London UK airports. The company employs 11-50 staff, has no disclosed institutional investors or parent company, and shows no funding rounds, M&A activity, or leadership changes in the available data.
Solos Holidays firmographics
Firmographics- Name
- Solos Holidays
- Legal name
- Hidden Travel Group Ltd
- Website
- https://solosholidays.co.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solos Holidays is a UK tour operator offering 250+ escorted group holidays exclusively for adult solo travellers across 60+ countries, sold direct via its website and phone sales with no single supplement charges.
- Ownership category
- akta.pro rank
Solos Holidays industry classification
Industry- Product category
- Escorted Group Tour Services for Solo Travellers
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Solo Travel & Singles Travel Agencies (THAKAFAE)
- akta.pro secondary industries
- Escorted Coach & Bus Package Tour Operators (THAKADAA), Specialty-Themed Private Cruises (Wellness, Diving, Culinary, etc.) (THAEAEAG)
Keywords
Where Solos Holidays is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Solos Holidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Holiday Package Sales: Sales of escorted group tour packages for solo travellers including accommodation, guided activities, and some meals. Revenue generated from full holiday package pricing with no single supplement charges.
- Holiday Extras: Additional revenue from optional add-ons including travel insurance, airport parking, pre/post tour accommodations, and other supplementary travel services.
- Regional Flight Options: Premium pricing for flights departing from regional airports rather than main London hubs, providing convenience but at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Holiday packages with various accommodation types and activity levels |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Solos Holidays product offering
Product offeringCore offering
Solos Holidays is a UK tour operator that sells escorted group tour packages exclusively to solo adult travellers, with no couples or families and no single supplement charges. The offering spans 250+ holiday packages across 60+ countries, organised into 16 holiday types such as Discovery, City Breaks, Walks & Treks, Golf, Ski, Cruise, Women Only Tours, and Christmas & New Year tours. Each package typically bundles accommodation, most meals, guided activities, and professional tour leadership, with optional Holiday Extras (travel insurance, airport parking, lounges) and regional UK flight departures available as add-ons.
Product overview
Solos Holidays operates as a single unified travel service offering escorted group tours exclusively for solo travelers. The core offering consists of over 250 package holidays across more than 60 countries, organized into 16 distinct holiday types (First Timers, Solos Exclusives, Golf, Walks & Treks, Summer Sun, Winter Sun, Discovery, City Breaks, Active Trips, UK Breaks, Tennis, Christmas & New Year, Cruise, UK Balls & Events, Women Only Tours, and Ski). The company provides digital tools including the Solos App for trip management and community access, plus add-on services such as Regional Flights and Holiday Extras. All holidays feature no single supplements, regional flight options, small group sizes averaging 15 travelers, and exclusively solo traveler demographics.
Differentiator
Problem solved
Functional benefit
Products and services
- First Timers Holidays Escorted group holiday packages designed for first-time solo travellers, providing guidance and support for those new to travelling alone.
- Solos Exclusives
- Golf Holidays
- Walks & Treks
- Summer Sun Holidays
- Winter Sun Holidays
- Discovery Holidays
- City Breaks
- Active Trips
- UK Breaks
- Tennis Holidays
- Christmas & New Year Holidays
- Cruise Holidays
- UK Balls & Events
- Women Only Tours
- Ski Holidays
- Last Minute Holidays
- Regional Flights
- Holiday Extras
- Solos App
Quantifiable outcome
- Average group size of 15 travellers ensures intimate group experience
- +1 more outcomes
Companies that use Solos Holidays
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Solos Holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Solos Holidays partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ABTOT (Association of British Travel Operators)coreMembership provides financial protection and consumer confidence for package holidays. ABTOT logo displayed in footer indicating membership in this bonded travel operator scheme.
- ATOL (Air Travel Organisers' Licence)coreCivil Aviation Authority ATOL protection scheme providing financial protection for air holidays. Logo displayed indicating consumer protection coverage.
- FeefominorCustomer review platform used to collect and display verified customer reviews. Feefo reviews integrated into website showing 4.8/5 Excellent rating.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Solos Holidays competitors and assessment
Company assessmentDirect peers
- Just You: UK-based solo-only tour operator offering escorted group holidays with no single supplement. Direct head-to-head competitor with overlapping destinations, product structure and customer demographic.
- One Traveller: UK specialist solo holidays operator for over-50s with escorted small-group tours and no single supplement. Closest niche competitor serving the same primary segment.
- Travelsphere: UK escorted tour operator offering small-group package holidays including single-traveller options. Competes in the escorted group tour space though not exclusively solo.
- Riviera Travel: Major UK escorted tour operator offering guided holidays, river cruises and small-group tours. Overlaps with Solos' escorted tour model across similar destinations and customer demographic.
- Shearings: UK escorted coach and air holidays operator with single-traveller options, recently relaunched. Competes in the UK escorted tour space with overlapping over-50s demographic.
Broad incumbents
- Saga Holidays: Established UK travel brand for the over-50s with escorted group tours and cruises. Targets a similar demographic but offers couples and singles options rather than exclusively solo.
- Intrepid Travel: Global small-group adventure tour operator with growing single-traveller / solo-friendly inventory. Comparable in small-group escorted tour model, though broader in audience.
- Explore Worldwide: UK-based small-group adventure tour operator offering guided holidays worldwide. Comparable in small-group escorted structure, though not exclusively solo-focused.
- Exodus Travels: UK adventure and cultural tour operator with small-group guided trips globally. Comparable small-group escorted product though broader customer base.
Emerging players
- G Adventures: Global small-group tour operator with strong solo-traveller offering including 'Book Your Bubble' solo-occupancy options. Comparable small-group model with solo-friendly pricing overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Solos Holidays social profiles
Digital presenceSolos Holidays compliance and trust
Trust signalCompliance2 records
Solos Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solos Holidays leadership team
Management profileNumber of profiles
Solos Holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solos Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solos Holidays
What does Solos Holidays do?
Solos Holidays is a UK tour operator that sells escorted group tour packages exclusively to solo adult travellers, with no couples or families and no single supplement charges. The offering spans 250+ holiday packages across 60+ countries, organised into 16 holiday types such as Discovery, City Breaks, Walks & Treks, Golf, Ski, Cruise, Women Only Tours, and Christmas & New Year tours. Each package typically bundles accommodation, most meals, guided activities, and professional tour leadership, with optional Holiday Extras (travel insurance, airport parking, lounges) and regional UK flight departures available as add-ons.
Is Solos Holidays a public or private company?
Solos Holidays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solos Holidays founded?
Solos Holidays was founded in 1982. It employs 11 to 50 people.
Where is Solos Holidays based?
Solos Holidays is headquartered in London, United Kingdom, in the Europe region.
How does Solos Holidays make money?
Three revenue lines are on record. Holiday Package Sales are the primary driver. The others are holiday Extras and regional Flight Options.
Who are Solos Holidays's main competitors?
Direct peers on record are Just You, One Traveller, Travelsphere, Riviera Travel and Shearings. Broad incumbents are Saga Holidays, Intrepid Travel, Explore Worldwide and Exodus Travels. G Adventures is listed as an emerging player.
Does Solos Holidays have an API?
No public API is recorded for Solos Holidays.
What industry is Solos Holidays in?
Solos Holidays's product category is Escorted Group Tour Services for Solo Travellers. Its primary akta.pro industry code is THAKAFAE, Solo Travel & Singles Travel Agencies, with a secondary code of THAKADAA, Escorted Coach & Bus Package Tour Operators. Its NAICS code is 561520 and its SIC code is 7900.