Faces Plus

What Faces Plus does

Faces Plus (FACES+) is a privately held, single-location facial plastic surgery and medical spa practice based in San Diego, California, founded and led by Dr. Steven R. Cohen. The practice operates from a single headquarters at 4510 Executive Drive, Suite 200, and employs between 11 and 50 staff. It serves affluent individual consumers seeking facial aesthetics, breast, and body contouring procedures, with secondary offerings in non-surgical aesthetic treatments and regenerative medicine, and accommodates a traveling patient base that extends its reach internationally.

The practice is built on a portfolio of proprietary, surgeon-invented techniques. Dr. Cohen developed and registered the Lipocube fat harvesting system, the Regenerative Facial Fat Grafting technique (Millifat/Microfat/Nanofat grades) with published 80% volume improvement at two years in patients under 55, the Injectable Tissue Replacement (ITR2) method, and co-founded MAGE Biotechnologies to commercialize the Morphiya exosome therapy delivered via patented Exomorphic Biotech liposomal carriers. Regenerative medicine offerings include PRP therapy, hyperbaric oxygen therapy, biologic age testing (in partnership with the London Regenerative Institute), and Acorn stem cell banking. The practice also publishes the first Wrinkle Assessment Scale (Plastic Reconstructive Surgery Journal, 2001).

Faces Plus generates revenue across five streams: surgical procedures (facelifts, rhinoplasty, breast and body contouring), non-surgical MedSpa services (injectables, lasers, skin rejuvenation), regenerative medicine treatments, a subscription-based FACES+ Membership program, and DTC skincare via facesplusshop.com. Pricing is consultation-based and customized per treatment plan. The go-to-market motion is direct-to-consumer, with patient acquisition driven by digital marketing, the practice website and blog, Instagram (@faces_plus and @doctorstevencohen), earned media coverage in outlets including Newsweek, Maxim, Glamour, LA Times, and HuffPost, peer-physician referrals, and 629 patient reviews averaging 4.7 stars. Ownership is concentrated with Dr. Cohen; there is no evidence of external investment or institutional shareholders.

Name

Faces Plus

Legal name

FACES+

Website

https://facesplus.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Faces Plus is a privately held, single-location facial plastic surgery and medical spa practice in San Diego, led by Dr. Steven R. Cohen, serving affluent individual consumers with surgical aesthetics, non-surgical treatments, regenerative medicine, and proprietary Morphiya exosome skincare.

Ownership category

akta.pro rank

Product category

Cosmetic and Facial Plastic Surgery Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Oxygen Facials (HSALADAL)

Keywords

• Facial plastic surgery
• Cosmetic surgery services
• Regenerative medicine treatments
• Medical spa services
• Aesthetic injectables

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Primary revenue from surgical facial plastic surgery, breast, and body procedures including facelifts, rhinoplasty, breast augmentation, liposuction, tummy tucks, and mommy makeovers. Consultation-based pricing with customized treatment plans.
2. Non-Surgical/MedSpa Services: Injectables (BOTOX, fillers), laser treatments, skin rejuvenation, body sculpting (CoolSculpting), and other non-invasive aesthetic treatments.
3. Regenerative Medicine Treatments: PRP therapy, hyperbaric oxygen therapy, exosome therapy, biologic age testing, and regenerative cell banking services.
4. FACES+ Membership Program: Subscription-based membership program offering exclusive benefits and ongoing care.
5. Skincare Products: Direct sales through facesplusshop.com of Morphiya exosome skincare, skincare products, and treatment consumables. Newsletter subscribers receive 15% off first order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Faces Plus is a facial plastic surgery and medical spa practice offering surgical facial, breast, and body procedures (facelifts, rhinoplasty, blepharoplasty, breast augmentation, liposuction, tummy tucks, mommy makeovers) alongside non-surgical aesthetic treatments (Botox, dermal fillers, laser and light therapies, body contouring). It also delivers a regenerative medicine program including Regenerative Facial Fat Grafting, ITR2, PRP therapy, hyperbaric oxygen therapy, Morphiya exosome therapy, biologic age testing, and regenerative cell banking, complemented by a proprietary Morphiya exosome skincare line sold direct-to-consumer.

