What Belleayre Mountain does

Belleayre Mountain is a year-round outdoor recreation resort located in Highmount, New York, within the Catskill Park. The property operates 171 skiable acres across 62 trails served by 8 lifts (including the Catskill Thunder Gondola, the only gondola in the Catskills), with 1,404 feet of vertical drop and snowmaking coverage on 96% of trails. Belleayre is owned and managed by the Olympic Regional Development Authority (ORDA), a New York State public authority that also operates Gore and Whiteface Mountains and the Lake Placid Olympic venues. The resort has operated continuously since the 1949-1950 season, when it installed New York's first chairlift, and is currently in its 75th anniversary season (2024-2025).

The business operates across eight distinct revenue streams: lift tickets and season passes (Belleayre-only and the SKI3 multi-mountain pass valid at Gore and Whiteface), equipment rentals including high-performance demos, on-mountain dining across four lodges, a retail shop, ski and snowboard lessons and competition programs, professional tuning and repair services, group sales and weddings/conferences (catered by Centerplate), and a summer activities portfolio leveraging the gondola, Belleayre Beach, hiking, mountain biking, and disc golf. The go-to-market motion is direct-to-consumer through an e-commerce platform paired with on-mountain ticket windows; pre-purchased online tickets are mandatory on weekends and holidays. Group sales and event inquiries are handled through a dedicated sales office, and marketing spans organic social, email newsletters, SEO content, and experiential event programming. Customer segments include families and individual recreational skiers (primary), school and youth groups, wedding clients, corporate and conference groups, and summer outdoor recreation visitors.

Underlying technology is operational rather than digital-native: the RFID-enabled SKI3 Card enables reloadable direct-to-lift access across the ORDA network; HKD Impulse R5 and SMI Super Polecat snowmaking guns with electric compressors deliver 96% trail coverage; a Wintersteiger Jupiter tuning machine handles waxing, ceramic disc edge finishing, and infrared waxing for the tuning shop; and 20 Integra EV chargers serve Lot B. Current capital projects include a 28,600-square-foot Discovery Lodge expansion and Overlook Lodge renovation. As a state-managed entity rather than a venture-backed business, Belleayre has no funding rounds, equity capitalization, or conventional investor structure.

Name

Belleayre Mountain

Legal name

Belleayre Mountain Ski Center

Website

https://belleayre.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Belleayre Mountain is a year-round Catskill Park ski resort operated by New York State's ORDA, offering 62 trails, 8 lifts, and a gondola across 171 skiable acres to families, school groups, weddings, and corporate clients within a 2.5-hour drive of New York City.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Ski resort operations
• Winter recreation services
• Alpine ski instruction
• Snowmaking infrastructure
• Mountain hospitality services

Headquarters

HQ city

Highmount

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Lift Tickets and Season Passes: Core revenue from daily lift tickets (weekday and weekend pricing) and season passes (Belleayre-only and SKI3 multi-mountain passes). RFID SKI3 Card system enables reloadable access.
2. Equipment Rentals: Ski and snowboard rentals including demo equipment through Rossignol Experience Center. Helmets included with full rental packages.
3. Food and Beverage: On-mountain dining at Discovery Marketplace, Discovery Café, Discovery Lounge, Waffle Cabin, and Sunset Lodge. Includes alcoholic beverages, grab-and-go items, and full meals.
4. Retail Shop: Belleayre-branded merchandise, outdoor gear, clothing, drinkware, and accessories at Discovery Lodge retail location.
5. Lessons and Programs: Private lessons, group lessons for adults/teens and kids, season-long programs, and competition programs through Snowsports School.
6. Tuning and Repair Services: Professional ski and snowboard tuning including sharpen/wax packages ($45), full tune ($75), premium full tune ($85), and race tune ($105), plus à la carte services.
7. Group Sales and Events: Group ski/snowboard trips (20+ people), summer group trips, weddings, and conferences. Catering through Centerplate for events.
8. Summer Activities: Scenic gondola rides, Belleayre Beach (swimming, kayaking, paddleboarding), hiking, mountain biking, disc golf, and climbing wall.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Belleayre Mountain operates a year-round outdoor recreation resort in New York's Catskill Park, offering alpine skiing and snowboarding on 62 trails across 171 skiable acres served by 8 lifts. The resort provides ski/snowboard rentals, professional lessons for all ages, on-mountain dining, retail, tuning and repair services, and summer activities including scenic gondola rides, beach activities, hiking, and mountain biking. Group events, weddings, and conferences are hosted across four mountain lodges.

