Verbunt Verlinden

What Verbunt Verlinden does

Verbunt Verlinden is a privately held Dutch wine importer headquartered in Tilburg, Netherlands, operating since the mid-19th century (1844). The company sources wines from approximately 23 international wine houses across Argentina, France, Portugal, Spain, Italy, Australia, and the United States — including premium labels such as Champagne Bollinger, Graham's Port, Salentein, Kendall-Jackson, Yalumba, Ramón Bilbao, Laurent Miquel, and Farina — and distributes a curated portfolio of roughly 842 SKUs spanning red, white, rosé, sparkling, port, and dessert wines to the Dutch market.

Its core commercial assets consist of three digital platforms: a B2B ordering system (bestellenbijverbunt.nl) for trade customers, the wijnkring.nl consumer storefront supporting the Wijnkring retail concept, and a suite of brand-specific microsites for major imported labels. Distribution is exercised across four channels: direct field sales to Dutch horeca (restaurants, hotels, catering, and event venues), wholesale supply to Dutch wine traders, the Wijnkring network of approximately 100 independent wine merchants (the largest and oldest such retail concept in the Netherlands), and national-account supply to enterprise customers that include PLUS supermarkets, Gall & Gall, Mitra, Landal Greenparks, and Sandton Hotels.

Revenue is generated primarily through transaction-based wholesale margins on imported wine volume, with quote-based pricing managed via account managers, a €300 minimum order threshold on B2B, and tiered surcharges for tighter delivery windows. The company employs 11–50 people, serves customers with documented tenures as long as 30 years, and uses no disclosed external funding, parent company, or public listing.

Name

Verbunt Verlinden

Legal name

Verbunt Verlinden

Website

https://verbuntverlinden.nl

Company type

Private

Founded year

1844

Operating status

Operating

Headcount range

11–50 employees

Short description

Verbunt Verlinden is a Dutch wine importer (Tilburg, founded 1844) that distributes a curated portfolio of ~842 wines from 23 international houses across horeca, wholesale, national accounts, and its ~100-store Wijnkring retail network in the Netherlands.

Ownership category

akta.pro rank

Product category

Wine Import & Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Wine import services
• Wholesale wine distribution
• Hospitality wine supply
• Wine brand portfolio
• Wine retail network

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Wine Distribution: Primary revenue stream through distribution of imported wines to Dutch hospitality sector (horeca), wholesale traders, and independent wine merchants (slijters). Sales are conducted through direct sales relationships and the B2B ordering platform.
2. National Accounts & Retail Distribution: Supply agreements with large retail chains including Gall & Gall, Dirck III, Mitra, and PLUS supermarkets, as well as national accounts like Landal Greenparks and Sandton Hotels.
3. Wijnkring Retail Network: Revenue generated through the Wijnkring retail concept network of ~100 independent wine shops, with centralized e-commerce platform wijnkring.nl.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Verbunt Verlinden is a Dutch wine importer that sources wines from approximately 23 international wine houses and distributes them across the Netherlands to hospitality businesses (horeca), wholesale traders, and independent wine specialty stores. The company operates the Wijnkring retail concept (the largest and oldest wine retail concept in the Netherlands with ~100 member stores) and supports digital ordering through a B2B webshop and consumer-facing e-commerce platforms.