Product overview

FACES+ is a facial plastic surgery and medical spa practice in San Diego offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The practice is led by Dr. Steven R. Cohen and operates on a platform-plus-services model, with surgical procedures (Facelift, Rhinoplasty, Cheek & Jaw Augmentation, Chin Augmentation, Lip Lift, Neck Lift, Blepharoplasty, Brow Lift, Breast Procedures, Body Contouring) as the core offerings, complemented by non-surgical treatments (Injectable Fillers, Botox/Neurotoxins, Laser Treatments), and regenerative medicine services (Regenerative Facial Fat Grafting, PRP Therapy, Hyperbaric Oxygen Therapy, Exosome Therapy, Biologic Age Testing, Regenerative Cell Banking, ITR2). The practice also offers a proprietary skincare line including Morphiya Exosome Skincare products available through the FACES+ Skincare Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Facelift Procedures Surgical facelift procedures including Deep Plane Facelift, SMAS Facelift, Mini Facelift, California Facelift, and Scarless Facelift performed by Dr. Steven R. Cohen to rejuvenate appearance by lifting and tightening sagging skin.
• Rhinoplasty Nose refinement surgery including primary rhinoplasty, revision rhinoplasty, and reconstructive rhinoplasty to enhance facial balance and correct previous surgeries.
• Cheek and Jaw Augmentation Surgical enhancement of facial bones using synthetic implants to improve structure, definition, and proportion of cheeks and jawline for a more chiseled facial appearance.
• Chin Augmentation (Genioplasty) Surgical refinement of chin size, shape, or projection using custom implants or bone reshaping to improve facial harmony and create a stronger profile.
• Lip Lift Surgical lip enhancement procedure that shortens the distance between nose and upper lip, removing skin beneath the nose to create fuller, more youthful lips.
• Regenerative Facial Fat Grafting Dr. Cohen's advanced fat grafting technique using patient's own adipose tissue filtered into three grades (Millifat, Microfat, Nanofat) to restore facial volume and trigger long-term skin regeneration, with published 80% volume retention at two years in patients under 55.
• Injectable Fillers Dermal fillers including Juvederm, Restylane, Radiesse, Sculptra, Voluma, Bellafill/Artefill, Belotero, and Kybella for temporary to permanent facial volume enhancement.
• Botox and Neurotoxins Neurotoxin injectables including BOTOX, Daxxify, and Jeuveau for wrinkle reduction and muscle relaxation.
• Laser Treatments Laser and light-based treatments including ProFractional Laser, Broad Band Light/Photofacial, Fraxel Laser, Laser Genesis, Laser Hair Removal, and Laser Vein Removal.
• Body Contouring Body sculpting procedures including CoolSculpting, J-Plasma/Renuvion, Ultherapy, Sofwave, Ellacor, Thread Lift, liposuction, tummy tuck, Brazilian Butt Lift, and Mommy Makeover.
• Breast Procedures Breast surgeries including augmentation, lift, reduction, implant removal, revision, natural augmentation with fat, Aspen Breast Treatment, and gynecomastia treatment.
• Neck Lift Surgical procedure to refine the area beneath the chin, creating a more defined transition between jawline and neck.
• Blepharoplasty (Eyelid Lift) Eyelid lift surgery to address aging around the eyes, removing excess skin and fat for a more youthful appearance.
• Brow Lift Surgical procedure to lift and tighten the forehead area, reducing wrinkles and elevating brows for facial rejuvenation.
• PRP Therapy Platelet-rich plasma therapy using patient's own blood to stimulate collagen development and cell regeneration for skin texture improvement, scarring, and hair loss treatment.
• Hyperbaric Oxygen Therapy (HBOT) Non-invasive treatment involving breathing pure oxygen in a pressurized chamber to increase oxygen in blood and tissues, promoting healing and tissue repair.
• Exosome Therapy (Morphiya) Topical exosome therapy using London's Regenerative Institute's Morphiya product with Exomorphic Biotech for skin rejuvenation and anti-aging effects.
• Biologic Age Testing

