Clarico

What Clarico does

Clarico Financial & Advisory Services Pvt. Ltd. is a privately held, Delhi-headquartered financial advisory and compliance firm founded in 2013 by ex-PricewaterhouseCoopers professionals. The company delivers a portfolio of professional services to Indian SMEs, growth-stage startups, and select enterprise clients — including Virtual CFO services, GST and tax compliance, outsourced accounting, M&A advisory (with ₹500Cr+ in transactions advised), assurance and audit, and cloud finance services. Operations are delivered through offices in New Delhi (headquarters), Pune, and Utah, USA, with senior professionals handling client accounts directly and pricing structured as hourly/requirement-based for startups and monthly retainers for ongoing engagements.

The company's product portfolio spans six core service lines plus BillYantra, a SaaS invoicing product launched in February 2026 that is positioned as India's first interactive invoicing solution with an embedded invoice-level chatbot, real-time accounts receivable tracking, automated multi-channel payment reminders (Email, WhatsApp, SMS), and GST-compliant templates at an introductory ₹299/month price point. The underlying technology is a cloud-based financial infrastructure integrating with Zoho Books, QuickBooks Online, Tally Prime, Power BI, Google Workspace, Razorpay, and PayU; the BillYantra product itself is powered by partner CFOMantra's technology backbone.

Clarico's business model is overwhelmingly services-led, with a long-tail SME distribution (300–500+ clients cited) and a handful of large enterprise logos (Ahluwalia Contracts, DB Schenker, A2Z Group, Dhanuka Agritech, Britvic Soft Drinks, Hellmann Logistics). The company is bootstrapped with no disclosed external funding, generating revenue through professional service retainers, hourly advisory work, M&A transaction fees, and a nascent subscription SaaS stream. Go-to-market is sales-led, supplemented by content marketing, SEO, paid search, LinkedIn, and a WhatsApp-based self-serve onboarding motion for BillYantra.

Name

Clarico

Legal name

Clarico Financial & Advisory Services Pvt. Ltd.

Website

https://clarico.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Clarico is a Delhi-headquartered financial advisory firm offering Virtual CFO, tax compliance, outsourced accounting, M&A advisory, and audit services to Indian SMEs, startups, and select enterprises, complemented by BillYantra, a SaaS invoicing product launched in February 2026.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Software Publishers (513210)

SIC

Services-Management Services (8741), Services-Prepackaged Software (7372)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

akta.pro secondary industries

Billing & Revenue Operations (Subscription/Usage Billing, Rating, Order-to-Cash Support) (BPAAAGAD), Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

Keywords

• Virtual CFO services
• GST compliance consulting
• Outsourced accounting services
• M&A advisory
• Interactive invoicing software

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services (Virtual CFO, Tax, Accounting, M&A, Audit): Comprehensive professional services including Virtual CFO, GST & Tax Compliance, Outsourced Accounting, M&A Advisory, Assurance & Audit, and Cloud Finance. Delivered through dedicated teams with flexible pricing models — hourly/requirement-based for startups, monthly retainers for ongoing engagements.
2. BillYantra SaaS Subscription: Subscription-based smart invoicing product with pricing at ₹299/month billed annually. Includes unlimited invoices, built-in chatbot, real-time AR dashboard, automated reminders, and multi-channel delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Clarico delivers Big-4 quality financial advisory services to Indian SMEs and startups, including Virtual CFO, GST and tax compliance, outsourced accounting, M&A advisory, assurance and audit, and cloud finance transformation. The firm also sells BillYantra, a SaaS interactive invoicing product with a built-in chatbot, and offers a bundled package combining BillYantra with full-service professional accounting.

Product overview

Clarico is a financial advisory and technology firm offering professional services and a SaaS invoicing product. The portfolio includes seven core service lines (Virtual CFO, GST & Tax Compliance, Outsourced Accounting, M&A Advisory, Assurance & Audit, and Cloud Finance) alongside BillYantra — an interactive invoicing SaaS launched February 2026. BillYantra is positioned as India's first invoice chatbot product, enabling customers to ask questions directly on invoices. The company also offers a bundled product (BillYantra + Clarico Accounting) that pairs the SaaS invoicing tool with professional bookkeeping services, creating a combined billing-and-books solution for SMEs.

Differentiator

Problem solved

Functional benefit

Brands

• BillYantra: India's first interactive invoicing solution with built-in chatbot. Features include real-time AR tracking, automated payment reminders via Email, WhatsApp & SMS, and professional GST-compliant invoice templates. Priced at ₹299/month.