Product overview

Verbunt Verlinden is a Dutch wine importer offering a comprehensive portfolio of wine import, distribution, and digital commerce services. The core offering consists of a B2B e-commerce ordering platform (bestellenbijverbunt.nl) and the Wijnkring retail concept (100+ independent wine stores). The company distributes wines from approximately 50+ wine houses, with key brands including Salentein (Argentina), Champagne Bollinger (France), Graham's Port (Portugal), Laurent Miquel (France), Ramón Bilbao (Spain), Farina (Italy), Yalumba (Australia), and Kendall-Jackson (USA). The product portfolio spans over 594 wines across categories including red, white, rosé, sparkling, Port, Sherry, and low-alcohol wines from 15 wine-producing countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Import & Distribution Services Core wholesale wine import and distribution service delivering a portfolio of 842 wines spanning 6 wine types (red, white, rosé, sparkling, port, dessert) from 23 international brands to Dutch hospitality, wholesale, and independent retail channels.
• B2B Shop Online ordering platform (bestellenbijverbunt.nl) for B2B customers including horeca, wholesale traders, and slijters to place wine orders digitally with account-based access.
• Wijnkring Retail Concept The largest and oldest wine retail concept in the Netherlands, a collaboration of approximately 100 independent wine merchants and wine traders offering a broad, high-quality wine assortment backed by Verbunt Verlinden's platform, branding, and supply.
• Salentein Wines Argentinian wine house from Mendoza near the Andes, known for high-altitude vineyards and modern vinification techniques. Distributed in the Netherlands through Verbunt Verlinden.
• Champagne Bollinger Prestigious French Champagne house established in 1829, known for a powerful yet refined style and a royal warrant supplier to the British Royal Household. Distributed in the Netherlands through Verbunt Verlinden.
• Graham's Port Portuguese Port wine house established in 1820, producing premium Vintage Port and Single Harvest Tawny Ports. Distributed in the Netherlands through Verbunt Verlinden.
• Laurent Miquel Wines French wine house specializing in Syrah and Viognier, run by 8th generation winemaker Laurent Miquel with focus on sustainable viticulture. Distributed in the Netherlands through Verbunt Verlinden.
• Ramón Bilbao Wines Spanish Rioja wine house named best Spanish wine producer at the International Wine & Spirits Competition 2014, known for Tempranillo-based classics. Distributed in the Netherlands through Verbunt Verlinden.
• Farina Wines Italian Valpolicella wine house in San Pietro in Cariano, producing red wines from local grapes including Corvina, Corvinone, and Rondinella. Distributed in the Netherlands through Verbunt Verlinden.
• Yalumba Wines Australian family-owned wine company founded in 1849, the oldest family-owned wine business in Australia, known for Viognier and cooperage tradition. Distributed in the Netherlands through Verbunt Verlinden.
• Kendall-Jackson Wines California wine house founded in 1982 by Jess Jackson, known for Chardonnay from cool coastal regions. Distributed in the Netherlands through Verbunt Verlinden.

Quantifiable outcome

• 842 wines available across 6 wine types and 23 brands from around the world

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WijnkringcoreChannel Partner/ Reseller/ DistributorWijnkring is the largest and oldest wine retail concept in the Netherlands, operated by Verbunt Verlinden. A collaboration of ~100 independent wine merchants and wine traders, offering a broad and high-quality wine assortment from around the world. Verbunt Verlinden provides the platform, branding, and assortment while Wijnkring members operate retail stores.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vos Selection: Dutch wine importer and distributor with a comparable multi-channel B2B/wholesale model serving the Dutch hospitality and retail trade. Closest in-country peer in scale and operating model, competing for the same horeca and slijter accounts.

Regional players

• Enotria & Coe: Long-established UK wine importer and distributor curating a portfolio of family-owned and premium producers across multiple origins. Mirrors Verbunt Verlinden's role as an exclusive-distribution specialist for premium marquees, but operating in the UK rather than the Netherlands.
• Berkmann Wine Cellars: UK family-owned wine importer with a curated multi-origin portfolio sold to independent hospitality and retail accounts. Directly comparable in business model — exclusive agent for premium international producers serving independent trade customers — but UK-focused rather than Dutch.
• Liberty Wines: UK wine importer built on a curated portfolio of family-owned producers across multiple countries. Comparable niche-positioning as a specialist agent/importer for premium family estates serving independent on- and off-trade accounts.
• Berry Bros. & Rudd: Historic UK fine wine merchant combining wholesale, retail, and direct-to-consumer channels. Mirrors Verbunt Verlinden's combination of B2B distribution and a branded retail/consumer concept (akin to Wijnkring), but operating from a UK base.
• Majestic Wine: UK wine retail chain with a curated multi-origin assortment and strong D2C/online operations. Comparable through the Wijnkring retail concept and the consumer-facing webshop layer, though anchored in UK retail rather than Dutch B2B wholesale.

Broad incumbents

• Pernod Ricard: Global wines and spirits major owning premium wine houses (e.g., Mumm, Brancott, Campo Viejo). A key upstream supplier comparable to several of Verbunt Verlinden's principals, and a potential channel partner or competitor for Dutch on-premise listings.
• Diageo: Global beverage major with a wine portfolio including Blossom Hill, Sterling Vineyards, and Beaulieu Vineyard. Represents the broad-incumbent category — large multi-beverage producers that can either supply wholesale partners like Verbunt Verlinden or compete directly through their own Dutch account teams.
• E. & J. Gallo Winery: Largest US wine producer with a multi-origin portfolio (including the Kendall-Jackson family of brands). Both a competing upstream supplier to Dutch importers and a strategic partner — Verbunt Verlinden distributes Kendall-Jackson in the Netherlands.
• Castel Group: Large French/European wine conglomerate with broad multi-origin production. Functions as a competitor upstream principal that could either appoint Verbunt Verlinden as a Dutch distributor or bypass it with a direct Dutch account team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/verbuntverlinden
• Instagraminstagram.com/verbuntverlinden
• LinkedInlinkedin.com/company/verbunt-verlinden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verbunt Verlinden