NS Plakat

What NS Plakat does

NS Plakat is a privately held graphic support services company headquartered in Novi Sad, Serbia, founded in 1998 by Djordje Mihalckai, who continues to serve as owner. The firm operates with 101-250 employees and specializes in producing graphic presentations and visual support materials for fast-moving consumer goods (FMCG) clients in four defined verticals: food, cleaning products, cosmetics, and small kitchen appliances. Its service offering sits at the intersection of graphic design and merchandising, providing category-specific visual assets likely used in brand presentations, in-store displays, and product launches.

The company's go-to-market appears to be project-based B2B services sold into brand and marketing teams at FMCG manufacturers, supported by a sales function led by a sales director and sales manager. There is no publicly disclosed pricing model, contract structure, or named customer base in the available data, and the firm's own website (nsplakat.com) is currently non-functional, displaying only a loading/verification page rather than substantive company information.

No technology platform, proprietary tooling, software products, certifications, patents, partnerships, or external funding events are documented in the input. Leadership is concentrated in three named individuals — the founder-owner and two sales executives — with no broader management team disclosed. The combination of a niche vertical focus, modest headcount, founder-led governance, and absence of digital presence indicators suggests a traditional, relationship-driven services business rather than a scaled or technology-enabled operation.

Name

NS Plakat

Website

https://nsplakat.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

NS Plakat is a privately held Serbian graphic support services firm founded in 1998 in Novi Sad, serving FMCG clients in food, cleaning products, cosmetics, and small kitchen appliances with category-specific visual presentation and merchandising materials.

Ownership category

akta.pro rank

Headquarters

HQ city

Novi Sad

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

NS Plakat provides graphic support services for product presentations aimed at consumer goods clients. Its work is applied in visual presentations of food products, cleaning products, cosmetics, and small kitchen appliances, supporting brands and manufacturers with the design and preparation of marketing and product visual materials. The company is based in Novi Sad and was founded in 1998.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Support Service Graphic support service providing design and visual presentation materials for consumer goods clients in food, cleaning products, cosmetics, and small kitchen appliances. Aimed at brands and manufacturers that need category-specific graphic support for product presentations.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Smurfit Kappa: Global paper-based packaging and display giant with a dedicated POS/retail display business. Comparable to NS Plakat in the end product (in-store promotional displays for FMCG) but operates at vastly greater scale across multiple geographies.
• DS Smith: International packaging and display producer with a strong POS display division serving FMCG brands. Offers overlapping retail merchandising capabilities to NS Plakat but as part of a much larger integrated packaging portfolio.
• Westrock (now Smurfit Westrock): Major paper and packaging group with retail display and merchandising offerings. Direct product overlap with NS Plakat in printed POS/retail displays, but at multinational scale.
• Multi-Color Corporation: Large label and packaging decoration supplier serving consumer goods including food, cleaning, and personal care — the same end categories NS Plakat serves with its display and graphic support services.
• Quad/Graphics: Major commercial printer offering retail marketing and in-store signage/display solutions to consumer brands. Provides the print and POS display production services that NS Plakat offers at a regional level.

Direct peers

• Pusterla 1880: European specialist producer of premium packaging, displays, and graphic support for cosmetics, food, and luxury FMCG brands. Closely matches NS Plakat's niche of graphic support and product presentation for cosmetics and food categories.
• Carlton Packaging: Mid-sized European packaging and POS display producer serving food, personal care, and household brands. Closely aligned with NS Plakat's value proposition of graphic support and product presentation for FMCG categories.
• K+D AG (formerly Kuhn + Partner): Swiss-based visual merchandising and POS display specialist serving cosmetics, food, and consumer goods brands. Directly comparable to NS Plakat in services (graphic support, product presentation displays) and target verticals (cosmetics, food).

Emerging players

• AGI (Agility Group) - displays: Provider of in-store display, signage, and merchandising execution services for consumer brands. Direct overlap with NS Plakat's POS/visual merchandising offering, particularly for FMCG retail accounts.

Regional players

• Hammer (retail display specialist): German-based specialist in retail displays, shop-in-shop concepts, and product presentation for cosmetics and consumer goods. Comparable to NS Plakat in scope and target verticals (cosmetics, food, cleaning) but primarily serves Western/Central Europe rather than the Balkans.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NS Plakat