Alabama Golf Association.

What Alabama Golf Association. does

The Alabama Golf Association (AGA) is a 501(c)(3) nonprofit educational organization founded in 1915 and headquartered in Hoover, Alabama. Operating with seven full-time staff and governed by a volunteer Board of Directors, the AGA functions as the governing body for amateur golf in the state, serving as the USGA's designated Allied Golf Association in Alabama. Its mission centers on promoting and administering amateur golf through official championships, handicap services, course rating, and Rules of Golf education.

The AGA's core product surface spans 24 annual championships for men, women, juniors, and seniors; the World Handicap System administered through GHIN; USGA national championship qualifying; and education programs covering Rules of Golf, handicapping certification, and club authorization. It operates the Junior Golf Alabama program as a joint venture with the Alabama-NW Florida PGA Section, runs Youth on Course Alabama for subsidized junior facility access, and channels fundraising through the Alabama Golf Foundation into scholarships, community outreach, and turfgrass research. Technology infrastructure is built primarily on third-party platforms: Golf Genius handles tournament registration, live scoring, and championship websites, while GHIN provides handicap indexing and score posting for all member clubs.

Revenue is derived from three streams: AGA eClub and member club dues (subscription/recurring), donations and contributions routed through the Alabama Golf Foundation, and proceeds from the state's golf-specific specialty license plate program. The membership base consists of 120+ member clubs representing over 33,500 individual golfers across Alabama. Distribution is direct, through club affiliations and self-serve championship registration via the Golf Genius platform, and the organization additionally manages the affairs of the Southern Golf Association (since 1980), including the historic Southern Amateur and Southern Junior Championships.

Name

Alabama Golf Association.

Legal name

Alabama Golf Association

Website

https://alabamagolf.org

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alabama Golf Association is a 501(c)(3) nonprofit founded in 1915 and headquartered in Hoover, Alabama, serving as the USGA's Allied Golf Association for the state. It administers amateur championships, handicap services via GHIN, and course rating for 120+ member clubs and 33,500+ individual golfers.

Ownership category

akta.pro rank

Product category

Amateur Golf Association Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Amateur golf governance
• Golf championship administration
• Handicap index services
• Junior golf development
• Member club services

Headquarters

HQ city

Hoover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Revenue generated from AGA eClub membership and member club dues with benefits including travel perks, tournament programming, and course rating services.
2. Donations and Contributions: The Alabama Golf Foundation serves as the fundraising arm of the AGA, accepting donations to support youth on course Alabama, scholarships, community outreach, and turfgrass research.
3. Alabama Golf License Plate Program: Specialty license plate program where proceeds support the Alabama Golf Foundation to help impact lives and grow the game of golf in the state.

Distribution channels3 records

Marketing channels6 records

Core offering

The Alabama Golf Association is a 501(c)(3) nonprofit educational organization that governs amateur golf in Alabama, organizing 24 annual championships and qualifiers for men, women, juniors, and seniors, administering the USGA World Handicap System and GHIN service for member clubs, delivering Rules of Golf and handicapping education, and running junior golf development programs through Junior Golf Alabama and Youth on Course Alabama.

Product overview

The Alabama Golf Association operates as a 501(c)(3) nonprofit organization founded in 1915 that serves as the governing body for amateur golf in Alabama. The organization functions as a unified platform offering championships and competitions (24 annual events for men, women, juniors, and seniors), membership services (120+ member clubs, 33,500+ individuals), and USGA services (handicap administration via GHIN, course rating, rules education). Key programs include Junior Golf Alabama, Youth on Course Alabama for junior access, and the Alabama Golf Foundation for scholarships and community impact. The AGA eClub add-on provides enhanced travel and programming benefits. The organization also conducts USGA national championship qualifying and manages the Southern Golf Association since 1980.

Differentiator

Problem solved

Functional benefit

Brands

• Junior Golf Alabama: A joint venture program between the Alabama Golf Association and Alabama-NW Florida PGA Section focused on junior golf development.
• Youth on Course Alabama

Products and services

• AGA Membership Membership program comprising 120+ member clubs in Alabama that represent over 33,500 individual golfers. Membership provides access to championships, tournaments, handicapping services, course rating, education programs, and member discounts.
• Championships and Competitions Annual program of 24 championships, qualifiers, one-day tournaments, and team match competitions for men, women, juniors, and seniors, including the Alabama State Amateur, Women's State Amateur, Boys State Junior, and senior divisions. Includes USGA national championship qualifying.
• Junior Golf Alabama Joint venture program between the AGA and Alabama-NW Florida PGA Section that develops junior golf, including state junior rankings, All-State teams, college golf information, high school golf, The Pathway program, USNDP Team Alabama, and Southern Junior Cup participation.
• World Handicap System / GHIN Handicap Service Official USGA World Handicap System administration through the GHIN (Golf Handicap Information Network) service, providing handicap indexing, score posting, and related services to AGA member clubs and individual golfers in Alabama.
• Education Programs Educational programs including Club Education & Authorization, Rules of Golf education, and handicapping certification for member clubs and individual golfers, delivered as part of the AGA's role as the USGA's Allied Golf Association.
• AGA eClub Membership Enhanced individual membership tier offering discounted travel perks, tournament programming, communications, course rating services, and additional member benefits on top of basic club membership.
• Alabama Golf Foundation (Scholarships and Community Outreach) Fundraising arm and 501(c)(3) nonprofit that invests in Youth on Course Alabama, college scholarships, community outreach, and turfgrass research to positively impact individuals, communities, and facilities through the game of golf.
• Member Travel Program Member travel program offering discounted travel perks and organized golf trips for AGA members, including a 2026 member trip to South West Ireland in partnership with Sullivan Golf Travel.

