Verbunt Verlinden
Verbunt Verlinden is a Dutch wine importer (Tilburg, founded 1844) that distributes a curated portfolio of ~842 wines from 23 international houses across horeca, wholesale, national accounts, and its ~100-store Wijnkring retail network in the Netherlands.
- Company typePrivate
- Founded1844
- HeadquartersTilburg, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Verbunt Verlinden does
Verbunt Verlinden is a privately held Dutch wine importer headquartered in Tilburg, Netherlands, operating since the mid-19th century (1844). The company sources wines from approximately 23 international wine houses across Argentina, France, Portugal, Spain, Italy, Australia, and the United States — including premium labels such as Champagne Bollinger, Graham's Port, Salentein, Kendall-Jackson, Yalumba, Ramón Bilbao, Laurent Miquel, and Farina — and distributes a curated portfolio of roughly 842 SKUs spanning red, white, rosé, sparkling, port, and dessert wines to the Dutch market.
Its core commercial assets consist of three digital platforms: a B2B ordering system (bestellenbijverbunt.nl) for trade customers, the wijnkring.nl consumer storefront supporting the Wijnkring retail concept, and a suite of brand-specific microsites for major imported labels. Distribution is exercised across four channels: direct field sales to Dutch horeca (restaurants, hotels, catering, and event venues), wholesale supply to Dutch wine traders, the Wijnkring network of approximately 100 independent wine merchants (the largest and oldest such retail concept in the Netherlands), and national-account supply to enterprise customers that include PLUS supermarkets, Gall & Gall, Mitra, Landal Greenparks, and Sandton Hotels.
Revenue is generated primarily through transaction-based wholesale margins on imported wine volume, with quote-based pricing managed via account managers, a €300 minimum order threshold on B2B, and tiered surcharges for tighter delivery windows. The company employs 11–50 people, serves customers with documented tenures as long as 30 years, and uses no disclosed external funding, parent company, or public listing.
Verbunt Verlinden firmographics
Firmographics- Name
- Verbunt Verlinden
- Legal name
- Verbunt Verlinden
- Website
- https://verbuntverlinden.nl
- Company type
- Private
- Founded year
- 1844
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verbunt Verlinden is a Dutch wine importer (Tilburg, founded 1844) that distributes a curated portfolio of ~842 wines from 23 international houses across horeca, wholesale, national accounts, and its ~100-store Wijnkring retail network in the Netherlands.
- Ownership category
- akta.pro rank
Verbunt Verlinden industry classification
Industry- Product category
- Wine Import & Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industry
- Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Verbunt Verlinden is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Verbunt Verlinden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Wine Distribution: Primary revenue stream through distribution of imported wines to Dutch hospitality sector (horeca), wholesale traders, and independent wine merchants (slijters). Sales are conducted through direct sales relationships and the B2B ordering platform.
- National Accounts & Retail Distribution: Supply agreements with large retail chains including Gall & Gall, Dirck III, Mitra, and PLUS supermarkets, as well as national accounts like Landal Greenparks and Sandton Hotels.
- Wijnkring Retail Network: Revenue generated through the Wijnkring retail concept network of ~100 independent wine shops, with centralized e-commerce platform wijnkring.nl.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for trade customers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Verbunt Verlinden product offering
Product offeringCore offering
Verbunt Verlinden is a Dutch wine importer that sources wines from approximately 23 international wine houses and distributes them across the Netherlands to hospitality businesses (horeca), wholesale traders, and independent wine specialty stores. The company operates the Wijnkring retail concept (the largest and oldest wine retail concept in the Netherlands with ~100 member stores) and supports digital ordering through a B2B webshop and consumer-facing e-commerce platforms.
Product overview
Verbunt Verlinden is a Dutch wine importer offering a comprehensive portfolio of wine import, distribution, and digital commerce services. The core offering consists of a B2B e-commerce ordering platform (bestellenbijverbunt.nl) and the Wijnkring retail concept (100+ independent wine stores). The company distributes wines from approximately 50+ wine houses, with key brands including Salentein (Argentina), Champagne Bollinger (France), Graham's Port (Portugal), Laurent Miquel (France), Ramón Bilbao (Spain), Farina (Italy), Yalumba (Australia), and Kendall-Jackson (USA). The product portfolio spans over 594 wines across categories including red, white, rosé, sparkling, Port, Sherry, and low-alcohol wines from 15 wine-producing countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Import & Distribution Services Core wholesale wine import and distribution service delivering a portfolio of 842 wines spanning 6 wine types (red, white, rosé, sparkling, port, dessert) from 23 international brands to Dutch hospitality, wholesale, and independent retail channels.
- B2B Shop Online ordering platform (bestellenbijverbunt.nl) for B2B customers including horeca, wholesale traders, and slijters to place wine orders digitally with account-based access.
- Wijnkring Retail Concept The largest and oldest wine retail concept in the Netherlands, a collaboration of approximately 100 independent wine merchants and wine traders offering a broad, high-quality wine assortment backed by Verbunt Verlinden's platform, branding, and supply.
- Salentein Wines Argentinian wine house from Mendoza near the Andes, known for high-altitude vineyards and modern vinification techniques. Distributed in the Netherlands through Verbunt Verlinden.
- Champagne Bollinger Prestigious French Champagne house established in 1829, known for a powerful yet refined style and a royal warrant supplier to the British Royal Household. Distributed in the Netherlands through Verbunt Verlinden.
- Graham's Port Portuguese Port wine house established in 1820, producing premium Vintage Port and Single Harvest Tawny Ports. Distributed in the Netherlands through Verbunt Verlinden.
- Laurent Miquel Wines French wine house specializing in Syrah and Viognier, run by 8th generation winemaker Laurent Miquel with focus on sustainable viticulture. Distributed in the Netherlands through Verbunt Verlinden.