Products and services

• BillYantra India's first interactive invoicing SaaS solution with a built-in chatbot embedded directly on invoices. Enables customers to ask questions about line items, payment terms, bank details, and GST breakdown, reducing payment disputes. Includes real-time AR tracking (sent, opened, paid, overdue), automated payment reminders via Email/WhatsApp/SMS, multi-channel invoice delivery, and professional GST-compliant templates with GSTIN, HSN/SAC, and IRN support. Priced at ₹299/month billed annually for unlimited invoices.
• Virtual CFO Services Part-time CFO services for SMEs and startups covering financial planning and forecasting, working capital management, investor and board reporting, internal controls and SOP setup, and strategic advisory. Delivered by ex-PwC professionals at a fraction of the cost of a full-time CFO hire. Flexible hourly and requirement-based pricing for startups; monthly retainers for ongoing engagements.
• GST & Tax Compliance Complete GST lifecycle management including registration, monthly and quarterly return filings (GSTR-1, GSTR-3B, GSTR-9), input tax credit reconciliation, GST audits, and notices. Also covers direct tax filing, TDS compliance, transfer pricing advisory, and FEMA/RBI regulatory compliance. Delivered by specialist teams with 100% timely compliance.
• Outsourced Accounting Full bookkeeping and accounting services including ledger management, payroll processing, bank and vendor reconciliation, and monthly financial closures. Delivered by dedicated teams on cloud-based platforms with flexible tiered pricing (Startup Package up to ₹50L monthly revenue; SME Package ₹50L–₹5Cr; Enterprise Package ₹5Cr+).
• M&A Advisory M&A transaction advisory covering business valuation (DCF, comparable analysis), financial due diligence (buy-side and sell-side), corporate restructuring, deal structuring, and PE/VC funding advisory. Over ₹500Cr+ in transactions advised.
• Assurance & Audit Independent audit and assurance services including internal audits, stock audits, fixed asset verification, forensic accounting, process efficiency reviews, and IFRS/Ind AS implementation. Delivered by ex-PwC specialists with actionable findings and implementation support.
• Cloud Finance Services Cloud-based finance infrastructure and digital transformation services including migration to QuickBooks Online or Zoho Books, real-time financial dashboards, process re-engineering, multi-location management, and system integrations with GST portal, bank feeds, payroll systems, and payment gateways.
• BillYantra + Clarico Accounting (Bundled Offering) Bundled solution combining BillYantra's smart GST invoicing with Clarico's professional accounting team. BillYantra handles invoice creation, delivery, and AR tracking while Clarico's CA team manages ledgers, books, and monthly financial statements. Designed for businesses that want both smart billing and full-service accounting in one package.

Quantifiable outcome

• ₹500Cr+ transactions advised in M&A
• +3 more outcomes

Named customers7 records

Segments15 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• CFOMantracoreTechnology or Integration · 1 February 2026CFOMantra is the technology backbone powering BillYantra — Clarico's smart GST billing and invoicing product. Powered by CFOMantra technology.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• ClearTax (Defmacro Software): India's leading GST and tax-filing SaaS platform serving SMEs and tax professionals. Highly comparable to Clarico on the technology-enabled tax compliance and invoicing side, with a much larger user base; Clarico differentiates by adding high-touch Virtual CFO and advisory services.
• Refrens: Indian SaaS platform for invoicing, accounting, and business management aimed at freelancers, startups, and SMEs. Directly comparable to BillYantra's invoicing/AR feature set and similarly targets the Indian SMB segment.
• Khatabook: Mobile-first digital ledger and business management app widely adopted by Indian micro and small businesses. Comparable to BillYantra on the SME bookkeeping and digital invoice/payment tracking use case, at a different price point and scale.
• Cashflo: B2B AR automation and working-capital platform for Indian businesses. Closely comparable to BillYantra's real-time AR tracking and automated reminder capabilities, focused on the same SME-to-mid-market segment.
• Vyapar: Popular Indian GST invoicing and accounting app for small businesses. Directly comparable to BillYantra on GST-compliant invoice generation and basic bookkeeping for Indian SMBs.

Broad incumbents

• Zoho Books: Global cloud-based accounting and invoicing platform with a strong India presence. Comparable to BillYantra on automated invoicing, GST support, and AR workflows, but as part of a much broader Zoho productivity suite.
• Tally Solutions: Dominant Indian on-premise/cloud accounting and GST software vendor, used by the majority of Indian SMEs and CAs. Comparable to Clarico's outsourced accounting and BillYantra invoicing work given its ubiquity among target customers.
• KPMG India: Indian arm of a Big-4 advisory firm offering tax, risk consulting, assurance, and M&A services. Competes with Clarico on the advisory/M&A and tax side for SME and mid-market mandates, at significantly higher price points.
• BDO India: Mid-tier global advisory network with strong India presence in audit, tax, and outsourcing. Closely comparable to Clarico on outsourced accounting, tax, and Virtual CFO-style engagements for growing Indian businesses.

Emerging players

• ProfitBooks: Indian cloud accounting and invoicing SaaS aimed at small businesses. Comparable to BillYantra on cloud-based invoicing and bookkeeping for Indian SMBs, at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clarico-financial-advisory
• Xx.com/ClaricoAdvisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarico