Whysor BV

What Whysor BV does

Whysor B.V., founded in 2014 and headquartered in Arcen, The Netherlands, is a privately held IoT services company operating with a headcount of 1-10 employees. The firm develops and operates an end-to-end IoT stack centered on a 100% proprietary, open-source based dashboard application (deployed at get.whysor.com) supported by sensor assembly, data collection, and remote assistance capabilities. Its four-stage methodology — Exploring, Sensing, Connecting, and Process — is structured to digitize sensory information and combine it with customer-specific knowledge to produce what the company calls "lasting wisdom" that crosses borders and generations. Whysor also assembles custom sensors when commercial offerings do not fit a deployment's requirements.

The business sells to organizations in smart farming, soil technology, industrial/environmental monitoring, and conservation, with named customers including Slimme Stal (smart farming), Soilmania (a reseller white-labeling the platform in soil technology), VADEX (industrial/environmental), and IUCN NL (conservation). Revenue is generated primarily through subscription/recurring IoT service contracts and licensing/white-label royalties from resellers. Pricing is quote-based and not publicly disclosed, and direct sales are supplemented by a small reseller channel.

The firm is sales-led and operates with a flat, hierarchically-light structure. The office is in the North Limburg nature reserve, the team works hybrid (Arcen + remote), and Whysor currently operates within Europe with no disclosed parent company, external investors, or funding rounds. Distribution combines direct enterprise sales, a self-serve dashboard, and white-label channel partners.

Name

Whysor BV

Legal name

Whysor B.V.

Website

https://whysor.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Whysor B.V. is a Dutch privately held IoT services company that combines sensor data with customer knowledge through its proprietary open-source dashboard platform, serving agribusiness, environmental monitoring, and conservation clients via direct sales and white-label resellers.

Ownership category

akta.pro rank

Product category

Agricultural IoT Data Platform

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)

akta.pro secondary industry

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

Keywords

• IoT platform services
• Sensor data collection
• Data visualization dashboards
• Agriculture IoT solutions
• Smart farming sensors

Headquarters

HQ city

Arcen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IoT services and products: Whysor provides Internet of Things services and products including sensor solutions, dashboard applications, alarm notifications, and virtual field assistance. Revenue is generated through the provision of these IoT-based technology services.
2. Platform white-labeling: Whysor offers its strong platform for white-labeling by resellers, allowing partners to rebrand and sell under their own name.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Whysor develops and delivers an Internet of Things (IoT) platform that combines custom sensor data collection with a proprietary open-source based dashboard application for visualization, alarm notifications, and virtual field assistance. The platform pairs collected sensor data with customer-specific domain knowledge through a four-step methodology (Exploring, Sensing, Connecting, Process) to digitize expertise into lasting, cross-border intelligence.

Product overview

Whysor BV offers a unified IoT platform combining data collection, digitization, and visualization services. The core offering consists of proprietary IoT services paired with a custom-built dashboard application (100% open source based) that transforms raw sensor data and customer knowledge into lasting wisdom. The platform follows a four-step methodology: Exploring (finding fitting solutions), Sensing (digitizing sensory information), Connecting (combining data with expert knowledge), and Process (visualizing and computing data into actionable insights).

Differentiator

Problem solved

Functional benefit

Products and services

• Whysor Dashboard Application A 100% in-house developed open-source based dashboard application used to visualize customer IoT data, build dashboards, deliver alarm notifications, and provide virtual field assistance to organizations across agriculture, soil, environmental, and conservation sectors.
• IoT Services and Products End-to-end Internet of Things services encompassing custom IoT sensor assembly, data collection from multiple sensors, and digitization of sensory information to produce usable data for clients in agriculture, soil technology, environmental, and conservation industries.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Hortau: Precision irrigation and soil monitoring using IoT sensors with cloud analytics; comparable precision-agriculture IoT model and recurring SaaS revenue logic.
• Tule Technologies: IoT sensors and data platform for irrigation and crop monitoring in specialty agriculture; comparable offering combining hardware sensors with farm-data visualization.
• CropX: Precision agriculture IoT and farm data platform combining in-field soil sensors with cloud dashboards; directly comparable to Whysor's sensor-plus-dashboard stack for agribusiness.
• Libelium: IoT sensor platform with strong agricultural and environmental monitoring use cases; comparable IoT-plus-data platform position to Whysor across multiple verticals.
• 30MHz: Dutch precision agriculture IoT platform providing sensors and dashboards for greenhouses and farms; most direct geographic and product peer to Whysor in agribusiness IoT.
• Sensoterra: Wireless soil moisture sensor provider paired with data dashboards for smart agriculture; directly comparable IoT sensor and dashboard proposition to Whysor's agribusiness offering.

Emerging players

• Davis Instruments: Environmental and agricultural weather station manufacturer with data logging and visualization; comparable sensor-to-dashboard IoT offering, especially for environmental monitoring.

Broad incumbents

• Climate Corp (Bayer): Bayer-owned digital agriculture platform offering field-level data, sensors, and analytics; broad incumbent across the same agribusiness IoT/whysor space, but with vastly deeper product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/whysor-bv
• Xx.com/whysortalk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whysor BV