Quantifiable outcome

• Team Alabama has won nine consecutive Southern Junior Cup titles (2016-2024)

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Southern Golf AssociationcoreStrategic or Co-development Partner · 1 January 1980Since 1980, the AGA has managed the affairs of the Southern Golf Association including conducting the historic Southern Amateur Championship and Southern Junior Championship in conjunction with the Board of Directors of the Southern Golf Association.
• USGA (United States Golf Association)coreStrategic or Co-development PartnerThe AGA serves as the USGA's Allied Golf Association in Alabama conducting national championship qualifying, administering the World Handicap System including the GHIN Handicap service, course & slope rating, and Rules of Golf & Handicapping education.
• Alabama-NW Florida PGA SectioncoreStrategic or Co-development PartnerThe AGA manages the Junior Golf Alabama program as a joint venture between the AGA and Alabama-NW Florida PGA Section to develop junior golf throughout the region.
• Sullivan Golf TravelminorGTM or Marketing PartnerPartnership for the 2026 AGA member trip to South West Ireland from September 9-16, 2026, offering travel packages for AGA members.
• Golf GeniuscoreTechnology or IntegrationTechnology platform used for championship management, tournament registration, live scoring, and event administration across all AGA championships.
• GHIN (Golf Handicap Information Network)coreTechnology or IntegrationThe AGA administers the World Handicap System including the GHIN Handicap service for handicap posting and administration in Alabama.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United States Golf Association (USGA): The USGA is the national governing body for golf in the United States and the parent organization that designates AGA as its Allied Golf Association in Alabama. It operates the Rules of Golf, the World Handicap System, and national championships, with AGA as its regional execution arm.
• PGA of America: The PGA of America is the national organization for golf professionals and operates PGA Sections — including the Alabama-NW Florida PGA Section which jointly manages Junior Golf Alabama with the AGA. A broader incumbent running professional development, national championships, and tournaments that intersect with amateur golf.

Direct peers

• Florida State Golf Association: The FSGA is Florida's USGA Allied Golf Association, running state-level amateur championships, qualifiers, and handicap administration. Closely parallels AGA's model in a larger southeastern market with year-round play.
• Georgia State Golf Association: The GSGA is the USGA Allied Golf Association for Georgia, conducting state championships, administering the GHIN handicap system, and serving member clubs. It is the closest direct functional peer to AGA in a neighboring southeastern state with an analogous governance and programming model.
• Tennessee Golf Association: The TGA is the USGA Allied Golf Association for Tennessee, running amateur championships, USGA qualifiers, and member club services. A comparable southeastern state association offering an identical service mix to member clubs and individual golfers.
• Carolinas Golf Association: The Carolinas Golf Association is the USGA Allied Golf Association serving North and South Carolina, organizing championships and administering handicaps. A comparable multi-state association model with a similar championship and member-service portfolio.
• Southern Golf Association: The Southern Golf Association is a regional amateur golf organization whose affairs have been managed by the AGA since 1980. It hosts the historic Southern Amateur and Southern Junior Championships, making it both a partner and functionally analogous organization.
• South Carolina Golf Association: The SCGA is the USGA Allied Golf Association for South Carolina, organizing amateur championships, USGA qualifiers, and GHIN handicap services. A direct functional peer running the same state-level championships and member programs as AGA.
• Mississippi Golf Association: The Mississippi Golf Association is the USGA Allied Golf Association serving Mississippi, conducting state amateur championships and member programming. A smaller-scope neighboring peer running the same state-level governance and championship model as AGA.

Others

• National Golf Foundation: The National Golf Foundation is the industry research and advocacy organization for golf in the United States, tracking participation, facility operations, and industry trends. It is not a competing association but provides critical market data that informs AGA's strategic decisions and surfaces industry-wide headwinds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/alabamagolf/?utm_source=ig_embed&utm_campaign=loading
• Xx.com/bamagolf
• Facebookfacebook.com/AlabamaGolfAssociation
• LinkedInlinkedin.com/company/alabamagolfassociation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Golf Association.