- Ramón Bilbao Wines Spanish Rioja wine house named best Spanish wine producer at the International Wine & Spirits Competition 2014, known for Tempranillo-based classics. Distributed in the Netherlands through Verbunt Verlinden.
- Farina Wines Italian Valpolicella wine house in San Pietro in Cariano, producing red wines from local grapes including Corvina, Corvinone, and Rondinella. Distributed in the Netherlands through Verbunt Verlinden.
- Yalumba Wines Australian family-owned wine company founded in 1849, the oldest family-owned wine business in Australia, known for Viognier and cooperage tradition. Distributed in the Netherlands through Verbunt Verlinden.
- Kendall-Jackson Wines California wine house founded in 1982 by Jess Jackson, known for Chardonnay from cool coastal regions. Distributed in the Netherlands through Verbunt Verlinden.
Quantifiable outcome
- 842 wines available across 6 wine types and 23 brands from around the world
Companies that use Verbunt Verlinden
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Verbunt Verlinden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Verbunt Verlinden partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WijnkringcoreWijnkring is the largest and oldest wine retail concept in the Netherlands, operated by Verbunt Verlinden. A collaboration of ~100 independent wine merchants and wine traders, offering a broad and high-quality wine assortment from around the world. Verbunt Verlinden provides the platform, branding, and assortment while Wijnkring members operate retail stores.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Verbunt Verlinden competitors and assessment
Company assessmentDirect peers
- Vos Selection: Dutch wine importer and distributor with a comparable multi-channel B2B/wholesale model serving the Dutch hospitality and retail trade. Closest in-country peer in scale and operating model, competing for the same horeca and slijter accounts.
Regional players
- Enotria & Coe: Long-established UK wine importer and distributor curating a portfolio of family-owned and premium producers across multiple origins. Mirrors Verbunt Verlinden's role as an exclusive-distribution specialist for premium marquees, but operating in the UK rather than the Netherlands.
- Berkmann Wine Cellars: UK family-owned wine importer with a curated multi-origin portfolio sold to independent hospitality and retail accounts. Directly comparable in business model — exclusive agent for premium international producers serving independent trade customers — but UK-focused rather than Dutch.
- Liberty Wines: UK wine importer built on a curated portfolio of family-owned producers across multiple countries. Comparable niche-positioning as a specialist agent/importer for premium family estates serving independent on- and off-trade accounts.
- Berry Bros. & Rudd: Historic UK fine wine merchant combining wholesale, retail, and direct-to-consumer channels. Mirrors Verbunt Verlinden's combination of B2B distribution and a branded retail/consumer concept (akin to Wijnkring), but operating from a UK base.
- Majestic Wine: UK wine retail chain with a curated multi-origin assortment and strong D2C/online operations. Comparable through the Wijnkring retail concept and the consumer-facing webshop layer, though anchored in UK retail rather than Dutch B2B wholesale.
Broad incumbents
- Pernod Ricard: Global wines and spirits major owning premium wine houses (e.g., Mumm, Brancott, Campo Viejo). A key upstream supplier comparable to several of Verbunt Verlinden's principals, and a potential channel partner or competitor for Dutch on-premise listings.
- Diageo: Global beverage major with a wine portfolio including Blossom Hill, Sterling Vineyards, and Beaulieu Vineyard. Represents the broad-incumbent category — large multi-beverage producers that can either supply wholesale partners like Verbunt Verlinden or compete directly through their own Dutch account teams.
- E. & J. Gallo Winery: Largest US wine producer with a multi-origin portfolio (including the Kendall-Jackson family of brands). Both a competing upstream supplier to Dutch importers and a strategic partner — Verbunt Verlinden distributes Kendall-Jackson in the Netherlands.
- Castel Group: Large French/European wine conglomerate with broad multi-origin production. Functions as a competitor upstream principal that could either appoint Verbunt Verlinden as a Dutch distributor or bypass it with a direct Dutch account team.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Verbunt Verlinden social profiles
Digital presenceVerbunt Verlinden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verbunt Verlinden leadership team
Management profileNumber of profiles
Verbunt Verlinden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verbunt Verlinden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verbunt Verlinden
What does Verbunt Verlinden do?
Verbunt Verlinden is a Dutch wine importer that sources wines from approximately 23 international wine houses and distributes them across the Netherlands to hospitality businesses (horeca), wholesale traders, and independent wine specialty stores. The company operates the Wijnkring retail concept (the largest and oldest wine retail concept in the Netherlands with ~100 member stores) and supports digital ordering through a B2B webshop and consumer-facing e-commerce platforms.
Is Verbunt Verlinden a public or private company?
Verbunt Verlinden is a private company. It is classified as family owned and is currently operating.
When was Verbunt Verlinden founded?
Verbunt Verlinden was founded in 1844. It employs 11 to 50 people.
Where is Verbunt Verlinden based?
Verbunt Verlinden is headquartered in Tilburg, Netherlands, in the Europe region.
How does Verbunt Verlinden make money?
Three revenue lines are on record. Wholesale Wine Distribution is the primary driver. The others are national Accounts & Retail Distribution and wijnkring Retail Network.
Who are Verbunt Verlinden's main competitors?
Vos Selection is listed as a direct peer. Regional players are Enotria & Coe, Berkmann Wine Cellars, Liberty Wines, Berry Bros. & Rudd and Majestic Wine. Broad incumbents are Pernod Ricard, Diageo, E. & J. Gallo Winery and Castel Group.
Does Verbunt Verlinden have an API?
No public API is recorded for Verbunt Verlinden.
What industry is Verbunt Verlinden in?
Verbunt Verlinden's product category is Wine Import & Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 42482 and its SIC code is 5180.