Quantifiable outcome

• 80% improvement in facial volume two years after Regenerative Facial Fat Grafting treatment in patients under 55 (vs. 35% typical results with other techniques)

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• London Regenerative InstitutecoreStrategic or Co-development PartnerFACES+ partners with the London Regenerative Institute for biologic age testing services. Dr. Steven R. Cohen uses data-driven evidence from this partnership to provide personalized longevity testing and treatment plans. The partnership enables comprehensive DNA analysis, full body scans, cellular analysis, and personalized treatment recommendations.
• MAGE BiotechnologiescoreStrategic or Co-development PartnerMAGE Biotechnologies is a company co-founded by Dr. Steven R. Cohen that developed Morphiya exosome therapy. The partnership enables creation of the Morphiya skincare line using patented Exomorphic Biotech technology for exosome delivery to deep skin layers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beverly Hills Plastic Surgery Group: Premium facial plastic surgery and medspa practice in Beverly Hills offering facelifts, rhinoplasty, injectables, and laser services. Closest direct comparable to FACES+ in terms of high-end facial focus, surgeon-led brand, and affluent patient base.
• Cascade Eye & Skin Centers: Pacific Northwest cosmetic and dermatology practice offering surgical and medspa services. Comparable to FACES+ as a regional premium aesthetics provider combining surgery, injectables, and skin care in an integrated practice.
• Goals Plastic Surgery: Multi-location US cosmetic surgery and medspa practice offering surgical (BBL, tummy tuck, breast) and non-surgical aesthetic services. Highly comparable to FACES+ as a competing brand building a premium consumer-facing aesthetic surgery identity, though primarily East Coast and broader body-focused.
• Coolspa: Multi-location medspa focused on CoolSculpting, body contouring, laser, and injectable services. Comparable to FACES+ as a non-surgical/medspa peer competing on similar technologies (CoolSculpting, body sculpting) with a brand-led, premium positioning.
• Neinstein Plastic Surgery: New York-based premium plastic surgery practice with a strong surgeon-brand and social media presence, offering surgical and non-surgical aesthetics. Comparable to FACES+ as a surgeon-led, content-driven premium practice competing for affluent out-of-region patients.

Broad incumbents

• Ideal Image: National medspa chain offering neurotoxins, fillers, laser hair removal, and body contouring at scale. Comparable to FACES+ on the medspa service line but very different model: high-volume chain vs. single-surgeon premium practice. Represents the scaling pressure FACES+ faces from national chains.
• LaserAway: Largest US medspa chain specializing in laser hair removal, skin rejuvenation, and injectables. Adjacent incumbent to FACES+ on the non-surgical/medspa side; relevant as a competitive benchmark for membership, pricing, and consumer brand-building in aesthetics.
• Allergan Aesthetics (AbbVie): Manufacturer of BOTOX, CoolSculpting, Juvéderm, and other core products FACES+ dispenses. Functions as an upstream incumbent supplier whose product roadmap, pricing, and training shape FACES+'s medspa economics.

Others

• MAGE Biotechnologies: Biotech co-founded by Dr. Steven R. Cohen that developed the Morphiya exosome therapy and Exomorphic Biotech delivery technology behind FACES+'s proprietary skincare line. An enabling partner/IP vehicle that is structurally linked to FACES+ via its founder.

Regional players

• Skin Associates of South Florida: South Florida-based cosmetic dermatology and medspa practice offering surgical and non-surgical aesthetics to affluent patients. Comparable to FACES+ in service mix but regionally distinct (FL vs. CA) and slightly more dermatology-weighted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=sLxM1-1EeJE
• Xx.com/facesplussd
• Facebookfacebook.com/Facesplus
• LinkedInlinkedin.com/company/faces-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faces Plus