Product overview

Belleayre Mountain is a ski resort operated by the Olympic Regional Development Authority (ORDA) in the Catskill Park, New York. The resort offers a unified year-round outdoor recreation portfolio centered on its 62-trail ski area with 8 lifts across 171 skiable acres, complemented by summer activities including scenic gondola rides, beach activities, hiking, mountain biking, and disc golf. Core winter products include lift tickets, season passes (Belleayre Only and SKI3 multi-resort passes), and ski/snowboard rentals with tuning services. The resort's 4 lodges (Discovery Lodge, Overlook Lodge, Longhouse Lodge, Sunset Lodge) support on-mountain dining, retail, lessons, and group/event services including weddings and conferences. Summer operations leverage the Catskill Thunder Gondola for scenic rides and access to Belleayre Beach, hiking trails, and mountain biking.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Tickets (Area Use Tickets) Date-specific lift tickets providing access to all lifts and terrain for alpine skiing and snowboarding, including RFID SKI3 Card for direct-to-lift access. Available for adults and juniors with weekday and weekend pricing.
• Season Passes Unlimited skiing and riding access for the season; available as Belleayre Only passes or SKI3 passes valid at Belleayre, Gore, and Whiteface Mountains.
• Frequent Skier Cards Multi-day pass product offering savings of up to 50% on lift tickets at Belleayre, Gore, and Whiteface Mountains for repeat skiers.
• Ski and Snowboard Rentals Full rental equipment packages including skis, snowboards, boots, poles, and helmets, available at the Discovery Rental Center for guests needing equipment.
• Snowsports Lessons Professional snowsports instruction for all ages and ability levels including private lessons, group lessons for kids ages 4-12 and adults/teens 13+, family lessons, adaptive lessons, and season-long programs.
• Catskill Thunder Gondola Rides Year-round scenic gondola rides to the summit providing views of the Catskill Forest Preserve at 3,429 feet elevation; the only gondola in the Catskills with 60 cabins and 2,000 people per hour uphill capacity.
• Belleayre Beach Summer lake activities including swimming, kayaking, paddleboarding, boating, and aqua trikes at Pine Hill Lake.
• Tuning and Repair Services Professional ski and snowboard tuning services including sharpen/wax ($45), full tune ($75), premium full tune ($85), and race full tune ($105) packages, plus a la carte services.
• Retail Shop Belleayre-branded merchandise and outdoor gear including Flylow and Camelbak products; located at Discovery Lodge main level.
• On-Mountain Dining Multiple dining venues including Discovery Marketplace, Discovery Café with carving station, Discovery Lounge bar, Waffle Cabin, and Sunset Lodge at the summit.
• Group Ski and Snowboard Trips Group ski and snowboard trips for 20+ people arriving by bus, with discounted tickets including a free ticket for every 20 purchased.
• Wedding Venue Services Wedding venue services including gondola rides to the summit at 3,325 ft, Discovery Lodge reception space with up to 125 guests, and full catering through Centerplate.
• Conferences and Corporate Events Meeting and banquet space rentals at Discovery Lodge and Longhouse Lodge for corporate events, conferences, and team-building with catering through Centerplate.
• Gift Cards Rechargeable gift cards valid at Belleayre, Gore, Whiteface, and Lake Placid Olympic Venues for lift tickets, lessons, rentals, and other services.
• Seasonal Lockers All-season gear storage at Overlook Lodge including Overlook Club private lockers, Mid-mountain Lockers, and Breezeway lockers.
• Terrain Parks Two terrain parks: Area 15 (small park focused on progression) and Lower Yahoo/Area 51 (medium park with biggest jumps and longest rails).
• Competition Programs Competitive alpine and freeride programming through partnership with the New York Ski Educational Foundation (NYSEF).
• Hiking Trails Interpretive hiking trails from challenging summit climbs to family-friendly cross country area trails, with 15 interpretive signs throughout.
• Mountain Biking Lift-serviced mountain biking on designated trails across the lower and upper mountain during summer operations.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Polar BeveragesminorOthers · 1 January 2026Beverage sponsor for Belleayre Mountain. Provides beverage products for on-mountain consumption at food and beverage outlets.
• Rain Pure Mountain Spring WaterminorOthers · 1 January 2026Water sponsor providing bottled water products for sale at Belleayre outlets.
• Sloop BrewingminorOthers · 1 January 2026Craft beer sponsor featured at Discovery Lounge and other on-mountain venues.
• Adirondack BeveragesminorOthers · 1 January 2026Beverage sponsor providing soda and other beverages for sale at Belleayre.
• Montefiore EinsteinminorOthers · 1 January 2026Healthcare partner providing medical services and support at Belleayre Mountain.
• SwixminorOthers · 1 January 2026Ski equipment sponsor providing wax and gear products.
• Athletic Brewing Co.minorOthers · 1 January 2026Non-alcoholic beer sponsor featured in Discovery Lounge offerings.
• L.L.BeanminorOthers · 1 January 2026Outdoor gear sponsor providing merchandise and products at Belleayre.
• Nine Pin Cider WorksminorOthers · 1 January 2026Cider sponsor featured at on-mountain bars and lounges.
• SubaruminorOthers · 1 January 2026Automotive sponsor; EV chargers mentioned on property may relate to partnership.
• AriensminorOthers · 1 January 2026Equipment sponsor for snow grooming and maintenance equipment.
• Sodexolive (Centerplate)coreImplementation/ SI/ Consulting Partner · 1 January 2026On-mountain food service provider handling all catering for events, weddings, and conferences. Direct contact through [email protected] or 845.254.6121.
• Olympic Regional Development Authority (ORDA)coreStrategic or Co-development Partner · 1 January 2012Belleayre moved to ORDA management in 2012 under Governor Cuomo. ORDA also manages Gore Mountain, Whiteface Mountain, and Olympic sites in Lake Placid. SKI3 pass valid across all ORDA venues.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/skibelleayre
• YouTubeyoutube.com/Belleayre
• Facebookfacebook.com/belleayremountain
• Instagraminstagram.com/belleayre
• LinkedInlinkedin.com/company/orda-belleayre-mountain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belleayre Mountain